Film advertisement created by BBDO, Italy for Rolling Stone, within the category: Media.

After 67 years, menswear retailer Harry Rosen may have finally created the most versatile shirt ever… virtually, at least. In time for Father’s Day, the brand is launching a clothing innovation for WFH dads who suffered a long year stuck in countless video calls. The Harry Rosen ‘Green Screen Shirt’ adapts to any occasion. This limited-edition cotton button-down is green-screen-green—a specific shade that unlocks unlimited colour and pattern possibilities on video chats. How it works is simple. By hitting the green screen checkbox on Zoom and then choosing a pattern, wearers can change the design of their shirt within seconds. It uses Zoom’s built-in green screen functionality in a new way to bring some much-needed variety to dad’s millionth meeting. The ‘Green Screen Shirt’ is the centre of a Father’s Day giveaway on Harry Rosen’s Instagram. Harry Rosen followers need only like, comment and tag two friends in the post for a chance to win this limited-edition line. Lucky dads who receive the shirt will have access to a variety of exclusive Harry Rosen designs in both regular and animated patterns. Designs range from classic colours for work to more flashy patterns for play. Of course, they can also upload any photo of their own, making this shirt the first truly fit for any occasion. Integrated advertisement created by Zulu Alpha Kilo, Canada for Harry Rosen, within the category: Fashion.

Film advertisement created by Asiatic, Bangladesh for skitto, within the category: Electronics, Technology.

Film advertisement created by Bartle Bogle Hegarty, United States for Barbie, within the category: Toys.

Film advertisement created by Zulu Alpha Kilo, Canada for Peace Collective, within the category: Fashion.

MINI challenged DDB PARIS to find a smart way to drive more people to the MINI Stores in Paris for them to book a test drive. However, opening a new store in Paris is extremely costly, thus MINI had only 3 stores where people could experience the cars. We realized that the only thing you need to sell a MINI is a MINI itself, so we came up with a fun execution that literally transforms MINIs into… MINI Stores. We created custom signage and transformed the MINI cars into actual stores, complete with a salesman, brochures and opening hours. People could “come in” the stores and take them for a ride, directly experiencing the best part about MINI - the car itself. We opened 10 new stores (first in Paris and now to be deployed all over France) multiplying the access points to the MINI brand and the number of test drives. Additionally, wherever we parked a MINI Store, we immediately branded the location as a MINI location – all for the price of a parking ticket. For those who really wanted to, the MINI stores were for sale themselves. As a result, we changed the way a store should look like and added another piece to the MINI universe, creating more buying opportunities and a whole new business model that only MINI can propose. Ambient advertisement created by DDB, France for Mini, within the category: Automotive.

Film advertisement created by Glow, Germany for Antique Rivet, within the category: Fashion.

Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.

Channel 4 has partnered with Balmain, the historic Parisian luxury fashion house, and that house’s Creative Director Olivier Rousteing, to create brand new short-form drama series, Fracture, starring US singer songwriter Jesse Jo Stark, Charles Melton (Riverdale), Tommy Dorfman (13 Reasons Why) and Ajani Russell (Skate Kitchen). Fracture launches on the 2nd September. It represents Channel 4’s first ever branded entertainment drama series and the first time a fashion house has partnered with a broadcaster in this way – with the cast’s wardrobe featuring Balmain’s Fall 2021 designs throughout each of the 5 x 8 minute episodes.

In Germany, the creative CopyTest is a common tool used by agencies to give fresh talent an opportunity to demonstrate their ability when applying for their first job. It was our task to develop a modern copytest to attract the Generation Facebook. Digital advertisement created by Leagas Delaney, Germany for Leagas Delaney, within the category: Agency Self-Promo.

Saudis lacked understanding of what low-fare airlines is and flyadeal was not top of mind in the category. We created a rapid boost in brand and category awareness and pranked the nation on social media with Cargo Passenger Class, a "new breakthrough in aviation that allows you to travel in the cargo hold”. After creating a full immersive experience of CPC including poster ads, a documentary video, and entire booking site, we revealed that it was all a joke with the campaign slogan "you don't have to go to this length for a good deal... fly for less with flyadeal". In 24 hours, CPC and flyadeal were trending number 1 on Twitter and Google and web traffic increased by 7 folds in the first day and sustained at 3X plus over the next 4 weeks. Digital advertisement created by 77Media, Saudi Arabia for flyadeal, within the category: Transport.

Film advertisement created by JWT, United States for Jiffy Lube, within the category: Professional Services.

Digital advertisement created by VIA, United States for Effie Awards, within the category: Professional Services.

It's an anthem to the pap test, that awkward IRL first date, and getting spilled on at the bar. The frustrating, can't-be-bothered things we once did in a pre-pandemic world have suddenly been given a shiny and exotic new lease of life—and eos' products are here to help us prepare for them. Film advertisement created by Mischief, United States for EOS Lip Balm, within the category: Beauty.

Film advertisement created by Y&R, Peru for LAN, within the category: Transport.

Film advertisement created by Barton F. Graf, United States for Supercell, within the category: Gaming.

Ambient advertisement created by JWT, South Africa for Smirnoff, within the category: Alcoholic Drinks.

Film advertisement created by Laughlin Constable, United States for FRAM, within the category: Automotive.

An experiment to make music with television. A guitar hooked to the TV in a way that its notes modulate the sound of MTV shows. Check these short films with famous brazilian guitar players: Ambient advertisement created by Loducca, Brazil for MTV, within the category: Media.