Film advertisement created by 2C, United States for Disney+, within the categories: Movies, TV Promos.

Humans are not the only ones to be influent on social media. Nowadays, more and more dogs have their own Instagram accounts. Some of them are liked and followed like stars. Pedigree and their agency CLM BBDO laid hold of this phenomenon for the good cause with an operation called “Dogs for dogs”. Exceptionally, several of the most influent French Instagram dogs lent their account to other dogs of the same breed, waiting to be adopted. Their followers then liked their photos like they usually do, before realizing they were actually giving likes to an abandoned dog. A dog similar to the one they are used to following, but one that they can adopt, thanks to a link redirecting to agirpourladoption.fr. For the first time, thanks to Instagram, dogs used their notoriety to support other dogs. For 10 years, Pedigree supports adoption via the program Agir Pour l’Adoption. In addition to the food that the brand has been supplying to shelters, the brand communicates in an innovative way to sensitize French people to the cause of adoption. Digital advertisement created by BBDO, France for Pedigree, within the category: Pets.

A story of how 17,793 nails have changed the lives of UAE's blue-collar workers' children. Ambient advertisement created by McCann, United Arab Emirates for SmartLife Foundation, within the category: Public Interest, NGO.

Content advertisement created by Fred & Farid, France for Longchamp, within the categories: Fashion, Retail Services.

Digital advertisement created by Grey, China for California Walnut Commission, within the category: Food.

Film advertisement created by DDB, United Kingdom for EA Sports, within the category: Gaming.

Digital advertisement created by Gruppo Roncaglia, Italy for Mercedes, within the category: Automotive.

Digital advertisement created by Made.For.Digital, Netherlands for Statoil, within the category: Industrial, Agriculture.

Film advertisement created by FCB, United States for Cox Cable, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Switzerland for Otrivin, within the category: Pharmaceutical.

The City and County of Denver tasked Amélie with creating an effective platform to educate Denver’s youth on the effects of underage marijuana use. Teens are a notoriously difficult audience to engage. They don’t want to be lectured or told what to do; they want the facts so they can make their own decisions. Research shows that most teens don’t understand the major ramifications underage marijuana use can have on everything from their health and development to their interests and future plans. To change that, Amélie created the “High Costs” campaign to give them the straight facts about weed. During the first year of the campaign in 2018, Amélie created a game show called “Weeded Out.” That let youth put their weed knowledge to the test in hopes of winning prizes and the title of Heavyweight Champion of Weeded Out Wisdom. Moving into 2019, the goal of the campaign’s second year was to put these facts in more relatable terms for teens so they’ll better understand how underage marijuana use can affect their passions, pursuits and future. As the campaign is, for the most part, digitally-based, the look-and-feel needed to be visually arresting and unexpected enough to break through the clutter. Amélie worked with Friends of Mine, a Denver-based production studio, to create CGI videos that use unconventional analogies to communicate the high costs of underage marijuana use in a meaningful way. The concept lent a strong narrative structure to the High Costs website as well, creating an immersive and relatable environment for teens to learn more about marijuana. By skipping the bull and giving them the unvarnished truth, High Costs has been able to spark conversation among teens, and provide them with the information they need to make the decision not to use marijuana underage. Integrated advertisement created by Amélie, United States for City of Denver, within the category: Public Interest, NGO.

In the Internet age, where information is free and accessible to everyone, citizens and foreigners who are living in China are still under strict media censorship. They are able to access censored information through VPNs. However, the most commonly used VPN ‘Freegate’ is also censored.This campaign is a Monotype solution to provide easy access to the Freegate VPN. Integrated advertisement created by Miami Ad School, Germany for Monotype, within the categories: Media, Professional Services, Public Interest, NGO.

Feel the atmospheric concentration of CO2 through Carbonated water then and now. Experiential advertisement created by McCann, Japan for Green People’s Power, within the category: Industrial, Agriculture.

Film advertisement created by M&C Saatchi, United Arab Emirates for Shell, within the category: Industrial, Agriculture.

Digital advertisement created by Leo Burnett, United Arab Emirates for Samsung, within the category: Electronics, Technology.

Film advertisement created by JWT, United Kingdom for Berocca, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, New Zealand for My Dog, within the category: Pets.

Digital advertisement created by Ogilvy, Croatia for Jana, within the category: Non-Alcoholic Drinks.

In a unique Australian first Out-of-Home campaign, JCDecaux used eye tracking technology determine the exact area of the ad people were looking at, and then served a message relevant to their gaze. Panels either told people the sale price for a flight to that destination or dispensed a Jetstar Gift Card to the value of $500 allowing participants to book the flight themselves. Film advertisement created by JWT, Australia for Jetstar, within the category: Transport.