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Ambient advertisement created by Grey, Brazil for WWF, within the category: Public Interest, NGO.
PostNL – the Dutch Postal Service - has been delivering emotions for many years. On uithethart.nu (the name means ‘from the heart’) we collect emotions and feelings people are sharing through social media, using a smart language filter. All these messages are divided into categories, and this makes it possible, for the first time in the Netherlands, to see how people are feeling in real time. Whenever a message touches a nerve, people can respond by posting a heart sign or a response. This makes the best messages of every day come floating to the top. During the campaign, the best message of the day received a surprise batch of real mail: all the responses were copied onto real postcards, which were delivered in person by the Twitterer of the Year, Dutch celebrity Nicolette van Dam. Digital advertisement created by Greenberry, Netherlands for PostNL, within the category: Professional Services.
Film advertisement created by The Richards Group, United States for RAM, within the category: Automotive.
Film advertisement created by Grey, Argentina for Itau Bank, within the category: Finance.
Film advertisement created by Wieden + Kennedy, India for Royal Enfield, within the category: Automotive.
The service is set to launch officially in the fall.
Print and radio channels were used to lead people to www.wordherinnerd.be. On this contest blog people could upload stories related to gift moments that went wrong, in a funny or embarrassing way. Three commercials were posted on several video sharing websites.
Darth Vader has landet. Meet him at Toys"R"Us Film advertisement created by Advance, Denmark for Toys “R” Us, within the category: Gaming.
Digital advertisement created by DDB, United Kingdom for Harvey Nichols, within the category: Retail Services.
Digital advertisement created by BBH, United Kingdom for Samsung, within the category: Electronics, Technology.
Content advertisement created by Leo Burnett, Philippines for McDonald's, within the category: Food.
Film advertisement created by Walker, Switzerland for Comparis, within the category: Finance.
Film advertisement created by 72andSunny, United States for Call of Duty, within the category: Gaming.
Film advertisement created by BBH, United Kingdom for KFC, within the category: Food.
10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.
Experience the banner live here: http://www.biborg-interactive.com/campagnes/uncharted-3-uk/ign/index.html Digital advertisement created by Biborg, France for Uncharted 3, within the category: Gaming.
Film advertisement created by David, Argentina for Powerade, within the category: Non-Alcoholic Drinks.
Ambient advertisement created by Wieden + Kennedy, Netherlands for S7 Airlines, within the category: Transport.
The Young Director Award (YDA) showcases and rewards some of the most talented young directors from across the globe. This year the President of the YDA, François Chilot, called on BETC to find a new creative concept to celebrate and publicise the event. The new tagline: "Directing, it's in your bones," is a nod to the successful "Born to Create Drama" campaign from 2010. The film shows a young boy who bluntly walks in on his parents in bed together and starts giving them instructions on how to improve their performance. Creative Director Damien Bellon Film advertisement created by Euro RSCG, France for Young Director Award, within the category: Professional Services.
Digital advertisement created by ArnoBrasco, Turkey for Biskrem, within the category: Food.