During October, all the T-Shirts will bring a little surprise inside; a small lump. During all this month, all the Pink T-shirts sales will be reverted to Barretos Cancer Hospital Centre. Experiential advertisement created by Onlime Comunicação, Brazil for Golfe Class, within the category: Public Interest, NGO.

The challenge was to remind teens milk is a great addition to their snacks when they’re relaxing at home. However when teens are relaxing at home they aren’t exposed to most traditional media channels. They spend a lot of time watching online videos so we created a cartoon webseries called “Snack Time.” It’s a fun, quick and irreverent show about a carton of milk named ‘Carlton’ and his friends who all happen to be snacks that taste great with milk. Digital advertisement created by DDB, Canada for Milk West, within the category: Non-Alcoholic Drinks.

This winter spot for The Minnesota Lottery builds on the "I'MN" campaign, showcasing the spontaneous and sometimes outrageous moments worth opting in for. Film advertisement created by Periscope, United States for Minnesota Lottery, within the category: Gambling.

We are all able to be the superhero, saving our love one from a scary godzilla, when we dare to imagine and create the story.

Digital advertisement created by Ogilvy, Mexico for Ilusión, within the category: Fashion.

Film advertisement created by Daehong, South Korea for Himart, within the category: Electronics, Technology.

Film advertisement created by McCann, Peru for Flying Dog Hostels, within the category: Transport.

Film advertisement created by 72andSunny, United States for Autotrader, within the categories: Automotive, Professional Services.

If your mother tongue isn’t English, you’ll have discovered that colonialism is alive and well and living in our phones, and it’s killing our indigenous languages. How is it that Autocorrect has no problem recognising a sentence like “The bourgeoisie acquiesced in bequeathing their paraphernalia to the fascists”, but try typing in “Abrazos para ti” and before you can prevent it, Autocorrect has turned it into “Abrasive parade today.” This is a particularly acute problem in South Africa, where our Constitution recognises eleven official languages and our phones only recognise one. Savanna Cider is a proudly South African cider that’s much loved for its unapologetic crisp witty commentary on the ironies of South African life. They declared “We’re tired of ducking Autocorrect forcing South Africans to speak English”, and set out to liberate people’s phones through a simple hack. Simply go to the Savanna website, download a file in the language of your choice, save it to your Contacts, and vóila. A contact file takes up little space on your phone and can contain an unlimited number of words. Because Autocorrect recognises words saved to your Contacts and doesn’t correct them, saving a Contact file with the 500 most used words in a language automatically “teaches” your phone that language. No more Autocorrect snafus. No more being forced to use someone else’s mother tongue. "Shosholoza" is an Nguni song that was sung by the mixed tribes of miners mining gold in South Africa.. It was sung by all-male African workers that were working in the South African mines in a call and response style. The song is so popular in South African culture that it is often referred to as South Africa's second national anthem. We re-wrote it to according to autocorrect. Digital advertisement created by Grey, South Africa for Savanna Cider, within the category: Alcoholic Drinks.

Everybody is sick and tired to hear about condoms. So MTV created a new concept that goes straight to the point: #USEITDICK. The campaign contains three films: Male Mermaid, Jumping Jacks and Tennis Player. Each one shows idiot doubts about condoms and the answer always comes from MTV: #USEITDICK. Literally. Film advertisement created by Loducca, Brazil for MTV, within the category: Media.

Digital advertisement created by BBH, United Kingdom for Samsung, within the category: Electronics, Technology.

Film advertisement created by JWT, Puerto Rico for Stride, within the category: Confectionery, Snacks.

Digital advertisement created by Grey, Malaysia for The Body Shop, within the category: Retail Services.

Digital advertisement created by McCann, Israel for Volvo, within the category: Automotive.

Ambient advertisement created by Havas, Belgium for Opera & Ballet Flanders, within the category: Recreation, Leisure.

Film advertisement created by Olson, United States for Supercuts, within the category: Professional Services.

Experiential advertisement created by Isobar, India for Reebok, within the categories: Fashion, Public Interest, NGO.

Film advertisement created by JWT, France for Mountain Riders, within the category: Public Interest, NGO.

Film advertisement created by Publik Cine Video, Brazil for Gazin, within the category: Retail Services.

In order to make people (located far away from E-Mart store) do shop at E-Mart, despite the geographical barrier, we created a "flying" store that flies to customers. The E-Mart truck-shaped balloon, equipped with a Wi-Fi router, can fly to every corner of city. Customers can then connect to the Wi-Fi signal and download coupons. That will enable them to immediately buy products using the E-Mart application. The flying store was so popular that even people who didn't shop online visited offline stores. Ambient advertisement created by Cheil, South Korea for E-Mart, within the category: Retail Services.