URL: http://www.devastatingexplosions.com Digital advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

Film advertisement created by Social Lab, United Kingdom for TikTok, within the categories: Electronics, Technology, Media, Public Interest, NGO.

Coca-Cola Israel Launched the Fanta FBALL bottles in April 2010.In order to reach the target audience of teens, with the brand's message "never say no to fun" a youth club was created by Fanta and Promarket Israel agency (http://www.promarket.co.il/): the Fclub. The purpose of the club: to give teens a range of spontaneous, exciting and full of fun experiences under the roof of one brand: Fanta. Tens of thousands of teen's registrated to the club via Facebook or via text messages. Every few days a text messag was sent to their mobile phone. The teens, that were spontaneous enough to be the first to respond, awarded with great events that were available to numerous club members only: Yacht party: about 70 teens who responded fast enough to the text message were invited at the same day to Fanta's yacht party in the middle of the sea, loaded with games, prizes, contests, and plenty of Fanta. Spontaneous flight to London: in collaboration with the Israeli 24 music channel, teens were invited by SMS to come with their passport to the channel's pop up Studio in Jerusalem. The 24 teens, that arrived first, participated in live broadcasted mission and won a flight ticket to London for 24 hours of fun. Pool summer party: a huge summer party was held for 2500 club members that were the first to respond to a facebook invitation. First Stand up Show on the plane: the first 70 respondent to text message won a ticket to a live stand up show on a plane for club members only. Mob the mall: at a late night hour, 35 spontaneous teenagers were given 1,000 NIS and a flashlight and were sent to mob Lee Cooper store- one of the hottest denim brand in Israel. "A Nowhere orange night": the closing party of the club took place in the nature at one of the most ancient woods in Israel. Fanta's shuttles brought 1000 fast responded to a secrete place in the woods to a party that lasted all night long. Ambient advertisement created by Promarket, Israel for Fanta, within the category: Non-Alcoholic Drinks.

Breaking TechRewards challenges, a novice programmer becomes an experienced developer and get a prestigious job in a large corporation. Animation for Microsoft Tech Rewards conference in San Francisco, USA. ​​ Digital advertisement created by BeaversBrothers, Russia for Microsoft, within the category: Electronics, Technology.

Film advertisement created by Giants & Gentlemen, Canada for Movember, within the category: Public Interest, NGO.

Ever wanted to be a Jedi and move things with your mind? KFC India has just the solution for you. Introducing ‘Tele-connect to Nashville” - an on-ground experience that gave consumers a chance to pop open a box and unlock the legendary taste of KFC Nashville Chicken by using just their minds. Experiential advertisement created by Blink Digital, India for KFC, within the category: Food.

Film advertisement created by Wieden + Kennedy, United States for Old Spice, within the category: Health.

Digital advertisement created by Kingsday, Netherlands for Flower Council of Holland, within the category: Industrial, Agriculture.

Humans are not the only ones to be influent on social media. Nowadays, more and more dogs have their own Instagram accounts. Some of them are liked and followed like stars. Pedigree and their agency CLM BBDO laid hold of this phenomenon for the good cause with an operation called “Dogs for dogs”. Exceptionally, several of the most influent French Instagram dogs lent their account to other dogs of the same breed, waiting to be adopted. Their followers then liked their photos like they usually do, before realizing they were actually giving likes to an abandoned dog. A dog similar to the one they are used to following, but one that they can adopt, thanks to a link redirecting to agirpourladoption.fr. For the first time, thanks to Instagram, dogs used their notoriety to support other dogs. For 10 years, Pedigree supports adoption via the program Agir Pour l’Adoption. In addition to the food that the brand has been supplying to shelters, the brand communicates in an innovative way to sensitize French people to the cause of adoption. Digital advertisement created by BBDO, France for Pedigree, within the category: Pets.

A story of how 17,793 nails have changed the lives of UAE's blue-collar workers' children. Ambient advertisement created by McCann, United Arab Emirates for SmartLife Foundation, within the category: Public Interest, NGO.

Content advertisement created by Fred & Farid, France for Longchamp, within the categories: Fashion, Retail Services.

Digital advertisement created by Grey, China for California Walnut Commission, within the category: Food.

Film advertisement created by DDB, United Kingdom for EA Sports, within the category: Gaming.

Digital advertisement created by Gruppo Roncaglia, Italy for Mercedes, within the category: Automotive.

Digital advertisement created by Made.For.Digital, Netherlands for Statoil, within the category: Industrial, Agriculture.

Film advertisement created by FCB, United States for Cox Cable, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Switzerland for Otrivin, within the category: Pharmaceutical.

The City and County of Denver tasked Amélie with creating an effective platform to educate Denver’s youth on the effects of underage marijuana use. Teens are a notoriously difficult audience to engage. They don’t want to be lectured or told what to do; they want the facts so they can make their own decisions. Research shows that most teens don’t understand the major ramifications underage marijuana use can have on everything from their health and development to their interests and future plans. To change that, Amélie created the “High Costs” campaign to give them the straight facts about weed. During the first year of the campaign in 2018, Amélie created a game show called “Weeded Out.” That let youth put their weed knowledge to the test in hopes of winning prizes and the title of Heavyweight Champion of Weeded Out Wisdom. Moving into 2019, the goal of the campaign’s second year was to put these facts in more relatable terms for teens so they’ll better understand how underage marijuana use can affect their passions, pursuits and future. As the campaign is, for the most part, digitally-based, the look-and-feel needed to be visually arresting and unexpected enough to break through the clutter. Amélie worked with Friends of Mine, a Denver-based production studio, to create CGI videos that use unconventional analogies to communicate the high costs of underage marijuana use in a meaningful way. The concept lent a strong narrative structure to the High Costs website as well, creating an immersive and relatable environment for teens to learn more about marijuana. By skipping the bull and giving them the unvarnished truth, High Costs has been able to spark conversation among teens, and provide them with the information they need to make the decision not to use marijuana underage. Integrated advertisement created by Amélie, United States for City of Denver, within the category: Public Interest, NGO.

Feel the atmospheric concentration of CO2 through Carbonated water then and now. Experiential advertisement created by McCann, Japan for Green People’s Power, within the category: Industrial, Agriculture.