Against a backdrop of nuclear programs, forced labor camps, and an infamous, brutal dictator, thousands of North Koreans make their escape. Their stories go largely untold – a cause that people across the globe could actually affect. So, we needed a new way to break through all of the noise coming out of North Korea – a way that flips the script and gets people talking about the North Korean refugee crisis. So, we enlisted the help of the glorious leader himself, Kim Jong-Un. Kim Jong-Un took to major job search sites and announced unlimited job openings in North Korea – job openings that anyone in the world could apply for. In case anyone doubted Kim, we populated his LinkedIn profile to include achievements like his sanctioned nuclear plants and child labor programs and also a commercial for his recruitment campaign. For his cabinet, Kim got on Twitter and hand-selected his picks – picks like Leonardo DiCaprio as the Minister of Environment. But, in the end, every applicant was actually redirected to a landing page for Liberty in North Korea, a non-profit aimed at helping North Korean refugees. LinkedIn shut down the campaign after seven days. But, in those seven days, donations to LiNK were up 427% with new visitors contributing 42% of the total. Over 50 news outlets picked up the story further expanding our reach. Best of all, we did it with virtually no spent media. Digital advertisement created by Part Time Lab, United States for Link, within the category: Public Interest, NGO.

Film advertisement created by Sens, France for Helpling, within the category: Professional Services.

Ambient advertisement created by BBDO, Brazil for HP, within the category: Electronics, Technology.

Film advertisement created by cummins&partners, Australia for MADC, within the category: Professional Services.

Refinancing — a banking product designed to reduce the financial burden of users on a loan. Refinancing repays an existing client loan with disadvantageous terms in another bank and provides a new one at a lower interest rate. Film advertisement created by Adsapience, Ukraine for Kredobank, within the category: Finance.

Film advertisement created by DDB, Czechia for Volkswagen Commercial Vehicles, within the category: Automotive.

Film advertisement created by Mother, United Kingdom for Boots, within the category: Retail Services.

OLX is one of the biggest online marketplaces in Ukraine, and OLX Delivery is a service that guarantees safety of any deal on OLX. We had to explain why OLX Delivery is the best way to make a secure purchase. The matter is that OLX is a place of lucky findings and magic moments of getting some rare stuff you’ve been dreaming about, and worrying about safety of your buys only spoils all the online shopping magic. But actually it’s not that sad: to make things happen, you just have to make sure that on the other side of the screen is a serious person. And to make it – just use the OLX Delivery service. Here we needed to tell that among all the strange, crazy and difficult ways to prove the seriousness of your intention, there is one simple but effective way – just use OLX Delivery service. OLX Delivery. Prove that you’re serious. Film advertisement created by Banda, Ukraine for OLX Delivery, within the category: Professional Services.

Film advertisement created by John St, Canada for True Sport, within the category: Public Interest, NGO.

The naming ceremony is quite symbolic in Nigeria, and mothers-in-law often “compete” for who really owns the child. This story is about how the more data-savvy mother-in-law tries to outshine her somewhat conservative peer, who unknown to many, also has a data side to her Film advertisement created by Noah's Ark Creative, Nigeria for Airtel, within the category: Electronics, Technology.

Online edit: De Grot / Lastpost.tv Film advertisement created by Eigen Fabrikaat, Netherlands for Takeaway.com, within the category: Professional Services.

Film advertisement created by DDB, Canada for ICBC, within the category: Public Interest, NGO.

Film advertisement created by Serviceplan, Germany for ZDF, within the category: Media.

We changed the famous car sign "FOR SALE" for a new one: "FOR DONATION", calling people's attention to the importance of donating blood. This way, we started to transform drivers into campaign supporters.

In the middle of the technological universe of the 21st century, every moment, every landscape or situation is recorded by the lens of a photographic camera, whether it is professional, amateur or smartphones. This moment is even more important when the access to these resources becomes democratic and easily to all. In this concept, Artplan had turned a book jacket advertising of Metro Newspaper into a Pinhole, a camera without lens. The purpose of the action was to communicate the Metro Photo Challenge and the winners of 2017 Metro Newspaper photography contest in Brazil and worldwide, as well as encouraging participation for 2018 edition. "We started from the concept that in the contest, the world's most democratic photo shoot, even those who do not have a camera, can use the newspaper to create their own and participate", says Zico Farina, Artplan Creative Director. The communication contemplated a book jacket advertising in São Paulo city. In order to disclose the action, two films were produced: the first one invites a professional photographer and a "non-photographer" to create a Pinhole and perform the best clicks with the equipment. The results can be checked in Metro Newspaper’s social networks. The second film brings a tutorial on how to set up your own Pinhole. Metro Newspaper is freely distributed in more than 21 countries, reaching an estimated audience of more than 16 million people. Film advertisement created by Artplan, Brazil for Metro, within the category: Media.

At CarsGuide, our reviews can go on for weeks and weeks. So we get to test cars for whatever life can throw at them. CarsGuide, we go beyond the test drive. Featuring Vitas Varnas as the Car Salesman and Richard Berry as the test driver. Film advertisement created by Pencil & Pixel, Australia for CarsGuide, within the category: Automotive.

Inspired by true events, this story is about a boy who managed to make meaningful progress in his life, not only because he believed in himself, but also because his two biggest supporters believed in him. Happy Chinese New Year from all of us at RHB. #TogetherWeProgress Film advertisement created by FCB, Malaysia for RHB Group, within the category: Finance.

Film advertisement created by Ogilvy, Italy for Emergency, within the category: Public Interest, NGO.