Film advertisement created by FCB, Canada for PFLAG, within the category: Public Interest, NGO.

Amnesty International Ukraine held a performance in one of Kyiv movie theaters. In the middle of the film viewing people in camouflage uniforms burst into the cinema hall and violently took two viewers away. We made a short video of the “abduction” and with the help of ambush marketing it became a viral and has collected tens of thousands views on YouTube. The initiative took place in support of annual Writing the Letters Marathon initiative organized by Amnesty International. Ambient advertisement created by Tabasco Ukraine, Ukraine for Amnesty International, within the category: Public Interest, NGO.

Digital advertisement created by Ogilvy, United Arab Emirates for Berlitz, within the category: Education.

The pandemic that threatens half the world's population. Virus EVA, a social virus that affects women health just for being women. Film advertisement created by La Despensa, Spain for Doctors of the World, within the category: Public Interest, NGO.

You can’t buy the new Swedish Euro 2020 jersey – you have to earn it. Adidas and the Swedish Football Association are taking a clear stand against the intolerance, hate and threats which has become more common even in Swedish football. Through M&C SAATCHI Stockholm’s new campaign “earn the jersey”, even supporters have to “earn the right” to wear the new national team jersey by agreeing to terms and conditions: To always show respect, to stand behind the team through good times and bad, to never spread hate and to welcome everyone into the team. A true supporter supports. Film advertisement created by M&C Saatchi, Sweden for Adidas, within the category: Sports.

Ambient advertisement created by Ogilvy, India for CEAT, within the category: Automotive.

'the billboard thay breathes' aka the lungs is a giant lung Installation that reacts in real-time to the environment. While the transformation depends on the air quality, audiences can see a live real-time reading of the AQI ( air quality index). This installation has been to multiple cities ( Bangalore, Delhi, Lucknow, Mumbai) in India, and also been built in Poland. The campaign has over 300 million views, millions of social media impressions, is featured by over 75 media outlets and digital publishers and been featured on BBC, NDTV, Times Now, Mirror Now, CNBC, Republic amongst others, and was also presented as a case study from India for the climate change conference. Outdoor advertisement created by Think Happy Everyday, India for Jhatkaa, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Portugal for Renault, within the category: Automotive.

Film advertisement created by Omelet, United States for Princess Cruises, within the category: Recreation, Leisure.

Digital advertisement created by Buzzman, France for Burger King, within the category: Food.

Scania presents Angel Call, a unique mobile application that aims to improve highway safety by using an effective and efficient way for truck drivers’ nearest and dearest to help them stay awake while driving. Angel Call connects to the Scania Fleet Management system (which monitors the condition of their drivers on the road) and uses the most powerful means of saving a driver from falling asleep: the driver’s nearest and dearest, who act as guardian angels. Should the system detect that a driver has exceeded the labour requirement time limit for driving, it alerts the nominated angel who then calls the driver and keeps them company until they stop. This creative concept was developed by Geometry Global Moscow. Transforming mechanical, impersonal and sometimes irritating automated messages into a real person who cares was central to the success of the project. Ambient advertisement created by Geometry Global, Russia for Scania, within the category: Automotive.

Film advertisement created by Argonaut, United States for Credit Karma, within the category: Finance.

Digital advertisement created by Preston Kelly, United States for Oxfam, within the category: Public Interest, NGO.

Garde-Manger Pour Tous, the NFP serving 3,000 underprivileged Montreal-area youth, has partnered with Cossette and Cossette Media to raise public awareness around the fight against child poverty and malnutrition this holidays. “The holidays are a time for us to reflect on how fortunate we are to live in abundance - however, it's also an opportunity to understand that some aren't as lucky” said Ghislaine Théoret, Director of Garde-Manger Pour Tous. “An estimated one in six Canadian children are faced with food insecurity, and the Montreal area has the highest child poverty rate in Quebec.” To reflect the daily realities of children living with food insecurity, the campaign puts a meaningful twist on a Christmas tradition: the Advent calendar. Appearing on outdoor signage, online and social networks, this version of the calendar features the usual doors, but while some open to reveal a chocolate, others only reveal an empty space—a nod to the organization’s tagline since 2014, “Help Us Fill the Emptiness.” The three colourful, festive designs used in the campaign were created in conjunction with local illustrators Geneviève Bigué, LaCharbonne and maxprevo. In addition to the ad campaign, over 100 copies of the Advent calendar were handed out to Quebecois influencers and across the charity’s and the agency’s networks. “The idea here is that the item itself acts as the message. The calendars become actual awareness-raising tools for the cause as well as Garde-Manger Pour Tous’s mission,” explained Anne-Claude Chénier, Vice-President of Creative Advertising at Cossette. In keeping with the spirit of the campaign, Cossette Media partnered with highly popular Quebec-based recipe blog 3 fois par jour. Today, visitors to the site will notice a new, impactful logo, 0 fois par jour (0 Times a Day), as well as empty plates and recipe cards in GMPT colours. This creative media approach allowed the Garde-Manger to intercept visitors to the website at the exact moment they were planning their holiday menus. “3 fois par jour and OBOX were phenomenal partners in achieving our vision and supporting Garde-Manger Pour Tous” noted Axel Dumont, SVP and General Manager, Quebec and East, at Cossette Media. “By working together from the onset, creative and media agencies have the ability to create impactful ideas and strong results — and Garde-Manger Pour Tous’ campaign demonstrates precisely that.” Garde-Manger Pour Tous also received support from media partners like Astral Media, Bell Media, La Presse, OBOX., Outfront, Ricardo Media, and UB Media. Integrated advertisement created by Cossette, Canada for Garde-Manger Pour Tous, within the category: Public Interest, NGO.

Film advertisement created by Grey, Israel for Alrin, within the category: Pharmaceutical.

For the release of the movie "Gold" distributed in Portugal by Nos Audiovisuais, the advertising agency Social Animals created an Activation for Cabify in partnership with Os Filmes da Zona Indie that invited passengers to enter a Race for the Gold. The concept behind this idea was the incredible true story of a man that turned his quest for a gold mine into an obsession. Matthew McConaughey is the star of this movie that premiered on March the 2nd. It was a two-day Activation in Lisbon and Oporto and received the support of many vehicles that Cabify provided. Hiding inside the cars were tickets for the premiere of the movie and one of the cars was previous prepared to capture images of the days trips. Experiential advertisement created by Social Animals, Portugal for Cabify, within the category: Electronics, Technology.

We all know that feeling when we want to add laundry to a cycle we already started, but it's too late. In this radio spot we emphasize this struggle, as we give life to a regular washing machine that refuses to cooperate. Audio advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Film advertisement created by Publicis, France for OVEO, within the category: Public Interest, NGO.

According to the UNICEF study, about 150 million children from 13 to 15 around the world become victims of physical abuse in school. This problem is particularly acute for homosexual, bisexual and transgender teenagers. Belarus makes no exception. Moreover, the worst thing is that such children live in constant fear, because they lack support from their environment, their school and the state, which completely ignores their existence. This touching music video reveals the story of a transgender woman, shows deep connection with her mother. The plot is based on a real story of Valeria Shendera from Minsk. With this video we want to support people who are still facing stigma and bullying for who they are. Valeria’s story inspired us to launch #superparents flash mob. Film advertisement created by Tabasco Ukraine, Ukraine for Tabasco, within the categories: Agency Self-Promo, Public Interest, NGO.