Digital advertisement created by F.biz, Brazil for F.biz, within the category: Agency Self-Promo.

It takes a community to unite and work towards a world that not only supports but spreads awareness on several underlying issues. Like AIDS. This World AIDS Day, fight the stigma and stand for seniors who fear getting rejected by society. This year, pledge to: end inequalities, end AIDS. Columbia Pacific Communities (CPC) the largest and most experienced senior living community in India, releases a public awareness video expressing their earnest request of extending support and a helping hand to the senior citizens who are the victim of AIDS and should be treated with equal love and respect. As a community, it is high time we raise our standard of awareness and End Inequality. End AIDS!

Film advertisement created by BBDO, United States for ADC, within the category: Professional Services.

Digital advertisement created by BBDO, Spain for FAADA, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Italy for World Down Syndrome Day, within the category: Public Interest, NGO.

Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.

An #ImPerfect initiative against fake online facades The Swedish insurance company Länsförsäkringar started a successful movement towards fake online facades that are causing low self-esteem and anxiety among teenagers. How? By turning influencers into human billboards – with a message against their own perfectionism. Social media is damaging the mental health of Swedish teenagers due to constant comparisons with influencers and unattainable ideals. Länsförsäkringar, who in various ways are helping young people to grow and believe in themselves, wanted to shine a light on this and help teens see beyond all fake online facades. But teens wouldn’t listen to an insurance company… The problem became the solution Länsförsäkringar hijackaed superficial venues – several major Swedish fashion events – and joined forces with the people causing the problem: influencers on front row. They became the solution, wearing the #ImPerfect t-shirt they turned into human billboards with a contradictory message against their own perfectionism. Teenagers closest online relation was used to change social feeds, making flaws and individuality the new ideal. A new subject in schools The human billboards disrupted teen’s social feeds overnight. Within days all major national media covered the story. Major celebrities/influencers such as actors, rock stars and designers joined the movement. Länsförsäkringar also launched the ImPerfect web series, introducing a new subject in schools: Social Media Behaviour. The initiative got 40 million organic reach (4 times Sweden’s population) and 65 % recognition (100% above business target). And the topic continues to be on the agenda for a healthier Sweden. Film advertisement created by Stendahls, Sweden for Länsförsäkringar, within the category: Finance.

Medical student goes through the tough process of becoming a physician. From Canada to Grenada, and back. This is where Physicians are made. St. George's University. Content advertisement created by One Twenty Three West, Canada for St. George's University, within the category: Education.

In 2018, three species of animals became extinct on our planet. In Colombia four species are in danger of extinction because their habitats are disappearing and nobody is doing anything to help them. That’s why on Halloween, Almacenes Éxito decided to do something about it. Integrated advertisement created by BBDO, Colombia for Grupo Exito, within the category: Public Interest, NGO.

Chill is something you can’t explain, you can only feel it. Anyone has a right to chill, even the most efficient people on the planet (and in space). Today everyone is talking about productivity so we need someone who would say: “Stop working. Start chilling!” and would hand you a bottle of Garage, right from the fridge. Film advertisement created by Possible, Russia for Baltika, within the category: Alcoholic Drinks.

Created by Boulder-based agency, Fortnight Collective, the spot literally packs a punch and shows us how much harder CBD works for your body when combined with other natural ingredients. Battling it out in the ring, CBD teams up with omegas, terpenes, and ashwagandha (all fighters in the ring!) to take on stress in this fun spot. Unlike other CBD brands that only offer CBD, HempFusion adds in other natural ingredients to create products that specifically help with stress, sleep, and energy – adding up to a better day for you. The campaign consists of elements such as video, OOH, radio, experiential, and a national podcast series. Film advertisement created by Fortnight Collective, United States for HempFusion, within the category: Pharmaceutical.

The new SU’19 ACG line has been released into the wild. Designed and tested in Oregon, USA, we outfitted three city kids and brought them to the forests of Oregon in search of ACG’s biggest fan.

Film advertisement created by Ammirati, United States for Jimmie Johnson's Anything with an Engine, within the category: Media.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Cooking Blindly is a 130-page sensory guide that aims to stimulate the five senses: touch, with relief illustrations of the dishes and printing in Braille; smell, since it will be possible to feel the aromas of the spices mentioned in the recipes; vision, since the publication has a design that allows people with low vision to read the content; and hearing, both with buttons that emit sounds from the instruments to be used in the preparation and with the audiobook version. The taste is due to the delivery of the book, the recipes contained therein. The publication also has an official website (www.cozinhaascegas.com.br). Launched in the year that celebrate 100 years of Nestlé in Brazil, the publication was designed in line with Maggi's philosophy that cooking is something that everyone can and should participate in. The initiative also reflects the Dorina Foundation's 75-year commitment: a more inclusive society for people with different levels of visual impairment. Integrated advertisement created by Publicis, Brazil for Maggi, within the categories: Food, Public Interest, NGO.

Most men do not feel comfortable expressing their feelings towards their father. But what happens when someone else does it in their place? On the occasion of Father's day, we conducted a social experiment starring real-life people. StuntSon was an actor who impersonated the son's voices and called their fathers to say the words their actual sons couldn't ever say. Digital advertisement created by Ogilvy, Greece for Dove, within the category: Health.

Group Director of Communications Planning: Carrie Parent Film advertisement created by Duncan/Channon, United States for California Department of Public Health, within the category: Public Interest, NGO.