http://fearlesschallenge.com Digital advertisement created by Lowe, Canada for Canadian Cancer Society, within the category: Public Interest, NGO.

Film advertisement created by McCann, Dominican Republic for Nido, within the category: Non-Alcoholic Drinks.

Psychological insights were used throughout the film’s development and production. From its narrative arc and character depictions, to the soundtrack, pace and use of colour, a range of elements were specifically devised to evoke anger and motivate action. Variations of the film were tested before release. The results were then used to optimise the final edit to maximise the motivating form of anger and action that was intended. On average, watching the film made participants feel over 3 times angrier, results showed. Further, the more intense they found the film and the angrier they were, the stronger their desire to take action and buy Hey Girls products. Film advertisement created by DDB, United Kingdom for Hey Girls, within the categories: Health, Personal Accessories.

Film advertisement created by Les Gaulois, France for Citroën, within the category: Automotive.

MAKE THE CITY SOUND BETTER is the determined name of the campaign for our latest headphone-release, the Capital, which we designed for the on-the-go urbanite. Striving to back up words with action and break new sonic territory, we teamed up with London-based sound artist Yuri Suzuki and his crew of innovative creatives in the efforts to engage in an ambitious, design- and sound project that very literally delivers on the campaign’s motivated promise: to make the city sound better. The Sound Taxi is equipped with microphones that record it's surrounding noise. As it made it’s way through the streets of London, a specially designed software program inside the vehicle converted the noise into unique music in real-time. Passersby heard the music via the 67 speakers built into the entire car body and the big Indian horns mounted on top of the taxi’s roof. Finally, the passengers of the sound taxi could tune-in to the converted sounds via headphones installed inside of the vehicle. The musical result was available on the campaign site together with photos from instagram. URL: http://www.makethecitysoundbetter.com

With the NBA regular season coming to a tense close, it’s easy to get swept up in the game when it feels like every second counts. Sometimes, fans need a timeout to chill when the stakes are high. As the Official Beer of the Toronto Raptors, Coors Light wants to help by introducing the first piece of fan gear that is designed to maximize chill: the Coors Light Raptors Weighted Hoodie. Using the same technology as a weighted blanket, which is popularly known for its calming properties, the 10-lb Coors Light Raptors Weighted Hoodie should be worn during games so fans can chill through buzzer-beating, couch-coaching, high-pressure moments with ease. Integrated advertisement created by Rethink, Canada for Coors Light, within the category: Alcoholic Drinks.

This was made as part of YouTUBE’s 48 hour Cannes Lions Young Guns competition for the Wateraid Charity. The brief was Digital advertisement created by .99, New Zealand for WaterAid, within the category: Public Interest, NGO.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Virgin Hotels’ boozy, gossipy Santa is back again this year, and this time he has been thinking back on 1,700 years of tradition and asking: why not switch it up? He’s found the perfect spot to ride out Christmas...Virgin Hotels. Building on the wildly successful 2020 holiday campaign from Virgin Hotels and JOAN Creative, this humorous new campaign reimagines Santa as a luxe-loving, debonair gentleman enjoying the amenities of the hotel while telling the world: “This year, you come to me.” Film advertisement created by JOAN Creative, United States for Virgin Hotels, within the categories: Hospitality, Tourism, Recreation, Leisure.

Film advertisement created by Duncan/Channon, United States for Kona, within the category: Alcoholic Drinks.

Behind every one of our quality Canadian products, you’ll find passionate and committed dairy producers working together. Now that’s something to feel proud of. Film advertisement created by Lg2, Canada for Agropur, within the category: Non-Alcoholic Drinks.

Integrated advertisement created by Serviceplan, Germany for Metro, within the category: Retail Services.

In Canada, stick figure decals representing family members are placed on the rear window of a vehicle as a symbol of that vehicle’s precious cargo. Film advertisement created by FREE, Canada for MADD, within the category: Public Interest, NGO.

Ambient advertisement created by Lukas Lindemann Rosinski, Germany for Mercedes, within the category: Automotive.

Audio advertisement created by Change, Poland for Proama, within the category: Finance.

In the Egyptian Culture, "full of slaps" means that life is not going very well for you financially. The ad turns the insight into reality. Several people are put into situations that escalate to lead to needing more money. Film advertisement created by everyone, Egypt for MoneyFellows, within the category: Finance.

Digital advertisement created by Shackleton, Spain for Madrid Open, within the category: Recreation, Leisure.

Children singing Christmas Carols are passing next to the man. Man: Merry Christmas. Man stops and sees the light in a window. He’s starting to decode a signal. Film advertisement created by Studio FullGlass, Poland for SOS Children's Villages, within the category: Public Interest, NGO.

Relativity media hired thinkmodo to create a viral marketing campaign that would generate press & media buzz for their film "limitless". Digital advertisement created by Thinkmodo, United States for Limitless, within the category: Media.