Film advertisement created by Ogilvy, United Kingdom for Boots, within the category: Retail Services.

Experiential advertisement created by Thinkmodo, United States for Sony Pictures, within the category: Movies.

Digital advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.

Digital advertisement created by McCann, Italy for Centro Clinico Nemo, within the category: Public Interest, NGO.

In summer 2018 the German people struggle to combine their two major dedications football and work. Because with the 2018 FIFA World Cup taking place in Russian time zones, play times will clash with German working hours. But Radio.net found a way to bring work and football together. An undercover radio device inside a ball pen. Once it’s connected to a mobile via Bluetooth, people can bite on the end of the pen and thanks to bone conduction technology enjoy a private broadcast nobody else can hear. Audio advertisement created by Havas, Germany for Radio.net, within the category: Electronics, Technology.

Film advertisement created by Ingenia, Peru for Huawei, within the category: Electronics, Technology.

Film advertisement created by Leo Burnett, Canada for Enbridge, within the category: Industrial, Agriculture.

In Venezuela, Baby Jesus brings Christmas gifts, not Santa. Film advertisement created by Play CC, Venezuela for Alcaldía de Baruta, within the category: Public Interest, NGO.

Women should have their breasts examined regularly. Unfortunately, they tend to neglect this important appointment in their ever so busy lives. Unless relatives or loved ones remind them to do so. The impetus can come from a family member, children, or of course the men in their lives. And everyone knows, men have a very special relationship with breasts. They are inexhaustible about them, they see them everywhere. Film advertisement created by Leo Burnett, Belgium for Think Pink, within the category: Public Interest, NGO.

When the young artist Lil Peep died of an overdose, he was mourned far beyond the SoundCloud rap scene. Our idea is to let his songs end with a voiceless minute. A minute of tribute for every lost opioid victim, on the day of his death. Digital advertisement created by Berghs School Of Communication, Sweden for SoundCloud, within the categories: Health, Music.

As our research showed that gamers did not trust Ubisoft’s traditional trailers, no matter how good they looked, we went with a different approach and designed an experience that would inspire gamers to create shareable, social, snackable pieces of content. Assassin’s Creed Origins claims to be the most accurate reproduction of ancient Egypt ever made. With its wonders of ancient civilization, Egypt has always been a favourite of tourists. So we thought that if this game is as close to reality as it claims, why not let people visit it as tourists? We launched ExploreAncientEgypt.com, a website where gamers could book immersive guided tours within the actual game build. There they could explore never-before-seen regions of the game map and bring back digital memories in the form of Instagram and Facebook-like stories that they could customize and share everywhere on their social platforms—just as any excited tourist would. Digital advertisement created by Bleublancrouge, Canada for Assassin's Creed, within the category: Gaming.

Ambient advertisement created by McCann, Romania for Fundația Renașterea, within the category: Public Interest, NGO.

EMwatch is a stress tracker with Al-based mental health advisor designed by Ukrainian tech startup Emotion Labs. It is able to prevent 75% of stress-related diseases thanks to more than three years of research conducted by a team of bioengineers and technological scientists. Following its mission “to reshape completely daily stress management practices”, the company launched a new stress-less productivity tool called “Tame The Time”. The most stressful time for the majority of people is the last hour before a deadline. Especially the final 15 minutes. During this period, it is natural for a person to speed up beyond his abilities. At the same time, the person is overwhelmed because of the feeling that time has also sped up and started pushing them. Digital advertisement created by Saatchi & Saatchi, Ukraine for Emwatch, within the categories: Electronics, Technology, Personal Accessories.

Film advertisement created by DDB, United Kingdom for Volkswagen, within the category: Automotive.

Digital advertisement created by Svetly Story, Russia for Yandex.Direct, within the category: Professional Services.

How can we say, that the new Toyota Yaris is the most comfortable car of his category? Let's create an '' XL '' platform where instead of 4 or 5 people who can easily seat in the car, we have 10 people inside and not anyone: 9 football players and a referee! Film advertisement created by DDB, Morocco for Toyota, within the category: Automotive.

Digital advertisement created by Publicis, Belgium for ALS League, within the category: Public Interest, NGO.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

This video launched the Dove Self Esteem Fund "Women Who Should be Famous" program in the US and Canada. Digital advertisement created by Ogilvy, Canada for Dove, within the category: Health.

The creators of the world’s most popular mobile platform have teamed up with the world’s biggest food and beverage company to name the next release of the platform ‘Android Kit Kat’. To celebrate this collaboration, JWT Amsterdam created a campaign, which fits seamlessly with both brands. We placed special outdoor ads at various locations in Amsterdam and Utrecht. Then from Wednesday, September 11th to Saturday, September 14th we simply invited people to have a break, by sitting on the special bench we’d placed on the ad. Anyone who was having this special break at the given moment on Saturday, September 14th, won a new Nexus 7 tablet. Outdoor advertisement created by JWT, Netherlands for Kit Kat, within the category: Confectionery, Snacks.