Ambient advertisement created by CB Territory, Ukraine for Arterium, within the category: Pharmaceutical.

Outdoor advertisement created by The 23, Russia for Don Giulio Salumeria, within the category: Food.

Digital advertisement created by MOFILM, United States for PlayStation, within the category: Electronics, Technology.

We had to introduce the exhilaration and wonder of the drive in a Mercedes-Benz C-Class Cabriolet. This is an experience that can’t easily be described, and has to be felt to fully understand. That’s why we created an immersive Virtual Reality experience. We went to the experts in wonder, children, to get the inspiration for the VR piece. Unlike adults, who’ve lost their sense of wonder, children are able to fully experience the sensory pleasure a ride in a cabriolet gives. We took them for a drive and asked them to describe it to us. We used what they told us to create a fantasy drive, where adult senses are delighted and re-awakened. Experiential advertisement created by BBDO, South Africa for Mercedes, within the category: Automotive.

What if the whole world would be an endless curve – an ultimate playing ground for sports car enthusiasts? Our newly created Web Film showcases the new Porsche Cayman doing what it does best in a visually and technologically unique way highlighting the car's superb driving performance. Music: Artist/Title: Ken/ Get a life Film advertisement created by Katapult, Germany for Porsche, within the category: Automotive.

Following the “Most Dangerous Street” installation, I wanted to let you know about an activation that took place in downtown Chicago yesterday for the Illinois Council Against Handgun Violence (ICHV). During the event, the organization, in partnership with FCB Chicago, unveiled “The Gun Violence History Book”. Outlined in 19 chapters and 853 pages, is the 228 years of gun violence history in America. The articles, facts, and data within are intended to be a tool to teach current and future voters how we can stop repeating history. Additionally, the book has formed part of a learning plan for teachers and schools in Chicago-land. Where the bullet finally stopped, is a message for readers, “This bullet stopped. But history continues to be written. Support universal background checks at www.stopgunviolencehistory.com.” The site helps connect people with their senator, and then sends an automated email urging for universal background checks. The nonprofit is also encouraging communities to support Fix the FOID Act [HB 96] – a new legislation with the goal of addressing loopholes in our existing gun licensing system – by encouraging lawmakers to support. Experiential advertisement created by FCB, United States for Illinois Council Against Handgun Violence, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Netherlands for Fluke, within the category: Industrial, Agriculture.

Ambient advertisement created by Iris, United States for Saks Fifth Avenue, within the category: Retail Services.

Film advertisement created by Mirum, India for Franklin Templeton, within the category: Finance.

It’s no surprise that blurry vision is a side effect of alcohol. And the fact that cinema isn’t used very often in advertising is also an important factor. How many premiers happen each year, and how many people attend them to view every small detail of their favourite director’s latest work? All of these facts inspired our idea: editing the first minute and a half of a film, so that the clip appears blurry. The tension amongst the viewers is obvious, until everything comes together into one clear message “Drink Responsibly”. Ambient advertisement created by JWT, Spain for Corona Beer, within the category: Alcoholic Drinks.

Film advertisement created by Ogilvy, Spain for General Traffic Division Spain, within the category: Public Interest, NGO.

Film advertisement created by BBDO, New Zealand for Trade Me, within the category: Professional Services.

How do you further ignite the passion of Bangladeshis towards their beloved teams of Brazil and Argentina during the football world cup? We designed an interactive football game using Kinect which gave young Bangladeshis to get into the shoes of their heroes and bring glory to their beloved teams. Ambient advertisement created by Ice9 Interactive, Bangladesh for Robi, within the category: Electronics, Technology.

Film advertisement created by Mother, United Kingdom for IKEA, within the category: Retail Services.

London-based skateboard company Hateboards decided to take a stand against candidate Donald Trump in their very own way.

Film advertisement created by JWT, United Kingdom for Berocca, within the category: Pharmaceutical.

Liefmans on the Rocks commercial

Film advertisement created by Leo Burnett, Canada for Enbridge, within the category: Industrial, Agriculture.

Trade inspires ideas to travel, drives businesses to grow and enables people to prosper. Trade accounts for roughly 60% of global GDP and it’s the pulse of the global economy. In a series of short films Maersk, the world’s No 1shipping group, salutes the traders. Meet David and Sefa, Emma & Claire. Content advertisement created by Green Cave People, United Kingdom for Maersk, within the category: Professional Services.

This simple, voiceless campaign is titled “BOX –> OBX.” “OBX” is the Outer Banks’ signature oval destination sticker, as well as the first three characters on all Outer Banks license plates. “BOX,” of course, is what you might be in if you commute on smoggy 8-lane thruways or taxi through grid-locked city streets, if your eyes stay glued to a data-entry screen or you work late nights in a featureless complex. This campaign is like a traditional product demo (minus the shouting spokesperson), where you see the benefit happen in front of your eyes. Instead of the cleanser that removes grass and wine stains, or the knife so sharp it can cut a shoe, in our case, it’s the barrier islands that can cure the common city.” Film advertisement created by BooneOakley, United States for Outer Banks Visitors Bureau, within the category: Hospitality, Tourism.