When Hershey relaunched its TAKE5 bar this year, it focused on remixing everyday experiences. Its latest project with agency Barkley takes remixing literally with the TAKE5 remixer, which turns packaging into a beat box. Created in partnership with IPG Media Labs and Novalia, the TAKE5 Remixer uses conductive ink to create music on the spot. The limited release TAKE5 Remixer allows users to immediately remix music with built-in speakers. Unlike other packaging-based music devices, it doesn’t require an app to run. The battery-powered Remixer includes five rows of three beats with pause and stop buttons to produce more than 30,000 track combinations. The lo-fi sound is a throwback to the keyboards of the 80s and 90s. “In a world of headphones and streamed music, the Remixer lets people collaborate together in a group music-playing experience,” says Dan Mohnshine, director of Take5 brand. On September 17th, the limited edition TAKE5 Remixer debuts at Hotel Thrillist. In a New Orleans-style welcome, the TAKE5 brand is giving more than 500 guests their own Remixer. People can also get a chance to win a Remixer by retweeting @TAKE5 using #RemixerSweepstakes for a limited time (now through September 19th). Direct advertisement created by Barkley, United States for Take5, within the category: Confectionery, Snacks.

PROBLEM: Every year, >80,000 severe MRSA infections occur in the U.S., resulting in over 11,000 deaths. Antibiotic resistance is growing and the need to treat these infections efficiently and effectively is more crucial than ever. But too often, irreparable damage has been done by the time more effective treatments are considered. SOLUTION: The CDC recommends that all clinicians review antibiotics 48 hours after initiated to see if the infection is responding. However, many HCPs leave patients on ineffective treatments for too long, causing irreparable damage or death. The48thHour.com drives awareness of the CDC guidelines and enforces the urgency to switch – no patient should be left on treatment without improvement after 48 hours. Digital advertisement created by FCB, United States for Theravance Biopharma, within the category: Pharmaceutical.

The campaign starts with a "mockumentary", shooted in Nashville, and tells the story of the Wilhelm Scream (a sickening scream that appeared in more than 200 movie) through Linda Dotson Wooley, the real widow of its author, Sheb Wooley. To help her, CANAL+ Spain tells the world the story of the Wilhelm Scream and how it affects her life, and also creates the first scream bank for movies, a website where people can record their screams, so nobody will use the Wilhelm Scream again. Digital advertisement created by FCB, Spain for Canal+, within the category: Media.

What kind of emotions, feelings or memories arise in your mind when you have to make a choice between "smoked or ham?" Let's take a trip into your subconscious! Film advertisement created by Voskhod, Russia for Cherkashin Meat Factory, within the category: Food.

Uber is highlighting the absurdity of the traffic situation in Asia’s biggest cities as part of its first ever brand purpose campaign. Using cardboard boxes to represent cars, the film humorously shows the reality of how people get around currently and ends with images of a city being overrun by boxes. The film was shot on the streets of Bangkok with around 200 extras, the soundtrack is ”Bare Necessities” from the 1967 Disney film ”The Jungle Book”. Film advertisement created by Forsman & Bodenfors, Sweden for Uber, within the category: Transport.

Ambient advertisement created by CB Territory, Ukraine for Arterium, within the category: Pharmaceutical.

The film is built up like a tutorial and in this case you get to learn: How to taste the French way of life. The tutorials addresses different things and peculiarities the French do in their everyday life. For instance that they would never eat lunch in front of the computer, or even think about ordering take away. How they enjoy eating dinner for a very, very long time, and when they work out they make sure to do it in style. And of course that when they choose a beer they always choose the best bière. All in all a crash course to learn how to enjoy life to the fullest. Film advertisement created by WDW Creative, Sweden for Kronenbourg, within the category: Alcoholic Drinks.

Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the challenge for HearLife was to get the 35% of sufferers unaware they have a problem, to take a hearing test. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an audiology exam. In the examination, ranges of sounds tested patients hearing: those unable to hear above 4kHz+ are diagnosed with hearing loss. To make the test something everyone would want to listen to, the team took the science of a hearing test and disguised it as wildlife documentary. Because birds, crickets and dolphins all naturally sing in the 4kHz+, they could use these animals to help self-diagnose hearing loss. In a series of 3 radios, take a quick dive with dolphins, listen to the birds, and join thousands of crickets on a summer’s night. For the first time, those who didn’t know they had a problem were self-diagnosed and offered a solution. Audio advertisement created by FP7, United Arab Emirates for HearLife Clinic, within the category: Health.

AT&T is launching a new spot focused on gender equality. Women are drastically underrepresented in today’s media landscape - and when they are portrayed, it’s often in a stereotypical, inaccurate way. During the Masters, the company will showcase its commitment to gender equality with an inspirational :30 spot that chronicles the emotional connection of young girls growing into the game of golf. Film advertisement created by BBDO, United States for AT&T, within the category: Electronics, Technology.

How can we say, that the new Toyota Yaris is the most comfortable car of his category? Let's create an '' XL '' platform where instead of 4 or 5 people who can easily seat in the car, we have 10 people inside and not anyone: 9 football players and a referee! Film advertisement created by DDB, Morocco for Toyota, within the category: Automotive.

Film advertisement created by Change, Poland for Radio Zet Foundation, within the category: Public Interest, NGO.

Digital advertisement created by Red Pepper, Russia for Podzemka, within the category: Education.

Film advertisement created by Leo Burnett, United Kingdom for McCafé, within the category: Food.

Film advertisement created by Red Keds, Russia for Central Bank of Russia, within the category: Finance.

Using the medium of Cinema create a film which drives awareness to the property tool on Bayut which enables you to find your perfect home. Film advertisement created by Misfits Content Creators, United Arab Emirates for Bayut.com, within the category: Electronics, Technology.

Audio advertisement created by The Brainstorm Group, Canada for Gardein, within the category: Food.

Digital advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

Film advertisement created by Ponce, Argentina for Axe, within the category: Health.

One in four women in Ireland who have been in a relationship have experienced domestic abuse. To help raise awareness of this issue, Allianz Ireland has launched a campaign as part of a new three year partnership with Women’s Aid, a national charity dedicated to making women safe from domestic abuse. Nothing will ever match the courage and resilience of women living with domestic abuse, and the journey they’ve been on. Walking on eggshells every day, trying to keep themselves and their children safe. In reality, they’re jaw-droppingly brave. They’re resilient, resourceful and powerful. In fact, they are ‘The World's Strongest Women’. Film advertisement created by In the Company of Huskies, Ireland for Allianz and Women’s Aid, within the category: Public Interest, NGO.

Integrated advertisement created by Team One, United States for Lexus, within the category: Automotive.