It takes a community to unite and work towards a world that not only supports but spreads awareness on several underlying issues. Like AIDS. This World AIDS Day, fight the stigma and stand for seniors who fear getting rejected by society. This year, pledge to: end inequalities, end AIDS. Columbia Pacific Communities (CPC) the largest and most experienced senior living community in India, releases a public awareness video expressing their earnest request of extending support and a helping hand to the senior citizens who are the victim of AIDS and should be treated with equal love and respect. As a community, it is high time we raise our standard of awareness and End Inequality. End AIDS!

Digital advertisement created by Hello White Parrot, Germany for Playboy, within the category: Media.

Furrehab.com is a digital campaign to make fur addicts stop wearing animal fur in order to help the authentic fashion victims. Digital advertisement created by Miami Ad School, Spain for Fur for Animals, within the category: Public Interest, NGO.

Film advertisement created by DDB, Latvia for Road Traffic Safety Department Latvia, within the category: Public Interest, NGO.

A series of radio spots that hijack OTC medicine advertising to promote responsible dog adoptions. In Poland every other spot aired on the radio is a medicine ad. They are usually kept in the form of a testimonial, short dialogue or sound design. We have produced a series of three, each in a different style and aired them in most popular radio stations throughout spring and summer. Even actors who voiced our spots play in regular OTC commercials quite often. Audio advertisement created by Must Be Loud, Poland for Viva!, within the category: Public Interest, NGO.

An #ImPerfect initiative against fake online facades The Swedish insurance company Länsförsäkringar started a successful movement towards fake online facades that are causing low self-esteem and anxiety among teenagers. How? By turning influencers into human billboards – with a message against their own perfectionism. Social media is damaging the mental health of Swedish teenagers due to constant comparisons with influencers and unattainable ideals. Länsförsäkringar, who in various ways are helping young people to grow and believe in themselves, wanted to shine a light on this and help teens see beyond all fake online facades. But teens wouldn’t listen to an insurance company… The problem became the solution Länsförsäkringar hijackaed superficial venues – several major Swedish fashion events – and joined forces with the people causing the problem: influencers on front row. They became the solution, wearing the #ImPerfect t-shirt they turned into human billboards with a contradictory message against their own perfectionism. Teenagers closest online relation was used to change social feeds, making flaws and individuality the new ideal. A new subject in schools The human billboards disrupted teen’s social feeds overnight. Within days all major national media covered the story. Major celebrities/influencers such as actors, rock stars and designers joined the movement. Länsförsäkringar also launched the ImPerfect web series, introducing a new subject in schools: Social Media Behaviour. The initiative got 40 million organic reach (4 times Sweden’s population) and 65 % recognition (100% above business target). And the topic continues to be on the agenda for a healthier Sweden. Film advertisement created by Stendahls, Sweden for Länsförsäkringar, within the category: Finance.

Film advertisement created by Utopicum, Spain for Pepe Jeans, within the category: Fashion.

Film advertisement created by Rosebud, Spain for Valencia FC, within the category: Recreation, Leisure.

PROBLEM: Every year, >80,000 severe MRSA infections occur in the U.S., resulting in over 11,000 deaths. Antibiotic resistance is growing and the need to treat these infections efficiently and effectively is more crucial than ever. But too often, irreparable damage has been done by the time more effective treatments are considered. SOLUTION: The CDC recommends that all clinicians review antibiotics 48 hours after initiated to see if the infection is responding. However, many HCPs leave patients on ineffective treatments for too long, causing irreparable damage or death. The48thHour.com drives awareness of the CDC guidelines and enforces the urgency to switch – no patient should be left on treatment without improvement after 48 hours. Digital advertisement created by FCB, United States for Theravance Biopharma, within the category: Pharmaceutical.

In a recent campaign, Asian Paints showed us that although men have always been considered the dominant gender, when it comes to putting together a beautiful home, women fare far better. Enter: Asian Paints Colour Experts who help men understand colours, designs and patterns better. To extend the same thought on the digital medium, Asian Paints has released a digital video. Modelled around a social experiment, it furthers the thought that men can do with some help when it comes to understanding colours better. And the best way to start helping is to start early. The film captures interesting moments of how men and women see colours totally differently from each other and then goes on to propose an early start for men to come to the same level as women in their appreciation of colours. Ambient advertisement created by Ogilvy, India for Asian Paints, within the category: House, Garden.

In 2018, three species of animals became extinct on our planet. In Colombia four species are in danger of extinction because their habitats are disappearing and nobody is doing anything to help them. That’s why on Halloween, Almacenes Éxito decided to do something about it. Integrated advertisement created by BBDO, Colombia for Grupo Exito, within the category: Public Interest, NGO.

According to the UNICEF study, about 150 million children from 13 to 15 around the world become victims of physical abuse in school. This problem is particularly acute for homosexual, bisexual and transgender teenagers. Belarus makes no exception. Moreover, the worst thing is that such children live in constant fear, because they lack support from their environment, their school and the state, which completely ignores their existence. This touching music video reveals the story of a transgender woman, shows deep connection with her mother. The plot is based on a real story of Valeria Shendera from Minsk. With this video we want to support people who are still facing stigma and bullying for who they are. Valeria’s story inspired us to launch #superparents flash mob. Film advertisement created by Tabasco Ukraine, Ukraine for Tabasco, within the categories: Agency Self-Promo, Public Interest, NGO.

Women in Poland are hearing the word NO too often. In contrary, the YES brand wants them to hear YES more often. In their latest campaign I am a Woman featuring Aleksandra Żebrowska and Katarzyna Zillmann, among others, says YES and gives a tribute to all the women, their diversity, courage, independence, strength, emotions, and sensitivity. Only TVP public television in Poland, control of the right-wing Law and Justice (PiS) party said NO to the campaign created by 180heartbeats + JUNG v MATT agency. Film advertisement created by 180heartbeats + JUNG v MATT, Poland for Yes, within the category: Public Interest, NGO.

Volvo cars are universally known for their safety, innovation and comfort. Parents magazine named Volvo XC90 as one of the safest family cars of 2021. When choosing a car, parents tend to prioritize reliability and safety for the youngest members of their family. Our target audience clearly appreciates this, and we saw an opportunity here; how could we make the launch campaign more appealing and emotionally engaging to the parents? Of course by portraying Volvo through the eyes of children. The campaign had 2 parts: teasing and revealing. As for the teasing, we only launched the posters, painted by the children. Later, after the grand opening of the pop-up store, we kick-started the second phase of the campaign. Integrated advertisement created by Doping Creative Agency, Armenia for Volvo, within the category: Automotive.

Film advertisement created by Alazraki, Mexico for Scotiabank, within the category: Finance.

Film advertisement created by Grey, United States for Unicef, within the category: Public Interest, NGO.

Digital advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

To launch our new ad campaign, Chobani created a Super Bowl commercial featuring a discerning bear on the hunt for real, natural food. We decided to bring that to life on the streets of NYC and see how people would react. Ambient advertisement created by In House, United States for Chobani, within the category: Food.

From the beginning the Team of Us sponsorship has been about bringing fans and the Irish rugby team closer together. With the latest round of creative we deepen this notion through our “Who we are is how we play” campaign. The campaign gives a rare glimpse into the childhoods and upbringings of Rory Best, Tadhg Furlong, Conor Murray and Tiernan O’Halloran, showing how like all of us their surroundings have defined who they are as people – and who we are is how we play. Most of the scenes in the ads are based on actual events in the players’ lives. For example, the scenes with Tadhg Furlong and Conor Murray as kids, came for anecdotes that the players shared with us. Film advertisement created by Target McConnells, Ireland for Vodafone, within the category: Electronics, Technology.

Integrated advertisement created by McCann, United States for MasterCard, within the categories: Finance, Public Interest, NGO.