Healthcare Finds Its Funny

At a time when most healthcare providers' ads are generally filled with somber piano tones set to montages of diligent healthcare workers, grateful patients and families and dramatic voiceovers, one healthcare provider, Chicago-based Edward Elmhurst Health, is taking a new approach: comedy. The new ad campaign, created by Denver-based Cactus, features improv comedy actors, including some from the famed Second City along with real EEH doctors and staff. Film advertisement created by Cactus, United States for Edward-Elmhurst Health, within the category: Health.