Coffee giveaway challenge

During the annual light festival Staro Riga, Löfbergs in collaboration with JCDecaux Latvia launched a challenge for commuters at 3 interactive bus shelters equipped with light sensors. Strangers should collaborate with each other to touch all the 18 points to unlock free coffee samples. Experiential advertisement created by Havas, Latvia for Löfbergs, within the category: Non-Alcoholic Drinks.