Audio advertisement created by Halo, South Africa for Elliott International, within the category: Professional Services.

Film advertisement created by Los York, United States for Motorola, within the category: Electronics, Technology.

AN AD CAMPAIGN ABOUT BLIND PEOPLE FOR THE WORLD TO OPEN THEIR EYES "Models for equality" is an initiative of the Rehab Center for the Blind of Lima (CERCIL) to raise awareness of optical businesses and eyewear brands in Lima. The campaign aims for these organizations to hire 5 of CERCIL members as the perfect candidates to become new eyewear models since they have wore them all of their lives. The campaign developed by the agency LOTO, aims to address an issue few people want to talk about: discrimination in the work environment. Blind people experience barriers when trying to find jobs for themselves, mostly because people take their usefulness for granted, a myth that the campaign is attempting to debunk Film advertisement created by Loto, Peru for Cercil, within the category: Public Interest, NGO.

Film advertisement created by LOLA, Spain for Visionlab, within the category: Retail Services.

A Shy geeky college student dreams of becoming a dancer (Actress-Model Nataly Dadon) after being caught up in a middle of a classroom disco with the proffeseur (MK Oren Hazan) she transforms from a nerd to a beautiful "Eve & Lear" dou dancer.

Film advertisement created by The Newton Library, Greece for Piraeus Bank, within the category: Finance.

A girl's journey through the wonderful island of Capri and how she fell in love with its colors and perfumes."Ode to Capri" is a poetic film written for the fragrance Capri Blue by Locherber Milano.

Film advertisement created by DDB, France for Tiji, within the category: Media.

This social experiment proved we've taught our kids to share. Our hope is that this pride provokes adults to remember their own lessons. Film advertisement created by Preston Spire, United States for Second Harvest Heartland, within the category: Public Interest, NGO.

Director: Jan Macierewicz


Tour n’ Cure launched its new campaign, #StopTheWait, to eradicate Hepatitis C from the world. The film is an initiation of a movement to help cure more than 100 million patients who are waiting for a treatment, that is overly expensive and unavailable. Featuring renowned footballed Lionel Messi, it showcases his life in 2 years versus the life of a patient who meanwhile has to wait for a cure, to live life. Messi vs. Melanie, its about time to #StopTheWait. Film advertisement created by BBDO, Egypt for Tour n’ Cure, within the category: Health.

Digital advertisement created by Dentsu, India for Monster.com, within the category: Professional Services.

Speeding is one of the main causes of traffic accidents. Every year in Russia, around 200 thousand people are injured or killed. INTOUCH Insurance company, which stands for responsible driving, wanted to convey the dreadful consequences of speeding to drivers. Some of the most viewed videos on the Internet among Russian users are crash videos captured on dash cams, which are popular across our country. We decided to use the format of such videos as a channel of communication. We figured that inserting frames from the alternative footage into the primary one at given intervals would cause the viewer watching the timeline thumbnails to see the animation from the alternative footage instead of the primary one. We uploaded a video entitled "Most terrible fatal car crash ever". By clicking on it, the user would expect to see the accident mentioned, but the video would not meet his expectations. In the video, one car is overtakes another that was maintaining the allowed speed. Nothing more. Because our drivers are all impatient, they want to find the mentioned car crash quickly. As soon as the user drags the timeline forward to find the crash, in the preview window he sees the alternative sequence, in which the car veers off into the oncoming lane, where a head on collision with a truck occurs. Then the user sees our message – Don’t Rush! Digital advertisement created by BBDO, Russia for Intouch Insurance, within the category: Finance.

Film advertisement created by Publicis, Italy for Jagermeister, within the category: Alcoholic Drinks.

Direct advertisement created by JWT, India for Bueno, within the category: Food.

To launch the Ticketland mobile app in St. Petersburg we introduced the first ever Instagram theatrical show. We found Instagramers from St. Petersburg, who posted photos of theatre life. They received likes, making up the well-known scenes from famous plays. In the Instagram accounts of any of those monolog lines, one could test their knowledge of the play and win a promo code. Digital advertisement created by Voskhod, Russia for Ticketland.ru, within the category: Professional Services.

To make up for a horrible 2020, last year McDonald’s® decided to celebrate Christmas for 30 days. But guess what: 2021 didn’t really deliver either. So that’s why our favorite family restaurant is turning the end of the year into a great big party once again, with “30 Days of Christmas”. Because we all must make the best of it right now. In the film that launches this end-of-year campaign, McDonald’s® and TBWA check back in with Juliette. You know, the cheeky girl who told us all about how she lived through her COVID year? Well, this year she’s looking ahead. Because all the bad news of the last years clearly made her and her two friends think. With their imagination running wild into a gloomy and dark side! We see a meteorite plummeting onto earth and the world being taken over by aliens and robots. Will it actually happen? Let’s wait and see. But what we do know is that this whirling winter disaster film will make us forget our troubles for a moment. Film advertisement created by TBWA Belgium, Belgium for McDonald's, within the category: Food.

Mellanox Technologies created an April Fools' Day campaign to promote Mellanox’s Artificial Intelligence solutions called, "ASAPEACE."

Ambient advertisement created by Tribal, Peru for McDonald's, within the category: Food.