80% of the population think Dyslexia is a disability. It’s not. From Albert Einstein to Henry Ford, Steve Jobs to Thomas Edison, George Washington to Leonardo da Vinci, dyslexics have made the modern world. To change the world’s perception of dyslexia, we created the world’s first Dyslexic Sperm Bank. It was located in central London and launched by notable dyslexic Richard Branson. Hidden cameras captured the public’s reaction. Experiential advertisement created by Y&R, United Kingdom for Made by Dyslexia, within the category: Public Interest, NGO.

Director of Digital Strategy + Innovation: Kevin Skobac Digital advertisement created by SS+K, United States for E*TRADE, within the category: Finance.

Film advertisement created by Volt, Sweden for Sibylla, within the category: Food.

In an extraordinary show of support, Sir David Attenborough has for the first time lent his voice to a TV appeal to raise funds for ZSL. Film advertisement created by Wunderman Thompson, United Kingdom for Zoological Society of London, within the category: Public Interest, NGO.

“Christmas Special” leverages stop motion animation to bring the Spokeslistener, Snowman and woodland creatures to life in Claymation (think classic Christmas movie Rudolph Saves Christmas). Unlike live action commercial shoots that usually wrap in a day or two, capturing stop motion animation can take weeks or months of filming to complete, as it involves manipulating three-dimensional objects in minute increments, at 24 frames per second. To highlight what it took to produce this unique spot, we put together a “Behind the Scenes” video that includes commentary from agencies, HouseSpecial and Camp+King, and DISH’s CMO Jay Roth. Check it out here. Film advertisement created by Camp + King, United States for DISH, within the category: Electronics, Technology.

Film advertisement created by Herezie, France for Optifog, within the category: Health.

Ambient advertisement created by Ganem, Mexico for Funerarias J. García López, within the category: Professional Services.

This is an advertisement for a brand of spice which is commonly used in the western part of India. It is a blend of many spices. As most of you may know, India is a hot pot of cultures and cuisines and tastes with people, languages and food changing with every passing kilometer. Even in a state like Maharashtra, which is one of the largest states in India, each and every city has a different spice mix. The USP of this spice blend was that no matter what you cook, you only need to add this 'single' spice blend to make it tasty. So whether you cook different things for different members of the family, you can use this spice for each recipe without adding anything else. So, we, at Boing, decided to stay away from the usual cooking and hassled mother and went a bit into our history, and into the Royal kitchens at the time of the Mahabharata (the Royal Indian Epic). In our story, Draupadi, the queen with 5 husbands is complaining that she has a hard time while cooking because each of her husbands wants to eat something different. Her aunt-in-law, Gandhaari, mother to over 100 kids (who has blindfolded herself because her husband is also blind) reveals to her that she uses Suruchi Goda Masala for her cooking. She doesn't need anything other spice, making cooking much less of a hassle. We created this commercial in a typical Indian Folk song and dance format of Laavani (a folk song style from the West Indian state of Maharashtra). We enjoyed writing and making this commercial and we certainly home you feel the same. Film advertisement created by Boing, India for Suruchi Goda Masala, within the category: Food.

Apa Nova, the leading water management company in Romania, announces the launch of a fresh and innovative campaign meant to capture people’s attention regarding the correct use of the sewage system. ‘’Happy ending stories’’ is the concept by which Apa Nova brings to Bucharest’s attention that the sewage system is not a rubbish bin. The forbidden waste thrown in the toilet or in the drain affects both the sewer system and the environment. The campaign was developed by Porter Novelli, a communication agency based in Bucharest, Romania. The campaign was born out of the necessity for a more responsible sewage use: one without forbidden waste disposal such as fats, personal hygiene items, hair, detergents, food scraps and various other items that affect the sewer and the environment in the long run. ‘’Change your ways before your loved one changes their mind about you.’’ is the tagline that encourages the people of Bucharest to become better and more responsible. The campaign is centered around three types of waste which are frequently thrown in the sewer: hair, oil and condoms. These common-use items acquire symbolic value and become a behavioral catalyst for change. Film advertisement created by Porter Novelli, Romania for Apa Nova, within the category: Industrial, Agriculture.

This spot shows the story of a man who lived his daily life through newspapers headlines and all the problems that this caused him for not having the complete info on anything he wanted to talk about. Film advertisement created by McCann, Argentina for Perfil Newspaper, within the category: Media.

Film advertisement created by Walk Digital, French Polynesia for Fundacja Integracja, within the category: Public Interest, NGO.

Film advertisement created by Belgiovane, Australia for Selleys, within the category: House, Garden.

As he prepares for his latest mission, Double O sets foot in Carnot Technologies HQ. He is in for a surprise. The era of Smart is here and Q has invented a gizmo so breathtaking that every car owner would kill to have it. Watch the first chapter to know more.

Film advertisement created by Brunner, United States for YellaWood, within the category: House, Garden.

Film advertisement created by Krow, United Kingdom for DFS, within the category: House, Garden.

Film advertisement created by Khanna\Reidinga, Netherlands for NN Group, within the category: Finance.

Digital advertisement created by Rethink, Canada for Sports Experts, within the category: Retail Services.

1 in every 3 Israeli women has been sexually assaulted. 1 in every 5 has been raped. Researches show that 40% of the Israeli public believe that women who choose to wear revealing clothes are partly to blame for their assault, in other words - they are “asking for it”. The time has come to break the link between women’s clothing and sexual assault, and to put an end to victim blaming. Women are NEVER asking for it. Comme Il Faut is a women’s Israeli fashion brand with a mission to promote feminist agendas, and this summer the brand has decided to take on the topic of victim blaming. To highlight the absurdity, each collection item was attached to a quote, based on words of rapists and assaulters, collected from the media, court protocols, internet commentary and victims' testimonies. In Comme Il Faut’s stores, shopping transformed into a thought-provoking experience: The Fitting Rooms were turned into confession booths, encouraging women to anonymously write their personal stories and add their own quotes. The collection didn’t just raise awareness and changed the conversation regarding victim blaming - it also raised donations for the Association of Rape Crisis Centers in Israel, with which the brand even collaborated in the concept throughout the process. Integrated advertisement created by GefenTeam, Israel for Comme Il Faut, within the category: Fashion.

Film advertisement created by M&C Saatchi, United Kingdom for London North Eastern Railway, within the category: Transport.