Digital advertisement created by Leo Burnett, United States for Nintendo, within the category: Gaming.

Humans in giant mouse wheel run for free snacks. Fantastic Delites' sadistic Delite-o-matic snack machine returns to the streets but this time to challenge how far people will go for the brand's Vintage Cheddar and Red Onion flavour rice snacks. Members of the public were required to wear mouse suits and spin a giant mouse wheel inside a cage. Only when they'd built up sufficient speed would the Delite-o-matic release a pack of cheese flavoured Fantastic Delites as a reward. If people crashed or fell out of the wheel, they'd have to start all over again. Ambient advertisement created by BBDO, Australia for Fantastic Delites, within the category: Confectionery, Snacks.

Film advertisement created by Uncle Grey, Denmark for Grimbergen, within the category: Alcoholic Drinks.

Outdoor advertisement created by Kitchen, Norway for Norwegian, within the category: Transport.

For some reason, talking about the period (something magical that all/most women get every month) is shameful. We wanted to remove the stigma and start talking about it in a society that is conservative. We created the Ultimate Period Kit for girls to put their pads and tampons in, as well as heat pads and some essential oils and herbal teas. And we created a song to go with it enticing and encouraging girls not to be ashamed of their cycles and to own their periods. Periods are magical. Own it. Period. Film advertisement created by Allthingsdibo, Egypt for Palma, within the category: Fashion.

For the promotional campaign of the brand “Khortytsya”, it was necessary to demonstrate the ingenious methods of cooling the new bottle, that changes its color when cooled to +5 °C (41 F). We built a Rube Goldberg-like* device to perform a series of “freezing” tasks: chill the bottle with the fire extinguisher, throw it in ice water, and finally launch the bottle into the stratosphere. To take one good shot, the team spent two days in the shooting pavilion and filmed over 72 takes. Film advertisement created by Aimbulance, Ukraine for Khortytsya, within the category: Alcoholic Drinks.

Digital advertisement created by Wander, United States for Coexist, within the category: Public Interest, NGO.

Film advertisement created by McGarrah Jessee, United States for Shiner Beer, within the category: Alcoholic Drinks.

Audio advertisement created by Chemistry, Ireland for Tesco Mobile, within the category: Electronics, Technology.

With the “beautiful game” of soccer getting underway half way around the world, many matches will be broadcast early in the morning in the U.S. But soccer fans are a very special breed. Many will wake up, put on their jerseys and prepare their game face to cheer on their team in real-time, regardless of the time of day. These die-hard fans deserve a strong cup of coffee to keep them going. That’s where Tundra Power comes to the rescue. Toyota will reward these early rising, hard-working fans with an extra jolt of energy through a great cup of Joe. Toyota traveled to the region of Chiapas, Mexico with a top coffee producer to create a special beverage that embodies the spirit of Tundra. Fans in select markets will have an opportunity to sample the coffee at a Tundra Power Mobile Coffee Shop stationed near special viewing parties and venues. Film advertisement created by Conill, United States for Toyota, within the category: Automotive.

Digital advertisement created by InfinityList, Australia for Bounce, within the category: Recreation, Leisure.

Ambient advertisement created by Saatchi & Saatchi, Argentina for Norte, within the category: Alcoholic Drinks.

Music is a feeling and experience that brings people together. In collaboration with 88 Rising, we set out to bring fans closer to the music and artists they love, and build community around the rising force that is culturally inspired music with Asian-American heritage and the role of these voices in music culture. Tapping into 88 Rising’s unique collection of talent, Samsung will introduce an opportunity for super fans to influence the music video content for the release of three new tracks by rising female artists, as part of a special visual album, and the popular Head In the Clouds 3 music festival. Each music video will be shot entirely with a Samsung Galaxy device and released via a roll out starting mid-September. Digital advertisement created by IPG, United States for Samsung, within the category: Electronics, Technology.

Digital advertisement created by Bensimon Byrne, Canada for Svedka, within the category: Alcoholic Drinks.

Digital advertisement created by M&C Saatchi, United States for Epson, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, Spain for General Traffic Division Spain, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Netherlands for Nissan, within the category: Automotive.

Digital advertisement created by McCann, Italy for Centro Clinico Nemo, within the category: Public Interest, NGO.

In summer 2018 the German people struggle to combine their two major dedications football and work. Because with the 2018 FIFA World Cup taking place in Russian time zones, play times will clash with German working hours. But Radio.net found a way to bring work and football together. An undercover radio device inside a ball pen. Once it’s connected to a mobile via Bluetooth, people can bite on the end of the pen and thanks to bone conduction technology enjoy a private broadcast nobody else can hear. Audio advertisement created by Havas, Germany for Radio.net, within the category: Electronics, Technology.