Plano de Menina (Girl's Plan), a social initiative whose goal is to give a voice and opportunities to underprivileged girls throughout Brazil, offering courses and workshops on financial education, entrepreneurship, career building, self-esteem, law, citizenship, and other subjects, created the #EqualPay movement in partnership with BETC/Havas, in order to call on public institutions, employers and society at large to reflect on and promote positive initiatives that contribute to making equal pay between men and women a reality. Research shows that for women to earn the same as men, they need to begin their professional life 10 years earlier. The unfairness of this situation is evidenced through the character Heloisa Teodoro, a 10-year-old Plano de Menina student. In the campaign, the girl questions recruiters from various companies about male privilege and asks: "Do you think that's fair?" The recruiters are left speechless when challenged by a girl who, together with thousands of other Plano de Menina girls, started the #EqualPay movement seeking to secure the same rights and equal pay for women, calling on all Brazilians to unite to make this future possible, so that women can enter the job market at the right time and receive the same salaries and opportunities as men. Film advertisement created by BETC, Brazil for Plano de Menina, within the category: Public Interest, NGO.

Film advertisement created by gnet, United States for World of Warcraft, within the category: Gaming.

To promote the launch of the new Bauer Supreme 2S Pro stick, three hockey superstars are running election campaigns to vie for the title “The Mayor of Boomtown.” Vote at https://boomtownmayor.bauer.com/

Film advertisement created by Mekanism, United States for World of Tanks, within the category: Gaming.

Digital advertisement created by Brother Ad School, Argentina for Missing Children, within the category: Public Interest, NGO.

Everyone's favorite calcium, lime and rust cleaner, CLR, goes edgy in a new spot produced by Austin production company Moon Pie Media and directed by newcomer Carter Pagel. In this 30 second ad for web and broadcast, everything is sparkling clean. Well, almost everything. Film advertisement created by Moon Pie Media, United States for CLR, within the category: House, Garden.

URL: http://unborerelationships.com Digital advertisement created by Åkestam Holst, Sweden for Carlsberg, within the category: Alcoholic Drinks.

Digital advertisement created by BBDO, United Kingdom for Snickers, within the category: Confectionery, Snacks.

With a digital campaign based on the motto "Better to have than need" SIGNAL IDUNA, one of Germanys leading insurance and financial services provider, presents itself as a strong partner for supplementary dental insurance. At the center of the campaign are three digital spots where quirky misadventures create an entertaining sense of need for supplementary dental insurance. Digital advertisement created by KNSK Group, Germany for Signal Iduna, within the category: Health.

Digital advertisement created by MullenLowe Group, El Salvador for El Faro, within the category: Public Interest, NGO.

You already lost much worthwhile. In life you can not miss the moments that are really important. A simple idea where we see how creatives are missing the important moments of their lives because of excessive working hours. The message points to the reward, if you lost those moments, it better be for an award, and FIAP is the festival that rewards effort in finding and making the best ideas in the region. Film advertisement created by DKP, United States for FIAP, within the category: Professional Services.

A pop-up shop store was set up in one of the country’s hippest shopping centres that will surprise shoppers with the truth behind products made from snake and crocodile skin. Ambient advertisement created by Ogilvy, Thailand for PETA, within the category: Public Interest, NGO.

A new brand campaign for the Minnesota Lottery aimed at attracting Minnesotans with an adventurous spirit. Each spot features the new tagline (which serves more as a rally cry), and aligns with the notion that the Minnesota Lottery creates spontaneous moments worth opting in for. Film advertisement created by Periscope, United States for Minnesota State Lottery, within the category: Gambling.

Visitors to New Zealand will now be able to book an adrenalin seeker’s ultimate dream – the chance to complete five of the world’s most exhilarating adrenalin sports, within a single day. These include a skydive, snowboard, mountain bike, bungy and jetboat, one adrenalin filled epic experience after the other. Digital advertisement created by TBWA, Australia for Tourism New Zealand, within the category: Transport.

Film advertisement created by Laughlin Constable, United States for Boys & Girls Club of Chicago, within the category: Public Interest, NGO.

Film advertisement created by Altmann + Pacreau, France for Mr Moustache, within the category: Fashion.

In 2014 the use of the K-Cup reached unparalleled levels. Output became so high that there was enough discarded K-Cups to circle the earth 10.5 times. The numbers continued to grow until the day of the invasion.

Ambient advertisement created by FCB, Argentina for Clorox, within the category: House, Garden.

Outdoor advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by SuperHeroes, Netherlands for LG, within the category: Electronics, Technology.