Film advertisement created by Truant, United Kingdom for Pepsi Max, within the category: Non-Alcoholic Drinks.

There was one day of the year when only 100% clean was good enough - Yom Kippur. It’s the holiest day of the year and Jewish people repent for their sins and fast for 25 hours. The country shuts down – no traffic, no media, no eating. If you eat anything – even the smallest morsel of food – during that period, you are destined to an early death, according to Jewish law. It’s no wonder that 70% of Israelis observe the fast… just to be on the safe side! And a mouth that’s anything less than 100% clean could mean you accidently swallow some of the food particles lodged between your teeth. We hijacked the day with a 100% clean teeth message. Instead of a boring Dentist ad we've used a true Rabbi instead. We gained backing from Israel’s rabbinical authority and amplified their advice through digital, out-of-home, print and eCommerce. A live demo was conducted, pitting a manual brush against Oral B's, proving our 100% claim. The results – certified by an eminent dentist and Israel’s highest rabbinical authority, proved that only electric brushing could save fasters from sin. Integrated advertisement created by Grey, Israel for Oral-B, within the category: Health.

Digital advertisement created by VML, Brazil for Plenitud, within the category: Health.

Film advertisement created by Camp Jefferson, Canada for Koodo, within the category: Electronics, Technology.

Film advertisement created by Pablo, United Kingdom for NHS Blood and Transplant, within the category: Public Interest, NGO.

Film advertisement created by TRY, Norway for Norwegian Association of the Blind, within the category: Public Interest, NGO.

Showing a sumo wrestler’s flight, this movie highlights the thrill of riding on winds with a maximum speed of 360km/h. Could this really happen? Enjoy the expression of “body ripples” never seen before, No CG was used! Film advertisement created by Frontage, Japan for FlyStation, within the category: Recreation, Leisure.

Film advertisement created by Hakuhodo, Thailand for SC Asset, within the category: Industrial, Agriculture.

Film advertisement created by Saatchi & Saatchi, Argentina for Sony, within the category: Electronics, Technology.

Film advertisement created by Rothco, Ireland for RGII, within the categories: Industrial, Agriculture, Professional Services.

Tata Tiscon commissioned an eminent artist, Sri Narayan Sinha, to create the Tree of Life with metal throw-aways. The Tree is a beautiful reminder that life, the environment and the air we breathe must be nurtured and renewed by all of us. The Tree of Life will be “planted” for posterity within the premises of Tata Centre in Kolkata on June 5th,2019, World Environment Day. Film advertisement created by Wunderman Thompson, India for Tata Tiscon, within the category: Industrial, Agriculture.

They work in the shadows to make football shine ever brighter. Enter backstage and meet the backbone of football with the new Nissan NV300. Through a documentary-like series, People Raising the Game sheds light on the employees of Manchester City FC who accepted to become ambassadors for a day. Moments leading to a match, we meet Lee the gardener, Lewis the handyman, Victoria the photographer and also Brandon the kitman. We discover their lives between passion for football and drive for excellence as they give us the keys to what makes them raise the game everyday. Film advertisement created by Digitas, France for Nissan, within the category: Automotive.

Film advertisement created by DDB, France for Hennessy, within the category: Alcoholic Drinks.

You can’t avoid it. Every news cycle confirms that the world is heading in a disturbing new direction. One where authoritarianism, xenophobia, bigotry and corruption threatens to be the new normal. While our leaders spew their hateful vitriol all over social media, we realise the importance of telling the story of different kind of leader. One that was condemned to a prison cell for 27 years at the hands of a brutal Apartheid regime, and emerged only to choose love and forgiveness over hate. One that led his country to a peaceful democracy where every race, religion and creed would be free and equal. His name is Nelson Mandela and the world needs him now more than ever. But as Barack Obama remarked in his recent speech marking the former president’s centenary memorial, “We will never see the likes of Nelson Mandela again. But let me say to the young people of Africa and the young people around the world -- you, too, can make his life’s work your own.” In this context Ogilvy Johannesburg, in partnership with Philips and The Nelson Mandela Foundation conceived a way to turn Mandela’s legacy into a tangible action that is accessible to all. #ShavetoRemember, a call to action for all people from South Africa and beyond, to find the Mandela within them in them by getting his iconic haircut. It’s more than a hairstyle. Getting Madiba line shaved into your hair is a visceral commitment to bring those values to a divided world – no matter who you are, where you come from or how small your sphere of influence is. What has turned into a social movement was launched with a film. The film opens with a recording of Mandela's inaugural speech. This sets the scene as his words are delivered by a diverse cast of South Africans. Every word in the ad is Mandela’s own. The characters, all with the famous Mandela line shaved into their hair, use Mandela’s wisdom as inspiration and guidance in their everyday lives and struggles, The underlying narrative being that everyone has a Mandela in them. Film advertisement created by Ogilvy, South Africa for Philips, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Film advertisement created by Banjo, Australia for Sara Lee, within the category: Food.

For the first time ever the biggest football teams met in the most important final of the Latin American continent, and exactly because of this was impossible get a ticket to watch the game, but we found a way in. Integrated advertisement created by Grey, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by RC Comunicação, Brazil for Não Foi Acidente, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Switzerland for Frauenzentrale, within the category: Public Interest, NGO.

This World Environment Day, Aditya Birla Group takes a step further towards cementing its commitment to sustainability by initiating conversations around our biggest fears about the environment. This year, keeping up with United Nations theme of ‘Air Pollution’, Aditya Birla Group has pledged to create artwork out of toxic air and to support the cause they have also planted over 1 million saplings across the group. The campaign focuses on the adverse effects of air pollution and how it affects everything around us - from heritage monuments and wildlife to human health and flora & fauna. Through the #FilterTheFuture concept, conceptualized and executed by Tonic Worldwide, the Aditya Birla Group has reaffirmed its commitment to the environment by helping consumers identify their fears for the environment and act upon it, as we too have the power to #FilterTheFuture. The campaign features four eco-conscious influencers from different walks of life, who talk about the adverse effects of air pollution and their biggest fears about the environment. They include renowned influencers – heritage enthusiast Akshay Shetty, wildlife photographer Nishank Joshi, fashion designer Jeena Gupta and environmentalist Sumaira Abdulali. Each of them shares their unique stories and their take on the future that awaits Mother Nature. At the end, each of their fears is presented in the form of sketches made by Air Ink, the first ink made from recycled air pollution. The underlying message is to urge people to fight air pollution by extracting the best out of the worst. Integrated advertisement created by Tonic, India for Aditya Birla Group, within the categories: Industrial, Agriculture, Public Interest, NGO.