For almost 50 years, Closeup Toothpaste has always stood for confidence to act on one’s attraction. Attraction has evolved with the times, but many young people in the Philippines are still restricted by cultural mindsets and media portrayals that hinder them from getting close. As a champion for Closeness, Closeup launched #FreeToLove, a movement that supports closeness of all kinds - regardless of gender, age, race, class. Film advertisement created by MullenLowe Group, Philippines for Closeup, within the category: Health.

Film advertisement created by Unitas, Canada for Seagram, within the category: Alcoholic Drinks.

O2 launched campaign to show their customers, how are they missing the experience of 4G LTE network, if their phones are not set right. To demonstrate it, they came up with main tv ad, which was showing the difference between fully coloured underwater world and black & white animated world. The 4G LTE network represented the change of experience between these two worlds. Our goal was to bring the similar experience to their flagship store. To interact with customers in POS and start a discussion with them about the experience of 4G LTE network. Film advertisement created by Elite Solutions, Slovakia for O2, within the category: Electronics, Technology.

Film advertisement created by BBDO, United States for Lowe's, within the category: Retail Services.

Film advertisement created by Ogilvy, South Africa for Lucozade, within the category: Non-Alcoholic Drinks.

Lightning is one of the most fascinating powers of nature. This year the USA counted 272 victims of lightning. Daryn Kahn made a documentary about this phenomenon in the lightning capital of the world, Florida USA. But what started as a documentary about lightning ended up with an extremely dangerous experiment.

With the best acoustics and world class artists, you can experience music as never before in the Dortmund Concert Hall. However, it is not easy for the Concert Hall because the majority of the population is not particularly interested in this kind of music. The aim was therefore to develop a campaign for the 2010/2011 season which would encourage more people to visit the Concert Hall. We enabled people to experience music as never before: with their sense of taste. Scientists have proven that classical music makes cows produce more milk, which is why we let cows listen to the music of selected artists from the new season. The milk produced was sold in shops as 'Dortmund Concert Milk' and offered in nine varieties. Each bottle contained further information about the DCH season. Film Production: Markenfilm GmbH & Co. Ambient advertisement created by Jung von Matt, Germany for Konzerthaus Dortmund, within the category: Recreation, Leisure.

You already lost much worthwhile. In life you can not miss the moments that are really important. A simple idea where we see how creatives are missing the important moments of their lives because of excessive working hours. The message points to the reward, if you lost those moments, it better be for an award, and FIAP is the festival that rewards effort in finding and making the best ideas in the region. Film advertisement created by DKP, United States for FIAP, within the category: Professional Services.

A pop-up shop store was set up in one of the country’s hippest shopping centres that will surprise shoppers with the truth behind products made from snake and crocodile skin. Ambient advertisement created by Ogilvy, Thailand for PETA, within the category: Public Interest, NGO.

A new brand campaign for the Minnesota Lottery aimed at attracting Minnesotans with an adventurous spirit. Each spot features the new tagline (which serves more as a rally cry), and aligns with the notion that the Minnesota Lottery creates spontaneous moments worth opting in for. Film advertisement created by Periscope, United States for Minnesota State Lottery, within the category: Gambling.

Visitors to New Zealand will now be able to book an adrenalin seeker’s ultimate dream – the chance to complete five of the world’s most exhilarating adrenalin sports, within a single day. These include a skydive, snowboard, mountain bike, bungy and jetboat, one adrenalin filled epic experience after the other. Digital advertisement created by TBWA, Australia for Tourism New Zealand, within the category: Transport.

Film advertisement created by Laughlin Constable, United States for Boys & Girls Club of Chicago, within the category: Public Interest, NGO.

Film advertisement created by Altmann + Pacreau, France for Mr Moustache, within the category: Fashion.

You'd do anything not to leave. Film advertisement created by DDB, Egypt for Marseilia Beach 4, within the category: Transport.

Chanel has launched a new campaign for its Chance fragrance with a series of four fun and beautifully shot spots, created in partnership with production company BRF (B-Reel Films) director Eva Michon. The series highlights the four scents in the Chance collection, with each being brought to life by a group of diverse young female talent -- Angela Yen, Selah Marley, Belen Chavanne and Lily Newmark. The shoot was set in the picturesque cityscape of Venice, Italy. Each video looks into the individual muse’s narrative through a circular lens, which mirrors the shape of a bottle of Chance. The campaign plays off these narratives, encouraging consumers to “Choose Your Chance” and enter a world where anything is possible. Represented by Selah Marley, the daughter of singer Lauryn Hill, the original Chance is an optimistic scent that blends pink pepper, jasmine and ambery patchouli.

Film advertisement created by Duncan/Channon, United States for DriveTime, within the category: Finance.

Ambient advertisement created by Havas, Germany for Citroën, within the category: Automotive.

Ambient advertisement created by Rothco, Ireland for AIB, within the category: Finance.

Film advertisement created by Something Different, United States for Marla Aaron Jewelry, within the category: Personal Accessories.

Film advertisement created by Publicis, Brazil for General Motors, within the category: Automotive.