For the first time in the history of Costa Rica, its National Amputee Soccer Team qualified to the Amputee’s World Cup. Unfortunately, they didn’t have the economic resources to assist. One way to raise funds is to sell things that you have left over. That's why we put on sale the soccer shoes that our players don't use because of their condition. Digital advertisement created by Havas, Costa Rica for Costa Rican National Amputee Soccer Team, within the category: Sports.

"Distracted driving" is what they call it. It's a treacherous innocuous name – meant to cover anything from taking your eyes off the road to check your baby hasn’t chocked on his pacifier, right down to taking your eyes off the road to scroll down your Facebook feed and check who's liked your latest profile pic. And let's be honest, that happens way more often than anything else. But worst of all it's killing people. Lots of them. That's why Mazda decided to launch a new campaign: smack in the middle of people's social feed, right as they were scrolling down it. Digital advertisement created by Saatchi & Saatchi, Israel for Mazda, within the category: Automotive.

Carlsberg Belgium launches an app to treat your friends to a personalized Carlsberg. For free. URL: http://www.facebook.com/CarlsbergBelgium Digital advertisement created by Duval Guillaume, Belgium for Carlsberg, within the category: Alcoholic Drinks.

Film advertisement created by gnet, United States for World of Warcraft, within the category: Gaming.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

JWT, Brazil have promoted a beautiful action: A choir made by twelve laryngectomy patients, victims of cigarette, have surprised the audience of MASP’s auditorium that was waiting for the USP (São Paulo University) Choir, one of the most famous of São Paulo city. Created for A.C. Camargo Cancer Center, the action was about having the songs “All you need is Love” and “She loves you”, dos Beatles, interpreted by the patients. The objective was to aware people about the main risk factor of larynx cancer: smoking. Accompanied by audiologists from the institution, the patients that integrate the “Sua Voz Choir” (most of them with more than 60 years old) used esophageal voice, prosthesis, electronic larynx (vibrator), oral speech and sound’s articulations. Ambient advertisement created by JWT, Brazil for ACCamargo Cancer Center, within the category: Health.

Audio advertisement created by FCB, South Africa for Bloom’s Pharmacy, within the category: Pharmaceutical.

The experimental project, being used by the Dorina Nowill Foundation for the Blind, is a new literacy tool and inclusion called "Braille Bricks"; the initiative was made into a mini documentary that shows the children's real reactions and invites the public to use the hashtag #BrailleBricksForAll. Digital advertisement created by TBWA, Brazil for Dorina Nowill Foundation for the Blind, within the category: Public Interest, NGO.

Film advertisement created by Wieden + Kennedy, United States for Coca-Cola, within the category: Non-Alcoholic Drinks.

In Switzerland, reconciling work and family life is a huge challenge. The numbers speak for themselves: more than 50,000 Swiss mothers would like to return to work. However, companies make it difficult for them to re-enter the labour market: conditions are difficult, there are few opportunities with real responsibility, and the prospects for the future are often lacking. In this way, a lot of professional potential is lost, along with a great deal of money. This situation is estimated to cost the Swiss economy more than 5.5 billion francs. Employers need to take a different approach. As a state-owned company, SBB recognises its opportunity to position itself as a modern and innovative enterprise. In addition to introducing family-friendly working conditions, SBB is launching the “Back to Business” programme – a set of initiatives designed to empower Swiss mothers to return to work. In an appeal to the internal workforce conducted on a large scale, children of SBB employees were invited to a painting workshop (at the Aargauer Kunsthaus) that would allow them to paint portraits of their mums and dads at work under artistic guidance. Combined with an appropriate headline, the portrait series is used in an online and offline campaign that is rolled out on a broad basis. Integrated advertisement created by Farner Consulting AG, Switzerland for Swiss Federal Railways, within the category: Transport.

Recently the use of banking services has become really easy for ordinary consumers. So simple that in fact it's difficult to find anything that can be improved. Getin Bank takes up the challenge and proves that the simple can be made even simpler. Film advertisement created by Bardzo, Poland for Getin Bank, within the category: Finance.

Film advertisement created by Les Argentins, France for Wix, within the category: Professional Services.

Film advertisement created by M&C Saatchi, Spain for UnionPay, within the category: Finance.

Earlier this year, this campaign with the Ad Block This bus rolled around Copenhagen, which was also mentioned on Ads of the World: https://adsoftheworld.com/media/outdoor/outofhomedia_ad_block_this We got inspired, accepted the challenge, and created this funny response. So when they say: AD BLOCK THIS - Old Spice says: THIS BLOCKS! Outdoor advertisement created by TBWA, Denmark for Old Spice, within the category: Health.

Film advertisement created by Jung von Matt, Germany for Simfy, within the category: Electronics, Technology.

Ambient advertisement created by Leo Burnett, Costa Rica for Claro, within the category: Electronics, Technology.

Film advertisement created by Sra. Rushmore, Spain for Atlético de Madrid
, within the category: Sports.

Learning the Thai Alphabets is the first step of Thai education. Through the power of photography, Canon believes there is a way we can create a more inspiring learning experience for Thai students by modifying the original format of the current Thai alphabet textbooks. We launched the “Canon Life Redefine: Thai Alphabet” campaign as a photo contest that turns an online community into a hub that lets photographers bring the power of photography to create a new set of Thai alphabet based on photographs. 6,253 photographers participated in the campaign and the total of 8,653 photographs were sent in. At the end of the campaign, we were able to produce a whole new set of learning tools for over 400 schools all across Thailand. The campaign’s meaningful objective made millions of impressions through shares on social media channels. Most importantly, this campaign successfully redefined Thai education’s most crucial learning tool through the power of photography. Experiential advertisement created by Rabbit's Tale, Thailand for Canon, within the category: Electronics, Technology.

The campaign, in simple words, was all about having customers push a cardio-customised shopping cart around a grocery store as part of their shopping experience, and observing changes in their health and fitness-related behavior. The cart was placed in stores delivering an explicit brand encounter, while a digital film was an online tool to further communicate Lipton Green Tea’s ‘Live Good’ message – a low-effort, high-benefit metaphor for its green tea product. Experiential advertisement created by Wunderman, United Arab Emirates for Lipton, within the category: Non-Alcoholic Drinks.