Digital advertisement created by M&C Saatchi, Sweden for E.ON, within the category: Industrial, Agriculture.

For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world. Film advertisement created by M&C Saatchi, Italy for SKY, within the category: Media.

Film advertisement created by Nail, United States for Lifespan, within the category: Health.

Film advertisement created by The Garden, Canada for Coinsquare, within the category: Finance.

The Chilean brand Oxford Fitness, dedicated to sports equipment, has created the first giant treadmill where more than 10 people can race simultaneously. While the race goes on, the speed of this machine will progressively grow, until only one person remains standing and ultimately winning the race. This treadmill is build on a scale four times larger than the original one. Towering almost 5 meters tall, 3 meters wide and 6 meters long. Featuring a 12hp electric motor that has enough power to move 2 tons, and reaching speeds from a minimum of 1km/h to a max of 16km/h. Ambient advertisement created by 10:10, Chile for Oxford Fitness, within the category: House, Garden.

Audio advertisement created by WE, Brazil for Mix Radio, within the category: Media.

Film advertisement created by 84.Paris, France for Ubisoft, within the category: Gaming.

Film advertisement created by BBDO, France for Just Dance, within the category: Gaming.

Film advertisement created by Strange Cargo, United Kingdom for H&M, within the category: Fashion.

Are executives happy? Even though happiness remains a personal matter, professional life influences necessarily the personal one. In a full employment and « war of talents» context, executives get the possibility to ask themselves the right questions, they get the chance to consider other professional horizons and get the power to choose their employers. That is the message Cadremploi wishes to address to executives through their new signature « Have the ambition to be happy » and its powerful communication campaign executed by Gloryparis that handles with humour resignation and its benefits. Film advertisement created by Gloryparis, France for Cadremploi, within the category: Professional Services.

Digital advertisement created by Hypermedia Isobar, Poland for Isobar, within the category: Agency Self-Promo.

Digital advertisement created by WebGene, Taiwan for Eva Air, within the category: Transport.

Digital advertisement created by Candy Shop, Brazil for Academia do Rock, within the category: Education.

Digital advertisement created by Gruppo Roncaglia, Italy for Mercedes, within the category: Automotive.

Film advertisement created by BMF, Australia for TEDx, within the category: Recreation, Leisure.

Digital advertisement created by Lg2, Canada for Valin Custom Tailoring, within the category: Fashion.

In winter, mice climbed into a ForteBank ATM in Astana and chewed on bills. Amateur video, which shows the logo of the bank, got into one of the most popular Kazakhstani social network community on Instagram. Within a few hours, the video would have turned up in the media - it was crucial to eliminate the risk that Forte ATMs would become unreliable, and transform the newsbreak into something positive for the bank. Idea: We decided to make a story about kindness out of this and helped to spread it. On behalf of ordinary users, we sent the link to the post to the top Kazakhstani media. The media picked up the news hook with our comment - that the rodents were hiding in the ATM from the recent blizzard, but now they are safe. Then the story was picked up by top Kazakhstani public pages on VK and Instagram, other media and ordinary users. In the meantime, we found these mice, bought a cage for them and brought them to the head office of ForteBank for a tour - and posted photos on our official page. The news was also picked up by public pages and then by the media. Digital advertisement created by Kombinat, Kazakhstan for ForteBank, within the category: Finance.

Chupa Chups Sugarfree has sponsored YouTuber and singer-songwriter dodie’s debut tour, the first time in the UK that a brand has sponsored the tour of a musical vlogger/YouTuber. The campaign was conceived and developed by Chorus, the specialist partnerships division at WPP media agency Maxus, and social influencer marketing service and platform Social Circle. Content advertisement created by Maxus, United Kingdom for Chupa Chups, within the category: Confectionery, Snacks.

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