Ambient advertisement created by Instinct, Russia for IKEA, within the category: House, Garden.

Film advertisement created by Euro RSCG, Morocco for Amana, within the category: Transport.

In Belgium, due to the terrorist attacks that occurred in Brussels and Paris, 7 in 10 people considered reinstalling the death penalty for terrorists. Amnesty International Belgique francophone couldn’t let this happen. For Amnesty the death penalty is never an option, regardless of who is accused. It is cruel, inhuman, degrading and a clear violation of human rights. That’s why on the world day against the death penalty Amnesty launched the 'Death penalty test’. A website where people can condemn different characters to death by just clicking ‘yes’ or ‘no’. The campaign started a heated debate on social media. In the end everyone realized that reinstalling the death penalty is not as evident as they thought it was. Digital advertisement created by Air Brussels, Belgium for Amnesty International, within the category: Public Interest, NGO.

We had to introduce the exhilaration and wonder of the drive in a Mercedes-Benz C-Class Cabriolet. This is an experience that can’t easily be described, and has to be felt to fully understand. That’s why we created an immersive Virtual Reality experience. We went to the experts in wonder, children, to get the inspiration for the VR piece. Unlike adults, who’ve lost their sense of wonder, children are able to fully experience the sensory pleasure a ride in a cabriolet gives. We took them for a drive and asked them to describe it to us. We used what they told us to create a fantasy drive, where adult senses are delighted and re-awakened. Experiential advertisement created by BBDO, South Africa for Mercedes, within the category: Automotive.

Film advertisement created by Lowe, France for KFC, within the category: Food.

Integrated advertisement created by Kinetic, China for Nike, within the category: Fashion.

With more speed, more fibre upgrades and more regional support, nbn has worked hard to establish itself as Australia’s ever-evolving, digital backbone – and the internet has never looked more exciting. The new ‘Made For More’ campaign highlights these improvements by featuring a series of mind-bending scenarios drawn from everyday internet behaviours – streaming, gaming, telehealth, online business – and more. Film advertisement created by BWM isobar, Australia for nbn, within the category: Electronics, Technology.

Unveiled Journey. Saudi women story of progression. The Saudi women existed, and she has been fighting for her rights, progressing silently over time. What we are witnessing today is not just a bubble of news, it is the accumulative efforts that women contributed to in a way or another. The unveiled journey is shedding light on the true story of the Saudi women across history until today. The story conveys the message and shows her contribution that remained shadowed across the time. Whether it was direct or indirect to the society, her participation shaped present Saudi Arabia is witnessing today. Film advertisement created by Bold, Saudi Arabia for Alwaleed Philanthropies, within the category: Public Interest, NGO.

A cheeky video that speaks to expats in North America by showcasing an honest look at the traditional British holiday season. Digital advertisement created by Text100, United Kingdom for British Airways, within the category: Transport.

In 2014 the use of the K-Cup reached unparalleled levels. Output became so high that there was enough discarded K-Cups to circle the earth 10.5 times. The numbers continued to grow until the day of the invasion.

Digital advertisement created by Y&R, United States for MTV, within the category: Media.

The first digital Swear Jar using voice recognition from Google, making it as fun to donate as it is to watch Comic Relief. Digital advertisement created by Grey, United Kingdom for Comic Relief, within the category: Public Interest, NGO.

Film advertisement created by Ignited, United States for Sanuk, within the category: Fashion.

Film advertisement created by W&Cie, France for FNSF, within the category: Public Interest, NGO.