Mac Revealer

Women often purchase concealer to cover up the marks left by domestic violence, so let’s speak directly to them by creating an unassuming piece of Direct Mail that their abuser will never see coming. The mail piece will contain a sample of concealer, that once used, reveals a hidden message letting women affected by this problem know that they are not alone and instructing them on how to get help. Direct advertisement created by Miami Ad School, United States for MAC Cosmetics, within the category: Beauty.