On the occasion of World Sight Day, Openspace unveils a heart touching digital video for Galalite Screens - a leading manufacturer of cinema screens in India and Sightsavers campaign #BeTheLite This campaign was established with a view to create awareness about the visually impaired children and to aid them in getting treatment Openspace with their young and enthusiastic team captured the intricate moments of visually impaired kids making some stunning art pieces and catching their background story,their dreams and ambitious aspirations. This social initiative has created a huge impact and enlightened many about the preventive measures to be taken to avoid visual impairment.

Film advertisement created by TEAK, United States for Google, within the category: Electronics, Technology.

About 1,200 people raced, the faster they ran the more discount they recieved. Watch here https://www.youtube.com/watch?v=KLR8DOgT2vQ&feature=youtu.be Ambient advertisement created by Gutz and Glory, Belgium for Red Market, within the category: Retail Services.

Swiggy is India's largest food delivery app. In India people in blue-collared jobs (such as Swiggy's delivery partners) don't enjoy the same dignity of labour as those in white-collared jobs. One indicator of this inequality is how they're referred to by customers. Despite their names being visible on the app, customers call them 'Swiggy' when addressing them. Our delivery partners felt disrespected when people called them Swiggy & we wanted to change that. To spark a behaviour and cultural change, we crafted a film about a boy called Swiggy. Inspired by the Bollywood school of storytelling, the saga drove home the point that every person has a name and just the simple act of acknowledging this can make them feel respected.

Avid photographer and seven-time world surfing champion Stephanie Gilmore stars in a new inspirational lifestyle campaign, aimed at getting both amateur and professional photographers and videographers out to capture their special moments with Nikon Australia. Launched this week and developed by Wunderman Thompson, the lifestyle series is spearheaded by a two-minute film which explores Gilmore’s relationship with water, home and music – and her creative outlet, photography. Other elements include 60 and 30-second executions, plus 4x15-second Instagram stories, all urging budding photographers and videographers to ‘Capture Tomorrow’ with Nikon. The films give an exclusive insight into the training, motivation and creativity behind Steph’s craft. Filmed exclusively on the Nikon Z 6 and NIKKOR Lenses the content showcases the mirrorless cameras superior capabilities and surprising scalability on land, above water, underwater and from an arial perspective. Content advertisement created by Wunderman, Australia for Nikon, within the category: Electronics, Technology.

Ambient advertisement created by New Message, Netherlands for The Phone, within the category: Media.

URL: www.facebook.com/onceagainbangalore Brief: Once Again is a Bangalore-based NGO that follows a unique model where it accepts donations only in the form of old items, not money. and tagged ‘Once Again’ to things worth donating – shoes, toys, clothes, furniture, books, etc. When the friend received the notification of the tagged picture, It gained visibility on social media, received prominent coverage in leading media publications and went on to become Bangalore’s biggest tagging drive. It collects items people don’t use anymore, sells them at a minimal price to the underprivileged and uses this money for the empowerment of their community – supporting a crèche for their children, providing vocational training to women and computer training to young adults. The brief was to make the NGO recognizable and maximize donations to support its activities. The challenge was to accomplish this with no budgets in hand. Strategy: We noticed that the youth were passionate about making a difference to their surroundings, but saw charity as a boring, guilt-driven moral obligation. We used Facebook – a place where they hang out everyday - to involve them in this cause, by making the act of donating fun and engaging. Creative Execution: We created The Tagging Drive, an online donation drive on Facebook. We started with a team of Facebook volunteers, who revisited their friends’ old pictures curiosity prompted them to click on it. It led them to the Once Again Facebook page where they read the message, “You’ve been tagged to remind you that someone, somewhere needs your old stuff more than you. Please donate.” The page also invited them to become Facebook volunteers and spread the word by tagging their friends. The Results: The tags created curiosity and thousands were directed to the Once Again page. The campaign went viral with friends tagging friends. In a matter of a few months, thousands of pictures were tagged and several donation drives initiated. Once Again collected over ten thousand items for sale at their thrift shop, giving the underprivileged an access to goods they couldn’t afford otherwise. The monies generated from the sale of these goods increased by 462%, which is being recycled to support its activities. And it all started with a tag. Production: Foxfilms.in Digital advertisement created by Ogilvy, India for Once Again, within the category: Public Interest, NGO.

Advertising Agency: Carmichael Lynch, Minneapolis, USA Executive Creative Director: Marty Senn Copywriter: Nick Nelson Account Service Team:  Stacy Janicki, Jesse Simon, Sofya Guterman Production Company: CLiP VFX House / Online Artist: Drive Thru / Derek Johnson Digital advertisement created by Carmichael Lynch, United States for Jack Link’s, within the category: Food.

Ambient advertisement created by Publicis, France for Samsonite, within the category: Personal Accessories.

For the promotional campaign of the brand “Khortytsya”, it was necessary to demonstrate the ingenious methods of cooling the new bottle, that changes its color when cooled to +5 °C (41 F). We built a Rube Goldberg-like* device to perform a series of “freezing” tasks: chill the bottle with the fire extinguisher, throw it in ice water, and finally launch the bottle into the stratosphere. To take one good shot, the team spent two days in the shooting pavilion and filmed over 72 takes. Film advertisement created by Aimbulance, Ukraine for Khortytsya, within the category: Alcoholic Drinks.

Ronseal knows everyone tries to put off DIY as long as possible, especially the less than glamorous job of painting a fence or staining a door. So why would anyone listen to an ad that asks them to get on with it - unless that ad actually hypnotizes them. Using 3D audio best listened to through headphones. Audio advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.

Ronseal knows everyone tries to put off DIY as long as possible, especially the less than glamorous job of painting a fence or staining a door. So why would anyone listen to an ad that asks them to get on with it - unless that ad actually hypnotises them. Film advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.

Film advertisement created by Humanaut, United States for Not Your Mother’s, within the category: Beauty.

Experiential advertisement created by The Garden, Canada for DanceSafe, within the category: Public Interest, NGO.

Film advertisement created by AbbaSez, United States for Frontier Airlines, within the category: Transport.

Ambient advertisement created by JWT, Argentina for CUCAIBA, within the category: Public Interest, NGO.

Digital advertisement created by FCB, Canada for Canadian Down Syndrome Society, within the category: Public Interest, NGO.

Digital advertisement created by TBWA, China for Baobeihuijia, within the category: Public Interest, NGO.

Kelly Tarlton’s SEA LIFE Aquarium and animal trainer Mark Vette taught an octopus to take photos on a Sony TX30 underwater camera in New Zealand. Rambo, a female octopus, was a quick learner too. It only took three attempts for her to understand the process, that’s faster than a dog, actually it’s faster than a human in some instances. The Octographer currently lives at Kelly Tarlton’s SEA LIFE Aquarium in Auckland, New Zealand where visitors will be able to make a $2 donation, with all proceeds going back to the SEA LIFE Conservation Fund, an organization dedicated to the protection of marine wildlife and conservation. Digital advertisement created by FCB, New Zealand for Sony, within the category: Electronics, Technology.

What if we found another way to make food we love? Do we have to give up on taste to become healthy and sustainable? Let's reinvent the food we love. Change without changing. Why Not? Film advertisement created by Havas, Chile for NotCo, within the category: Food.