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Project Trumpmore is aiming to demonstrate climate change in a monumental way. A Finnish NGO wants to commission a 115-foot tall ice sculpture of Donald Trump’s face in the arctic region to demonstrate that climate change is happening. The project was launched in April and has since managed to gather enormous international media attention and spark conversion about the topic. Only a small part of the population is active in the public discussion on environmental issues. The goal was to change that. With Project Trumpmore we wanted to generate discussions about global warming. Film advertisement created by SEK, Finland for Melting Ice Association, within the category: Public Interest, NGO.
As a brand that has been defined by genuine friendship and belonging, Castle has taken a far more purposeful approach to their sponsorship advertising. The new ad features no stadiums or players - the focus is squarely on sport’s innate ability to cut across all cultural, religious, economic and gender divides. Film advertisement created by Ogilvy, South Africa for Castle Lager, within the category: Alcoholic Drinks.
Film advertisement created by Saatchi & Saatchi, United Kingdom for Robinsons, within the category: Non-Alcoholic Drinks.
Film advertisement created by Pargar, Iran for Áve, within the categories: Beauty, Health.
While many period stigmas and misconceptions stem from centuries of baseless taboos and lack of education, even women in developed countries with adequate education systems feel shame and an inability to talk about periods. This proves that period shaming transcends culture and society. Unfortunately, it is universal. Because of this, issues associated with menstruation such as period poverty exist with its victims unable to speak out and seek help. We were tasked with undoing period stigmas and change the way the world talks about them. Connecting Periods encourages period positive language amongst people who were already trying to become more effective and impactful communicators by partnering with Grammarly. The millions of daily Grammarly users make mistakes such as misusing periods or forgetting them altogether. We saw that as an opportunity to raise awareness on societal shaming of periods, encourage period positive language, and literally position periods as a normal topic of discussion that doesn’t need to be euphemized or hidden. Digital advertisement created by Miami Ad School, United States for Grammarly, within the categories: Electronics, Technology, Professional Services.
Before Africans became enslaved, they were experts in many fields, contributing to human history with important inventions that range from the telescope to setting the basis of cubism in art. It should be in school books, but it is not. Zumbi dos Palmares College, the only black college in Brazil, and J. Walter Thompson Brazil developed the project Black Box, unveiling this side of history in order to bring pride and knowledge to Afro-descendants, to promote a historical correction and to spread hidden stories about black people’s cultural legacy to the spotlight. Integrated advertisement created by JWT, Brazil for Zumbi dos Palmares College, within the category: Education.
“Home Safe & Sound” is one of four branded films produced for national TVC as part of the client’s ‘resident series’. The film targets one of the primary aged care resident groups: single independent women. Capturing moments throughout the resident’s life, the film includes old 8mm home movies capturing the resident over the course of her life. Film advertisement created by MSQUARE, Australia for LDK Healthcare, within the category: Health.
Aflac dives head-first into the humorous insurance segment with "Buff Duck." The :30 sec video, launched across social media, hyperbolically unravels any confusion around what supplemental insurance is, and what it covers. In "Buff Duck," an ad (within an ad) is being shot in a bodybuilding gym to push a line of supplements that ducks can take to get buff. Suddenly, the director yells "cut" upon learning Aflac isn't supplements for ducks, rather supplemental insurance that pays people cash for expenses that your health insurance doesn't cover. Once declared to the staff, the “supplements” set is then shut down. Content advertisement created by Dagger, United States for Aflac, within the category: Finance.
We stumbled upon the saying “No man’s land”, which stresses that exploring and conquering always has belonged to men. It’s time to put women on the map. The idea is simple: if it’s not a man’s land - it has to be women’s. The North Face discovers - A Woman’s Land. Expeditions to inspire all women to explore the unknown and to write new history. Integrated advertisement created by Berghs School Of Communication, Sweden for The North Face, within the categories: Fashion, Retail Services.
Football Denmark calls to action against childrens cancer. When footballing hearts beats together, we can do a difference. Last year the cause collected 1,3 mio DKK, that went to the Danish Childcancer fond. If you want to participate, donate to mobilepay 201717 and wear your favorite football shirt to work, 24th September. Film advertisement created by Shoot Happens, Denmark for Danish Children Cancer Foundation, within the category: Public Interest, NGO.
Film advertisement created by Firehouse, United States for Service King, within the category: Professional Services.
Film advertisement created by Love, United Kingdom for Johnnie Walker, within the category: Alcoholic Drinks.
Outdoor advertisement created by Blackninja, Brazil for Secretaria de Saúde de Pernambuco, within the category: Public Interest, NGO.
Film advertisement created by Pitch, United States for Public Storage, within the category: Professional Services.
Film advertisement created by BBDO, United States for Ibotta, within the category: Retail Services.
Film advertisement created by Change, Poland for Radio Zet Foundation, within the category: Public Interest, NGO.
Ambient advertisement created by Lg2, Canada for Societe de l'assurance automobile du Quebec, within the categories: Finance, Public Interest, NGO.
Film advertisement created by Saatchi & Saatchi, Sweden for Hot-Tub, within the category: Food.
Starting June 21 till August 31 2016 BMW Group Russia organized an unprecedented action providing special advantages for BMW drivers. In honor of the 100th Birthday of BMW, BMW covered the toll cost for all its drivers on the highway M-11 "Moscow – Solnechnogorsk – Moscow" giving them a free ride throughout all summer season. As a result during the time more than 300 000 drivers have benefited from this unique program. Experiential advertisement created by Draftfcb, Russia for BMW, within the category: Automotive.
Outdoor advertisement created by Staff, Brazil for Ancar Ivanhoe, within the category: Public Interest, NGO.