URL: http://www.romaniansaresmart.com/ If you search the internet with the phrase “Romanians are”, the suggestions automatically generated by Google are extremely negative for Romanians: “Romanians are rude”, “Romanians are thieves” etc. We decided to change this until December 1st, when it’s actually Romania’s national Day. This can be changed if we have as many people as possible – from Romania and abroad – searching the internet for “ Romanians are smart” or “Romanians are beautiful” or other such positive phrases. Digital advertisement created by McCann, Romania for ROM, within the category: Confectionery, Snacks.

Restaurant chain Subway, legendary grime artist P Money and producers Star.One have joined forces to launch the world’s first plant-based grime track featuring sounds emitted by plants, on World Earth Day. Championing veganism, the track, called “Vegang”, and an accompanying social campaign, was devised by Above+Beyond to appeal to Subway’s Gen Z audience – a demographic that will be looking for brands that take action this World Earth Day. The track was created by extracting sound emissions from the plants used in Subway’s plant-based menu, using PlantWave technology, which detects electrical variations via electrodes placed on the leaves. Alongside the track, and a TikTok video to announce the launch, the back story to the collaboration has been captured in a filmed documentary, directed by youth icon Jamal Edwards MBE and developed with production partners, RadicalMedia and Wake The Town. In the film, which will be broadcast across Twitter, Instagram and Facebook, P Money and Star.One discuss the innovative process of developing the grime track, as well as the benefits they feel due to their vegan lifestyles and the importance of caring for the planet. The track itself will be available on TikTok from 22nd April, and to stream via Spotify in May. Integrated advertisement created by Above+Beyond, United States for Subway, within the category: Food.

When you are confident enough to be more than one of a kind, the whole world can be your comfort zone. In a world where identity has become so fluid, ASICS shows that with the new ASICS GEL-QUANTUM sneakers, a new generation easily adapts to the shapeshifting nature that comes with it. Integrated advertisement created by Likefriends, Netherlands for ASICS, within the categories: Fashion, Sports.

Production Co: Table of Content

Film advertisement created by BETC, France for Leroy Merlin, within the categories: House, Garden, Retail Services.

Making God a pro-active protector by enabling car idols to narrate safety instructions. Direct advertisement created by Miami Ad School, India for Volvo, within the category: Automotive.

Students in apprentice training centres and vocational education colleges are twice as likely to smoke (47%) than their counterparts in general and technological colleges (22%). So how do you motivate them to stop smoking? ici Barbès took up the challenge by creating the Tabado Games for the National Cancer Institute (INCa), which coordinates a school anti-smoking program, Tabado, in conjunction with stakeholders in local health promotion. Tabado Games take the codes of the world of sport to offer students and teachers the opportunity to take part in a challenge between schools during the school year. This year the aim of the National Cancer Institute and local health promotion actors is to motivate and support 140 schools, or more than 60,000 students, to quit smoking. Effective, free and motivational, the Tabado programme has already proved its worth, with the new structures resulting in twice as many people quitting. Integrated advertisement created by ici Barbès, France for Institut National du Cancer, within the category: Public Interest, NGO.

Experiential advertisement created by DDB, Poland for McDonald’s, within the category: Food.

Football is a male-dominated culture. And where there’s too much testosterone, there’s often a lack of tolerance and diversity, creating an uncomfortable environment for families that love the game but feel uneasy going to stadiums. With 78% of its members being male, Benfica - the biggest club in Portugal - decided to do something about it: A Benfica family membership, with special conditions for families. Stressing the fact that it was meant for all kinds of families. Traditional or non-traditional. And in the campaign, we showed them all. The campaign has already shown some results, with over 4000 (and counting) becoming family members, with female members making up 50% of last month's new members. It has been picked up both locally and abroad with multiple references in news sites and TV shows from Italy to Brazil. Praise came from several platforms, social media and public figures, including members of the Portuguese Parliament. The campaign also drew countless emotional replies, even from some of Benfica’s rivals. Film advertisement created by o escritório, Portugal for SL Benfica, within the category: Sports.

By hacking Kinect motion tracking software and combining it with audio production software, the V Motion Project created a tool that could transform the body's movements into music. Ambient advertisement created by BBDO, New Zealand for V Energy Drink, within the category: Non-Alcoholic Drinks.

Australian McDonalds TV ad, featuring music from De Wolfe composer, John Altman's 'Big Band Entertainment' album (DWCD 0388). Listen to the full track here: http://goo.gl/znhFg

Ambient advertisement created by NEXT-DC, Bulgaria for Heineken, within the category: Alcoholic Drinks.

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's. Film advertisement created by TM, United States for AAF ADDY Awards, within the category: Professional Services.

Film advertisement created by Madre, Argentina for Aerolineas Argentinas, within the category: Transport.

After months of isolation, McDonald's created a 3-meter-long tray to celebrate togetherness. Ambient advertisement created by TBWA, Belgium for McDonald's, within the category: Food.

Digital advertisement created by Willem de Kooning Academie, Netherlands for Twitter, within the category: Electronics, Technology.

Digital advertisement created by JWT, Canada for Canadian Film Fest, within the category: Recreation, Leisure.

Film advertisement created by Spark44, United Kingdom for Jaguar, within the category: Automotive.

Space2b is a service for short-term apartment rent in the historical centre of St.Petersburg. "Huddled projections" is not just an ad campaign, but an art project. After dark projections of people cramped into their apartments appeared on buildings facades. Different facades - different people. But they all didn't have enough space. Outdoor advertisement created by Decembrist, Russia for Space2b, within the category: Public Interest, NGO.