A 3-minute micro documentary depicting the plight of senior citizens in today’s world. This film takes the viewer into a world of shadows which conceal a group of magical beings – the elderly citizens, who have been forced into oblivion during the pandemic. Film advertisement created by Bun Omelette, India for COVID-19, within the category: Public Interest, NGO.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

In Switzerland, reconciling work and family life is a huge challenge. The numbers speak for themselves: more than 50,000 Swiss mothers would like to return to work. However, companies make it difficult for them to re-enter the labour market: conditions are difficult, there are few opportunities with real responsibility, and the prospects for the future are often lacking. In this way, a lot of professional potential is lost, along with a great deal of money. This situation is estimated to cost the Swiss economy more than 5.5 billion francs. Employers need to take a different approach. As a state-owned company, SBB recognises its opportunity to position itself as a modern and innovative enterprise. In addition to introducing family-friendly working conditions, SBB is launching the “Back to Business” programme – a set of initiatives designed to empower Swiss mothers to return to work. In an appeal to the internal workforce conducted on a large scale, children of SBB employees were invited to a painting workshop (at the Aargauer Kunsthaus) that would allow them to paint portraits of their mums and dads at work under artistic guidance. Combined with an appropriate headline, the portrait series is used in an online and offline campaign that is rolled out on a broad basis. Integrated advertisement created by Farner Consulting AG, Switzerland for Swiss Federal Railways, within the category: Transport.

Since 1991 more than 230,000 Ukrainians have been affected by human trafficking. Mostly these people are the one who have been promised the moon at work both abroad and in Ukraine (high salaries, accommodation, three meals a day, etc.). In order to show that things are not always what they seem at first sight, the creative agency ANGRY and the International Organization for Migration in Ukraine have released an allegorical video with the participation of the Ambassador of Goodwill of the UN agency on migration, Eurovision winner in 2016, famous Ukrainian singer, Jamala. At first glance, sometimes what looks like the best working conditions turns out to be the worst working conditions. At first glance, sometimes what looks like a beautiful dance turns out to be a display of aggression. Dance as an allegory of good and beautiful, dancers as an allegory of human trafficking victims and invisible evil spirits-dementors as an allegory of danger. TV spot and outdoor campaign is released on EU Anti-Trafficking Day on October 18, 2018. Content advertisement created by ANGRY, Ukraine for International Organization for Migration, within the category: Public Interest, NGO.

Film advertisement created by MullenLowe Group, Australia for Budget Direct, within the category: Finance.

Digital advertisement created by Quai Des Orfèvres, France for Porsche, within the category: Automotive.

Joma is turning 50 and in order to celebrate, they're relaunching the original 367 design from the 80s. The 367 is one of Joma’s most iconic designs from the 1980s. 35 years later, they’ve decided to create the same trainers that were seen for the first time at the Footwear Fair of Berlin in 1981. In order to introduce the “new” 367, the brand has come up with a very 80s-esque campaign. Everything is from that decade, from the printing to the photography, down to the creative advertising professionals involved. The process was captured in a ten-minute documentary titled “The Story of an Ad”. The premiere of this documentary and the official presentation of this model in Spain took place on 29 October in a place that hasn’t closed its doors since that time and that still preserves all of its essence from that era, La Vía Láctea: the iconic nightclub from the “Movida Madrileña” (Madrid Scene). It hasn’t been easy, but Joma has managed it: they’ve made an ad as 80s as the 367. And there is nothing that sums up this campaign better than the print work itself: “We’ve worked hard to change as little as possible”. Integrated advertisement created by Agudos y Crónicos, Spain for Joma, within the categories: Fashion, Sports.

A vision of sustainable exploration: ‘Electric Eye’ is the culmination of a 3,500 kilometre, 10-day road-trip in the all-electric Audi e-tron Sportback with acclaimed Australian photographer, Woody Gooch. Content advertisement created by We Are Social, Australia for Audi, within the category: Automotive.

Digital advertisement created by Be Lucky, Taiwan for Asus, within the category: Electronics, Technology.

The movie was made by the company named "au Hikari" (Hikari means light), a fiber-optic internet provider.

Film advertisement created by Leo Burnett, Portugal for IndieLisboa, within the category: Recreation, Leisure.

Digital advertisement created by Miami Ad School, United States for WWF, within the category: Public Interest, NGO.

Film advertisement created by Z+, Brazil for AACD, within the category: Public Interest, NGO.

Film advertisement created by Lowe, Canada for Type Books, within the category: Media.

Digital advertisement created by DDB, Belgium for Belgian MIXX Awards, within the category: Professional Services.

URL: http://bdbmaniery.pck.org.pl Digital advertisement created by Cheil, Poland for Red Cross, within the category: Public Interest, NGO.

A traveling exhibition was put together to bring people closer to the elements that are part of child labour exploitation. We provoked a reality check to motivate people to look around more and to reflect upon it. The strategy worked: it drew in schools, parents, classroom professors and civil society. The exhibition has traveled around Brazil, bringing thousands of people to realize the importance of speaking up. Experiential advertisement created by Agência UM, Brazil for Ministério Público do Trabalho, within the category: Public Interest, NGO.

Film advertisement created by Red Lion, Canada for Focusyl, within the category: Pharmaceutical.

Film advertisement created by JWT, India for Reliance Mutual Fund, within the category: Finance.

Google is investing a lot into its Google Cloud business and wants to attract enterprise consumers (and compete against Amazon Web Services that currently has a dominant market share). Google challenged Herezie to reach high-profile CEOS of huge companies in order to introduce them to its superior cloud offering. Herezie came up with a brilliant idea that uses data in a creative way and relies on a very non-digital medium to sell a digital product: books. But not any book. A book that tells the future of your professional life. How does it work? A boatload of data was fed into Google Cloud that was able to predict from it what the next ten years of a CEO would look like. Herezie then teamed up with a renowed publishing house and expert ghostwriters to pen unique biographies of ten CEOs of the largest firms in the country. An esteemed economist also wrote the foreword for each book. And only one copy of each book was produced that was hand delivered to each CEO. Imagine the surprise they got when they received their future biography. That's a heck of a salespitch. Direct advertisement created by Herezie, France for Google, within the category: Electronics, Technology.