Electrolux, the second largest home appliance manufacturer in the world was falling behind in Asia-Pacific where LG and Samsung dominated with technology focused communication. We developed an integrated platform for the Swedish brand's laundry business and disrupted the category with bold visuals and a simple promise: rethink washing machines. Our Fashion Care Campaign introduced a new line of washing machines engineered to keep fabulous for longer, from Hermes to H&M This campaign won 2017 APAC Gold Effie Awards for Global Rebranding. Integrated advertisement created by Ogilvy, Singapore for Electrolux, within the category: Electronics, Technology.

X Shore, a brand driving the future of electric boating, has created a unique advertisement that features the 2015 hit song “Sun is Shining,” which reached number one on the music charts, by Axwell (Axel Hedfors) and Ingrosso (Sebastian Ingrosso). Celebrating Midsummer, the music-centric video was created and directed by X Shore’s internal production team and Konrad Bergström, Founder and Head of Creatives, and tells the story of the joyous experience aboard the Eelex 8000, a 100 percent electric boat built to entertain family and friends. “We’re thrilled to showcase X Shore alongside such a great song to celebrate our favorite time of the year, Midsummer, and embrace our Swedish heritage. We know everyone who watches can get a sense of the joyous feeling a high tech, sustainable boat can give to those onboard,” said Bergström. Much like its boats, X Shore has taken an innovative approach to advertising by creating a music video-style advertisement in-house with creative team members, Hedda Hökfelt, Kasper Bröns, Oscar Dieden, Elias Wästberg, and Head of Creatives, Konrad Bergström, complimented by an external team consisting of Hannes Söderström (photography), Pierre Wikberg (videographer), Philip Puljak (editor). The full 4-minute music video has premiered on X Shore’s YouTube channel, and a 20-second version will appear on TV in Scandinavia during the Olympic games this summer, as well. X Shore additionally plans to run five different 15-second versions through paid advertisements on LinkedIn, Facebook, Instagram, YouTube and TikTok in the U.S. X Shore is built on the core values of technology, sustainability and design, and its Eelex 8000 is a fully electric boat that was crafted with all of these core values in mind. Designed for those who aspire to become one with nature, passengers can embrace the natural beauty of the water and all that inhabits it without the harmful noise and fumes typical fossil-fuel engines emit, making the Eelex 8000 the ideal dayboat for every marine activity. Equipped with safety, entertainment and fleet telemetry features, and built with sustainable materials like cork instead of teak, as well as optional Flax fiber instead of fiberglass and carbon fiber, X Shore’s Eelex 8000 offers passengers a unique, seamless boating experience that they have never experienced before.

Digital advertisement created by BBDO, United Kingdom for Lotto, within the category: Gaming.

Digital advertisement created by True, New Zealand for Air New Zealand, within the category: Transport.

Film advertisement created by BIG, United Kingdom for Domino's Pizza, within the category: Food.

Join Ryan and Nick for the official unveiling of the all-new 2023 Toyota GR Corolla.

#toyota #corolla #premiere

CONTENTS
00:00 - Pre-Event Introduction
15:00 - Live Reveal of the GR Corolla from California
48:00 - Studio Recap with Extra Footage

“Turn Down for What” rapper Lil Jon is working with STōK Cold Brew to teach people how to be a hype man (or woman). Hype people, for the uncool people like me, is the backup rapper who shouts things like “yeah!” “werk!” and “let’s go!” The campaign includes an interactive experience where you can create your own hype track at www.stokyourself.com. Lil Jon even provides “Turn Up” tutorial videos for how to do that towel wave thing and, my favorite, his jumping up and down and shouting technique. There’s also an Alexa Skill. Just ask: “Alexa, Ask SToK Cold Brew To Hype Me Up.” Film advertisement created by Fallon, United States for SToK, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Ogilvy, Japan for Konica Minolta, within the category: Electronics, Technology.

The Norwegian government have decided to shoot and kill 47 of it´s remaining 68 wolves. This video was made as part of a WWF campaign to halt or stop this process. Film advertisement created by Something Good, Norway for WWF, within the category: Public Interest, NGO.

The Alps surrounding the Hes-SO Valais-Wallis are a real added value for students that are keen on nature. To promote the school, we showed how spectacular living by the Alps can be. Digital advertisement created by Franz & René, Switzerland for Hes-SO Valais-Wallis, within the category: Education.

Film advertisement created by Kairo, Egypt for Three Chefs, within the category: Food.

Online department store Very.co.uk, encourages shoppers to ‘get more out of giving’ this Christmas by taking viewers on an animated journey. A young girl, Anna, embarks on an epic adventure, in an attempt to make Christmas the best she can for all the people she loves. Aided by her cherished toy wolf, kind hearted Anna is determined to give a pink cubed gift to everyone on her list, including the person who deserves it the most, as he never receives presents of his own; Santa. Film advertisement created by St Lukes, United Kingdom for Very, within the category: Retail Services.

An adventure of a group of children to take a little baby to get vaccinated. A journey through African culture colored with joy and vibration in a fantasy and playful world where only a child could imagine. This is the first time that Guinea Ecuatorial have an animation campaign in TV. We create a unique fantasy world and original story and visual using African culture, exploring the exotic and beautiful graphics and patters from there. Everything to make appeal and convince young mothers to bring her babies to vaccinate. We mix fantasy, 3D and 2D graphics. Film advertisement created by Animare, Brazil for Unicef, within the category: Public Interest, NGO.

Audio advertisement created by One Twenty Three West, Canada for E-Comm 911, within the categories: Professional Services, Public Interest, NGO.

Expected to reach 76% of the UK adult population, the integrated campaign demonstrates how Vanquis equips its customers to face the world with financial confidence. Its upbeat tone and positive messaging also chimes with wider public sentiment as the journey out of lockdown continues. Integrated advertisement created by Now, United Kingdom for Vanquis, within the category: Finance.

Film advertisement created by Giants & Gentlemen, Canada for Movember, within the category: Public Interest, NGO.

How would our city parks look like, without a single tree? Using advanced photo techniques the Swedish development cooperation organization Vi Agroforestry creates realistic animations of how some of Sweden’s most famous parks would look like without trees. The campaign aims to raise awareness of the deforestation in Lake Victoria Basin in Eastern Africa and to get more people to know about the relatively unknown Vi Agroforestry, who reaches over one million people through tree planting, training and advice. The film is part of a new campaign and initiative from Vi Agroforestry called Life Without Trees. Film advertisement created by MRM, Sweden for Vi Agroforestry, within the category: Public Interest, NGO.

The interventions were installed in three bars in the city of São Paulo, along with the message: “This is a stupid object. But drinking and driving is even more stupid.” Ambient advertisement created by FCB, Brazil for Sagatiba, within the category: Public Interest, NGO.

Film advertisement created by DDB, Canada for ICBC, within the category: Public Interest, NGO.

Film advertisement created by JWT, Argentina for Fabogesic, within the category: Pharmaceutical.