Film advertisement created by Publik Cine Video, Brazil for Gazin, within the category: Retail Services.

Film advertisement created by Sky Creatives, United States for Sky Arts, within the category: Media.

Film advertisement created by Loyal Kaspar, United States for Amnesty International, within the category: Public Interest, NGO.

In a sport where 27% of players are Hispanic, but few Latino fans are passionate about the game, MLB’s “Ponle Acento” (Put An Accent On It) campaign drove Hispanic players to embrace their heritage by adding accents to the names on their jerseys. This inspiring call to action was then adopted by US Hispanics at large, as they too joined this initiative to leave their mark both on and off the field. Soon the idea became a cultural movement that celebrities and fans joined by the millions, changing America’s pastime forever. Integrated advertisement created by Latinworks, United States for MLB, within the category: Sports.

The Nordic Cooperative Building Association (OBOS) is 100 % owned by it members. This means that there are no rich dull guys making profit from the business. This is quite unusual in the construction industry. But what would happen if we took this mindset to a different environment, let’s say a pirate ship? Well, that’s exactly what this film is telling you. Film advertisement created by Futatsu Industries, Norway for Obos, within the category: Finance.

Saatchi & Saatchi Sydney reveal the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung or hostile – which inspired Saatchi’s “Hard to make. Easy to drink.” campaign. Film advertisement created by Saatchi & Saatchi, Australia for CAPI, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by JWT, Italy for Listerine, within the category: Health.

Film advertisement created by Grip Limited, Canada for Taco Bell, within the category: Food.

Walmart’s free 2-day shipping (with no membership) means college students can afford to have more fun. Naturally, hilarity ensues. Film advertisement created by Saatchi & Saatchi, United States for Walmart, within the category: Retail Services.

Ambient advertisement created by Publicis, Portugal for Renault, within the category: Automotive.

Film advertisement created by Heimat, Germany for Hornbach, within the category: Retail Services.

Film advertisement created by BBH, United Kingdom for KFC, within the category: Food.

Film advertisement created by 18 Feet & Rising, Australia for Polycell, within the category: Industrial, Agriculture.

Ambient advertisement created by TBWA, Australia for ANZ, within the category: Finance.

Film advertisement created by M&C Saatchi, United Kingdom for Fujifilm, within the category: Electronics, Technology.

Spectacular, super-slow motion stretches everyday moments into epic representations of the Nissan Navara N-Guard’s design and USPs contrasted against the rugged environments it’s made for. The scenes are almost on pause, everything moves only slightly, tough is the new stylish. The styling beauty caught - frozen in time is design to grab the eye, frescoes made for the Instagram generation. The beauty of the moments are revealed in extreme detail from floating dust particles to owners’ emotions, before time shifts back to normal speed and shows the Navara N-Guard in action. Film advertisement created by Publicis, France for Nissan, within the category: Automotive.

Amazon has launched a brand new innovation - The Echo Auto. The small device can easily be plugged into your car or connected via bluetooth, so you can take Alexa’s voice assistant along for the ride. It connects to your phone’s Alexa app to provide every voice-activated service that your homebound Echo does, including news, sports, recipes, shopping lists, and music streaming. Film advertisement created by Joint, United Kingdom for Amazon, within the category: Electronics, Technology.

6 million children die before they reach the age of 5, due to infections like Diarrhoea and Pneumonia. 44% of these deaths occur in the first 28 days of birth. This work created by MullenLowe Singapore, MullenLowe SSP3 Bogota, and Lowe Lintas, Mumbai, was a real life experiment that taught mum-to-be, Sangrahi, the simple habit of washing hands with soap, and how it can be life saving for her baby. Ambient advertisement created by Lowe, India for Lifebuoy, within the category: Health.

The idea behind the concept was really to play on spontaneity. With a teasing campaign on Facebook and an ePanel installed at the Geneva and Basel train station, easyJet was inviting fans and travel enthusiasts to join a live contest that would take place between 4pm and 5pm at the train station. Participants should come with a friend, their luggage, their passport and the easyJet App on their smartphone ready to take off to a surprise destination in Europe. About 300 people joined each of the 4 events hoping to win one of the 5 free weekends (flight + Hotel) offered by easyJet. Participants could register directly on the ePanel to participate to the prize draw. Every 10 minutes, the winners, the destination and the departure time were displayed on the screen after a countdown full of suspense and enthusiasm. The winners were immediately invited to check-in for their flight before heading to the airport. The first event took place on September 6th at the Geneva train station and was live streamed on Facebook. A small video of the event was then used for PR and for teasing during the next events that took place later in Geneva and Basel. Experiential advertisement created by Creatives, Switzerland for EasyJet, within the category: Transport.