See what happened when Audi UK invited Tottenham Hotspur academy players to ask men’s and women’s first team stars, Jan Vertonghen, Eric Dier, Lucas Moura, Kyle Walker-Peters and Josie Green anything they wanted. Anything.. Content advertisement created by We Are Social, United Kingdom for Audi, within the category: Automotive.

MINI challenged DDB PARIS to find a smart way to drive more people to the MINI Stores in Paris for them to book a test drive. However, opening a new store in Paris is extremely costly, thus MINI had only 3 stores where people could experience the cars. We realized that the only thing you need to sell a MINI is a MINI itself, so we came up with a fun execution that literally transforms MINIs into… MINI Stores. We created custom signage and transformed the MINI cars into actual stores, complete with a salesman, brochures and opening hours. People could “come in” the stores and take them for a ride, directly experiencing the best part about MINI - the car itself. We opened 10 new stores (first in Paris and now to be deployed all over France) multiplying the access points to the MINI brand and the number of test drives. Additionally, wherever we parked a MINI Store, we immediately branded the location as a MINI location – all for the price of a parking ticket. For those who really wanted to, the MINI stores were for sale themselves. As a result, we changed the way a store should look like and added another piece to the MINI universe, creating more buying opportunities and a whole new business model that only MINI can propose. Ambient advertisement created by DDB, France for Mini, within the category: Automotive.

“I’m going on a diet from now on!!” Everyone is passionate when they go on a diet and yet, sooner or later, we often find ourselves ordering a pepperoni pizza late at night. We all know how the story ends. We thought this could be the real moment when people need Passion. Passion not only to be used to achieve their ultimate dream but something to help them to achieve the little goals in their everyday lives. To help people, we got the idea from a theory known as the ‘Profess Effect,’ which says that the more you let people know your goals, the more responsibility you feel, and the more likely you are to achieve those goals. Based on this theory, we created a campaign to help consumers to achieve their everyday goals with Passion. First, we collected consumers’ insights on a promotional mobile site, where visitors can list their everyday goals. Then we turned them into real ads or “Willboards” which it then displayed around Seoul. Also, we made a campaign video to promote this Willboards campaign. The video is about a girl who achieved her goals thanks to the Willboards. Integrated advertisement created by INNORED, South Korea for Maxim espresso T.O.P, within the category: Non-Alcoholic Drinks.

On the brink of one of America’s most-followed and contentious presidential elections of all-time, millennial-beloved Bernie Sanders is taking a reflective moment to hone in on one of the most pressing issues at the core of Hillary Clinton’s campaign: climate change. This powerful piece is part of an environmental campaign for 350 Action created in partnership with creative studios Rabbit, Rabbit & Partners and FERAL that aims to motivate young voters who were diehard Bernie fans, but now find themselves lost in this election. The piece, directed by Poppy Gordon, encourages this crop of voters to continue the momentum toward the voting polls with a poignant look at the climate change movement that spans beyond a vote for Hillary Clinton. Digital advertisement created by Rabbit Rabbit & Partners, United States for 350 Action, within the category: Public Interest, NGO.

Experiential advertisement created by McCann, Puerto Rico for Dentyne, within the category: Health.

Film advertisement created by Wieden + Kennedy, United Kingdom for Babbel, within the category: Education.

10th anniversary celebrating & empowering women through 10 statements. Monki is owned by H&M and is a global fashion brand for women. #Monkifesto is a value-driven campaign empowering women all over the planet. This is a bold and important campaign containing 10 statements delivered by 10 brilliant and edgy women – Kiran Gandhi, Karley Sciortino, Rita Popova and many more. It's OK to masturbate (we all do it). It should be ok to be gay or transgender. It´s NORMAL (painful and messy) to have your period. It´s OK to be a drama queen. The campaign boosts Monki's target audience to believe in themselves and to go their own way. Our deliverables contain communication concept, creative direction in collaboration with Monki and photo and film production. We took the content; the ambassadors and the statements and made them the actual visual language for the campaign. Creating all the set design and typography by hand on banners, flags, and signs. Digital advertisement created by Snask, Sweden for Monki, within the category: Fashion.

Film advertisement created by Karmarama, United Kingdom for Capita for the British Army, within the category: Public Interest, NGO.

With innovations in design and technology paving the way, essentially transforming sailboats into airplanes, the sport of sailing is becoming one of the fastest, most dangerous competitions on earth. Millimeter changes in design translate to knots of difference on the water, which is the difference between winning and losing, so Altair was excited to share their design simulation software and consult with Artemis Racing to help give the Swedish team a competitive advantage. The film explores how technology is transforming sailing as well as the intriguing, and often perilous world of the America’s Cup, and all that comes with its developments in boating – including competitors who are determined to spy and steal coveted engineering secrets along the way. Content advertisement created by Grey, United States for Altair, within the category: Industrial, Agriculture.

Film advertisement created by McCann, United Kingdom for Subway, within the category: Food.

Advertising Agency: Windfor's, Tbilisi, Georgia Film advertisement created by Windfor's, Georgia for GPI Insurance, within the category: Finance.

Ambient advertisement created by Mescalina, Mexico for Morelia City Transit Department, within the category: Public Interest, NGO.

Ambient advertisement created by Brandstalkers, Australia for Guzman Y Gomez, within the category: Fashion.

Direct advertisement created by Ogilvy, Turkey for Columbia, within the category: Fashion.

Digital advertisement created by Grey, Denmark for Waoo, within the category: Public Interest, NGO.

In a sport where 27% of players are Hispanic, but few Latino fans are passionate about the game, MLB’s “Ponle Acento” (Put An Accent On It) campaign drove Hispanic players to embrace their heritage by adding accents to the names on their jerseys. This inspiring call to action was then adopted by US Hispanics at large, as they too joined this initiative to leave their mark both on and off the field. Soon the idea became a cultural movement that celebrities and fans joined by the millions, changing America’s pastime forever. Integrated advertisement created by Latinworks, United States for MLB, within the category: Sports.

Online department store Very.co.uk, encourages shoppers to ‘get more out of giving’ this Christmas by taking viewers on an animated journey. A young girl, Anna, embarks on an epic adventure, in an attempt to make Christmas the best she can for all the people she loves. Aided by her cherished toy wolf, kind hearted Anna is determined to give a pink cubed gift to everyone on her list, including the person who deserves it the most, as he never receives presents of his own; Santa. Film advertisement created by St Lukes, United Kingdom for Very, within the category: Retail Services.

The global campaign aims to inspire and educate every runner to get faster. The simple message is with ASICS Flytefoam, 'Don't run, fly'. Digital advertisement created by 180 Amsterdam, Netherlands for ASICS, within the category: Fashion.

Film advertisement created by Brandhouse, Denmark for Interflora, within the category: Professional Services.

BBH New York and Google Creative Lab have collaborated in creating a web film that feature a variety of experiments to test the speed of the Google Chrome browser. There are a whole set of real tests that Google do in benchmarking the performance of Chrome. And then there are these: three quirky and playful tests in which Google Chrome is pitted against some very fast things: lightning, sound, and an over-sized potato gun. Rather than try and tell Internet users how fast Google Chrome is, the film demonstrates speed through testing it.