6 million children die before they reach the age of 5, due to infections like Diarrhoea and Pneumonia. 44% of these deaths occur in the first 28 days of birth. This work created by MullenLowe Singapore, MullenLowe SSP3 Bogota, and Lowe Lintas, Mumbai, was a real life experiment that taught mum-to-be, Sangrahi, the simple habit of washing hands with soap, and how it can be life saving for her baby. Ambient advertisement created by Lowe, India for Lifebuoy, within the category: Health.

Film advertisement created by JWT, Lebanon for Touch Lebanon, within the category: Electronics, Technology.

Digital advertisement created by BBH, United Kingdom for Weetabix, within the category: Food.

Being a driver is more than hauling something from A to B, it’s about being part of each community you drive through. It's about a different kind of corner office. It's about prairie sunrises, snow-capped mountains, and meeting people out on the road. It's about challenge and adventure and staying true to yourself. You become a driver, because that’s who you are and how you define success. Film advertisement created by Haste Post Haste, Canada for Westcan Bulk Transport, within the category: Transport.

A baggage car from Amsterdam Schiphol Airport gets lost like a tourist in Antwerp. It’s an advertising stunt for Schiphol because “Schiphol, is closer than you think.” Especially for people in Belgium who are accustomed to depart from Belgium Airports. The baggage car is driving through the main square, attracting all kinds of attention. The Dutch driver goes around asking how to get to Schiphol. Some people were helpful with instructions like “drive along the Schelde”, the river that runs in Antwerp, and “keep on for two kilometres then ask again”. Ambient advertisement created by Fama Volat, Netherlands for Schiphol, within the category: Transport.

Film advertisement created by Kairo, Egypt for Shave Code, within the category: Health.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by FCB, United States for The Shelter Pet Project, within the category: Public Interest, NGO.

For three minutes ten seconds we took over a full ad break, showing an ordinary guy in an ordinary garden, using Ronseal One Coat Fencelife to paint his garden fence. On the eve of the biggest DIY Bank Holiday of the year, the #RonsealAdBreak reminds viewers of the full realities of DIY. Demonstrating that when you just want to get it over and done with, your first port of call should be Ronseal. After all their famous strapline is, 'it does exactly what it says on the tin'. Film advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.

Ambient advertisement created by Dentsu, Brazil for Quatro Patinhas, within the category: Public Interest, NGO.

Film advertisement created by Shackleton, Spain for EuroMillions, within the category: Gaming.

Digital advertisement created by TBWA, United Kingdom for Lidl, within the category: Retail Services.

On 17th June 2021 in St Petersburg on the territory of Sevkabel Port - the new urban space in the city where modern trends and technology are combined, the world’s first ever sculpture that creates musical compositions aided by the wind and artificial intelligence for the Saint Petersburg Electrotechnical University "LETI" online radio station was unveiled. Radio LETI BIT is the first online radio statio in the world where the music is created by the sculpture itself, weather conditions and complex neural network algorithms. The sculpture is modeled like an d radio, from which 144 fine rods emerge, ranging in height from 4 - 5 meters and visually reminiscent of human DNA. When it’s windy the rods touch and create a sound. Inside the monument is a computer with neural networks, as well as piezoelectric transducers which measure the oscillation of the rods. Based on the range of oscillations artificial intelligence, just like a composer with a huge base of sounds at their disposal creates a musical composition which can be heard right on the spot by using the audio columns built into the structure itself or in any part of the world by tuning into the online radio station letibit.ru. The wind is such, that just like the music the variations are endless, and therefore it never repeats itself. Experiential advertisement created by Decembrist, Russia for Saint Petersburg Electrotechnical University, within the category: Education.

The new Hoya Sensity lenses will save you eyes, not your life. Film advertisement created by Brand New Telly Industries, Netherlands for Hoya, within the category: Personal Accessories.

Digital advertisement created by JWT, United Kingdom for Bepanthen, within the category: Health.

An Icelandic tourism body has parodied Mark Zuckerberg’s metaverse announcement in a promotional video for the country. In the two-minute film, Zuck lookalike ‘Zack Mossbergsson’ pokes fun at Facebook’s Meta rebrand by introducing the ‘Icelandverse.’ Mimicking Zuckerberg’s hand gestures and stifled speech, Mossebergsson introduces his “revolutionary approach on how to connect our world – without being super weird.” Visiting Iceland is “enhanced reality without the silly headsets,” he says. The video touts the country’s “water that’s wet" and “skies you can see with your eyeballs.” The clip directly mocks Zuckerberg’s claim the metaverse has “the feeling of presence ... like you’re there with other people,” by instead featuring another human with which to “connect with.”

Film advertisement created by nudeJEH, Thailand for Bar-B-Q Plaza, within the category: Food.

Normally the German aid organization Caritas fights for inclusion. This Christmas they make an exception. Digital advertisement created by Glow, Germany for Caritas, within the category: Public Interest, NGO.