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WVA

WVA

There is only one like you in the whole world. Your world is shaped by your own decisions. Decisions taken and deferred. What would you do if you were the last person on earth and the obstacles that you built in your mind no longer exist. If you could live the way you want. Would you see the fear in his eyes without being frightened. Would not be silent saying that in fact you think and feel. Would do even if others say that there is no point in this. Would burn for your ideas and dreams, if you're the only soldier in the battle. It all starts with you and your inspiration. To make dreams come true and the whole world yours. Viasat – we believe in inspiration. Film advertisement created by Tribe, Latvia for Viasat, within the category: Media.

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FOX Networks Group Latin America viewed the International Women’s Day as an opportunity to communicate that the brand believes in the power of sorority. So much that, throughout March 8th, the brand is praising shows with powerful female characters. All shows, specially shows of competitor channels and streaming services. Using both TV and social media, FOX is recognizing amazing women from shows like HBO’s Game of Thrones, Netflix’s Jessica Jones and Amazon Prime Video’s The Marvelous Mrs. Maisel. It’s sisterhood - women supporting women - at its core.

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Show the super-human lengths Motorpoint staff go to for customers.

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The first digital Swear Jar using voice recognition from Google, making it as fun to donate as it is to watch Comic Relief. Digital advertisement created by Grey, United Kingdom for Comic Relief, within the category: Public Interest, NGO.

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Film advertisement created by Trigger, Canada for AMI Autoglass insurance, within the categories: Automotive, Finance.

WVA

Overview In 2020, after months of inactivity, soccer returned to only two countries, Denmark and Costa Rica. However, the matches happened behind closed doors. That is why Gatorade, the official sponsor of Deportivo Saprissa, looked for a way to unite people with their team. Idea Using the video calling platform ZOOM, fans connected with the soccer players, creating a virtual Gatorade stadium with giant screens in the stadium bleachers, becoming the first in the world to use this dynamic to attract the fans. Outdoor advertisement created by CreativeDrive Latam, Costa Rica for Gatorade, within the category: Non-Alcoholic Drinks.

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Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

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Titled "Does Love Exist?", this hour-long documentary Film advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

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Film advertisement created by Saatchi & Saatchi, United Kingdom for Direct Line Group, within the category: Finance.

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ABBA, one of the most successful pop groups of all time, have announced that, for the first time in 40 years they are back, with a revolutionary new concert that will see Agnetha, Björn, Benny and Anni-Frid performing digitally with a live 10-piece band, in a purpose-built arena in London from May 2022, and a brand new studio album. The digital versions of ABBA have been created following weeks and months of motion-capture and performance techniques with the four band members and a thousand VFX experts from Industrial Light & Magic, the company founded by George Lucas, in what is the company’s first foray into music. Now, an incredible 40 years since their last studio album The Visitors, ABBA have not only recorded two new songs, ‘I Still Have Faith In You’ and ‘Don’t Shut Me Down’, that will both feature in the concert, but they have recorded and produced an entire new album. Recorded together at Benny’s studio Riksmixningsverket in Stockholm, Voyage will be released worldwide on 5th November on Universal Music Group. Integrated advertisement created by TMW, United Kingdom for ABBA, within the category: Music.

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Two boys’ school students discover their true feelings for each other – in a fight. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Calvin Klein, within the category: Fashion.

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Every year, people die because they fall into frozen rivers and lakes – even despite laws and warning signs. Therefore, the Frankfurt Fire Department was launching a campaign that points out this deadly danger. Photos of people frozen in the ice created the impression that they were trapped beneath the surface. An urgent warning to all passers-by in Frankfurt's parks and green spaces: Keep off the ice. Danger! Ambient advertisement created by Leo Burnett, Germany for Frankfurt Fire Department, within the category: Public Interest, NGO.

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Digital advertisement created by eFabrika, Turkey for Turkish Airlines, within the category: Transport.

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ibis is dedicating its first line of shirts, tailor-made directly from the finest new ibis bedsheets, to anyone who dreams of staying in bed following a good night’s sleep. The exclusive “Dream Apparel” initiative has been specially created for members of the ibis BUSINESS program, with the idea of prolonging their perfect night into a dream day. They will be offered a custom-tailored shirt during their stay in an ibis hotel. A professional tailor will take guests’ measurements on their arrival at the hotel and will present their handmade shirt to them the following day. Film advertisement created by Gloryparis, France for IBIS, within the category: Hospitality, Tourism.

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According to recent studies (Cambridge, at European Union level) The Czech Republic has been recorded as one of the most racist and nationalistic countries in Europe. Living here, we can say that the people are mostly accepting and nice. Unfortunately, people aren’t quite as nice online. The internet has become a breeding ground for awful, hateful messages, made worse by anonymity. Usually made toward those who are most vulnerable - the refugees. So, Nadace Varietas - the Czech NGO for an open society and supporting the integration of foreigners - decided to do something to challenge and change mentalities. “Hate Unplugged” – a project that evaluates all the negative energy wasted online (by writing hateful posts) and transforming it into positive by donating free electricity and data to the people in need (the exact people that were targeted by that hate online). 
Using a mixture of social listening and complex sentiment analysis tools, we monitored the internet for months, recording the most hateful comments and negative energy, and calculating how much energy was wasted in the process. Applying a simple algorithm (how much a human being consumes as energy in a hateful manifestation + the energy consumed by the device he used, multiplied by the number of hateful post we found every day = 259 300 watts per year! We used the equivalent of this “wasted” negative energy to donate it to the people in need – the Nakivale Refugee Settlement in Uganda, where we've build Hello Hubs (hubs that’ll give free electricity and data) with the help of the Hello World organisation. Digital advertisement created by McCann, Czechia for Hello Hub, within the category: Public Interest, NGO.

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Digital advertisement created by McCann, Costa Rica for Gollo, within the category: Retail Services.

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Film advertisement created by Tribe, Latvia for Latvian National Armed Forces, within the category: Public Interest, NGO.

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Experiential advertisement created by Geometry Global, Czechia for Salvation Army, within the category: Public Interest, NGO.

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Kiwi children are facing an upbringing that is increasingly dominated by technology – the struggle to find balance in today’s fast-paced environment is an ongoing challenge for New Zealand families. In partnership with Gilbert Rugby, Nakatomi, child psychologist Dr Emma Woodward and Colenso BBDO, Spark is developing a Bluetooth-enabled smart rugby ball to help families achieve a healthy balance of screen time and active playtime. The product is currently a prototype, with a New Zealand trial underway with local families. Experiential advertisement created by BBDO, New Zealand for Spark, within the category: Toys.




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