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This campaign uses the interactive feature of YouTube. It features a series of ghouls, aliens, witches and Frankensteins disguising themselves for their Facebook and Myspace profiles.
Rethink's newest spot for Vancouver's Science World stars this (unnamed) airport's most dedicated x-ray screener. Think twice about packing that nail clipper in your carry-on. Film advertisement created by Rethink, Canada for Science World, within the category: Recreation, Leisure.
Film advertisement created by Dentsu, Australia for HCF, within the category: Finance.
Film advertisement created by FCB, Indonesia for Oreo, within the category: Food.
Norway’s one of the most gender progressive countries in the world. Still, women working in the Norwegian financial sector earn 20% less than their male colleagues. In the days leading up to International Woman’s Day, The Norwegian Union of Financial Workers wanted to raise the general publics’ awareness of this problem. Working with local agency Morgenstern, the organization decided to illustrate this blatant unfairness by giving a group of children a taste of work life. The film is a simple yet powerful reminder of how spontaneously boys and girls alike react to obvious unfairness, and raises the question if our sensitivity to unequal treatment grows weaker as we grow older. The film was shared on The Norwegian Union of Financial Workers’ Facebook page, and has already gone viral in Norway. Film advertisement created by Morgenstern, Norway for Finansforbundet, within the category: Finance.
We revealed the artists booked for this year's Popaganda festival through a live music quiz and invited fans and music journalists to figure out the whole lineup themselves. Three bands performed cover versions of songs by the artists booked. For every song, the first person who tweeted the correct artist name and tagged it #popa13 won a ticket to the festival. News of the bookings spread for every guess tweeted. Soon, #popa13 trended giving proof to our insight that if there's anything indie music fans love even more than music – it's showing off their superior knowledge of it. Ambient advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.
Ambient advertisement created by FCB, Peru for UTEC, within the category: Education.
Experiential advertisement created by Mark+, Brazil for Multisom, within the category: Electronics, Technology.
Recently voted in France (40 years after European countries like Sweden), the law for the educational violence abolition (slapping, spanking, pinching, humiliation) states that parental authority is exercised without physical or psychological violence and prohibits all Ordinary Educational Violence. Beyond the law, and after centuries of existence, habits persist in French homes. It is the mission of the StopVEO association to support parents towards awareness and good parenting. But how to raise parents aware of the harmful effects of such violence, without making them feel guilty and question their whole education method? Publicis Conseil has designed a 3’10’’ film of a rare emotion that moves deeply and goes far beyond telling parents the right way to educate. Brilliantly directed by Laura Sicouri (Insurrection), the film stages a very strong relationship between a mother and her child, through two temporalities, a present and a dream up, that evoke that it is possible not to be violent. This film questions us about what we lose when we give in to educational violence while making an ode to the love for children. When people use educational violence, they give up communication with their child and reduce one of the strongest relationships to a nonconstructive gesture. The film entitled "The words I won’t say " illustrates this moment of loss sharing. Film advertisement created by Publicis, France for StopVEO, within the category: Public Interest, NGO.
Sustainability can be an ugly, overused word. It can mean greenwashing for the sake of it and compromising on taste. Which Adnams doesn’t. Sustainability needs to taste good. Adnams has a deep heritage and ongoing commitment to sustainability. It constantly innovates to create products that give back to the earth it borrows from. But Adnams is only one company pursuing sustainability. What happens when other companies aren’t sustainable? Rising tides, lakes of fire... In other words? The apocalypse.
We cleaned and gleamed up Signal’s toothbrushing companion with an AR overhaul. Elevating the existing Little Brush Big Brush webseries, the Facebook Messenger experience expands the story with an encouraging chatbot offering 5 fun-filled animal masks that teach kids how to care for their teeth. The experience keeps kids brushing for 21 days through daily reminders, AR interactions and reward stickers — helping them form a positive habit in a playful way. As one of the first Messenger extensions to use augmented reality for learning, the experience shows there’s so much more to AR than puking rainbows. Digital advertisement created by Media Monks, United Kingdom for Signal, within the category: Health.
Contemporary artist, Robi Walters, has been announced as Aston Martin’s Artist-In-Residence at a ‘defining period’ in Aston Martin’s history. Infamous for creating beautifully re-worked collages from discarded materials, Walters boasts an extensive celebrity collectors list, including Thandie Newton, Usain Bolt and 2 Michelin starred chef, Tom Kerridge, for whom he recently created the restaurant artworks in the Corinthia hotel. On his latest venture, Walters will work alongside Aston Martin’s Vice President and Chief Creative Officer, Marek Reichman to push the boundaries once more, creating unique and innovative artworks from waste materials from the production process. Film advertisement created by Smoke & Mirrors, United Kingdom for Aston Martin, within the category: Automotive.
Before taking an action we have to realize the values. Film advertisement created by DDB, Latvia for Ergo, within the category: Finance.
Film advertisement created by M&C Saatchi, United Kingdom for Ballantine's, within the category: Alcoholic Drinks.
Film advertisement created by Wieden + Kennedy, Japan for Audi, within the category: Automotive.
Film advertisement created by Engine Group, United Kingdom for Sky Zero, within the category: Media.
Digital advertisement created by AgencyRx, United States for AgencyRx, within the category: Agency Self-Promo.
‘We Are The Future’ is a reflection on how the next generation will engage with brands. We hear from children in their early teens about what marketers will need to do to engage and influence them in the future. More than an ad, it is a provocation and an invitation to the marketing industry to ‘up their game’. In less than 10 years, the next generation will be a true match for marketers. This film is intended to be a wake-up call for the marketing community. To make them get ready. Things are about to get a whole lot more difficult. Film advertisement created by PHD, United Kingdom for PHD, within the category: Agency Self-Promo.
On World Ocean Day 2019, one month after the release of Sport’s Illustrated Swimsuit Issue, we released ‘The Plastic Issue’. A swimsuit inspired magazine cover that brings attention to the 9 million tons of plastic pollution in our oceans. On www.theplasticissue.com you can sign a pledge and promise to reduce your own plastic use. Digital advertisement created by Hjaltelin Stahl, Denmark for Plastic Change, within the category: Public Interest, NGO.