Film advertisement created by Wunderman, United Kingdom for Nicotinell, within the category: Health.

Film advertisement created by Y&R, Peru for Cristal, within the category: Alcoholic Drinks.

A special action has been surprising those looking for the off-road Tiguan, from Volkswagen, on the internet: a release Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

The latest spark of genius from the shave experts Remington, is the Flex360. A shaver whose ergonomics mean the product fits neatly into the palm of your hand for greater shaving control. Content advertisement created by TBWA, United Kingdom for Remington, within the category: Beauty.

Film advertisement created by Idea Studio, Canada for Electrical Safety Authority, within the category: Public Interest, NGO.

Experiential advertisement created by BBDO, United Kingdom for Fairtrade, within the category: Public Interest, NGO.

What does a world-class New Jersey cancer center do when it wants to elevate itself onto the same platform as NCI (National Cancer Institute) accredited cancer centers? The John Theurer Cancer Center first turned to purpose-driven NYC boutique agency Leijas to solidify their messaging and approach. The agency didn’t simply start with JTCC’s cutting-edge innovation and advancements in technology. Rather, they focused on JTCC’s unique philosophy that includes the expertise of over 1,200 sub specialized leaders in the field of oncology. And what they learned was that it all boils down to patients. But JTCC treats cancer much differently, in three distinct and tangible ways – with optimism sparking resilience of the human spirit, the expertise of world-renowned specialists, and personal care and compassion. This combination of heart and science led to the value proposition “pushing science and innovation to heal the human body and spirit.” The approach was to truly connect with the patients and allow them to be the brand voice throughout the communication effort. Leijas spent several weeks working closely with the cancer center leadership to identify “hero patients” and to understand the unique elements of JTCC and the campaign strategy. Leijas then got to know the patients and their families – not just the cancer they beat, but diving into their stories and into their hearts, reliving their journeys - often revealing their vulnerabilities. The strategy became not defining each patient by their disease, but rather highlighting them as individuals. The goal of the campaign from JTCC, which breaks this month, is to raise awareness of JTCC – it’s unique approach to treating cancer told through the successful treatment of these four patients. Unlike all-too-common hospital advertising, the work invites a deeply personal element as well a genuine element of hope, and inspiration. The campaign’s goal is to build the center’s awareness and reputation, runs through the end of December and includes: four documentary-style videos, website, print, digital, billboard, radio and social media. The 360-degree media planning and buying was handled by media agency SPM, Chicago. Content advertisement created by Leijas, United States for John Theurer Cancer Center, within the category: Health.

To promote Honda Sensing, an exclusive intelligent suite of safety and driver-assistive technologies, Honda presents “Sense the Future” – the story of “Tan” who can see 1.789 seconds into the future. When Tan, first, found his superpower, he felt that it was more like a curse than a God-given-power – seeing only 1.789 seconds ahead was too short to change anything. This future vision only forced him to face the second moment of everything, and it would have remained as the unwanted curse if he had not met “Jean”, the girl who changed the meaning of his power forever. Film advertisement created by CJ WORX, Thailand for Honda, within the category: Automotive.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Digital advertisement created by SEK, Finland for SEK, within the category: Agency Self-Promo.

Film advertisement created by BBDO, Brazil for Pedigree, within the category: Pets.

Film advertisement created by Huge, United States for Quicken Loans, within the category: Finance.

Film advertisement created by M&C Saatchi, Sweden for E.ON, within the category: Industrial, Agriculture.

Film advertisement created by JWT, Australia for NSW Government, within the category: Public Interest, NGO.

Film advertisement created by Milk, Lithuania for IKI, within the category: Retail Services.

Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

Film advertisement created by Lowe, Russia for A Foreign Affair, within the category: Professional Services.

The Florida Pro Chapter of the Society of Professional Journalists (SPJ), America’s oldest and largest journalism advocacy organization, has trademarked the term ‘fake news’ in hopes of stopping President Trump from using the term as a way to discredit factual news stories he simply doesn’t like. Film advertisement created by Wax, United States for Society of Professional Journalists, within the category: Professional Services.

Despite the prevailing opinion, there are more things in the world that connects us, rather than separate us. Maybe it sounds unbelievable, but one of them is religion. When you compare the basic principles of Islam and Christianity, you will see that they are almost the same! This is what the ‘One book’ is about. Bringing together two religions to bring peace and harmony to the world! "One book for peace" gathers teachings from the holy books of the Bible and the Quran, comparatively showing how similar messages from each are. By showing resemblance between the two, the purpose of the book is to bring to life inter-religious dialogue and discussion among ordinary people. The book represents 10 verses from the Bible and 10 verses of the Quran, on ten universal topics, close to all people in the world: One God, Peace, Justice, Love, Family and Neighbors, Sanctity of Life, Compassion, Forgiveness, Helping Others and Hope. The book is prepared by experienced journalist Mirnes Kovač, with the help of two theologians Muhamed Fazlović (Islam) and Pavle Mijović (Christianity). Theologians have chosen verses from their holy books, which they want people from other religions to read. Project ‘The One’ is created as a joint project between New Moment and Y&R, for Inter-religious Council in Bosnia and Herzegovina, with the mission to bring down prejudice and raise awareness of the importance of inter-religious dialogue. The book has its premiere on Al Jazeera Channel, and will be sent to the world’s most influential leaders, such as His Holiness Pope Francis, Donald Trump, Vladimir Putin, Angela Merkel and many others around the world. In order to provide access to the book to as many people as possible, the book has its online and audio version. Direct advertisement created by New Moment, Slovenia for One Book For Peace, within the category: Public Interest, NGO.