How can we encourage people to pay more attention to bullying? Turning one of its more classic forms into a warning. October 20 is world day to combat bullying. Do as the people who warned and tell you who needs help to count on you. The warning has an ambiguous understanding, because those who see from afar read only KICK ME, but when reading closely understands the message that says: KICK the bullying out of our lives telling ME about what's stuck in my back. Experiential advertisement created by Carma Social Interventions, Brazil for Carma Social Interventions, within the categories: Agency Self-Promo, Public Interest, NGO.

Ambient advertisement created by Leo Burnett, Costa Rica for Claro, within the category: Electronics, Technology.

Film advertisement created by Wieden + Kennedy, Netherlands for Milka, within the category: Confectionery, Snacks.

Film advertisement created by 004, Portugal for Windows, within the category: Electronics, Technology.

Film advertisement created by Taxi 2, Canada for Movember, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Israel for Carlsberg, within the category: Alcoholic Drinks.

Children of Labor is a stop-motion PSA geared towards the children of labor across the globe. In our execution, we experimented with stop-motion animation and cel animation. We believe it would be appropriate to construct our set out of white foam core to match the cold, winter mood with added high contrast lighting. The narrative for this animation involves a young child working in a clothing factory in the middle of a city. The child has been working long hours and is at a bus stop waiting to get home. Eventually, a school bus comes to save the child from the destructive work environment. The bus symbolizes a hopeful future for the child. A future that involves an education.

Film advertisement created by TBWA, Belgium for McDonald's, within the category: Food.

When asked to promote Adobe Portfolio at Cannes Lions, we discovered a unique medium that everyone looks at over a hundred times every day: The Cannes Lions Festival badge. It’s the first thing people look at when they meet. However: There is no useful info on it, except for your name and a barcode. We saw this wasted media space, as an opportunity. The Adobe Portfolio Badge: A clever Cannes Lions badge hack that turns your Cannes Lions festival badge into your personal portfolio. Powered by Adobe Portfolio. With a free, easy to use template anyone could submit their best work via our website (portfoliobadge.com). We would print the badge and allow them to pick up their personal Portfolio Badge at the festival. It seamlessly attached to the back of the Cannes Lions Badge. And could display your best creative work to thousands creative directors in one glance. The #1 networking tool at Cannes Lions 2016.

Direct advertisement created by Ogilvy, Malaysia for Cadbury, within the category: Confectionery, Snacks.

Film advertisement created by SS+K, United States for NCAA, within the category: Sports.

During winter, temperatures drop to even minus 30 degrees Celsius. This is why in 2017 as many as 116 people froze to death. Mainly the homeless ones. Mainly because no one cared to help them. People think "If homeless do not care about themselves, why should I? It is not my business." INVISIBLE. This is what the homeless are to us. Having looked all around Poland, we found three homeless writers. We prepared a selection of their works. We published a book containing their documentaries, poems, stories, and a play. We printed the book using ink, only visible in the cold. To read the book, you have to take it where it was created. Outside in the cold. Experiential advertisement created by Walk, Poland for The Invisibles, within the category: Public Interest, NGO.

Film advertisement created by Jax, United States for The Joker, within the category: Movies.

Digital advertisement created by McCann, Australia for Corelle, within the category: House, Garden.

Digital advertisement created by N2, Finland for Helen, within the category: Industrial, Agriculture.

Film advertisement created by DDB, Latvia for LMT, within the category: Electronics, Technology.

Film advertisement created by McCann, Chile for Nido, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, New Zealand for Flybuys, within the category: Retail Services.