Haret Hreik is a Hezbollah stronghold that has witnessed 4 suicide bombings in less than 6 months and is therefore a region that everyone avoids in Lebanon. Flower Town is a flower shop located at the heart of this "Death Zone" and needed to break the wall of fear to drive sales on the shop's most grossing day: Valentine's Day. The idea was therefore a very simple but powerful dare: "Would you die for your beloved?" People were asked to come to Haret Hreik, check in and buy a flower that had a green pin on it, proving they made the trip to Haret Hreik. Within 48 hours, the dare became viral. Ambient advertisement created by BBDO, Lebanon for Flower Town, within the category: House, Garden.

Audio advertisement created by Lowe, South Africa for Sweat1000, within the category: Recreation, Leisure.

Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.

Digital advertisement created by Wirz, Switzerland for IKEA, within the category: House, Garden.

On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now. Inspired by public safety choking campaign, we created a shooting survival video. It gives practical tips and advice to individuals on effective self-preservation and first aid in the case of a mass shooting. It was the video we didn't want to create. Film advertisement created by Saatchi & Saatchi, United States for Concerned Citizens to Take Down Gun Violence, within the category: Public Interest, NGO.

Digital advertisement created by Havas, Canada for New Balance, within the category: Fashion.

Film advertisement created by The Richards Group, United States for AAF ADDY Awards, within the category: Professional Services.

Experience the interactive film on www.force-for-good.de Digital advertisement created by La Red, Germany for Nummer gegen Kummer, within the category: Public Interest, NGO.

Film advertisement created by Atomic, United Kingdom for WaterAid, within the category: Public Interest, NGO.

Executive Producer: T.K. Knowles Film advertisement created by Attik, United States for Scion, within the category: Automotive.

The new Heineken UEFA Champions League campaign shows a UCL match as a blockbuster show worth watching. It is an unpredictable story that is written live by the best players in the world. A show like this deserves to be shared amongst friends and with beer (Heineken, of course). For this reason, it shows that any moment, in any match, can unleash the same emotions of a great movie. It takes a specific moment of real footage from a UEFA Champions League match and extends it into a cinematic scene, to emphasize all of its tension and drama. Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

TECHO, a volunteer-only organization that builds emergency housing for the poor was losing a lot of young members because they are not too aware of poverty around them. TECHO decided to make this problem visible so they created Pandora. A visual artist with a not-so-sensitive way to fight poverty: hiding it. They used social media to spread Pandoraâs artistic proposal. Everyone criticized her work. TECHO came out and announced it had created this fictitious artist. Negative comments were replaced by positives ones. Media coverage and free press increased, and volunteer call-ins increased. Digital advertisement created by Circus, Peru for Un Techo Para Mi País, within the category: Public Interest, NGO.

Digital advertisement created by White Label, United Kingdom for Laphroaig, within the category: Alcoholic Drinks.

Desperados teamed up with world-renowned party producers elrow and iconic DJs Jackmaster, Honey Dijon and Paco Osuna, to create SkyFest – a multi-sensory music experience that raised festivals to new heights. Hosted in the mountainous landscape of La Seu, Spain, Desperados SkyFest brought to life an epic music and light show experience – the world's first Hot Air Balloon Electronic Light Orchestra. Experiential advertisement created by We Are Pi, Netherlands for Desperados, within the category: Alcoholic Drinks.

Film advertisement created by PS21, Spain for Adecco, within the category: Education.

Wanna extend your vacation? Ubisoft EMEA takes you straight to Yara Island for the release of their new game Far Cry 6, available on 7th October 2021. A heavenly place with breathtaking landscapes! Be careful though, you will not come back. Digital advertisement created by Buzzman, France for Ubisoft, within the category: Gaming.

To promote the world premiere of Star Trek: The Starfleet Academy Experience at Canada Aviation and Space Museum, Acart Communications developed an immersive campaign using multiple tactics. It began with a mysterious, unbranded, “UFO” video that was featured on local TV news, and argued over on Reddit, and on Social Media. Next, the museum released an “intercepted transmission” of a Starfleet Shuttle in trouble. At the same time, an experiential installation of a crashed shuttle nacelle appeared in various locations, with two Starfleet science officers examining it with tricorders and two security officers guarding it. (Those curious enough to ask about it were handed metal cards with the campaign URL, joinstarfleetacademy.ca.) This scene was the subject of a “paid” front-page takeover on Metro Ottawa, with a news story entirely in Klingon (which one Redditor successfully translated). Next, a replica of Kirk’s Captain’s Chair toured malls and events, allowing the public to don a captain’s uniform and read authentic Kirk lines into a moderated Twitter feed, https://twitter.com/jimmykirk2370. Finally, the main campaign creative was released on street-level posters and bus wraps. All creative was approved by the Star Trek intellectual property owner, CBS. Integrated advertisement created by Acart, Canada for Canada Aviation and Space Museum, within the categories: Education, Hospitality, Tourism.

It takes just 24 hours for our freshly picked greens and vegetables to travel from farm to supermarket. MullenLowe Athens proudly presents the salad’s journey in its newly aired TV spot for Freskoulis. Film advertisement created by MullenLowe Group, Greece for Freskoulis, within the category: Food.

Film advertisement created by Hitparade, Germany for Adidas, within the category: Fashion.