A sweet reminder about breast cancer awareness. Ambient advertisement created by BBDO, Costa Rica for Spoon, within the category: Public Interest, NGO.

In a sport where 27% of players are Hispanic, but few Latino fans are passionate about the game, MLB’s “Ponle Acento” (Put An Accent On It) campaign drove Hispanic players to embrace their heritage by adding accents to the names on their jerseys. This inspiring call to action was then adopted by US Hispanics at large, as they too joined this initiative to leave their mark both on and off the field. Soon the idea became a cultural movement that celebrities and fans joined by the millions, changing America’s pastime forever. Integrated advertisement created by Latinworks, United States for MLB, within the category: Sports.

Film advertisement created by David, Brazil for Nestle, within the category: Confectionery, Snacks.

The Nordic Cooperative Building Association (OBOS) is 100 % owned by it members. This means that there are no rich dull guys making profit from the business. This is quite unusual in the construction industry. But what would happen if we took this mindset to a different environment, let’s say a pirate ship? Well, that’s exactly what this film is telling you. Film advertisement created by Futatsu Industries, Norway for Obos, within the category: Finance.

Film advertisement created by mcgarrybowen, India for Ola Cabs, within the categories: Professional Services, Public Interest, NGO.

An organization which fights for the end of privacy in the name of security and controls the lives of its members. This is the starting point for the newest film starring Tom Hanks and Emma Watson. The Circle is distributed in Portugal by NOS Audiovisuais. For its release, the advertising agency Social Animals created a 360º campaign. This activation raises a lot of questions that are being discussed nowadays - privacy and control in social media, so it was a way of opening a dialogue about this particular matter that doesn’t just happen in the fictional world, but we can also see it happening in our world. Film advertisement created by Social Animals, Portugal for Nos Audiovisuais, within the category: Media.

Film advertisement created by Playground Production, South Korea for Hyundai, within the category: Automotive.

Film advertisement created by Ogilvy, Argentina for OLX, within the category: Professional Services.

Film advertisement created by BBH, United Kingdom for KFC, within the category: Food.

Film advertisement created by 18 Feet & Rising, Australia for Polycell, within the category: Industrial, Agriculture.

Digital advertisement created by Artplan, Brazil for Estacio University, within the category: Education.

Kiwis love their sport, so much so that in any given week 95% of young people and 73% of adults take part in it. And sport not only benefits our physical health, it helps with our mental well-being, social cohesiveness and community. ANZ has been supporting Kiwi sport for over 20 years with grassroots and professional sponsorships across cricket, netball, the Olympics and the Paralympics. Now, they are investing in a new ‘good sport’ initiative. Film advertisement created by TBWA, New Zealand for ANZ, within the category: Finance.

Senior Account ManagerL Anna Holloway Digital advertisement created by BBDO, New Zealand for Burger King, within the category: Food.

9GAG, the world's leading entertainment content platform for millennials, carved the 9 most popular memes onto a 24-ton, 4-meter high limestone rock and buried it somewhere in the desert for future generations to find. 9GAG, which was founded in Hong Kong in 2008, asked its global audience of more than 150 million people to vote for their favorite 9 memes. Over 650,000 users in 100 different countries voted for: Dick Butt, Friendzone, We need AIR support, World vs USA, PPAP, Doge (shiba inu), Salt Bae, Shit just got real and Hardest name in Africa. The idea is the brainchild of creative agency LOLA MullenLowe who had monolith sculptor Antonio Soler carve the giant rock to help preserve the ideas engraved on it for eternity. Ambient advertisement created by MullenLowe Group, Spain for 9GAG, within the category: Electronics, Technology.

Film advertisement created by BBH, India for Skoda, within the category: Automotive.

Digital advertisement created by LOLA, Spain for Miami Ad School, within the category: Education.

Digital advertisement created by Miami Ad School, Germany for Ben & Jerry's, within the category: Food.

Digital advertisement created by McCann, Israel for Durex, within the category: Health.

We started it off as an April Fool's prank, with a video of Thor promoting his new fictional brand called HeavyBubbles. http://www.heavybubbles.com Digital advertisement created by Allenby, Iceland for SodaStream, within the category: Non-Alcoholic Drinks.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.