Y&R installed an engine into boring canal bikes to demonstrate the power of Go Fast Energy Drink. Ambient advertisement created by Y&R, Netherlands for Go Fast Energy Drink, within the category: Non-Alcoholic Drinks.

Brief: Connectivity is key for car brands. But in people's digital routine, BMW is not yet top of mind. How can we change that? Idea: Simply illustrated ads highlight specific features of BMW Connected. In short online videos, we engage our busy target group while browsing. The seamless transition shows them how smoothly BMW Connected fits in to their digital life. In the same style, print ads transform the message to the offline world. Both channels lead to our website where users learn the features through scroll-through storytelling. Digital advertisement created by Miami Ad School, Germany for BMW, within the category: Automotive.

Film advertisement created by Serviceplan, Germany for ZDF, within the category: Media.

Film advertisement created by DDB, Poland for Groomsh, within the category: Electronics, Technology.

Film advertisement created by The Marketing Arm, United States for NBA, within the category: Sports.

Ambient advertisement created by Sir J.J. Institute of Applied Art, India for Volkswagen, within the category: Automotive.

Durex has enlisted YouTube star Hannah Witton to give frank advice about sex and relationships to her fans as part of a new campaign for the brand. Fans who engage in the campaign will also be able to get discounts on any Durex product on the Durex website by using a special discount code revealed by Hannah in the video. Digital advertisement created by TMW, United States for Durex, within the category: Health.

Digital advertisement created by SMFB, Norway for GEOX, within the category: Fashion.

Outdoor advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Imagine you're binge-watching a product shot that is going for 10 days in a row 24/7. Instead of working, going out, or anything else. Sounds crazy, but that is what people in Moscow were doing in August 2016. For 10 days they watched a livestream of nothing but a pair of adidas Originals NMD sneakers and the only thing they wanted was to get these sneakers. Experiential advertisement created by Friends, Russia for Adidas, within the category: Fashion.

Film advertisement created by JWT, Bangladesh for G-Gas, within the category: Industrial, Agriculture.

This campaign aims to encourage French people to modify their everyday behavior. It particularly target French women, who are more and more affected by heart attacks. Lucky Day demonstrates with optimism that even the worst day can be good for your heart. In fact, walking 30min per day reduces the risk of heart attack by 20%. Film advertisement created by HUMANSEVEN, France for French Federation of Cardiology, within the category: Health.

What kind of emotions, feelings or memories arise in your mind when you have to make a choice between "smoked or ham?" Let's take a trip into your subconscious! Film advertisement created by Voskhod, Russia for Cherkashin Meat Factory, within the category: Food.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Digital advertisement created by Red Lion, Canada for Responsible Gambling Council, within the category: Public Interest, NGO.

Audio advertisement created by One Twenty Three West, Canada for E-Comm 911, within the categories: Professional Services, Public Interest, NGO.

The Staropramen brand has chosen several ambassadors for its new image campaign. People who approach their work and life in the same way as the brewery. Through their statements, they share common values, across different fields. Between the representatives are Jaroslav Silhavy as coach of the National soccer team, Hynek Cermak for his approach on theater stage and Staropramen’s brewmaster Jan Spacek who invented his own beer as one of his experiments. Film advertisement created by Future Bakery, Czechia for Staropramen, within the category: Alcoholic Drinks.

Film advertisement created by DDB, United Kingdom for Volkswagen, within the category: Automotive.

SNCF has set up one of the biggest vivarium in Europe to promote the smallest TGV prices and installed it in Paris Gare de Lyon station for the occasion. Outdoor advertisement created by TBWA, France for SNCF, within the category: Transport.

Digital advertisement created by Rodolfo, Sweden for Viaplay, within the category: Media.