Film advertisement created by Wieden + Kennedy, United Kingdom for Bud Light, within the category: Alcoholic Drinks.

Digital advertisement created by Leo Burnett, Japan for Pampers, within the category: House, Garden.

Outdoor advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Film advertisement created by Duncan/Channon, United States for Kona, within the category: Alcoholic Drinks.

Film advertisement created by Droga5, United Kingdom for Uniqlo, within the category: Fashion.

Georgia is a guest of honour at the Frankfurter Buchmesse 2018. For this matter Georgian Artists created unique illustrations to create the 4 minute film that would introduce Georgia through its unique alphabet. Film advertisement created by JWT, Georgia for Georgian National Book Center, within the category: Public Interest, NGO.

1 in every 3 Israeli women has been sexually assaulted. 1 in every 5 has been raped. Researches show that 40% of the Israeli public believe that women who choose to wear revealing clothes are partly to blame for their assault, in other words - they are “asking for it”. The time has come to break the link between women’s clothing and sexual assault, and to put an end to victim blaming. Women are NEVER asking for it. Comme Il Faut is a women’s Israeli fashion brand with a mission to promote feminist agendas, and this summer the brand has decided to take on the topic of victim blaming. To highlight the absurdity, each collection item was attached to a quote, based on words of rapists and assaulters, collected from the media, court protocols, internet commentary and victims' testimonies. In Comme Il Faut’s stores, shopping transformed into a thought-provoking experience: The Fitting Rooms were turned into confession booths, encouraging women to anonymously write their personal stories and add their own quotes. The collection didn’t just raise awareness and changed the conversation regarding victim blaming - it also raised donations for the Association of Rape Crisis Centers in Israel, with which the brand even collaborated in the concept throughout the process. Integrated advertisement created by GefenTeam, Israel for Comme Il Faut, within the category: Fashion.

Film advertisement created by TBWA, New Zealand for The Warehouse, within the category: Retail Services.

Behind every great man there's a greater woman. Who taught Juan Sheet everything he knows about wiping up spills and cleaning all around the house? His Nonna of course. Plenty introduce their first YouTube channel, hosted by Juan and his Nonna to show a variety of 'genius' tips. http://www.youtube.com/user/PlentyGenius Digital advertisement created by Publicis, United Kingdom for Plenty, within the category: House, Garden.

Application production: Yarr! Direct advertisement created by Geometry Global, Russia for Get Well Kit, within the category: Health.

Former number one tennis pro Andy Roddick loves fresh stuff, just like Tiff's Treats warm cookies.

Film advertisement created by Biborg, France for World of Tanks, within the category: Gaming.

Audio advertisement created by WE, Brazil for Mix Radio, within the category: Media.

Film advertisement created by BBDO, United States for Bacardi, within the category: Alcoholic Drinks.

This year, Vodafone Centre Stage is all about comedy, and we were tasked with using comedy to build brand affinity among young people in Ireland. This gave us a challenge: while “the yoof” love comedy as much as the rest of us (slightly) older fogies, they don’t attend live comedy in large numbers - preferring to get their laughs from YouTube and social media. So, how do we merge the two worlds of traditional live comedy and online comedy? And how do we make it relevant to our target audience? We created Ireland’s Funniest Fecker, a nationwide search to find Ireland’s next comedy star from the online world. Partnering up with comedian Kevin McGahern, we put a call out to the people of Ireland to send in a funny video they made for a chance to be famous. We then engaged existing online comedy stars to further promote the competition on their channels, giving the campaign a broader reach. What better way to build affinity with young people than by creating a hero from their own ranks? And what better way to promote comedy among this target age group than getting involved in their unique comedy culture? So this summer, we’ll be hitting towns and timelines throughout the country with Kevin, unearthing Irish comedy gems as we build up to the crowing of Ireland’s Funniest Fecker live at the Vodafone Comedy Festival. Film advertisement created by JWT, Ireland for Vodafone, within the category: Electronics, Technology.

Digital advertisement created by TMW, United Kingdom for Virgin Trains, within the category: Transport.

Our task was to create a banner delivering a message "Persen helps fighting with stress." TA was women, 25-40, living an active life and experiencing stress. We came up with the following idea and solution. What is special about people in stress? It's their irritability. A person in stress can be irritated by mere nothing. And what can irritate those people in the Internet? Tons of things. Our banners, for example. But if irritation is unavoidable – why not capitalize on it? So we made an interactive banner that irritates you even more than usual. In this banner we asked women questions about things that irritate them. A lot of questions. A whole lot of annoying questions. Sooner or later a viewer would lose her temper – and in this moment we would propose her a medicine for irritability and stress. And those who stayed totally calm while answering our questions we asked again and again until they gave up. Because even the best stress handlers need preventive measures. Digital advertisement created by OutofTheBox, Russia for Persen, within the category: Pharmaceutical.

Digital advertisement created by BBDO, United Kingdom for Lotto, within the category: Gaming.