Film advertisement created by Ogilvy, Costa Rica for Instituto Nacional de Seguros, within the category: Public Interest, NGO.

Film advertisement created by FCB, United States for Rescue Food, within the category: Public Interest, NGO.

see the work at http://www.fiveminutes.gs/ Featuring G-SHOCK watches, FIVE MINUTES is the ultimate zombie countdown. The game is based on the concept that the first symptom of infection is memory loss. John, the main character, is fighting to survive after being injured during a battle with a zombie. Only five minutes remain for John to figure out his fate and for the player to help him and his daughter survive up to the twisted climax.

Digital advertisement created by Saatchi & Saatchi, Belgium for Samsonite, within the category: Personal Accessories.

Whybin\TBWA Group Melbourne have created an interactive outdoor exhibition to launch the first purpose-built 100% electric car in Australia, the Nissan LEAF. The huge exhibit features over 40 real petrol bowsers artfully reinterpreted into useful everyday items to express the fact that with the Nissan LEAF, bowsers are no longer needed. The LEAF runs purely on electricity meaning the home is now the everyday filling station. The recycled petrol bowsers have been turned into functioning pieces of interactive art including a fish tank, coffee machine, giant water fountain, grandfather clock and a bird feeder that features a bowser covered in birdseed. Ambient advertisement created by TBWA, Australia for Nissan, within the category: Automotive.

Film advertisement created by BBH, United Kingdom for Refuge, within the category: Public Interest, NGO.

Digital advertisement created by ais, United Kingdom for Harrison's Fund, within the category: Public Interest, NGO.

Direct advertisement created by VML, United States for Kashi, within the category: Confectionery, Snacks.

Celebrating the Queen's Diamond Jubilee with the special edition Marmite, renamed for the occasion "Ma'amite". Film advertisement created by DDB, United Kingdom for Marmite, within the category: Food.

To celebrate the launch of Heineken City special edition in Tel Aviv, we've created Heineken Sous Vide Lab, a molecular pop up restaurant orchestrated by the israeli star chef Zoonder. Ambient advertisement created by Allenby, Israel for Allenby, within the category: Alcoholic Drinks.

Ambient advertisement created by Drap, Croatia for Beck's, within the category: Alcoholic Drinks.

What does a world-class New Jersey cancer center do when it wants to elevate itself onto the same platform as NCI (National Cancer Institute) accredited cancer centers? The John Theurer Cancer Center first turned to purpose-driven NYC boutique agency Leijas to solidify their messaging and approach. The agency didn’t simply start with JTCC’s cutting-edge innovation and advancements in technology. Rather, they focused on JTCC’s unique philosophy that includes the expertise of over 1,200 sub specialized leaders in the field of oncology. And what they learned was that it all boils down to patients. But JTCC treats cancer much differently, in three distinct and tangible ways – with optimism sparking resilience of the human spirit, the expertise of world-renowned specialists, and personal care and compassion. This combination of heart and science led to the value proposition “pushing science and innovation to heal the human body and spirit.” The approach was to truly connect with the patients and allow them to be the brand voice throughout the communication effort. Leijas spent several weeks working closely with the cancer center leadership to identify “hero patients” and to understand the unique elements of JTCC and the campaign strategy. Leijas then got to know the patients and their families – not just the cancer they beat, but diving into their stories and into their hearts, reliving their journeys - often revealing their vulnerabilities. The strategy became not defining each patient by their disease, but rather highlighting them as individuals. The goal of the campaign from JTCC, which breaks this month, is to raise awareness of JTCC – it’s unique approach to treating cancer told through the successful treatment of these four patients. Unlike all-too-common hospital advertising, the work invites a deeply personal element as well a genuine element of hope, and inspiration. The campaign’s goal is to build the center’s awareness and reputation, runs through the end of December and includes: four documentary-style videos, website, print, digital, billboard, radio and social media. The 360-degree media planning and buying was handled by media agency SPM, Chicago. Content advertisement created by Leijas, United States for John Theurer Cancer Center, within the category: Health.

Film advertisement created by Fuel, Portugal for Continente, within the category: Retail Services.

Digital advertisement created by Buzzman, France for Burger King, within the category: Food.

Film advertisement created by Unitas, Canada for Seagram, within the category: Alcoholic Drinks.

Covers for intravenous bags were constructed based on characters from the Justice League, creating, for the first time, a child-friendly version of the treatment.Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. To give these covers a more powerful meaning, the agency started to produce a special series of cartoons and comic books in which the superheroes go through experiences similar to those of kids with cancer, and recover their strength, thanks to this “Superformula.” An experience that went far beyond the covers by also providing a new look to the entire Children's Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes. Ambient advertisement created by JWT, Brazil for ACCamargo Cancer Center, within the category: Health.

Digital advertisement created by Space150, United States for Be The Match, within the category: Public Interest, NGO.

Film advertisement created by The Greenroom, Hungary for MOL, within the category: Industrial, Agriculture.

Film advertisement created by SEK, Finland for Visit Finland, within the category: Hospitality, Tourism.