With more speed, more fibre upgrades and more regional support, nbn has worked hard to establish itself as Australia’s ever-evolving, digital backbone – and the internet has never looked more exciting. The new ‘Made For More’ campaign highlights these improvements by featuring a series of mind-bending scenarios drawn from everyday internet behaviours – streaming, gaming, telehealth, online business – and more. Film advertisement created by BWM isobar, Australia for nbn, within the category: Electronics, Technology.

Film advertisement created by Publicis Conseil, France for Renault, within the category: Automotive.

It’s not easy being a kid in the slums of Mumbai. Life is tough, parents often work day and night but barely make enough to put food on the table. On the other hand, the goons and slum lords seem to have all the time, money and respect a child could want. Unfortunately, without other role models, the criminals are who the children begin to look up to and school falls by the wayside. FCB Interface and Door Step School sought to give these impressionable kids new role models, and while doing so, get them to believe in education and making a better future for themselves. Streets in India are named after famous people but the slums of Mumbai are a maze of hundreds of narrow, crisscrossing streets, many without names. The campaign named streets in Mumbai’s Ambedkar Nagar slum, home of more than 2.4 million people, after the best academic performers in school. The children were celebrated in a road naming ceremony with the community and celebrities in attendance. Ambient advertisement created by FCB, India for Door Step School, within the category: Education.

Film advertisement created by TBWA, United States for GRAMMY Awards, within the category: Music.

Digital advertisement created by Sherpa, Finland for Angry Birds, within the category: Gaming.

Film advertisement created by Publicis, France for AXA, within the category: Finance.

Integrated advertisement created by Team One, United States for Lexus, within the category: Automotive.

Digital advertisement created by Artplan, Brazil for Estacio University, within the category: Education.

Mecal International Short And Animation Film Festival from Barcelona celebrates its 20 anniversary with this campaign that shows how people reacted to the different movies showed over this 20 years of festival. Film advertisement created by Snoop, Spain for Mecal, within the category: Recreation, Leisure.

Film advertisement created by H-57, Italy for Quercus Books, within the category: Media.

Film advertisement created by Fuel, Portugal for Queer Lisboa, within the category: Recreation, Leisure.

MINI challenged DDB PARIS to find a smart way to drive more people to the MINI Stores in Paris for them to book a test drive. However, opening a new store in Paris is extremely costly, thus MINI had only 3 stores where people could experience the cars. We realized that the only thing you need to sell a MINI is a MINI itself, so we came up with a fun execution that literally transforms MINIs into… MINI Stores. We created custom signage and transformed the MINI cars into actual stores, complete with a salesman, brochures and opening hours. People could “come in” the stores and take them for a ride, directly experiencing the best part about MINI - the car itself. We opened 10 new stores (first in Paris and now to be deployed all over France) multiplying the access points to the MINI brand and the number of test drives. Additionally, wherever we parked a MINI Store, we immediately branded the location as a MINI location – all for the price of a parking ticket. For those who really wanted to, the MINI stores were for sale themselves. As a result, we changed the way a store should look like and added another piece to the MINI universe, creating more buying opportunities and a whole new business model that only MINI can propose. Ambient advertisement created by DDB, France for Mini, within the category: Automotive.

Film advertisement created by Saatchi & Saatchi, Poland for Tuborg, within the category: Alcoholic Drinks.

Film advertisement created by BBH, Brazil for White Horse, within the category: Alcoholic Drinks.

Film advertisement created by Barkley, United States for Dairy Queen, within the category: Food.

Film advertisement created by Caldas Naya, Spain for Caixa, within the category: Finance.

Digital advertisement created by Publicis, Israel for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by JWT, Bangladesh for G-Gas, within the category: Industrial, Agriculture.

Film advertisement created by Unitas, Canada for Seagram, within the category: Alcoholic Drinks.