I love Pizza Pizza is a new pizza restaurant located in a mall far from the food court, best known because it the only one sells pizza in slices. We needed to get people to know the pizza place so it was very important that we build a community of possible customers. Facebook is the most growing social network in Ecuador, so there they were. We needed that people between 15 and 28 years old will get in touch with the brand, know that we were located in this mall, not in the foodcourt, but we were the only food place before the movie theater. We targeted young people, very interested in sharing in their social media networks. Then we have the idea. It's forbidden to get in the theater with food not being bought there, so we created PIZZA NINJA, a guerrilla digital campaing that taught people how to get in the movie theater with pizza slices, without leaving traces...like a ninja. We decided to build a community in facebook through a creative campaign that they will enjoy. Here in Ecuador movie theaters only sell pop corn, nachos and hotdogs at very expensive prices so we decided to give an idea to buy our pizza before going to the cinema, and eat it while you were in the movies. We gave funny content to the fans and begun to share their experiences. Tips and new ninja strategy were delivered every week, and fans started to come. In just 6 months and with no budget for facebook ads or other media we reach to a community of 200.000 fans in facebook in Ecuador winning over Pizza Hut, Domino's and Papa Johns, becoming the number one retail food brand community and took us to be in the top 10 brands in all Ecuador. A simple creative campaign with no budget that exceeded all expectatives. Although Pizza ninja did not indented, it became a product and sold over 150 pieces and brought new customers in the pizza place thanks to the campaign. They were eating and knowing the place because our interaction in facebook. Fans started to give ideas and share their ninja experience, how to make no sound while unwrapping the aluminum foil, just as one of the suggestions when this started. The campaign have to end after the movie theater became aware of the reach of the campaing and was afraid the it threatened their snack bar sells. We took it down from the fanpage but the audience is still growing. The campaign is known in all country of LatinAmerica because it's creativity an low budget strategy. Digital advertisement created by Laika, Ecuador for I Love Pizza Pizza, within the category: Food.

Audio advertisement created by Publicis, Venezuela for Asociación Civil Voluntarios por los animales, within the category: Public Interest, NGO.

Creating new relationships it’s harder than you think, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark, a new opportunity and, of course, a red mug. That's exactly what we did with The Nescafé Hello Bench during the Salone del Mobile in Milan: a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer: an unexpected way to break the ice and start a conversation/connection. Once again, new connections are born with Nescafé. Ambient advertisement created by Publicis, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by JWT, United Kingdom for MCAC, within the category: Public Interest, NGO.

Film advertisement created by Arnold, United States for Jack Daniel's, within the category: Alcoholic Drinks.

Film advertisement created by SapientRazorfish, United States for Dunkin' Donuts, within the category: Food.

Film advertisement created by Lowe, Czechia for For a Better Life in Prague, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Binder, Brazil for Match.com, within the category: Professional Services.

Film advertisement created by FCB, United States for Cox Cable, within the category: Electronics, Technology.

We modified WhatsApp’s API to convert its status into a running ticker and profile pics into GIFs! From the revamped logo to the new menu to the exclusive offers, everything was showcased on this ticker. Through Facebook, Twitter and other collaterals, users were asked to add our number, look us up on WhatsApp and take a screenshot of an offer in order to avail it. Digital advertisement created by Dentsu, India for Cafe TC, within the category: Recreation, Leisure.

Direct advertisement created by JWT, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

What if on the busiest shopping day of the year, in a coupon-supported category, we hacked all competitors' coupons? We asked the audience to share with us the coupons from other players and, with our "purpleficator ray", we enabled some as a James coupon. Digital advertisement created by F.biz, Brazil for James, within the category: Retail Services.

Film advertisement created by DDB, India for Volkswagen, within the category: Automotive.

Film advertisement created by TBWA, United States for Absolut, within the category: Alcoholic Drinks.

Mecal International Short And Animation Film Festival from Barcelona celebrates its 20 anniversary with this campaign that shows how people reacted to the different movies showed over this 20 years of festival. Film advertisement created by Snoop, Spain for Mecal, within the category: Recreation, Leisure.