Film advertisement created by McCann, Dominican Republic for Nido, within the category: Non-Alcoholic Drinks.

Our task was to create a banner delivering a message "Persen helps fighting with stress." TA was women, 25-40, living an active life and experiencing stress. We came up with the following idea and solution. What is special about people in stress? It's their irritability. A person in stress can be irritated by mere nothing. And what can irritate those people in the Internet? Tons of things. Our banners, for example. But if irritation is unavoidable – why not capitalize on it? So we made an interactive banner that irritates you even more than usual. In this banner we asked women questions about things that irritate them. A lot of questions. A whole lot of annoying questions. Sooner or later a viewer would lose her temper – and in this moment we would propose her a medicine for irritability and stress. And those who stayed totally calm while answering our questions we asked again and again until they gave up. Because even the best stress handlers need preventive measures. Digital advertisement created by OutofTheBox, Russia for Persen, within the category: Pharmaceutical.

Digital advertisement created by Saatchi & Saatchi, Germany for United Nations, within the category: Public Interest, NGO.

Ambient advertisement created by Ogilvy, Japan for Konica Minolta, within the category: Electronics, Technology.

For the annual Winter Clothing Drive, a new way of collecting donations. Bring clothes to the shop instead of taking them from the shop. Ambient advertisement created by Loducca, Brazil for VillaLobos, within the category: Retail Services.

Film advertisement created by Humo Rojo, Argentina for Nidera Seeds, within the category: Industrial, Agriculture.

Digital advertisement created by Leo Burnett, Japan for Pampers, within the category: House, Garden.

Film advertisement created by Duncan/Channon, United States for Kona, within the category: Alcoholic Drinks.

Film advertisement created by Good Fortune Collective, Canada for Whistler Mountain Bike Park, within the category: Sports.

Digital advertisement created by Playground Production, Denmark for Thisisfootball.com, within the category: Media.

Film advertisement created by The Works, Australia for MND, within the category: Public Interest, NGO.

Film advertisement created by Innocean, United States for Finish Line, within the category: Retail Services.

Film advertisement created by DLBGROUP, Venezuela for Laboratorio La Santé, within the category: Pharmaceutical.

Integrated advertisement created by Zulu Alpha Kilo, Canada for Interac, within the category: Finance.

We used the buzz around the #mannequin_challenge to call attention to people who actually can't move - ALS patients. Film advertisement created by Michal Perry, Israel for IsrA.L.S., within the category: Public Interest, NGO.

Simply transfer your needless calories for the benefit of malnourished children! A mobile app designed for dieting people. It keeps up their motivation every time they manage to beat a calorific craving and at the same time it encourages them to make an SMS donation for children in need. Digital advertisement created by John Pitcher, Poland for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, Germany for LG, within the category: Electronics, Technology.

Film advertisement created by OH Partners, United States for Arizona Lottery, within the category: Gambling.