Direct advertisement created by Serviceplan, Germany for Soelden, within the category: Transport.

Post-production MPC Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Audio advertisement created by The Brainstorm Group, Canada for Gardein, within the category: Food.

Ford Focus is a model with a long history. Many stories have been collected from Ford Focus owners and for the launch of the new Focus Blue Hive, we picked the best stories and turned them into web episodes. https://www.afocusonyourlifetime.com

Film advertisement created by JWT, India for Forevermark, within the category: Personal Accessories.

Film advertisement created by TBWA, France for U Shops, within the category: Retail Services.

Falls City's beloved mascot, CanMan, embarks on a journey back home. Film advertisement created by Clovehitch Productions, United States for Falls City Beer, within the category: Alcoholic Drinks.

The idea behind the concept was really to play on spontaneity. With a teasing campaign on Facebook and an ePanel installed at the Geneva and Basel train station, easyJet was inviting fans and travel enthusiasts to join a live contest that would take place between 4pm and 5pm at the train station. Participants should come with a friend, their luggage, their passport and the easyJet App on their smartphone ready to take off to a surprise destination in Europe. About 300 people joined each of the 4 events hoping to win one of the 5 free weekends (flight + Hotel) offered by easyJet. Participants could register directly on the ePanel to participate to the prize draw. Every 10 minutes, the winners, the destination and the departure time were displayed on the screen after a countdown full of suspense and enthusiasm. The winners were immediately invited to check-in for their flight before heading to the airport. The first event took place on September 6th at the Geneva train station and was live streamed on Facebook. A small video of the event was then used for PR and for teasing during the next events that took place later in Geneva and Basel. Experiential advertisement created by Creatives, Switzerland for EasyJet, within the category: Transport.

Staropramen Sofa is the ultimate beer-lover sofa with exclusive features such as a built-in beer fridge, sliding shelves, charging sockets and an integrated bluetooth speaker. The Sofa is part of an online campaign in 5 different countries and is currently up for grabs. Ambient advertisement created by BBDO, Croatia for Staropramen, within the category: Alcoholic Drinks.

Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

To promote their Christmas Pizza, which is a full turkey dinner on top of a pizza, Boston Pizza didn’t create an ad. They created a Christmas carol, called Chorus of the Pizza, and a carolling pizza box to deliver it in. Integrated advertisement created by John St, Canada for Boston Pizza, within the category: Food.

According to recent studies (Cambridge, at European Union level) The Czech Republic has been recorded as one of the most racist and nationalistic countries in Europe. Living here, we can say that the people are mostly accepting and nice. Unfortunately, people aren’t quite as nice online. The internet has become a breeding ground for awful, hateful messages, made worse by anonymity. Usually made toward those who are most vulnerable - the refugees. So, Nadace Varietas - the Czech NGO for an open society and supporting the integration of foreigners - decided to do something to challenge and change mentalities. “Hate Unplugged” – a project that evaluates all the negative energy wasted online (by writing hateful posts) and transforming it into positive by donating free electricity and data to the people in need (the exact people that were targeted by that hate online). 
Using a mixture of social listening and complex sentiment analysis tools, we monitored the internet for months, recording the most hateful comments and negative energy, and calculating how much energy was wasted in the process. Applying a simple algorithm (how much a human being consumes as energy in a hateful manifestation + the energy consumed by the device he used, multiplied by the number of hateful post we found every day = 259 300 watts per year! We used the equivalent of this “wasted” negative energy to donate it to the people in need – the Nakivale Refugee Settlement in Uganda, where we've build Hello Hubs (hubs that’ll give free electricity and data) with the help of the Hello World organisation. Digital advertisement created by McCann, Czechia for Hello Hub, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Egypt for Cook Door, within the category: Food.

Ambient advertisement created by Havas, Brazil for SOS, within the category: Public Interest, NGO.

“TranSending” follows the journey of Erin Parisi as she comes into her own identity as a Transgender woman and trains for the Seven Summits to promote awareness and visibility for the Trans community. “TranSending” showcases the journey into self-discovery as experienced by Erin Parisi, the first Trans woman to take on the Seven Summits.

SBI Life Insurance, one of India’s largest private life insurers, has launched ‘Thanks A Dot’, an innovative breast cancer awareness initiative that is supported by the Women’s Cancer Initiative -Tata Memorial Hospital. The programme intends to empower the women of India by educating them about early lump detection through simple self-examination techniques. An easy-to-use self-training module, Thanks A Dot, to detect the early signs of lump formation can be ordered free of cost through SBI Life’s corporate website. This self-detection tool has been designed using real breast cancer mammograms to re-create breast cancer lumps using a special algorithm and 3D printing. The breast cancer lump shapes are put on a learning card in the form of a language inspired by Braille. Users solve puzzles and quizzes using the special language (present on the learning card), thus capturing a positive feeling of carrying out early detection examination and promoting regular self-checks. 'Thanks A Dot' helps improve tactile (touch) capacity in women to detect early signs of lump formation. SBI Life has leveraged multiple digital platforms to launch the ‘Thanks a Dot’ awareness initiative; the campaign has rolled out with the launch of a video that highlights the significance of the power of touch and showcases the benefits of self-breast examination through this tool. The video urges every woman to take a step further and inculcate a habit of self-breast examination regularly and confidently. Digital advertisement created by WATConsult, India for SBI Life Insurance, within the category: Finance.

Experiential advertisement created by Geometry Global, Czechia for Salvation Army, within the category: Public Interest, NGO.

Film advertisement created by TBWA, Spain for Fundación Alia2, within the category: Public Interest, NGO.

Film advertisement created by DDB, Netherlands for Centraal Beheer Achmea, within the category: Finance.