Film advertisement created by Fallon, United Kingdom for Skoda, within the category: Automotive.

Ichnia is a city where the well-known condensed milk is produced. In autumn 2018 Ichnya was stirred up by a series of explosions in military warehouses. Associations with the brand became a nightmare. There were rumours that the plant was destroyed. It was necessary to restore the truth about the brand and to tell everyone that the plant works as before. We made the packaging of condensed milk a carrier of the idea: despite all the terrible events, Ichnya does not give up and continues to believe in the Ukrainian army. A limited batch of сraft "Combat Сondensed Milk" was developed. Six cans with the image of the combat arms together formed a panorama of full-scale combat operations. 100 such kits were distributed to leading media, bloggers and opinion leaders. Within 72 hours "Combat Condensed Milk" received 52 publications in top Ukrainian and Russian media and social networks. The total coverage of the project is 10069941 contacts. Digital advertisement created by Tabasco, Ukraine for Ichnya, within the category: Food.

Robots are taking over the world, and Artificial Intelligence is taking giant leaps towards becoming more human-like than we ever thought possible. But there is one frontier it has yet to master—comedy. The truth is, nothing beats the real thing. For the launch of the 2017 Melbourne International Comedy Festival, we decided to play a little joke by creating the ‘world’s first A.I. comedian’—or so people thought. Experiential advertisement created by BBDO, Australia for Melbourne International Comedy Festival, within the category: Recreation, Leisure.

Ambient advertisement created by Lg2, Canada for SAAQ, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Canada for Movember, within the category: Public Interest, NGO.

Film advertisement created by FCB, South Africa for Cancer Association of South Africa, within the category: Public Interest, NGO.

Film advertisement created by Wikot, Argentina for Nubelo, within the category: Professional Services.

Film advertisement created by DDB, Latvia for LiveRiga, within the category: Hospitality, Tourism.

Innocence in Danger - a worldwide association for the protection of children - and McCANN Paris partnered to create @GuiltyTags, a social media campaign that demonstrates how an entire community can be is responsible for the death of one child. In France, two children die every day from violence and one in ten adults claim to have experienced abuse as children. Violence against children has become an urgent public health issue. Even more disturbing is a lack of community action to combat it. Often, people involved in the child’s life fail to speak up or take action at the signs associated with violence and neglect. Using Instagram, @GuiltyTags, tells the stories of 9 murdered children, all based on real cases. In all Instagram pictures all the people responsible for what happened to those children are tagged. To recreate each community – 60 profiles and more than 1650 posts were created. By exploring each profile linked to each child – people can discover how each person was responsible – whether by neglect, direct action or simply by failing to speak up about the signs. Digital advertisement created by McCann, France for Innocence In Danger, within the category: Public Interest, NGO.

Buying new clothes does not imply that it is ready to wear. However with Samsung Quick Drive that just might be possible. Samsung presented its new Quick Drive washing machine line in an innovative way. Instead of making promotions in its own brand shops, Samsung presented Quick Drive line in a premium Croatian multi brand fashion store - XYZ. For one day all XYZ customers could wash their old and newly bought fashion items right away and literally WEAR IT NOW! Digital advertisement created by Saatchi & Saatchi, Croatia for Samsung, within the category: Electronics, Technology.

Film advertisement created by The Monkeys, Australia for Guide Dogs Australia, within the category: Public Interest, NGO.

Film advertisement created by FCB, Philippines for Union Bank, within the category: Finance.

Digital advertisement created by Supertanker, Norway for Comfort Hotel, within the category: Transport.

The Advertising Agencies Association of India briefed us to create a Call For Entries campaign for the prestigious Adfest's Young Lotus competition. The theme for the contest was 'Stop Food Wastage'. So, to pinch the conscience of the young creatives and make them come up with ideas to end the wastage of food, we visited all the leading advertising agencies and collected the food wasted from their bins. And then made posters using nothing else but the food wasted by them. We even made customized posters for agencies by using their fonts and addressing the agency creative heads directly. Outdoor advertisement created by FCB, India for Advertising Agencies Association of India, within the category: Professional Services.

"The City That Sleeps" In a stressful world, Lincoln helps people find their sanctuary, sometimes in unexpected ways. Lincoln teamed up with musician Anders Rhedin; using the noises of New York City we created an 8-hour long album to help “The City That Never Sleeps” sleep better. Integrated advertisement created by Hudson Rouge, United States for Lincoln, within the category: Automotive.

Film advertisement created by Schédio, United States for Novotel, within the category: Hospitality, Tourism.

Film advertisement created by JWT, United Kingdom for Berocca, within the category: Pharmaceutical.

Film advertisement created by Sibling, Australia for Westfield, within the category: Fashion.