Film advertisement created by Independiente, Panama for Subaru, within the category: Automotive.

Direct advertisement created by Grey, Mexico for Save the Children, within the category: Public Interest, NGO.

Ambient advertisement created by Scanad, Kenya for Discover Movies, within the category: Media.

Film advertisement created by Lowe, Australia for Royal Life Saving, within the category: Public Interest, NGO.

Digital advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.

Content advertisement created by Wunderman Thompson, Singapore for Lux, within the categories: Beauty, Personal Accessories.

Film advertisement created by 84.Paris, France for Greenpeace, within the category: Public Interest, NGO.

Digital advertisement created by 358, Finland for Sol, within the category: Alcoholic Drinks.

The City and County of Denver tasked Amélie with creating an effective platform to educate Denver’s youth on the effects of underage marijuana use. Teens are a notoriously difficult audience to engage. They don’t want to be lectured or told what to do; they want the facts so they can make their own decisions. Research shows that most teens don’t understand the major ramifications underage marijuana use can have on everything from their health and development to their interests and future plans. To change that, Amélie created the “High Costs” campaign to give them the straight facts about weed. During the first year of the campaign in 2018, Amélie created a game show called “Weeded Out.” That let youth put their weed knowledge to the test in hopes of winning prizes and the title of Heavyweight Champion of Weeded Out Wisdom. Moving into 2019, the goal of the campaign’s second year was to put these facts in more relatable terms for teens so they’ll better understand how underage marijuana use can affect their passions, pursuits and future. As the campaign is, for the most part, digitally-based, the look-and-feel needed to be visually arresting and unexpected enough to break through the clutter. Amélie worked with Friends of Mine, a Denver-based production studio, to create CGI videos that use unconventional analogies to communicate the high costs of underage marijuana use in a meaningful way. The concept lent a strong narrative structure to the High Costs website as well, creating an immersive and relatable environment for teens to learn more about marijuana. By skipping the bull and giving them the unvarnished truth, High Costs has been able to spark conversation among teens, and provide them with the information they need to make the decision not to use marijuana underage. Integrated advertisement created by Amélie, United States for City of Denver, within the category: Public Interest, NGO.

Digital advertisement created by Buena Vibra Group, Puerto Rico for Acuvue, within the category: Health.

It's 2021. But stories of homophobic and transphobic fathers are still not uncommon in the Philippines. LGBT+ children, who already struggle to find spaces of love and acceptance, can’t even find one in their own homes. And yet as a society, we commemorate both the ideas of fatherhood and pride in the same month. So, between the dates of Fathers’ Day and the 2021 Metro Manila Pride March, Globe released a film celebrating the idea of Proud Fathers’ Day. Featuring dads who learned pride from the courage of their own children. Film advertisement created by Publicis, Philippines for Globe, within the category: Electronics, Technology.

JWT, Brazil have promoted a beautiful action: A choir made by twelve laryngectomy patients, victims of cigarette, have surprised the audience of MASP’s auditorium that was waiting for the USP (São Paulo University) Choir, one of the most famous of São Paulo city. Created for A.C. Camargo Cancer Center, the action was about having the songs “All you need is Love” and “She loves you”, dos Beatles, interpreted by the patients. The objective was to aware people about the main risk factor of larynx cancer: smoking. Accompanied by audiologists from the institution, the patients that integrate the “Sua Voz Choir” (most of them with more than 60 years old) used esophageal voice, prosthesis, electronic larynx (vibrator), oral speech and sound’s articulations. Ambient advertisement created by JWT, Brazil for ACCamargo Cancer Center, within the category: Health.

Film advertisement created by JWT, France for Mountain Riders, within the category: Public Interest, NGO.

Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

Ambient advertisement created by NEXT-DC, Bulgaria for Amstel, within the category: Alcoholic Drinks.

Film advertisement created by TBD, United States for Nokia, within the category: Electronics, Technology.

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Film advertisement created by Martin Williams, United States for Thrivent, within the category: Finance.

Film advertisement created by Ogilvy, United Kingdom for Sipsmith Gin, within the category: Alcoholic Drinks.