Film advertisement created by Mortierbrigade, Belgium for Niko, within the category: Electronics, Technology.

Airing during the stocktake sales – Australia’s biggest retail period – this campaign reminds outdoor enthusiasts that getting dragged around the homemaker centre sales isn’t all bad. Next door to every snooty towel emporium and boring rug shop, is a BCF outdoor superstore. Audio advertisement created by BBDO, Australia for BCF, within the category: Retail Services.

EA Games will add female players to FIFA’s career mode, and make it impossible for UEFA’s board members to ignore young girls’ football dreams. Digital advertisement created by Berghs School Of Communication, Sweden for Electronic Arts, within the category: Gaming.

When the news about uniform European tariff plans appeared, not all the clients of Latvian mobile operators were happy about the raising prices. But Zelta Zivtina (ZZ) always stands for those who doesn’t want to overpay. Therefore, ZZ supported the fans of Latvia by creating tariff plans only for Latvia and by opening tourism agency ZZ Tours and exploring tourism destinations similar to the world-famous ones on the interactive map, internet, radio and TV. Even Egypt, Malta, Niagara Falls and others! Integrated advertisement created by Not Perfect, Latvia for Zelta Zivtina, within the category: Electronics, Technology.

Ghost as the motor car for those that know great design is more than surface deep. Film advertisement created by Daughter, United Kingdom for Rolls-Royce, within the category: Automotive.

The Sydney Opera House attracts 8.2 million visitors each year - yet despite its popularity, recent market research revealed that three in four Sydneysiders haven’t seen a show in the last year. There is a need to challenge misconceptions that the Opera House was only for classical arts, and to increase understanding and awareness to millennials about the diverse and inspiring experiences on offer. After a competitive pitch late last year, The Works and sister specialist messaging agency On Message, were tasked with getting the word out, and in such a saturated event market they needed to make a real splash. The solution was to bring in the big guns - Seal. Nope, not that guy. The lovable Opera House seal, who has swapped his days sunning himself on the northern steps of the Opera House to become the first ever voice of the performing arts centre’s new chatbot. Digital advertisement created by The Works, Australia for Sydney Opera House, within the category: Recreation, Leisure.

Maimu Kala celebrated her 95th birthday this year. During her long life, this elderly lady never had the chance to travel beyond the borders of her homeland. One time the reason was work, then there were historic factors that made traveling almost impossible. In her old age, she started to feel resentment: “I’m a lost cause...” But it is never too late to make your dreams come true! Film advertisement created by optimist, Estonia for Nordica, within the category: Transport.

Welcome to Moncton… Welcome to the Wildside! Film advertisement created by Buoy Marketing + Production, Canada for Moncton Wildcats, within the category: Sports.

Kondomeriet, Norways No. 1 adult store, celebrates 30 years of bringing lust and naughtiness to Norwegians. This calls for a celebration! The only problem is that in Norway, media laws often prohibits companies like Kondomeriet from showcasing their products in advertising. So in order to get the message out and the commercial on air, we have to use metaphores, and let the audience make the connections in their own naughty minds. Film advertisement created by POL, Norway for Kondomeriet, within the category: Retail Services.

The Glenlivet is taking the single malt category to a new audience - moms. Who says scotch is just for men? And wouldn’t it make a wonderful Mother’s Day gift. The Glenlivet is on a mission to open up old traditions this gifting season while opening up the single malt category to a new generation of consumers. The brand is inviting new people, original ideas and fresh perspectives into the category.

Car troubles lead to big drama—a construction crew stranded without porta-potties, a soccer team’s post-game meltdown and dazed customers assaulted by flying fish. Thankfully, “The Team You Trust” is always there to turn your big “oh no!” problems into “Big O Yes!” solutions, so you can get back on the road and back to the important moments in life. Film advertisement created by Barkley, United States for Big O Tires, within the category: Automotive.

A woman struggling with the heat and slow wifi speeds of her local internet café takes a refreshing sip of Coca-Cola; her mood and environment instantly transformed. She begins to dance and lose herself in the moment, feeling revived and reinvigorated. Film advertisement created by FCB, South Africa for Coca-Cola, within the category: Non-Alcoholic Drinks.

Focusing on listening instead of being heard, CPI found a different use for twitter by turning it into an Investigative tool of 2000 free correspondents. Digital advertisement created by Centro de Periodismo Investigativo, Puerto Rico for DDB, within the category: Media.

Digital advertisement created by BBDO, Costa Rica for Spoon, within the category: Food.

Film advertisement created by Third Row, United States for Iams, within the category: Pets.

Film advertisement created by CP+B, United Kingdom for McCoy's, within the category: Confectionery, Snacks.

Agency Producer: Michelle Pilling Colourist: Wade Odlum Digital advertisement created by Bensimon Byrne, Canada for Carnivore Club, within the category: Food.

In Australia, a keg of Carlton Draught is changed every 46 seconds, meaning it tastes as fresh as the day it was made... But the pubs don't do it alone. Introducing the Carlton Draught Brewery Fresh Team. Film advertisement created by BBDO, Australia for Carlton, within the category: Alcoholic Drinks.

Nature Valley partnered with Erik Weihenmayer, a blind climber and adventurer, to make an invitation to experience the outdoors with much more than just the sense of sight. Film advertisement created by Casanova Pendrill, United States for Nature Valley, within the category: Food.

Film advertisement created by Saatchi & Saatchi, Italy for Toyota, within the category: Automotive.