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Ambient advertisement created by Grape Ukraine, Ukraine for Chezz, within the category: Alcoholic Drinks.
Film advertisement created by FCB, Brazil for Estadão Digital, within the category: Media.
Film advertisement created by Fuse Agency, Australia for Supercheap Auto, within the category: Retail Services.
Direct advertisement created by JWT, India for Bueno, within the category: Food.
The campaign called “Unsilenced” and was created La Parole aux Sourds with the help of ad agency BETC. It’s the first original song sung entirely through sign language and dance, and features a unique collaboration between electronic duo Haute (who composed the instrumentals) and deaf dancer Billy Read (who wrote the lyrics and performed them in the film through dance).What’s unique about the song is that people won’t realize Billy is singing about how it feels to be isolated in your own country. They’ll think he’s just dancing to the music video until we reveal at the end that he was singing all along. Film advertisement created by BETC, France for La Parole Aux Sourds, within the category: Public Interest, NGO.
Direct advertisement created by Cheil, Hong Kong for Very Chocolate, within the category: Confectionery, Snacks.
Film advertisement created by Passion, Finland for HJK Helsinki Football Club, within the category: Recreation, Leisure.
Film advertisement created by CP+B, United States for Xbox, within the category: Gaming.
Audio advertisement created by The Brainstorm Group, Canada for Gardein, within the category: Food.
Film advertisement created by Iloveremo, Spain for Bosch, within the category: Electronics, Technology.
Film advertisement created by Laughlin Constable, United States for Boys & Girls Club of Chicago, within the category: Public Interest, NGO.
With more speed, more fibre upgrades and more regional support, nbn has worked hard to establish itself as Australia’s ever-evolving, digital backbone – and the internet has never looked more exciting. The new ‘Made For More’ campaign highlights these improvements by featuring a series of mind-bending scenarios drawn from everyday internet behaviours – streaming, gaming, telehealth, online business – and more. Film advertisement created by BWM isobar, Australia for nbn, within the category: Electronics, Technology.
Problem The excessive speeding on the highway leading to the beaches in Lima is still the main cause of car accidents. The number of fatal casualties has increased by 17% just in the last year. Movistar decided to fight speed with more speed. Idea Taking advantage of the fact that Movistar offers the fastest Internet connection in the country, we decided to fight speed with more speed and created Speed Control: An app that gives you back in Megas, the speed you didn’t use on the highway. Digital advertisement created by DDB, Peru for Movistar, within the category: Electronics, Technology.
Advertising Agency: JWT, Sao Paulo, Brazil Film advertisement created by JWT, Brazil for Ford, within the category: Automotive.
To help people see their banking differently, Vancity created a positive message about change using over 65,000 decommissioned pennies. Outdoor advertisement created by Wasserman, Canada for Vancity Credit Union, within the category: Finance.
Ambient advertisement created by John St, Canada for Tetley, within the category: Recreation, Leisure.
It’s not easy being a kid in the slums of Mumbai. Life is tough, parents often work day and night but barely make enough to put food on the table. On the other hand, the goons and slum lords seem to have all the time, money and respect a child could want. Unfortunately, without other role models, the criminals are who the children begin to look up to and school falls by the wayside. FCB Interface and Door Step School sought to give these impressionable kids new role models, and while doing so, get them to believe in education and making a better future for themselves. Streets in India are named after famous people but the slums of Mumbai are a maze of hundreds of narrow, crisscrossing streets, many without names. The campaign named streets in Mumbai’s Ambedkar Nagar slum, home of more than 2.4 million people, after the best academic performers in school. The children were celebrated in a road naming ceremony with the community and celebrities in attendance. Ambient advertisement created by FCB, India for Door Step School, within the category: Education.
Content advertisement created by Publicis, Argentina for Renault, within the category: Automotive.
Digital advertisement created by Wunderman, United Kingdom for Childhood Eye Cancer Trust, within the category: Public Interest, NGO.