A 3-minute micro documentary depicting the plight of senior citizens in today’s world. This film takes the viewer into a world of shadows which conceal a group of magical beings – the elderly citizens, who have been forced into oblivion during the pandemic. Film advertisement created by Bun Omelette, India for COVID-19, within the category: Public Interest, NGO.

The Forest Bank is a NGO that protects wild forests in Argentina. By giving 10 dollars per month, people can become the guard keeper of 10 square meters of forest. They can follow up their selected area through the web site's map and the NGO labels a space in the map with their name together with a wooden stick placed in the actual spot. Digital advertisement created by JWT, Argentina for The Forest Bank, within the category: Public Interest, NGO.

Outdoor advertisement created by Staff, Brazil for Ancar Ivanhoe, within the category: Public Interest, NGO.

Film advertisement created by Dojo115, South Africa for Sonovision Studios, within the category: Professional Services.

Digital advertisement created by Droga5, United Kingdom for Newcastle Brown Ale, within the category: Alcoholic Drinks.

‘Morning Ritual’ tells an everyday story of a young woman getting ready for work at the start of the day. She gets dressed, greets her dog and makes her morning coffee. It’s only when she checks the weather that we realize how Alexa can help with the seemingly simplest of things. It follows on from the successful ‘Sharing is Caring’ and ‘Sisters’ films for Alexa released earlier this year. The spot is airing across the UK, Germany, France, Spain and Italy. Film advertisement created by Joint, United Kingdom for Amazon, within the category: Retail Services.

Digital advertisement created by DDB, Belgium for Belgian MIXX Awards, within the category: Professional Services.

Film advertisement created by Ogilvy, France for Perrier, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Cossette, Canada for Sick Kids Hospital, within the categories: Health, Professional Services.

Digital advertisement created by DDB, India for Broken Compass, within the category: Transport.

Film advertisement created by BBDO, Australia for Ergon Energy, within the category: Industrial, Agriculture.

Film advertisement created by Biborg, France for Monster Hunter, within the category: Gaming.

Film advertisement created by Ogilvy, Netherlands for DELA, within the category: Finance.

CHALLENGE: Dubai Properties needed to raise awareness of their flagship property 1JBR and cement their status as a developer of luxury properties in Dubai. In a market where EMAAR and DAMAC dominate, Dubai Properties needed to cut through the normal dry, bland real estate advertisements and make a noise that couldn’t be ignored. It’s important to note that this ad was not about driving sales but driving awareness of the building and positioning Dubai Properties as a high-end developer. INSIGHT: The truly affluent don’t like flashy displays of wealth, they prefer quiet understatement. Of course, this outlook on life goes against everything that Dubai stands for and is known for. SOLUTION: To position 1JBR as a haven from the flash, gaudy, ostentatious world that most people in Dubai love. Because 1JBR is none of these things, it won’t appeal to the wanna-be try-hards who believe that gold taps and diamond chandeliers are the only way to prove wealth and status. So the strategy became less about focusing on mass attraction, and more about focusing on a slightly subversive selection strategy. Because 1JBR really isn’t for everyone. Film advertisement created by FP7, United Arab Emirates for Dubai Properties, within the category: Professional Services.

Direct advertisement created by Havas, France for See Concept, within the category: Retail Services.

Film advertisement created by Giaronomo Productions, United States for Sony Pictures, within the category: Movies.

Ambient advertisement created by Lg2, Canada for Krispy Kernels, within the category: Food.

Content advertisement created by Ketchum, United States for U.S. Cellular, within the category: Electronics, Technology.