Film advertisement created by Pitch, United States for Public Storage, within the category: Professional Services.

Film advertisement created by Publicis, France for Respect Zone, within the category: Public Interest, NGO.

Raising awareness is one thing, but generating true understanding and acceptance is a whole other matter. That's why the government of Quebec has created a message that aims to fight transphobia. In the documentary video we discover a Quebec family. Mila has always felt like a girl inside, so her parents surprise her with a very special birthday gift. Apart from showing Mila's own personal experience, the anti-transphobia campaign conveys a strong message about acceptance and suggests paths that families of transgender people can take. A timely campaign on a topic often seen in the news, the ultimate aim is to give Quebecers a more accurate notion of what life is truly like for transgender people and their families. This recent video on transphobia is part of a second phase in a major campaign against violence of all kinds. Film advertisement created by Lg2, Canada for Quebec Government, within the category: Public Interest, NGO.

Film advertisement created by Bensimon Byrne, Canada for Tennis Canada, within the category: Education.

Digital advertisement created by BEING, France for AJD, within the category: Public Interest, NGO.

Production: SKBD.SH Digital advertisement created by SKBD.SH, Russia for TV Rain, within the category: Media.

Direct advertisement created by Red Pepper, Russia for Vatel, within the category: Food.

Film advertisement created by Serviceplan, Italy for Abio, within the category: Public Interest, NGO.

Senior Producer:Tim Newfang Digital advertisement created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

This Valentine’s Day, disability charity Scope and creative agency Grey London are urging the public to ‘kiss the awkward goodbye’ with a series of tongue-in-cheek, disability-themed cards. With slogans including ‘Get your cane, you’ve pulled’ and ‘I love you (and it’s not just for the free parking)’, the set of four illustrated cards will be given away with every purchase made at Scope’s Camden store. To get them out to the masses, they’re also available for people to share online at https://www.scope.org.uk/awkward and via social media. Digital advertisement created by Grey, United Kingdom for Scope, within the category: Public Interest, NGO.

We all know that feeling when we want to add laundry to a cycle we already started, but it's too late. In this radio spot we emphasize this struggle, as we give life to a regular washing machine that refuses to cooperate. Audio advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Digital advertisement created by John St, Canada for WWF, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Pharmaceutical.

This product category in Pakistan is female dominated. As the definition of femininity in Pakistan is evolving, this ad represents that in a natural manner, integrating the product into a story. Film advertisement created by VMLY&R, Pakistan for Colgate Palmolive, within the category: House, Garden.

Ambient advertisement created by SuperHeroes, United States for LG, within the category: Electronics, Technology.

For their new Shower Foam, Dove Singapore wanted to do something cute and creative. So we built a Facebook AR camera filter where a shower head appears and the screen fills up with foam when a user smiles! It ends with the product showing on the bottom left and a cute little duck floating on the foam. Users can try this Dove Facebook AR camera filter here - https://www.facebook.com/fbcameraeffects/tryit/581917858870841. This Facebook Augmented Reality experience was built by digital and creative tech agency, alivenow - https://www.alivenow.in/FacebookARfilters Digital advertisement created by AliveNow, Singapore for Dove, within the category: Beauty.

Audio advertisement created by Master, Brazil for 91 Rock, within the category: Media.

Film advertisement created by 84.Paris, France for Greenpeace, within the category: Public Interest, NGO.

Film advertisement created by Duncan/Channon, United States for DriveTime, within the category: Finance.