Film advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.

Events run in 5 cities in Poland, that was driven by the custom built “vending machine” that was giving away the samples of the product. Ambient advertisement created by V&P, Poland for Felix, within the category: House, Garden.

Can a life philosophy that inspired a 170-year-old brand still be relevant in your life today? Probably. That’s why J.C. Jacobsen, the founder of Carlsberg, took the stage for a posthumous TEDx Talk in Copenhagen, on August 23rd. #ProbablyTEDx Content advertisement created by Happiness, Belgium for Carlsberg, within the category: Alcoholic Drinks.

Film advertisement created by FCB, Canada for Glad, within the category: House, Garden.

Film advertisement created by Serviceplan, Germany for Maximal G, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ontwice, Spain for Hawkers Co., within the category: Personal Accessories.

On Coordown.it, 50 people with Down syndrome asked 50 celebrities for a particular donation. Not money: they asked for a video. A video in which those celebrities ask to support the rights of people with down Syndrome through a donation, amplifying their voices. A video that, if shared by the celebrities on their social networks, would have more chance of being listened to. Every person has asked his or her idol to donate a video: Luca asked Tiziano Ferro, Giacono asked Francesco Totti, Andrea asked Sharon Stone...why not dream? The goal was to get to March 21st, World Down Syndrome Day, with the highest number of celebrity videos donated. Ambient advertisement created by Saatchi & Saatchi, Italy for Coordown Onlus, within the category: Public Interest, NGO.

This World Environment Day, Aditya Birla Group takes a step further towards cementing its commitment to sustainability by initiating conversations around our biggest fears about the environment. This year, keeping up with United Nations theme of ‘Air Pollution’, Aditya Birla Group has pledged to create artwork out of toxic air and to support the cause they have also planted over 1 million saplings across the group. The campaign focuses on the adverse effects of air pollution and how it affects everything around us - from heritage monuments and wildlife to human health and flora & fauna. Through the #FilterTheFuture concept, conceptualized and executed by Tonic Worldwide, the Aditya Birla Group has reaffirmed its commitment to the environment by helping consumers identify their fears for the environment and act upon it, as we too have the power to #FilterTheFuture. The campaign features four eco-conscious influencers from different walks of life, who talk about the adverse effects of air pollution and their biggest fears about the environment. They include renowned influencers – heritage enthusiast Akshay Shetty, wildlife photographer Nishank Joshi, fashion designer Jeena Gupta and environmentalist Sumaira Abdulali. Each of them shares their unique stories and their take on the future that awaits Mother Nature. At the end, each of their fears is presented in the form of sketches made by Air Ink, the first ink made from recycled air pollution. The underlying message is to urge people to fight air pollution by extracting the best out of the worst. Integrated advertisement created by Tonic, India for Aditya Birla Group, within the categories: Industrial, Agriculture, Public Interest, NGO.

Digital advertisement created by Cossette, Canada for Oatmeal Crisp, within the category: Food.

Digital advertisement created by McMillan, Canada for McMillan, within the category: Agency Self-Promo.

Film advertisement created by 180 Amsterdam, Netherlands for PS4, within the category: Gaming.

Ambient advertisement created by La Oveja Negra, Spain for Chanel Nº5, within the category: Health.

Digital advertisement created by Goodby Silverstein & Partners, United States for Daughters of the Evolution, within the category: Education.

Digital advertisement created by BBDO, United Kingdom for Snickers, within the category: Confectionery, Snacks.

Digital advertisement created by BBH, United Kingdom for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by MediaVest, United Arab Emirates for Emirates NBD, within the category: Finance.

Film advertisement created by MMB, United States for Ocean State Job Lot, within the category: Retail Services.

While listening to your music in the car, people have the tendency to drive too fast. This makes the risk of accidents much higher. Happiness Brussels created an app for OVK that slows down your music when you drive too fast. This way you are reminded to slow down too, in order to avoid an accident. Download the app for free: http://www.slowdown.be Ambient advertisement created by Happiness, Belgium for Parents of Child Road Victims, within the category: Public Interest, NGO.