Behind the Muse... by Clio

For all the changes in advertising over the past few decades, one thing has remained constant—the central, inimitable power of creativity to drive business. That idea was the driving force behind the creation of Muse by Clio, a content platform devoted solely to creativity. A platform for creatives, by creatives. In this piece, we explore exactly how Muse delivers on their brand's promise to "dig deeper" into creative through stories/series that explore and celebrate the work, the people and the process of creativity at the highest level.