Film advertisement created by Mother, United Kingdom for Boots, within the category: Retail Services.

Think Before You Link is a new government security campaign from CPNI, the UK Government’s National Technical Authority for Physical and Personnel Protective Security. The campaign videos and materials were created by London communications agency AML and highlight the possible dangers of connecting to unknown profiles on professional networking sites. The campaign has been adapted by UK ‘five eyes’ security partners UK, USA, Canada, Australia and New Zealand. MI5 the security service has assessed that in excess of 10,000 UK nationals across virtually all government departments and key industries have been approached by malicious profiles on behalf of hostile states on a premier professional networking site over the last 5 years. Digital advertisement created by AML Group, United Kingdom for CPNI, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, United Kingdom for Sipsmith Gin, within the category: Alcoholic Drinks.

Our research showed 71% of people weren’t exactly sure what they were covered for after they bought insurance. Meet ‘Nagging Doubt’. He’s the physical embodiment of our insurance worries – that little niggle at the back of our minds – and the ‘anti-hero’ in these ads for Swinton Insurance. He appears at the very moment in our adverts when people start to question their insurance, and is then ‘removed’ in a number of unconventional scenarios. Alongside the strapline ‘Turn Nagging Doubt into nothing-to-worry about’, the character showcases Swinton’s ability to put the nation’s minds at ease, so customers feel more confident about their insurance decisions. Film advertisement created by BJL, United Kingdom for Swinton Insurance, within the category: Finance.

Ambient advertisement created by Elvis, United Kingdom for Compassion In World Farming, within the category: Public Interest, NGO.

Film advertisement created by DDB, United Kingdom for Google, within the category: Electronics, Technology.

Film advertisement created by Y&R, United Kingdom for M&S, within the category: Retail Services.

Film advertisement created by Droga5, United Kingdom for Uniqlo, within the category: Fashion.

Waitrose today launches its Christmas campaign, ‘You Can Taste When It’s a Waitrose Christmas’, which puts delicious, quality Christmas food at the very centre of celebrations for this year’s festive season. Our 60 second advert, featuring Extras star Ashley Jensen, showcases why “the best bit of Christmas is the food”, no matter the time, place or occasion. Film advertisement created by adam&eveDDB, United Kingdom for Waitrose, within the category: Food.

Film advertisement created by Don't Panic, United Kingdom for Moo, within the category: Office Equipment.

Film advertisement created by Havas, United Kingdom for E45, within the category: Health.

Digital advertisement created by Saatchi & Saatchi, United Kingdom for Mattessons, within the category: Food.

TBWA London launched Lidl’s new and improved baby range, Lupilu. The challenge was to introduce a new brand into a competitive category, dominated by established brands and highly dependent on trust and advocacy. So we gave a voice to those who can't even speak yet—babies, the real experts. Film advertisement created by TBWA, United Kingdom for Lidl, within the category: Retail Services.

Film advertisement created by WCRS, United Kingdom for Warburtons, within the category: Food.

Film advertisement created by AnalogFolk, United Kingdom for a2 Milk Company, within the category: Non-Alcoholic Drinks.

Protest Boardwear and KesselsKramer present The Protest Obstacles Series — a collection of short films featuring riders overcoming the obstacles that stand between them and the slopes. The Protest Obstacles Series brings together a stellar group of upcoming international filmmakers. The result: a funny-bizarre-poetic-twisted-odd-one-of-a-kind set of films that reminds boarders to conquer every obstacle, find fresh powder and, above all else, enjoy the ride. Film advertisement created by KK Outlet, United Kingdom for Protest Boardwear, within the category: Fashion.

Motorbikes make up less than 1% of road traffic but account for more than 20% of serious and fatal vehicle casualties in the UK. To address this stark statistic adam&eveDDB and Highways England have created a new campaign encouraging motorcyclists to take control of their own safety by taking as much care of their own bodies, as they do their beloved bikes. The campaign focuses on the launch of a brand-new “bike parts” shop but, instead of bike parts, the shop stocks prosthetics used in surgery to repair the body after a crash. The ‘BikerTek’ parts shops, produced in partnership with Haygarth, have appeared at 13 motorcycling events, festivals and cafés around the country throughout the summer. The ‘parts’ in the shop looked like high-end bike parts, but on closer inspection were in fact medical implants you may need if undergoing major surgery following an accident. The shops were all staffed by real bikers who had survived accidents and had prosthetic parts fitted as a result, so they could talk to bikers about the tactics and skills required to avoid accidents. adam&eveDDB created an online film showing the unsuspecting bikers’ reactions when they find out what the parts in the shop are really for. The film ends with the strapline ‘Bikes repair easier than bikers’. Integrated advertisement created by Adam & Eve, United Kingdom for Highways England, within the category: Public Interest, NGO.

Film advertisement created by Don’t Panic, United Kingdom for Leonard Cheshire, within the category: Public Interest, NGO.

Film advertisement created by Johnny Fearless, United Kingdom for Imperial War Museum, within the category: Recreation, Leisure.

Joanna Bailey, along with MullenLowe, has made a thought-provoking film highlighting the lazy and harmful stereotypes that still plague advertising. ‘The Problem is Not Seeing the Problem’ is a powerful film that serves as a stark reminder that the industry has a long way to go to remove these false preconceptions from its output. It was created for the Unstereotype Alliance, the industry-led initiative convened by UN Women - the lead UN agency on gender equality & woman’s rights. Film advertisement created by MullenLowe Group, United Kingdom for Unstereotype Alliance, within the category: Public Interest, NGO.