United Kingdom
Meet Naomang: tailor by day, chef by night. Through Chinese director Luo Jian's cinematograhic mastery, discover Naomang's midnight canteen, where he experiments blending flavors and spices as an outlet of creative expression after his 9-to-5 day job. Watch as Luo Jian uses visual storytelling to craft a beautiful and thought-provoking portrait of a man who lives audaciously by night.
What is the world's first animated face mask? Yannis Konstantinidis, the Creative Director and founder of NOMINT, has combined art, function and safety in an inspiring animated project to benefit the Great Ormond Street Hospital. Launching in conjunction with Giving Tuesday, Yannis banded with animators and directors to produce the world’s first animated mask. The ‘animated’ mask actually comprises several stop-motion animations from 400 unique cloth masks, animated together to create the illusion of a mask with a parade of colorful moving images. Proceeds from sales of the works of art and functional non-medical grade masks will be donated to the hospital, supporting their imperative medical support and research for children, the latter of which has been halted during the COVID-19 pandemic. Masks can be purchased and additional donations to the charity can be made on the projects Indiegogo campaign. All animators and directors delivered the animations that would make the 400+ frames for the stop-motion piece to Yannis, one for each mask, who adapted the 2D animations to the unique mask layout. He considered a myriad of potential mask materials, printing processes, assembly, and more, to craft the most durable, colorful and usable mask for this artistic experiment. He prioritized vibrant, whimsical animation sequences, aiming for pieces that would instill hope and positivity. After reformatting the animations and printing on masks, they were next assembled using a denim outer layer and cotton inner lining, before being filmed in sequence to bring the illustrations to animated life.
Film advertisement created by Spark44, United Kingdom for Jaguar, within the category: Automotive.
Film advertisement created by TMW, United Kingdom for Kinder Bueno, within the category: Confectionery, Snacks.
Digital advertisement created by M&C Saatchi, United Kingdom for Transport for London, within the category: Public Interest, NGO.
Film advertisement created by Y&R, United Kingdom for Warburtons, within the category: Food.
When the mountain tests you, trust will set you free. Film advertisement created by Grey, United Kingdom for Helly Hansen, within the categories: Fashion, Recreation, Leisure, Sports.
More and more people are considering going electric with their next car purchase. Whilst some people might not be ready to make the leap to full electric, BMW offers a range of Plug-in Hybrid (PHEV) cars, which combine a combustion petrol engine and an electric motor to offer the driver the benefit of both petrol and electric. BMW Plug-in Hybrids (PHEV) are available on many of existing models in the range, from a saloon to an SUV. A PHEV is every inch a BMW, so they look, feel and drive exactly as you would expect the ultimate driving machine to. This ground-breaking range of cars needed a show-stopping campaign. Creative agency FCB Inferno was briefed to create a campaign that clearly communicated how PHEVs offer the performance of petrol, with the efficiency of electric, in one BMW. The campaign idea is strikingly simple. In the films, each time a BMW PHEV switches from petrol to electric, it glows with pure white light. When it changes back to petrol, the light disappears. In other words, the car is ‘Sometimes electric. Always BMW.’ Achieving this effect in a way that felt realistic was much harder than it looked, and the BMW PHEV shoot included a lot of firsts. A pioneering LED lighting rig was custom built specifically for the campaign, to give a real illumination effect rather than relying on special effects. An anamorphic camera normally used for IMAX movies gave a more cinematic feel. Add in flying drone shots through a working city, and a cameraman on rollerblades who used to skate at the X Games, and you get a sense of the level of craft that went into creating the campaign. The result is an elegant visual metaphor that brings to life the PHEV range’s hidden yet innovative functionality. The film forms the first part of a wider programme that will be running throughout the year with the aim of helping consumers understand better the PHEV technology and the positive realities of living with it every day. Film advertisement created by FCB, United Kingdom for BMW, within the category: Automotive.
Series of content focusing on the passion and rivalry that football brings out in so many. Featuring real fans, the first episode launched on Thursday 5th March ahead of the highly anticipated Manchester derby. It sees two rival fan groups - Manchester United and Manchester City - pitted against each other in a penalty shoot-out. Hosted by the established and hilarious social media influencers, Yung Filly and Chunkz, the two fan groups face twists and turns as they each take a shot at goal. The losers are also subject to a little on-camera humiliation with a penalty forfeit. Running on the BBC Sport YouTube channel, three more episodes will appear ahead of the Premiership’s other hotly contested derby matches including Everton v Liverpool, Manchester City v Liverpool and the big London derby of Spurs v Arsenal. In each episode, Yung Filly and Chunkz host the rival fans of each match, peppered with chaos and humour. The content will also be broadcast on MOTDx, Match of the Day’s spin-off show, with Yung Filly appearing as a guest. MOTDx airs on Thursday evenings on BBC Two. Content advertisement created by Rapp, United Kingdom for BBC Sport, within the category: Media.
Film advertisement created by Mother, United Kingdom for IKEA, within the category: Retail Services.
To highlight the benefits of Waze for drivers wanting to avoid jams this summer and to position it as the ultimate companion for the road, Other has produced an actual, edible ‘Traffic Jam’, made from types of berries that grow along Britain’s most congested roads like the M1 motorway. Integrated advertisement created by Other, United Kingdom for Waze, within the categories: Automotive, Electronics, Technology.
Film advertisement created by BMB, United Kingdom for Legoland, within the category: Recreation, Leisure.
The Switch Guarantee Guy is back! And this time he’s on a mission to tell everyone about that ‘just switched feeling’ you get from switching bank accounts. In the new campaign, our super-smooth spokesman appears alongside a team of professional sign-spinners whose eye-catching tricks highlight the rewards of switching – their first-ever appearance in a UK advert. Film advertisement created by Engine Group, United Kingdom for Current Account Switch Service, within the category: Finance.
Film advertisement created by BBH, United Kingdom for KFC, within the category: Food.
Assistant Editor Iain Whitewright Media Planner: Diane Alagar, Lee Isaacs Film advertisement created by Leo Burnett, United Kingdom for NSPCC, within the category: Public Interest, NGO.
Film advertisement created by BETC, United Kingdom for Keep Footy Beautiful, within the category: Public Interest, NGO.
Parents are invited to look into the future in Very.co.uk’s Christmas campaign using the strapline ‘find the gift that helps them find their gift’. A magical, animated film titled ‘Elsie’s gift’, created by St. Luke’s, kicks off the festive season. The idea behind the campaign is a gift can be so much more than a treat, an indulgence or a reward. It can be an inspiration that changes the course of a life. The film opens with a young girl playing with a toy rocket. Her parents notice her interest and when Christmas Day arrives, the girl is thrilled when unwrapping her presents to receive a toy astronaut helmet. We then follow her journey as her interest in the universe and space travel grows, eventually taking her to university to study astrophysics. The ad finishes with her aged parents staring up into the stars knowing their daughter is fulfilling her dreams as an astronaut, looking back down at earth. Film advertisement created by St. Luke's, United Kingdom for Very, within the category: Retail Services.
Digital advertisement created by Miami Ad School, United Kingdom for The Telegraph, within the category: Media.
Samsung’s exclusive trailer for the first-ever virtual Notting Hill Carnival showcases 8K technology which enables you to ‘Shoot in 8K’ with Galaxy S20 and ‘Watch in 8K’ with QLED 8K