Have you ever looked into a full fridge and thought "nothing to eat"? It's a common problem. Because of it, millions of perfectly good ingredients end up in the bin. How can Hellmann's tackle this? We created a unique dining experience: a gourmet restaurant with no food. Instead, we invited people to bring whatever's left in their fridge to our restaurant. Our celebrity chefs then transformed their forgotten ingredients into five-star meals, proving how Hellmann's can combine almost anything. And instead of the bill, we surprised people again with a recipe of their meal. But more than just an immersive installation, our restaurant saved thousands of ingredients, inspiring people to see the food in their fridge in an entirely new light. Experiential advertisement created by Ogilvy, United Kingdom for Hellmann's, within the category: Food.

To celebrate the release of their new high top,
 Apex, Tobias Henreich tackled the Gotthard Pass in Switzerland in a Porsche GT2 RS. Film advertisement created by The Birdhouse Studio, United Kingdom for Piloti, within the category: Fashion.

Meet Naomang: tailor by day, chef by night. Through Chinese director Luo Jian's cinematograhic mastery, discover Naomang's midnight canteen, where he experiments blending flavors and spices as an outlet of creative expression after his 9-to-5 day job. Watch as Luo Jian uses visual storytelling to craft a beautiful and thought-provoking portrait of a man who lives audaciously by night.

Film advertisement created by VCCP, United Kingdom for Hiscox, within the category: Finance.

Integrated advertisement created by McCann, United Kingdom for Xbox, within the category: Gaming.

The latest spark of genius from the shave experts Remington, is the Flex360. A shaver whose ergonomics mean the product fits neatly into the palm of your hand for greater shaving control. Content advertisement created by TBWA, United Kingdom for Remington, within the category: Beauty.

Film advertisement created by Santo, United Kingdom for Diesel, within the category: Fashion.

Film advertisement created by Wunderman, United Kingdom for Nicotinell, within the category: Health.

Film advertisement created by Grey, United Kingdom for Vodafone, within the category: Electronics, Technology.

Film advertisement created by Wash Studio, United Kingdom for Hyundai, within the category: Automotive.

Experiential advertisement created by McCann, United Kingdom for Xbox, within the categories: Electronics, Technology, Gaming, Recreation, Leisure.

Film advertisement created by The Red Brick Road, United Kingdom for Just Eat, within the category: Professional Services.

Film advertisement created by Mr. President, United Kingdom for The Body Shop, within the category: Health.

For the Brit Awards 2016, MasterCard wanted to create a new Priceless Surprise. So we brought together 6 cover artists who had previously posted on Youtube one of the most covered song in 2015: Uptown Funk. The 6 artists - Anna Shields & Blair Crichton, The Ayoub Sisters, Ross Campbell and John Atkins ­- were told they were doing a documentary about Mark Ronson’s fans…before arriving in the iconic Music studio of Abbey Road and realising that they were going to create a brand new cover together, produced by Mark Ronson himself. full-length version of song https://www.youtube.com/watch?v=wMsrFzQbKhA&feature=youtu.be&list=PL2w... Digital advertisement created by McCann, United Kingdom for MasterCard, within the category: Finance.

Film advertisement created by DDB, United Kingdom for Harvey Nichols, within the category: Retail Services.

Film advertisement created by Lucky Generals, United Kingdom for Co-op, within the category: Retail Services.

Film advertisement created by Kream, United Kingdom for Christian Aid Week, within the category: Public Interest, NGO.

Film advertisement created by BBH, United Kingdom for KFC, within the category: Food.

Research from the Campaign to End Loneliness (CTEL) reveals more than half of UK adults (54%) feel it has been a long time since they made a new friend. With loneliness and isolation on the rise, BMB and the Campaign to End Loneliness have joined forces to resolve the problem - using the power of six year-olds. Experiential advertisement created by BMB, United Kingdom for Campaign to End Loneliness, within the category: Public Interest, NGO.