FCB Inferno launch their first campaign for the Home Office since being appointed in October 2017. Knife crime is a priority area for the Government, which is launching its Serious Violence Strategy in the Spring, placing a new emphasis on steering young people away from crime, while continuing to promote the strongest possible law enforcement approach. Film advertisement created by FCB, United Kingdom for Home Office, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Richmond Sausages, within the category: Food.

The story represents what Contiki is all about – connecting young people through shared adventures, challenging the ordinary and stepping outside of one’s comfort zone to make every moment count. Digital advertisement created by Holler, United Kingdom for Contiki, within the category: Transport.

Film advertisement created by Ogilvy, United Kingdom for British Airways, within the category: Transport.

Film advertisement created by CP+B, United Kingdom for Letgo, within the category: Professional Services.

Mum's make extraordinary things happen. Sometimes they even fly half way around the world just to drive you home. Experiential advertisement created by The Best Bit, United Kingdom for Uber, within the category: Transport.

Film advertisement created by Y&R, United Kingdom for M&S, within the category: Retail Services.

Film advertisement created by Droga5, United Kingdom for Equinox, within the categories: Recreation, Leisure, Sports.

Film advertisement created by BBDO, United Kingdom for Guinness, within the categories: Alcoholic Drinks, Sports.

Paddy Power kicked off a tactical digital out of home (DOOH) campaign to target this year’s Ascot crowd with humorous commentary, daily deals, and live results. The campaign featured on screens in and around Waterloo and Clapham Junction rail stations, targeting racegoers along the commuter route between London and Ascot. Humorous one-liners were updated throughout the day, reacting to events, fashion mishaps, and even the weather, all delivered with the tongue in cheek humour that has become synonymous with the Irish bookmakers. The campaign was created in-house with production by Grand Visual and planning and buying by MediaCom. The responsive campaign is delivered through OpenLoop, the dynamic creative optimization platform from QDOT.

KLM airlines has launched a new “‘Economy Comfort zone in response to customer demands for greater comfort and more choice in Economy Class on intercontinental flights.” To publicize their new spaces on board (i.e. up to ten centimeters more legroom and back supports that can recline twice as far), they put a man sitting on what looks to be an invisible chair at the Manchester Airport.

Film advertisement created by Leo Burnett, United Kingdom for Betfair, within the category: Gambling.

Film advertisement created by Brave, United Kingdom for HP, within the category: Electronics, Technology.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by M&C Saatchi, United Kingdom for Ageas, within the category: Finance.

Film advertisement created by Engine Group, United Kingdom for Xero, within the category: Professional Services.

Integrated advertisement created by TMW Unlimited, United Kingdom for London & Partners, within the category: Hospitality, Tourism.

Film advertisement created by Pablo, United Kingdom for San Miguel, within the category: Alcoholic Drinks.