Film advertisement created by Fearlessly Frank, United Kingdom for HTC, within the category: Electronics, Technology.

Ambient advertisement created by McCann, United Kingdom for Xbox, within the category: Gaming.

Film advertisement created by Mother, United Kingdom for Stella Artois, within the category: Alcoholic Drinks.

Earlier this year, we asked women about their lifestyle - nearly half said they were feeling moderately or extremely stressed & shockingly 40% feel like they're about to burn out. Film advertisement created by Southpaw, United Kingdom for Sanctuary Spa, within the category: Recreation, Leisure.

Digital advertisement created by BBDO, United Kingdom for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by We Are Social, United Kingdom for Dr. Martens, within the category: Fashion.

Film advertisement created by Dare, United Kingdom for Sony Ericsson, within the category: Electronics, Technology.

More and more people are considering going electric with their next car purchase. Whilst some people might not be ready to make the leap to full electric, BMW offers a range of Plug-in Hybrid (PHEV) cars, which combine a combustion petrol engine and an electric motor to offer the driver the benefit of both petrol and electric. BMW Plug-in Hybrids (PHEV) are available on many of existing models in the range, from a saloon to an SUV. A PHEV is every inch a BMW, so they look, feel and drive exactly as you would expect the ultimate driving machine to. This ground-breaking range of cars needed a show-stopping campaign. Creative agency FCB Inferno was briefed to create a campaign that clearly communicated how PHEVs offer the performance of petrol, with the efficiency of electric, in one BMW. The campaign idea is strikingly simple. In the films, each time a BMW PHEV switches from petrol to electric, it glows with pure white light. When it changes back to petrol, the light disappears. In other words, the car is ‘Sometimes electric. Always BMW.’ Achieving this effect in a way that felt realistic was much harder than it looked, and the BMW PHEV shoot included a lot of firsts. A pioneering LED lighting rig was custom built specifically for the campaign, to give a real illumination effect rather than relying on special effects. An anamorphic camera normally used for IMAX movies gave a more cinematic feel. Add in flying drone shots through a working city, and a cameraman on rollerblades who used to skate at the X Games, and you get a sense of the level of craft that went into creating the campaign. The result is an elegant visual metaphor that brings to life the PHEV range’s hidden yet innovative functionality. The film forms the first part of a wider programme that will be running throughout the year with the aim of helping consumers understand better the PHEV technology and the positive realities of living with it every day. Film advertisement created by FCB, United Kingdom for BMW, within the category: Automotive.

Film advertisement created by Lucky Generals, United Kingdom for Paddy Power, within the category: Gaming.

Film advertisement created by The Viral Factory, United Kingdom for Qualcomm, within the category: Electronics, Technology.

Male suicides have consistently accounted for approximately three-quarters of all suicides in the UK since the mid-1990s and its on the rise. Bikers historically put out a macho, alpha male persona who can't appear weak. They often hold emotions in. The film presents a typical representation of this before he finds hope and makes a difficult choice to reach out. We see the start of a long journey but one that is on the right path. Mental Health Motorbike is a charity that offers mental health support to motorcyclists across the UK. Set up in memory of Dale Caffrey, the charity is aimed specifically at bikers who all too often bottle up emotions and their struggles. The charity's aim is to prevent suicides across the country by creating a network of mental health first aiders at local bike garages, cafes and dealers, who can be reached in times of need. The long form ad aims to raise awareness of the struggles many people face, particularly during the pandemic and to motivate viewers to reach out for support. The film presents a middle aged man who is in a deep dark place. He stumbles upon the MHM charity and decides to reach out. The spark ignites when we see him start the ignition of his dusty bike, a beam of light presenting a way forward and the freedom of the road clearing his mind. The path may be windy and not straightforward but the there is hope at the end of the road. Where we meet a supportive mental health first aider. Film advertisement created by Anattic, United Kingdom for Mental Health Motorbike, within the category: Health.

A short video about a short drive. Windlesham Golf Club in Surrey is far more accessible than people think due to it's proximity to the M3 motorway. How do you raise awareness in a way that golfers will understand? You hit golf balls from the Club into their gardens and see what happens. Direct advertisement created by ...Gasp!, United Kingdom for Windlesham Golf Club, within the category: Recreation, Leisure.

Protest Boardwear and KesselsKramer present The Protest Obstacles Series — a collection of short films featuring riders overcoming the obstacles that stand between them and the slopes. The Protest Obstacles Series brings together a stellar group of upcoming international filmmakers. The result: a funny-bizarre-poetic-twisted-odd-one-of-a-kind set of films that reminds boarders to conquer every obstacle, find fresh powder and, above all else, enjoy the ride. Film advertisement created by KK Outlet, United Kingdom for Protest Boardwear, within the category: Fashion.

Film advertisement created by DDB, United Kingdom for Dreamies, within the category: Pets.

Film advertisement created by Joint, United Kingdom for Amazon, within the category: Retail Services.

Film advertisement created by Big Communications, United Kingdom for Harley-Davidson, within the category: Automotive.

Film advertisement created by BBDO, United Kingdom for BT Mobile, within the category: Electronics, Technology.