Media agency OMD Director Guy Manwaring Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by Creature of London, United Kingdom for Photobox, within the category: Recreation, Leisure.

Film advertisement created by Droga5, United Kingdom for Diet Coke, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBDO, United Kingdom for Whiskas, within the category: Pets.

Film advertisement created by Fallon, United Kingdom for Maynards, within the category: Confectionery, Snacks.

Film advertisement created by McCann, United Kingdom for L'Oreal, within the category: Beauty.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by Uncommon, United Kingdom for ITV, within the category: Media.

Film advertisement created by VaynerMedia, United Kingdom for Regaine, within the category: Beauty.

The story represents what Contiki is all about – connecting young people through shared adventures, challenging the ordinary and stepping outside of one’s comfort zone to make every moment count. Digital advertisement created by Holler, United Kingdom for Contiki, within the category: Transport.

Film advertisement created by Ogilvy, United Kingdom for Sipsmith Gin, within the category: Alcoholic Drinks.

With Halloween just around the corner, Laphroaig Scotch is getting in the spirit with a brand new addition to the popular #OpinionsWelcome campaign. Featuring candid, real-life opinions of Laphroaig, the latest video asks Halloween party-goers a question many a Laphroaig fan has likely asked in their lifetime: is it a trick, or a treat? Digital advertisement created by White Label, United Kingdom for Laphroaig, within the category: Alcoholic Drinks.

Film advertisement created by DDB, United Kingdom for Virgin Media, within the categories: Media, Public Interest, NGO.

When it comes to buying food on the go, it’s so easy to say yes to going large, adding a side or making it a meal deal. But these little unnecessary extras are having a huge impact on our health. As a society, we need to be more aware of the techniques used to make us buy more than we need. Food Standards Scotland approached the Union to increase awareness around upsizing. An integrated campaign, consisting of outdoor digital 6-sheets and three TV ads, addresses this serious issue in a fun and engaging way, and tells everyone that when it comes to upsizing, it’s time to say no. Film advertisement created by The Union, United Kingdom for Food Standards Scotland, within the category: Public Interest, NGO.

Film advertisement created by Y&R, United Kingdom for Vodafone, within the category: Electronics, Technology.

Will legendary Range Rover capability be enough to help the Evoque rise to the occasion when ‘city planners’ install the mother of all speed bumps? Film advertisement created by Spark44, United Kingdom for Land Rover, within the category: Automotive.

The stunt was to celebrate the release of Sam's book Be More Pirate, and follows the rule-breaking philosophy set in his non-fiction ‘survival guide to the 21st century’.