Digital advertisement created by McCann, United Kingdom for cottages.com, within the category: Transport.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Content advertisement created by Grey, United Kingdom for Volvo, within the category: Automotive.

Transport for London (TfL) has launched a new campaign encouraging London drivers to watch their speed. Instead of focusing on the driver and their actions on the road, the new TV spot and print takes a different viewpoint, focusing on the passenger in the vehicle and how they feel. The new approach to road danger reduction communications moves away from traditional shock tactics, prompting drivers to think differently about their speed by reframing it through the eyes of those closest to them. New research, commissioned by TfL, has identified that two thirds of car passengers have felt uncomfortable with speed when driven by a friend or family member, and almost 30 per cent of car passengers, would feel uncomfortable asking a friend or family member to slow down. This worrying statistic suggests that many drivers may be driving in London unaware that they are driving at an unsafe speed and that their passengers feel uncomfortable about this. 103 people have tragically died on London’s roads already this year and analysis by TfL of historical casualty figures recorded by the Police suggests that speed accounts for 37 per cent of all deaths and serious injuries. Collision data from around the world is very clear. It shows that the faster a vehicle is travelling; the more likely a collision will occur because the driver has less time to react, stop or avoid the collision; and the more severe an injury resulting from the collision will be. While many people driving may feel they are driving safely by adhering to speed limits, their speed may be considered unsafe due to other factors, such as being near to a school, a busy location with many other road users, weather conditions, turning at a junction or driving over or through speed restrictions too quickly. The TV spot shows this all too often reality, with the camera focusing on the passengers in the car; children and adults with an internal monologue. The reactions on their faces perfectly highlight the insight that even if the driver isn’t watching their speed, everybody else is. Similarly a powerful out of home print campaign features close up shots of passengers in the car; their eyes wide. Film advertisement created by VCCP, United Kingdom for Transport for London, within the category: Public Interest, NGO.

Film advertisement created by Grey, United Kingdom for Lucozade, within the category: Non-Alcoholic Drinks.

Film advertisement created by Grey, United Kingdom for Duracell, within the category: Electronics, Technology.

Integrated advertisement created by Fold7, United Kingdom for Audible, within the categories: Electronics, Technology, Recreation, Leisure.

TBWA London launched Lidl’s new and improved baby range, Lupilu. The challenge was to introduce a new brand into a competitive category, dominated by established brands and highly dependent on trust and advocacy. So we gave a voice to those who can't even speak yet—babies, the real experts. Film advertisement created by TBWA, United Kingdom for Lidl, within the category: Retail Services.

Film advertisement created by Karmarama, United Kingdom for Bombardier, within the category: Alcoholic Drinks.

Ambient advertisement created by M&C Saatchi, United Kingdom for Be Clear On Cancer, within the category: Public Interest, NGO.

Digital advertisement created by Enter, United Kingdom for Advertising Week, within the category: Recreation, Leisure.

Film advertisement created by DDB, United Kingdom for Dreamies, within the category: Pets.

The film features a range of well-known actors, chefs, musicians and business women, who have all donated their time to raise the profile of climate change. The film will use a classic poem – Shakespeare’s Sonnet 18 - 'Shall I compare thee to a summer's day?' which the artists bring to life, line by line to create a stunning 101 sec film. The film ends with a strong message for the public to join a call for action on climate change.

Film advertisement created by Mother, United Kingdom for LateRooms.com, within the category: Hospitality, Tourism.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Toyota, within the category: Automotive.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Digital advertisement created by Flying Object, United Kingdom for YouTube, within the category: Media.

Film advertisement created by Ogilvy, United Kingdom for Sipsmith Gin, within the category: Alcoholic Drinks.

Kids ask “why?” in Vodafone’s latest film for International Women’s Day. Film advertisement created by Santo, United Kingdom for Vodafone, within the category: Electronics, Technology.

Film advertisement created by BBH, United Kingdom for Clipper Teas, within the category: Non-Alcoholic Drinks.