Digital advertisement created by BBH, United Kingdom for Samsung, within the category: Electronics, Technology.

Digital advertisement created by Publicis, United Kingdom for LG, within the category: Electronics, Technology.

Film advertisement created by Krow, United Kingdom for FIAT, within the category: Automotive.

Film advertisement created by We Are Social, United Kingdom for Dr. Martens, within the category: Fashion.

Film advertisement created by McCann, United Kingdom for Cup a Soup, within the category: Food.

Digital advertisement created by Droga5, United Kingdom for Newcastle Brown Ale, within the category: Alcoholic Drinks.

Transport for London (TfL) has launched a new campaign encouraging London drivers to watch their speed. Instead of focusing on the driver and their actions on the road, the new TV spot and print takes a different viewpoint, focusing on the passenger in the vehicle and how they feel. The new approach to road danger reduction communications moves away from traditional shock tactics, prompting drivers to think differently about their speed by reframing it through the eyes of those closest to them. New research, commissioned by TfL, has identified that two thirds of car passengers have felt uncomfortable with speed when driven by a friend or family member, and almost 30 per cent of car passengers, would feel uncomfortable asking a friend or family member to slow down. This worrying statistic suggests that many drivers may be driving in London unaware that they are driving at an unsafe speed and that their passengers feel uncomfortable about this. 103 people have tragically died on London’s roads already this year and analysis by TfL of historical casualty figures recorded by the Police suggests that speed accounts for 37 per cent of all deaths and serious injuries. Collision data from around the world is very clear. It shows that the faster a vehicle is travelling; the more likely a collision will occur because the driver has less time to react, stop or avoid the collision; and the more severe an injury resulting from the collision will be. While many people driving may feel they are driving safely by adhering to speed limits, their speed may be considered unsafe due to other factors, such as being near to a school, a busy location with many other road users, weather conditions, turning at a junction or driving over or through speed restrictions too quickly. The TV spot shows this all too often reality, with the camera focusing on the passengers in the car; children and adults with an internal monologue. The reactions on their faces perfectly highlight the insight that even if the driver isn’t watching their speed, everybody else is. Similarly a powerful out of home print campaign features close up shots of passengers in the car; their eyes wide. Film advertisement created by VCCP, United Kingdom for Transport for London, within the category: Public Interest, NGO.

Digital advertisement created by White Label, United Kingdom for Laphroaig, within the category: Alcoholic Drinks.

Digital advertisement created by Grey, United Kingdom for Scope, within the category: Public Interest, NGO.

Film advertisement created by Joint, United Kingdom for Kettle, within the category: Confectionery, Snacks.

Photographer: David Stewart Film advertisement created by BBDO, United Kingdom for GameStore, within the category: Gaming.

A major new campaign for UK soap Coronation Street. ​One that takes the viewer back through 57 years of the world's longest running soap opera, recreating the conception of iconic scenes as they were filmed. Film advertisement created by ITV Creative, United Kingdom for ITV, within the category: Media.

Digital advertisement created by Droga5, United Kingdom for Newcastle Brown Ale, within the category: Alcoholic Drinks.

Film advertisement created by Creative Forager, United Kingdom for MAN Truck & Bus UK, within the category: Automotive.

Film advertisement created by Fast Horse, United Kingdom for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Strange Cargo, United Kingdom for H&M, within the category: Fashion.

Film advertisement created by LBi, United Kingdom for Kuoni, within the category: Transport.

Eyeballs, here’s a buttery treat. Watch our new ad ‘CAFE’.

Tongues, wag away. Thumbs, hit the likes.

#butterthefoodbutterthemood
#anchorbutter

To celebrate the release of their new high top,
 Apex, Tobias Henreich tackled the Gotthard Pass in Switzerland in a Porsche GT2 RS. Film advertisement created by The Birdhouse Studio, United Kingdom for Piloti, within the category: Fashion.

Brothers & Sisters’ first campaign for property website Zoopla introduces Jess and Debs, two relatable, humorous hermit crabs who are navigating the property market. The Zoopla ‘Crabs’ are a continuation of the ‘Crabs’ campaign that was originally launched in 2017. Film advertisement created by Brothers and Sisters, United Kingdom for Zoopla, within the category: Professional Services.