Advertising Agency: VCCP, UK Copywriter: Jermaine Hillman Planners: George Everett, Sandie Dilger Media Agency: ZenithOptimedia Media planners: Guy Edwards, Aidan O’Callaghan Executive Producer / Producer: Johnnie Frankel Film advertisement created by VCCP, United Kingdom for Coors Light, within the category: Alcoholic Drinks.

Film advertisement created by BBH, United Kingdom for KFC, within the category: Food.

Film advertisement created by JWT, United Kingdom for Berocca, within the category: Pharmaceutical.

Film advertisement created by CP+B, United Kingdom for McCoy's, within the category: Confectionery, Snacks.

Film advertisement created by Havas, United Kingdom for Jurys Inn, within the category: Hospitality, Tourism.

Film advertisement created by Atomic, United Kingdom for eToro, within the category: Finance.

Film advertisement created by Grey, United Kingdom for Birds Eye, within the category: Food.

Film advertisement created by Publicis, United Kingdom for Morrisons, within the category: Retail Services.

Film advertisement created by AnalogFolk, United Kingdom for a2 Milk Company, within the category: Non-Alcoholic Drinks.

Film advertisement created by MullenLowe Group, United Kingdom for Subaru, within the category: Automotive.

Film advertisement created by RKCR, United Kingdom for Randolph, within the category: Fashion.

Digital advertisement created by McCann, United Kingdom for Wimbledon, within the category: Recreation, Leisure.

Film advertisement created by Karmarama, United Kingdom for British Army, within the category: Military.

Film advertisement created by Brave Spark, United Kingdom for Thomas & Friends, within the category: Gaming.

Direct advertisement created by Lowe, United Kingdom for Winston Fletcher Fiction Prize, within the category: Professional Services.

Psychological insights were used throughout the film’s development and production. From its narrative arc and character depictions, to the soundtrack, pace and use of colour, a range of elements were specifically devised to evoke anger and motivate action. Variations of the film were tested before release. The results were then used to optimise the final edit to maximise the motivating form of anger and action that was intended. On average, watching the film made participants feel over 3 times angrier, results showed. Further, the more intense they found the film and the angrier they were, the stronger their desire to take action and buy Hey Girls products. Film advertisement created by DDB, United Kingdom for Hey Girls, within the categories: Health, Personal Accessories.

Ambient advertisement created by Karmarama, United Kingdom for White Ribbon Alliance, within the category: Public Interest, NGO.

Film advertisement created by Droga5, United Kingdom for Equinox, within the categories: Recreation, Leisure, Sports.

Behind every great man there's a greater woman. Who taught Juan Sheet everything he knows about wiping up spills and cleaning all around the house? His Nonna of course. Plenty introduce their first YouTube channel, hosted by Juan and his Nonna to show a variety of 'genius' tips. http://www.youtube.com/user/PlentyGenius Digital advertisement created by Publicis, United Kingdom for Plenty, within the category: House, Garden.

URL: http://www.give-a-shit.org