TBWA London launched Lidl’s new and improved baby range, Lupilu. The challenge was to introduce a new brand into a competitive category, dominated by established brands and highly dependent on trust and advocacy. So we gave a voice to those who can't even speak yet—babies, the real experts. Film advertisement created by TBWA, United Kingdom for Lidl, within the category: Retail Services.

Film advertisement created by VCCP, United Kingdom for Royal London, within the category: Finance.

Film advertisement created by Rapp, United Kingdom for Laithwaite’s Wine, within the category: Alcoholic Drinks.

Film advertisement created by Havas, United Kingdom for E45, within the category: Health.

Film advertisement created by DDB, United Kingdom for Lipton, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, United Kingdom for The National Lottery, within the category: Gambling.

We’ve all likely experienced shifts in our sleep patterns this last year due to abnormalities/anxieties of the pandemic, but sleep patterns may have been impacted by something else quite surprising: our cats. Cats are crepuscular creatures and notoriously more active (and hungry!) during early morning hours. While many cat parents are happy to cope with that 4 a.m. feed, this ad targets them in the early morning hours when they may be reaching for their phones most, helping them to get back to sleep after giving in. Developed by AMV BBDO, the hero film – which is an evolution of the brand’s “4 a.m.” program – has been produced with the latest research in sleep science at its heart. The agency wanted to find a way to create engaging and entertaining content, but also something that would (literally) put people to sleep. Finding a fine balance, and using a combination of the best sleep techniques– including body scans, ASMR voices, calm visual effects, meditation and soothing colors – this ad has turned mobile devices into sleep-inducing aids, all aimed at getting pet parents back to dreamland more easily. Content advertisement created by BBDO, United Kingdom for Sheba, within the category: Pets.

Integrated advertisement created by Havas, United Kingdom for Heathrow Airport, within the category: Transport.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Unicef, within the category: Public Interest, NGO.

Film advertisement created by Therapy, United Kingdom for Arm & Hammer, within the category: House, Garden.

Film advertisement created by Spark44, United Kingdom for Jaguar, within the category: Automotive.

Film advertisement created by Digital Consortium, United Kingdom for Pirelli, within the category: Automotive.

Film advertisement created by M&C Saatchi, United Kingdom for Ballantine's, within the category: Alcoholic Drinks.

Film advertisement created by Havas, United Kingdom for Vanish, within the category: House, Garden.

Film advertisement created by WCRS, United Kingdom for TransPennine Express, within the category: Transport.

Atomic’s striking new campaign and visual identity for the revamped Royal Opera House captures ballet and opera stars with a radical new technique to stunning effect. Captured over an intense three day shoot with photographer Giles Revell, we used a revolutionary technique to capture the shape and colour of movement, blurring the lines between the moving and still image. Film advertisement created by Atomic, United Kingdom for Royal Opera House, within the category: Recreation, Leisure.

Film advertisement created by Quiet Storm, United Kingdom for Haribo, within the category: Confectionery, Snacks.

Film advertisement created by Quiet Storm, United Kingdom for Moonpig, within the category: Retail Services.