United Kingdom

Bees

WVA

Film advertisement created by The Red Brick Road, United Kingdom for Magners, within the category: Alcoholic Drinks.

Four battle-scarred home nations rugby players star in a new digital outdoor campaign for Howick, the House of Fraser menswear brand. Howick’s new ‘Man’s Wear’ campaign features the England team’s Anthony Watson, Scotland’s Blair Cowan, Ireland's Ian Madigan and Welsh outside-half Dan Biggar. Each player is sharply dressed in Howick’s new autumn/winter collection and sporting the ultimate Howick ‘Man’s Wear’ adornment - scars from the rugby pitch, including eye and head gashes and taped up fingers. Outdoor advertisement created by BMB, United Kingdom for Howick, within the category: Fashion.

Missing

WVA

Photographer: David Stewart Film advertisement created by BBDO, United Kingdom for GameStore, within the category: Gaming.

Real Athletes

WVA

Serving up a very British antidote to a category awash with pristine portrayals of home fitness, Wattbike’s campaign shows real people working out after a long shift, squeezing in a session before breakfast or on daddy-duty and whilst borrowing an ironing board as a makeshift laptop stand. The TV and VoD campaign for this extensive campaign which runs from October through to January was planned and bought by Bountiful Cow. Film advertisement created by Matta, United Kingdom for Wattbike, within the categories: Health, House, Garden, Sports.

Seeing Red

WVA

Psychological insights were used throughout the film’s development and production. From its narrative arc and character depictions, to the soundtrack, pace and use of colour, a range of elements were specifically devised to evoke anger and motivate action. Variations of the film were tested before release. The results were then used to optimise the final edit to maximise the motivating form of anger and action that was intended. On average, watching the film made participants feel over 3 times angrier, results showed. Further, the more intense they found the film and the angrier they were, the stronger their desire to take action and buy Hey Girls products. Film advertisement created by DDB, United Kingdom for Hey Girls, within the categories: Health, Personal Accessories.

Well

WVA

Photographer: David Stewart Film advertisement created by BBDO, United Kingdom for GameStore, within the category: Gaming.

Action figure

WVA

Film advertisement created by Wunderman, United Kingdom for Nicotinell, within the category: Health.

Unmistakably Tanqueray - Since 1830

WVA

Film advertisement created by St. Luke's, United Kingdom for Tanqueray, within the category: Alcoholic Drinks.

Make the Future

WVA

In partnership with Oath Ryot Studios, we built the experience within Shell’s “Make the Future” Tumblr site to engage their audience and attract do-gooders already hanging out on Tumblr. Users navigated a custom WebGL globe to learn more about the clean energy efforts happening in the U.S., Brazil, Kenya, India and China. Each initiative was represented by an inviting 3D model, a glowing pin and a spotlight. Shareable videos spread the word about the global movement that was helping the Earth and everyone who lives here.