Film advertisement created by Lucky Generals, United Kingdom for Taylors of Harrogate, within the category: Non-Alcoholic Drinks.

Film advertisement created by SNAP LDN, United Kingdom for Vitality, within the category: Finance.

Film advertisement created by Don't Panic, United Kingdom for The British Pregnancy Advisory Service, within the category: Public Interest, NGO.

Nobody likes rolling backwards in their car, and the Hill-Start Assist feature on the Hyundai Tucson makes this a thing of the past. Audio advertisement created by Innocean, United Kingdom for Hyundai, within the category: Automotive.

Bacs, the not - for - profit organisation behind Direct Debit and the Current Account Switch Service in the UK, is promoting the current account switch guarantee through a new integrated campaign created by Engine. The campaign is fronted by the Switch Guarantee Guy, an ultra - smooth character who’s spreading the word that it’s never been easier for UK customers to switch current accounts. Film advertisement created by Partners Andrews Aldridge, United Kingdom for Bacs, within the category: Finance.

Film advertisement created by Wunderman, United Kingdom for Nicotinell, within the category: Health.

Film advertisement created by Wieden + Kennedy, United Kingdom for Sainsbury’s, within the category: Retail Services.

Film advertisement created by Santo, United Kingdom for Diesel, within the category: Fashion.

Integrated advertisement created by Above+Beyond, United Kingdom for Vita Coco, within the category: Non-Alcoholic Drinks.

A single droplet of fuel reacts in surprising ways as it contacts objects in its path, after being supercharged by the power of electricity from Hyundai’s award-winning IONIQ Hybrid. Film advertisement created by Innocean, United Kingdom for Hyundai, within the category: Automotive.

Film advertisement created by Man+Hatchet, United Kingdom for Ecotricity, within the category: Industrial, Agriculture.

Digital advertisement created by DDB, United Kingdom for Harvey Nichols, within the category: Retail Services.

Film advertisement created by JWT, United Kingdom for Oxo, within the category: Food.

Film advertisement created by BBDO, United Kingdom for Lotto, within the category: Gaming.

Four battle-scarred home nations rugby players star in a new digital outdoor campaign for Howick, the House of Fraser menswear brand. Howick’s new ‘Man’s Wear’ campaign features the England team’s Anthony Watson, Scotland’s Blair Cowan, Ireland's Ian Madigan and Welsh outside-half Dan Biggar. Each player is sharply dressed in Howick’s new autumn/winter collection and sporting the ultimate Howick ‘Man’s Wear’ adornment - scars from the rugby pitch, including eye and head gashes and taped up fingers. Outdoor advertisement created by BMB, United Kingdom for Howick, within the category: Fashion.

Psychological insights were used throughout the film’s development and production. From its narrative arc and character depictions, to the soundtrack, pace and use of colour, a range of elements were specifically devised to evoke anger and motivate action. Variations of the film were tested before release. The results were then used to optimise the final edit to maximise the motivating form of anger and action that was intended. On average, watching the film made participants feel over 3 times angrier, results showed. Further, the more intense they found the film and the angrier they were, the stronger their desire to take action and buy Hey Girls products. Film advertisement created by DDB, United Kingdom for Hey Girls, within the categories: Health, Personal Accessories.

Film advertisement created by Mother, United Kingdom for IKEA, within the category: House, Garden.

Film advertisement created by WCRS, United Kingdom for Notonthehighstreet.com, within the category: Retail Services.

Film advertisement created by The&Partnership, United Kingdom for Argos, within the category: Retail Services.

Film advertisement created by Grey, United Kingdom for Birds Eye, within the category: Food.