By converting fans passion into energy, using Vibrational Energy Sheets, IBM power the less fortunate in Brazil. Ambient advertisement created by School of Communication Arts, United Kingdom for IBM, within the category: Electronics, Technology.

The Switch Guarantee Guy is back! And this time he’s on a mission to tell everyone about that ‘just switched feeling’ you get from switching bank accounts. In the new campaign, our super-smooth spokesman appears alongside a team of professional sign-spinners whose eye-catching tricks highlight the rewards of switching – their first-ever appearance in a UK advert. Film advertisement created by Engine Group, United Kingdom for Current Account Switch Service, within the category: Finance.

Film advertisement created by BIG, United Kingdom for Domino's Pizza, within the category: Food.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Pampers, within the category: House, Garden.

Film advertisement created by VCCP, United Kingdom for GoDaddy, within the category: Electronics, Technology.

Research from the Campaign to End Loneliness (CTEL) reveals more than half of UK adults (54%) feel it has been a long time since they made a new friend. With loneliness and isolation on the rise, BMB and the Campaign to End Loneliness have joined forces to resolve the problem - using the power of six year-olds. Experiential advertisement created by BMB, United Kingdom for Campaign to End Loneliness, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

This year, the charity Prostate Scotland is asking men to ‘Pull your finger out’ in an initiative to help raise awareness of prostate disease. Greater awareness and earlier diagnosis can help save lives. That’s the message of Prostate Scotland’s latest campaign, created by Edinburgh-based advertising agency ‘The Union’. The hard-hitting TV advertisement is running across prime time and day time slots on STV, and is supported on radio across Scotland. Prostate cancer is now the most common cancer in men in Scotland with one in ten at risk of it. The better news is that the survival rate from prostate cancer is increasing – more than 80% of men in Scotland are now surviving it. Adam Gaines, Director of Prostate Scotland said: “This initiative and TV and radio adverts are about promoting greater awareness of prostate cancer and disease in Scotland, as too few men are aware of potential signs and symptoms. It is encouraging that survival from prostate cancer has doubled over the past 20 years, and we hope that the Pull Your Finger Out Initiative, the new TV and radio advertisements and awareness materials will further raise awareness of prostate cancer and disease and encourage more men where they have signs or symptoms to get these checked early.” The TV and radio campaign was directed by award winning Scottish director Ewan Stewart, acted by Carole Rafferty, and developed by the Union Advertising Agency for Prostate Scotland and produced by Mallinson Television Productions. For more information about the Pull Your Finger Out initiative, visit www.prostatescotland.org.uk/pullyourfingerout Film advertisement created by The Union, United Kingdom for Prostate Scotland, within the category: Public Interest, NGO.

Developing world problems are transplanted into a first world setting we all recognise by now... If you've ever perused the sheer deluge of indulgent cookery and recipe videos on the internet in a post-M&S and Tasty world, this clever & provocative satire of them descends into a shock actuality. A suitably off-kilter visual execution, the advertisement for global charity World Vision hits with powerful tonal shifts to serve it's message about digital-age desensitisation towards the plight of the planet's poorest. Film advertisement created by Thumbstoppers, United Kingdom for World Vision, within the category: Public Interest, NGO.

Digital advertisement created by FCB, United Kingdom for Project Literacy, within the category: Public Interest, NGO.

Digital advertisement created by Grey, United Kingdom for Puma, within the category: Health.

see the work at http://outofthedark.tv 'Out of the Dark'  is a fully immersive experience, using film, interaction and sound design to highlight the difference between being seen and not seen at night. It follows a cyclist riding home from work in the dark, and invites the viewer to click on screen to see what the cyclist looks like when using a Proviz REFLECT360 jacket and when not; with dramatically different experiences and outcomes. Technical Director:Sun Komen Digital advertisement created by BBDO, United Kingdom for Proviz, within the category: Fashion.

What is the world's first animated face mask? Yannis Konstantinidis, the Creative Director and founder of NOMINT, has combined art, function and safety in an inspiring animated project to benefit the Great Ormond Street Hospital. Launching in conjunction with Giving Tuesday, Yannis banded with animators and directors to produce the world’s first animated mask. The ‘animated’ mask actually comprises several stop-motion animations from 400 unique cloth masks, animated together to create the illusion of a mask with a parade of colorful moving images. Proceeds from sales of the works of art and functional non-medical grade masks will be donated to the hospital, supporting their imperative medical support and research for children, the latter of which has been halted during the COVID-19 pandemic. Masks can be purchased and additional donations to the charity can be made on the projects Indiegogo campaign. All animators and directors delivered the animations that would make the 400+ frames for the stop-motion piece to Yannis, one for each mask, who adapted the 2D animations to the unique mask layout. He considered a myriad of potential mask materials, printing processes, assembly, and more, to craft the most durable, colorful and usable mask for this artistic experiment. He prioritized vibrant, whimsical animation sequences, aiming for pieces that would instill hope and positivity. After reformatting the animations and printing on masks, they were next assembled using a denim outer layer and cotton inner lining, before being filmed in sequence to bring the illustrations to animated life.

Experiential advertisement created by Imperial Leisure, United Kingdom for Kodak, within the category: Electronics, Technology.

Film advertisement created by Arthur London, United Kingdom for Action for Children, within the category: Public Interest, NGO.

Content advertisement created by BBDO, United Kingdom for Sheba, within the category: Pets.