Film advertisement created by VCCP, United Kingdom for O2, within the category: Sports.

Film advertisement created by 4creative, United Kingdom for Channel 4, within the category: Media.

To highlight the benefits of Waze for drivers wanting to avoid jams this summer and to position it as the ultimate companion for the road, Other has produced an actual, edible ‘Traffic Jam’, made from types of berries that grow along Britain’s most congested roads like the M1 motorway. Integrated advertisement created by Other, United Kingdom for Waze, within the categories: Automotive, Electronics, Technology.

Film advertisement created by Havas, United Kingdom for UWE Bristol, within the category: Education.

Film advertisement created by St. Luke's, United Kingdom for Tanqueray, within the category: Alcoholic Drinks.

Film advertisement created by Wieden + Kennedy, United Kingdom for Hudl, within the category: Electronics, Technology.

Film advertisement created by Y&R, United Kingdom for Warburtons, within the category: Food.

Film advertisement created by DDB, United Kingdom for Google, within the category: Electronics, Technology.

Film advertisement created by WCRS, United Kingdom for SKY, within the category: Electronics, Technology.

Film advertisement created by Truant, United Kingdom for Pepsi Max, within the category: Non-Alcoholic Drinks.

‘We Are The Future’ is a reflection on how the next generation will engage with brands. We hear from children in their early teens about what marketers will need to do to engage and influence them in the future. More than an ad, it is a provocation and an invitation to the marketing industry to ‘up their game’. In less than 10 years, the next generation will be a true match for marketers. This film is intended to be a wake-up call for the marketing community. To make them get ready. Things are about to get a whole lot more difficult. Film advertisement created by PHD, United Kingdom for PHD, within the category: Agency Self-Promo.

The Ninth Wave have released the music video for their latest single, “Human Behaviour”. Directed by award-winning talent, Ainsley Bowman and produced by acclaimed production company Forest of Black (Biffy Clyro, Chvrches, Belle and Sebastian), this atmospheric visual was shot in an old shipbuilding warehouse in the artist’s hometown of Glasgow. The dark and surreal visual places the artists centre stage as they slowly entangle themselves with rope in a striking performance piece. The clip features clothes gifted by Vivienne Westwood and up-and-coming NYC designer Kelsey Randall.

Director: Michael Winterbottom Film advertisement created by Sapient Nitro, United Kingdom for Britain's Beer Alliance, within the category: Alcoholic Drinks.

Film advertisement created by Brave, United Kingdom for Thomas & Friends, within the category: Toys.

Square, the payments company founded by Jack Dorsey, launched a new integrated advertising campaign to celebrate the UK’s small business owners and encourage them to accept card payments. The ‘Square and Fair’ campaign has been created by gyro UK and celebrates the UK as a nation of shopkeepers and independent business owners. Set to the 1942 wartime song “The Thing-Ummy Bob”, performed by Gracie Fields, the ad features a selection of real businesses of all ages and backgrounds who use Square’s technology. Film advertisement created by Gyro, United Kingdom for Square, within the category: Finance.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Unicef, within the category: Public Interest, NGO.

Film advertisement created by Bartle Bogle Hegarty, United Kingdom for Dove, within the category: Health.

Digital advertisement created by FCB, United Kingdom for Nivea, within the category: Health.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.