Film advertisement created by Lowe, United Kingdom for British Heart Foundation, within the category: Public Interest, NGO.

No Quarter — is a visceral film intended to convey that no mercy will be offered — there will be no unconditional surrender from the driver, nor the infamous St. Moritz 'Bob Sleigh Run' in Switzerland. Heading out at the break of dawn, we follow this young gentleman as he prepares for his day. Learning the track, where he needs to turn, where to brake ... or not — all the while soaking in its colossal banked turns and its unforgiving ice — littered with scars from previous attempts to conquer this siren of solid ice. Film advertisement created by Supreme DBA, United Kingdom for Motoluxe, within the categories: Fashion, Retail Services.

Film advertisement created by Wieden + Kennedy, United Kingdom for Coca-Cola, within the category: Non-Alcoholic Drinks.

Nobody likes rolling backwards in their car, and the Hill-Start Assist feature on the Hyundai Tucson makes this a thing of the past. Audio advertisement created by Innocean, United Kingdom for Hyundai, within the category: Automotive.

In northern Kenya’s vast Great Rift Valley, the village of Lagam sits nestled within the cliffs. Poverty and illiteracy are high but families hunger for education. Even so, 12 year old Pascalia loves to read – and every child loves a great story. Pascalia is one of the estimated 29 million people around the world who has beautiful, brand new books to read because of UK charity Book Aid International. Find out more about Pascalia and people like her or help send the next book by visiting bookaid.org.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Kerry Foods, within the category: Food.

With his usual dark and honest humor, Max Sherman shows you how to be a lunchtime lion in his new advert for Subway with McCann London. The ad opens on an everyday man looking into Subway to see his more confident, adventurous alter ego ordering the new BBQ Beef Burnt Ends Sub. Miles away from his same-old ham and cheese option, the man decides to be a "lunchtime lion" and order something different. Film advertisement created by McCann, United Kingdom for Subway, within the category: Food.

Film advertisement created by CP+B, United Kingdom for McCoy's, within the category: Confectionery, Snacks.

Digital advertisement created by BBH, United Kingdom for Mentos, within the category: Confectionery, Snacks.

The film showcases the manoeuvrability of the new MAN TGS construction tipper trucks. Two trucks are put through their paces on a quarry and empty their loads with creative results. Film advertisement created by Creative Forager, United Kingdom for MAN, within the category: Automotive.

What is the perfect work of art? Is it by Rodin or Rothko? Is it a painting or a sculpture? More blue than red? Does it have a cat in it? Fred Rowson and 101 Agency, asked eight individuals over the course of a day at Dulwich Picture Gallery. Turns out one work of art can’t please everyone! See everything with Art Fund's National Art Pass. Film advertisement created by 101, United Kingdom for Art Fund, within the category: Public Interest, NGO.

Joanna Bailey, along with MullenLowe, has made a thought-provoking film highlighting the lazy and harmful stereotypes that still plague advertising. ‘The Problem is Not Seeing the Problem’ is a powerful film that serves as a stark reminder that the industry has a long way to go to remove these false preconceptions from its output. It was created for the Unstereotype Alliance, the industry-led initiative convened by UN Women - the lead UN agency on gender equality & woman’s rights. Film advertisement created by MullenLowe Group, United Kingdom for Unstereotype Alliance, within the category: Public Interest, NGO.

Digital advertisement created by Wunderman, United Kingdom for Childhood Eye Cancer Trust, within the category: Public Interest, NGO.

The whole Kwik Fit family have always been avid fans of the British Touring Car Championship. As the only motorsport series shown in full on free-to-view TV, the BTCC ethos mirrors many of Kwik Fit’s own values as a business. Both Kwik Fit and the BTCC are easily accessible to everyone, forward-thinking and 100% committed to getting the very best out of the cars people drive every day so that ultimately, customers drive away happy. After decamping to Rochdale to film the TV sponsorship idents, the ads have now hit screens and will run throughout the BTCC season. Film advertisement created by Cogent, United Kingdom for Kwik Fit, within the categories: Automotive, Professional Services.

Film advertisement created by FCB, United Kingdom for Nivea, within the category: Health.

Film advertisement created by TBWA, United Kingdom for Westland Horticulture, within the category: House, Garden.

Digital advertisement created by Ogilvy, United Kingdom for IBM, within the category: Electronics, Technology.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.