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The Recipe
For the first time ever, retail outlet Gala have entered into the very competitive Christmas ad arena, with a heartfelt film piece titled, 'The Recipe'. The ad was written and created by agency Verve|Showrunner, produced by 2021 Kinsale Sharks Production Company of the year, Banjoman, and directed by Claire Byrne, with original music from Video Blue. The story of the 90-second film piece centres around a young girl, who with the help of her father, tries over and over again to recreate her late mother’s famous Christmas cake recipe. Each new baking attempt brings another disappointing result - and another trip to Gala - until she receives a very special surprise gift on Christmas eve. Film advertisement created by Verve|Showrunner, United Kingdom for Gala, within the category: Food.