Film advertisement created by Y&R, United Kingdom for M&S, within the category: Retail Services.

Film advertisement created by JWT, United Kingdom for MCAC, within the category: Public Interest, NGO.

Targeting apathy and misconceptions around the commitment needed to become a Reservist, the film execution powerfully highlights the way in which the Army helps you become a better you, whilst maintaining a full-time job. Film advertisement created by Karmarama, United Kingdom for Army Reserve, within the category: Public Interest, NGO.

Film advertisement created by Lucky Generals, United Kingdom for Amazon, within the category: Retail Services.

Film advertisement created by JWT, United Kingdom for Berocca, within the category: Pharmaceutical.

Film advertisement created by LBi, United Kingdom for Kuoni, within the category: Transport.

Film advertisement created by Lowe, United Kingdom for British Heart Foundation, within the category: Public Interest, NGO.

Film advertisement created by Mother, United Kingdom for IKEA, within the category: House, Garden.

Film advertisement created by Mother, United Kingdom for Hovis, within the category: Food.

Digital advertisement created by BBDO, United Kingdom for Snickers, within the category: Confectionery, Snacks.

Editor:s Richard Trier, Steve Blackwell Digital advertisement created by Havas, United Kingdom for Durex, within the category: Health.

Ronseal knows everyone tries to put off DIY as long as possible, especially the less than glamorous job of painting a fence or staining a door. So why would anyone listen to an ad that asks them to get on with it - unless that ad actually hypnotizes them. Using 3D audio best listened to through headphones. Audio advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.

Digital advertisement created by Havas, United Kingdom for Durex, within the category: Health.

Male suicides have consistently accounted for approximately three-quarters of all suicides in the UK since the mid-1990s and its on the rise. Bikers historically put out a macho, alpha male persona who can't appear weak. They often hold emotions in. The film presents a typical representation of this before he finds hope and makes a difficult choice to reach out. We see the start of a long journey but one that is on the right path. Mental Health Motorbike is a charity that offers mental health support to motorcyclists across the UK. Set up in memory of Dale Caffrey, the charity is aimed specifically at bikers who all too often bottle up emotions and their struggles. The charity's aim is to prevent suicides across the country by creating a network of mental health first aiders at local bike garages, cafes and dealers, who can be reached in times of need. The long form ad aims to raise awareness of the struggles many people face, particularly during the pandemic and to motivate viewers to reach out for support. The film presents a middle aged man who is in a deep dark place. He stumbles upon the MHM charity and decides to reach out. The spark ignites when we see him start the ignition of his dusty bike, a beam of light presenting a way forward and the freedom of the road clearing his mind. The path may be windy and not straightforward but the there is hope at the end of the road. Where we meet a supportive mental health first aider. Film advertisement created by Anattic, United Kingdom for Mental Health Motorbike, within the category: Health.

Film advertisement created by Somesuch, United Kingdom for Eurostar, within the category: Transport.

Film advertisement created by Cheil, United Kingdom for Samsung, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, United Kingdom for British Airways, within the category: Transport.

Millions of Britons live in freezing homes, this winter thousands will die. In 2000 political parties promised to end this scandal. They failed. They must commit the money to end the cold home crisis once and for all. Digital advertisement created by Don't Panic, United Kingdom for Energy Bills Revolution, within the category: Public Interest, NGO.

Film advertisement created by Mother, United Kingdom for Bloody Good Period, within the category: Public Interest, NGO.