United Kingdom

Meat Loaf Would Do Anything for Veg

WVA

Film advertisement created by Lucky Generals, United Kingdom for Frankie & Benny's, within the categories: Food, Recreation, Leisure.

Strengthen the movement

WVA

Duchenne Muscular Dystrophy (DMD) is a genetic muscle-wasting disease that almost exclusively affects males. There is currently no cure and in most cases boys do not live beyond their twenties. While the degenerative condition makes the boys physically weak, having to live with this reality makes them incredibly strong; in a sense they are the World’s Strongest Boys. We wanted to draw attention to these boys’ strong, defiant spirit by juxtaposing the world of physical strength and fitness with their remarkable inner strength. The brand’s launch campaign enlists a cast of famous sporting heroes and other performers to create short films showcasing jaw-dropping feats of physical strength which, shared via the sports stars’ social channels, then direct the public to a website, https://worldsstrongestboys.duchenneuk.org, where a 60-second film reveals the true identity of the World’s Strongest Boys, shown through the eyes of 10-year old DMD sufferer Alex Hallam. Film advertisement created by WCRS, United Kingdom for Duchenne UK, within the category: Public Interest, NGO.

Passion

WVA

Film advertisement created by JWT, United Kingdom for Kenco Millicano, within the category: Non-Alcoholic Drinks.

Christmas is for sharing

WVA

Film advertisement created by BBDO, United Kingdom for Sainsbury's, within the category: Retail Services.

The clue is in the name

WVA

The benefit of No Drain tuna is obvious, the clue is in its name. To highlight this a John West fishermen links the Tuna to various fishermen he knows with obvious nicknames, such as Eduardo Wobblechops. Film advertisement created by JWT, United Kingdom for John West, within the category: Food.

Burns Night Ode to Laphroaig

WVA

Burns Night is an institution of Scottish life, dating back to 1801, which commemorates the life and poetry of one of the world’s most popular writers Robert Burns.

Have a break from Valentines

WVA

Audio advertisement created by JWT, United Kingdom for Kit Kat, within the category: Confectionery, Snacks.

Helpful hazards

WVA

Digital advertisement created by BBDO, United Kingdom for Think!, within the category: Public Interest, NGO.

Falcon

WVA

Film advertisement created by Iris, United Kingdom for Samsung, within the category: Electronics, Technology.

Mannequin Challenge - Sarah

WVA

For some people with Parkinson's, freezing isn't a choice, it's part of everyday life. Film advertisement created by Innocean, United Kingdom for Parkinson’s UK, within the category: Public Interest, NGO.