Film advertisement created by Wunderman, United Kingdom for Nicotinell, within the category: Health.

Are you ready to witness jaw-dropping speeds, unbelievable skills, and bone-crunching tackles by the world's top athletes? Welcome, to the Rugby League of the Extraordinary. Please be upstanding, get behind your team, and let the games begin. Film advertisement created by VCCP, United Kingdom for RFL, within the category: Recreation, Leisure.

Film advertisement created by VCCP, United Kingdom for Paddy Power, within the category: Gambling.

Film advertisement created by Brothers and Sisters, United Kingdom for Sunny, within the category: Finance.

Digital advertisement created by Havas, United Kingdom for Direct Line Group, within the category: Professional Services.

Film advertisement created by M&C Saatchi, United Kingdom for London North Eastern Railway, within the category: Transport.

Digital advertisement created by Publicis, United Kingdom for WestJet, within the category: Transport.

Film advertisement created by Above+Beyond, United Kingdom for Subway, within the category: Food.

Film advertisement created by Ogilvy, United Kingdom for Dove, within the category: Beauty.

Film advertisement created by DDB, United Kingdom for AA Charitable Trust, within the category: Public Interest, NGO.

Danny MacAskill, the Scottish trials cyclist and star of multiple YouTube smash-hit viral films such as Red Bull’s Imaginate, shows off his amazing skills in a new brand film for adidas Outdoor, created by Cut Media. It launches on Danny’s Youtube channel on Tuesday 4th June to celebrate his new brand partnership with adidas Outdoor. At three and a half minutes, the film shows Danny performing a series of incredible tricks demonstrating both his imaginative approach to his riding and his unparalleled skills. Appearing to be self-filmed, the spot opens with Danny setting up a shot with a beautiful Scottish harbour as a backdrop. The film takes us through a series of locations as the athlete uses local landmarks and the epic wilderness of the Highlands to do some amazing riding. We also see some shots where Danny fails to land a line, giving the film humour and an authentic feel. The style of the film is very straightforward. There are no gimmicks or dynamic camera shots, just clean, well-composed frames with beautiful backdrops. This filming technique was used to align with adidas’ ‘Here to Create’ campaign, and to highlight Danny’s position as a creative athlete, who demonstrates his skills through film instead of competing in events. The film represents a continuation of Cut Media’s long-standing relationship with Danny, including Imaginate and Wee Day Out for Red Bull, and it is also the fourth campaign the creative agency has worked on with adidas. Cut Media previously collaborated with adidas on the Claim Freedom documentary, the Two BOA shoe launch and the Mountain Project. It was filmed on location in the coastal village of Dunbar and Glencoe in the Highlands, to the soundtrack of ‘The Wind that Cried The World’ by the Phantom Band. Film advertisement created by Cut Media, United Kingdom for Adidas, within the category: Fashion.

Refuge is marking 50 years of fighting domestic abuse in a new campaign created by BBH, which highlights the insidious ways technology is being used by abusers to monitor and control their partners, and how this makes the charity’s job more complex than ever. At the heart of the campaign is a 40-second film which, at first glance, appears to be promoting a new smartphone. But as the camera lingers on its elegant design and a voiceover details its features, things take a sinister turn. Maps in real time, we are told, can “keep you up to date with traffic in your area… and her movements”, while smart home features can be used to adjust the heating and lights “even when you’re not at home, so you can control her from wherever you are”. It ends by reminding us that as domestic abuse gets smarter, the job of Refuge gets harder, along with details of how to make a donation. Integrated advertisement created by BBH, United Kingdom for Refuge, within the category: Public Interest, NGO.

Direct advertisement created by BBDO, United Kingdom for The Outside Project, within the category: Public Interest, NGO.

Film advertisement created by Soul, United Kingdom for Soul, within the category: Agency Self-Promo.

Film advertisement created by Fabula, United Kingdom for OVO Energy, within the category: Industrial, Agriculture.

Film advertisement created by MullenLowe Group, United Kingdom for NHS, within the category: Health.

The film launched in UK cinemas and online on Valentines Day. Digital advertisement created by JWT, United Kingdom for Live Life Then Give Life, within the category: Public Interest, NGO.

Film advertisement created by BBH, United Kingdom for KFC, within the category: Food.