United Kingdom

Long Live The Local

WVA

Film advertisement created by Havas, United Kingdom for Britain’s Beer Alliance, within the category: Public Interest, NGO.

The runner

WVA

Film advertisement created by AnalogFolk, United Kingdom for a2 Milk Company, within the category: Non-Alcoholic Drinks.

As the 2021/22 football season commences, Screwfix is entering its eighth year as a football sponsor on Sky Sports across the UK and Ireland. As an extra touch this year, the retailer will also be adding Soccer AM to its sponsorship line-up alongside Sky Sports, Quest, and S4C, offering a nine-month campaign full of humour, positivity, and a real celebration of the sport. Whilst last year’s sponsorship focused on enjoying football at home during the pandemic, this year’s idents focus on returning to some sense of normality, and celebrating a job well done for both the audience and the players. The light-hearted spots begin with real-life scenarios of tradespeople finishing their work, before a sponsorship board slides into the background of the scene, and a voice-over asks them about the work they’ve just completed - reminiscent of a post-match interview. Film advertisement created by Five by Five, United Kingdom for Screwfix, within the categories: House, Garden, Retail Services, Sports.

A music video in a lunch hour

WVA

Advertising Agency: BBH, London, UK Digital advertisement created by BBH, United Kingdom for KFC, within the category: Food.

What makes a good morning

WVA

Digital advertisement created by Vice, United Kingdom for God Morgon, within the category: Food.

Never Surrender

WVA

A career defined by dominance and breaking his own personal barriers, Adam Peaty is only concerned with progression. Content advertisement created by We Are Social, United Kingdom for Science in Sport, within the categories: Food, Health, Sports.

Woman

WVA

Film advertisement created by Fabula, United Kingdom for OVO Energy, within the category: Industrial, Agriculture.

A berry good day

WVA

Ambient advertisement created by W Comms, United Kingdom for The Berry Company, within the category: Non-Alcoholic Drinks.

Make bills work for you

WVA

Film advertisement created by BMF, United Kingdom for BPAY, within the category: House, Garden.

Get that wine cellar feeling with Laithwaites

WVA

Film advertisement created by Rapp, United Kingdom for Laithwaite’s Wine, within the category: Alcoholic Drinks.

Clash Combat

WVA

Finnish gaming giant Supercell is marking Video Games Day (12th September) with a new social content push for Clash of Clans. The global campaign was developed in partnership with independent creative agency Waste. As part of its ongoing strategy to celebrate the gaming community and own key moments in the calendar, Supercell has worked with Waste to create “Clash Combat”, a piece of social content to mark Video Games Day. The animated film pays homage to retro gaming and shows how far games have come in terms of design and art direction. The video takes a journey through gaming history, evolving from an 8-bit graphics arcade animation to a rich 3D-animated scene. It sees two Clash of Clans characters go head-to-head in a unique one-to-one combat, inviting the Clash community to vote for the winner. The content push aims to engage with existing and lapsed Clash of Clans players and the Supercell halo audience, as well as the wider gaming community and fans of retro digital art. In line with Supercell’s community-centric approach, the campaign seeks to give fans a sense of involvement and belonging to drive affinity, loyalty and advocacy. Digital advertisement created by Waste, United Kingdom for Supercell, within the category: Gaming.