The film starts with an idyllic realm of babbling brooks and relaxing background music. What we see next are 3 pandas performing tai chi on stepping stones, the scene getting more and more soothing. What follows is a cut to more real and familiar surroundings where we see a baby having had Sudcorem applied and looking visibly soothed. The voiceover by Kathy Burke reads ‘ahh that was soothing wasn’t it’. Cut to end frame with a range of pack shots balanced in perfect harmony as though they’re pebbles. Film advertisement created by McCann, United Kingdom for Sudocrem, within the category: Health.

Across this great nation, guys are lasting a minute, sometimes less. It's a problem so severe that not even imagining Fidel Castro during sex can help. But perhaps it's not their imagination that's lacking—maybe it's something they ate. It turns out that eating meat isn't good for your meat. Studies show that vegans actually last longer than meat-eaters. Digital advertisement created by Matter, United Kingdom for PETA, within the category: Public Interest, NGO.

Film advertisement created by WCRS, United Kingdom for Betfair, within the category: Gaming.

Digital advertisement created by B-Reel, United Kingdom for Jaguar, within the category: Automotive.

Film advertisement created by Mother, United Kingdom for Visit dubai, within the category: Hospitality, Tourism.

Film advertisement created by Droga5, United Kingdom for Barclaycard, within the category: Finance.

Film advertisement created by DDB, United Kingdom for H&M, within the category: Fashion.

Production Designer: Simon Davis Film advertisement created by Karmarama, United Kingdom for Plusnet, within the category: Electronics, Technology.

Film advertisement created by Red Bee Media, United Kingdom for BBC, within the category: Media.

Film advertisement created by Karmarama, United Kingdom for British Army, within the category: Military.

Digital advertisement created by Ogilvy, United Kingdom for IBM, within the category: Electronics, Technology.

Partners Andrews Aldridge made London’s biggest ever Christmas card in support of St Mungo’s Broadway. Armed with a gift box, Go Pros, a GPS device and Strava running app, 12 of the agency’s finest specimens ran a painstakingly curated 12-mile relay around the very streets St Mungo’s Broadway are helping the homeless on. Digital advertisement created by Partners Andrews Aldridge, United Kingdom for Partners Andrews Aldridge, within the category: Agency Self-Promo.

Film advertisement created by Digital Consortium, United Kingdom for Pirelli, within the category: Automotive.

With Halloween just around the corner, Laphroaig Scotch is getting in the spirit with a brand new addition to the popular #OpinionsWelcome campaign. Featuring candid, real-life opinions of Laphroaig, the latest video asks Halloween party-goers a question many a Laphroaig fan has likely asked in their lifetime: is it a trick, or a treat? Digital advertisement created by White Label, United Kingdom for Laphroaig, within the category: Alcoholic Drinks.

Film advertisement created by Tellyjuice, United Kingdom for Freesat, within the category: Media.

Outdoor advertisement created by McCann, United Kingdom for Microsoft, within the category: Electronics, Technology.

Samsung’s exclusive trailer for the first-ever virtual Notting Hill Carnival showcases 8K technology which enables you to ‘Shoot in 8K’ with Galaxy S20 and ‘Watch in 8K’ with QLED 8K

Film advertisement created by Havas, United Kingdom for EDF, within the category: Industrial, Agriculture.