Sainsbury’s obviously caters for those that love Halloween, but what about those that don’t? Every year there are people who actively avoid having to deal with trick-or-treaters. It’s a fact. 70% of Brits say they prefer that trick-or-treaters don’t come to their door. It’s a little pathetic, a little awkward but definitely an British phenomenon and worth poking some fun at. The film, born from this insight, showcases the ludicrous antics of an unprepared Halloween couple as they attempt to hide from an advancing group of trick or treaters. Because no-one wants to disappoint the neighbours kids. Gravity Road worked with acclaimed director Tom Geens on the film which was shot natively for mobile in a vertical format and distributed specifically on Facebook. Film advertisement created by Gravity Road, United Kingdom for Sainsbury's, within the category: Confectionery, Snacks.

Ads created for the new campaign focus on the ‘four styles’ of those opening a bottle of fizz: the perfectionist, the magician, the squealy popper and the first timer. The creative looks and feels very different to other British wine brands, with a much more fun, stand-out approach. Film advertisement created by YesMore, United Kingdom for Ridgeview Wine Estate, within the category: Alcoholic Drinks.

Film advertisement created by VCCP, United Kingdom for Saga, within the category: Finance.

Audio post-production 750mph Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

URL: http://www.give-a-shit.org

Film advertisement created by Nonsense, United Kingdom for Stand Up To Cancer, within the category: Public Interest, NGO.

Film advertisement created by Head First, United Kingdom for Resident Evil, within the category: Gaming.

Digital advertisement created by JWT, United Kingdom for Bepanthen, within the category: Health.

Film advertisement created by Don't Panic, United Kingdom for Greenpeace, within the category: Public Interest, NGO.

A piece of content to spearhead a campaign to encourage the people of Scotland to carry out an act of kindness on their national day, St Andrew's Day. Be it big, or small, it can all make a difference. Film advertisement created by Whitespace, United Kingdom for Scottish Government, within the category: Public Interest, NGO.

Film advertisement created by BBH, United Kingdom for Tango, within the category: Non-Alcoholic Drinks.

Film advertisement created by DDB, United Kingdom for Lipton, within the category: Non-Alcoholic Drinks.

Film advertisement created by Tom Sawyer Effect, United Kingdom for Kent County Council, within the category: Public Interest, NGO.

Buster + Punch, the London-born home fashion label famed for its solid metal home fittings, has created a new campaign to show how to transform a home from ordinary to extraordinary.

Film advertisement created by The Viral Factory, United Kingdom for Qualcomm, within the category: Electronics, Technology.

Film advertisement created by Grey, United Kingdom for Vodafone, within the category: Electronics, Technology.

Chupa Chups Sugarfree has sponsored YouTuber and singer-songwriter dodie’s debut tour, the first time in the UK that a brand has sponsored the tour of a musical vlogger/YouTuber. The campaign was conceived and developed by Chorus, the specialist partnerships division at WPP media agency Maxus, and social influencer marketing service and platform Social Circle. Content advertisement created by Maxus, United Kingdom for Chupa Chups, within the category: Confectionery, Snacks.

Digital advertisement created by BBH, United Kingdom for Samsung, within the category: Electronics, Technology.

Film advertisement created by BBDO, United Kingdom for TENA, within the category: Health.

Film advertisement created by Wonderhood Studios, United Kingdom for LiveScore, within the category: Media.