The first digital Swear Jar using voice recognition from Google, making it as fun to donate as it is to watch Comic Relief. Digital advertisement created by Grey, United Kingdom for Comic Relief, within the category: Public Interest, NGO.

We were asked to devise an innovative concept to promote Sony PlayStation's 'Movies on Demand' service, to gain credibility for the service and highlight the superior experience. Taking movies as our starting point we pushed the brand outside of traditional channels. We tried to imagine what the ultimate movie experience would be like, creating three high-impact promos using 'immersive imaging' which were inspired by well-known movies. This technique uses 3D projection mapping as its starting point and combines it with traditional special effects, giving the viewer a supercharged experience, as the living room set is brought to life. Once again we were able to collaborate with some amazing creative talents in the FND Collective andMLF, who helped us to bring the campaign to life. Each film was carefully choreographed and timed to the animation sequence so that we could capture everything in one take, with no cuts, no post production and all in real time. The project combined real-life props, pyrotechnics and ninja puppeteers so we were able to blur the boundaries between the virtual and real. The three virals were uploaded to YouTube and have gained over 4.5 million views. Digital advertisement created by Studio Output, United Kingdom for PlayStation, within the category: Gaming.

Digital advertisement created by BBH, United Kingdom for Weetabix, within the category: Food.

Digital advertisement created by BBH, United Kingdom for Weetabix, within the category: Food.

As Flirt.com conducted research and interviewed users, they discovered a common behavior pattern. For many it is easier to break the ice online than to start a conversation face-to-face, especially in the fast-paced settings of social encounters. That is why online dating can serve as the perfect first step to meeting new people. Admittedly, Flirt.com focuses on the easy going side of dating, offering its users many ways to strike up conversations and make quick connections.

UNILAD, FreedomToDonate and ELVIS are partnering to launch the world’s first-ever blood bank for gay and bisexual men, highlighting the discriminatory UK law which states that it is illegal for all gay or bisexual men to donate blood – even if it’s perfectly safe to use – unless they are willing to abstain from sex for three months. Located in a secret London location, the Illegal Blood Bank will offer gay and bisexual men the opportunity to donate their blood in protest against the current law, and to highlight that there is a safe supply of blood currently being ignored due to the discriminatory legislation, which is much needed and could benefit the entire UK population. Working with FreedomToDonate, the pressure group seeking to make blood donation more inclusive, UNILAD is calling for a fairer blood donation system, where everyone is treated equally and assessed on their individual behaviour, not their sexual orientation. To support, the MSM community can register to become a donor on November 23rd at www.bloodwithoutbias.com. Allies of the cause, regardless of gender or sexual orientation, can raise awareness and show their support by using #BloodWithoutBias on their social channels or signing the petition here. The launch of the Illegal Blood Bank is supported by a campaign which will harness UNILAD’s global audience of over 430 million, including its 44 million Facebook followers, and will also include paid social, PR and OOH activity. Integrated advertisement created by Elvis, United Kingdom for UNILAD, within the category: Public Interest, NGO.

Film advertisement created by Havas, United Kingdom for Expo 2020, within the category: Recreation, Leisure.

Amazon has launched a brand new innovation - The Echo Auto. The small device can easily be plugged into your car or connected via bluetooth, so you can take Alexa’s voice assistant along for the ride. It connects to your phone’s Alexa app to provide every voice-activated service that your homebound Echo does, including news, sports, recipes, shopping lists, and music streaming. Film advertisement created by Joint, United Kingdom for Amazon, within the category: Electronics, Technology.

On the 8th of March - International Women's Day - here are 8 steps decision makers must take to support women and girls fighting for their rights in the most difficult places on Earth.

Our research showed 71% of people weren’t exactly sure what they were covered for after they bought insurance. Meet ‘Nagging Doubt’. He’s the physical embodiment of our insurance worries – that little niggle at the back of our minds – and the ‘anti-hero’ in these ads for Swinton Insurance. He appears at the very moment in our adverts when people start to question their insurance, and is then ‘removed’ in a number of unconventional scenarios. Alongside the strapline ‘Turn Nagging Doubt into nothing-to-worry about’, the character showcases Swinton’s ability to put the nation’s minds at ease, so customers feel more confident about their insurance decisions. Film advertisement created by BJL, United Kingdom for Swinton Insurance, within the category: Finance.

Film advertisement created by Y&R, United Kingdom for First Choice, within the category: Transport.

Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

Film advertisement created by DDB, United Kingdom for Mulberry, within the category: Fashion.

Digital advertisement created by McCann, United Kingdom for MasterCard, within the category: Finance.

Film advertisement created by McCann, United Kingdom for Paxo, within the category: Food.

Film advertisement created by Mr. President, United Kingdom for The Body Shop, within the category: Health.

In partnership with the charity Missing People - Flutter PLC help to support the charity to bring missing people who go missing back home to be reunited with their loved ones. Film advertisement created by Flutter Entertainment, United Kingdom for Missing People Charity and Pokerstars, within the categories: Gambling, Gaming, Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Unicef, within the category: Public Interest, NGO.