Digital advertisement created by BBH, United Kingdom for KFC, within the category: Food.

Film advertisement created by DDB, United Kingdom for Dreamies, within the category: Pets.

So much confusion, particularly when it comes to car insurance. But Confused.com is one website that can make it crystal clear. Confused.com has evolved its driver centric strategy to reclaim its position as the founder of UK price comparison, leading drivers from consumer chaos to clarity. Film advertisement created by Karmarama, United Kingdom for Confused.com, within the category: Finance.

Direct advertisement created by Saatchi & Saatchi, United Kingdom for Richmond, within the category: Food.

Film advertisement created by BIG, United Kingdom for Domino's Pizza, within the category: Food.

Film advertisement created by Breaks, United Kingdom for Dr. Martens, within the categories: Fashion, Retail Services.

Film advertisement created by VCCP, United Kingdom for Hiscox, within the category: Finance.

We’ve all likely experienced shifts in our sleep patterns this last year due to abnormalities/anxieties of the pandemic, but sleep patterns may have been impacted by something else quite surprising: our cats. Cats are crepuscular creatures and notoriously more active (and hungry!) during early morning hours. While many cat parents are happy to cope with that 4 a.m. feed, this ad targets them in the early morning hours when they may be reaching for their phones most, helping them to get back to sleep after giving in. Developed by AMV BBDO, the hero film – which is an evolution of the brand’s “4 a.m.” program – has been produced with the latest research in sleep science at its heart. The agency wanted to find a way to create engaging and entertaining content, but also something that would (literally) put people to sleep. Finding a fine balance, and using a combination of the best sleep techniques– including body scans, ASMR voices, calm visual effects, meditation and soothing colors – this ad has turned mobile devices into sleep-inducing aids, all aimed at getting pet parents back to dreamland more easily. Content advertisement created by BBDO, United Kingdom for Sheba, within the category: Pets.

Our research showed 71% of people weren’t exactly sure what they were covered for after they bought insurance. Meet ‘Nagging Doubt’. He’s the physical embodiment of our insurance worries – that little niggle at the back of our minds – and the ‘anti-hero’ in these ads for Swinton Insurance. He appears at the very moment in our adverts when people start to question their insurance, and is then ‘removed’ in a number of unconventional scenarios. Alongside the strapline ‘Turn Nagging Doubt into nothing-to-worry about’, the character showcases Swinton’s ability to put the nation’s minds at ease, so customers feel more confident about their insurance decisions. Film advertisement created by BJL, United Kingdom for Swinton Insurance, within the category: Finance.

Content advertisement created by TBWA, United Kingdom for Royal Manchester Children's Hospital, within the categories: Health, Professional Services, Public Interest, NGO.

Film advertisement created by Grey, United Kingdom for Very, within the category: Retail Services.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by Don't Panic, United Kingdom for Unicef, within the category: Public Interest, NGO.

To celebrate its 25th birthday, the National Lottery has partnered with Jungle Creations’ new creative agency ‘The Wild’ to produce a campaign that aims to showcase its projects and raise awareness of the £30 million a week of National Lottery money that goes to Good Causes, amongst their target audience of 18-34 year olds. In a collaboration that is the first of this kind for The National Lottery, they enlisted The Wild to produce an original two part docu-series, three social mini documentary videos and a number of articles, to be distributed on Jungle Creations’ channel, VT. The first video in the series - ’Project Celt’ - follows Beth Lewis, a young woman who suffers from apert syndrome, and who is a beneficiary of one of the National Lottery funded projects. The emotional film sees Beth talk about her condition and the effect it has had on her and her family’s lives, both physically and mentally, how she has suffered with low self esteem and even considered not being around any more after years of bullying brought her to her lowest point. Project Celt, a centre for equine therapy, changed all that, and the mini documentary follows her story, how the centre has helped build her confidence, giving her a place to learn something new and meet new people. Content advertisement created by The Wild, United Kingdom for The National Lottery, within the category: Gaming.

Director / Production Company:Peter Cattaneo Film advertisement created by Havas, United Kingdom for Thomas Cook, within the category: Transport.

‘Myth’ is based on a rumour that has circulated travel blogs and snowboarding forums for years. It is said that years ago, on the roof of Indonesia’s tropical landscape, someone was crazy enough to build a ski resort, high up on the Equator, in the unlikeliest place on Earth. Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

Film advertisement created by DDB, United Kingdom for VO5, within the category: Beauty.

Film advertisement created by BBDO, United Kingdom for Cancer Research UK, within the category: Public Interest, NGO.

Technology allows us to do more, experience more and achieve more. But currently the benefits aren’t universally shared. Mainstream products are too often designed without disabled users in mind. RLSB have created the Everybody Technology initiative to raise awareness of the issue by encouraging technology developers to serve the needs of people with disability, promoting their inclusion and realising their potential. Brief: Promote the Everybody Technology initiative by creating an online film. Idea: In a single, gradual camera move back, we reveal many different people sat in chairs, changing one after another. They are men, women and children, from different cultures, backgrounds and disabilities, who all appear to be speaking the words of Professor Stephen Hawking’s call for Everybody Technology. The film featured volunteers of all abilities, including a true example of someone who has benefited from Everybody Technology. Matt Goodsell is a sufferer of cerebral palsy, yet communicates fantastically via an iPad.