Advertising Agency: VCCP, UK Copywriter: Jermaine Hillman Planners: George Everett, Sandie Dilger Media Agency: ZenithOptimedia Media planners: Guy Edwards, Aidan O’Callaghan Executive Producer / Producer: Johnnie Frankel Film advertisement created by VCCP, United Kingdom for Coors Light, within the category: Alcoholic Drinks.

Film advertisement created by Santo, United Kingdom for Diesel, within the category: Fashion.

Convey the benefits of the Subaru Outback Boxer Diesel's new Lineartronic transmission, which gives the smoothest diesel ride ever. Film advertisement created by Cogent, United Kingdom for Subaru, within the category: Automotive.

Media agency OMD Director Guy Manwaring Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by JWT, United Kingdom for Mr Kipling, within the category: Food.

Film advertisement created by VCCP, United Kingdom for Royal London, within the category: Finance.

Film advertisement created by Wunderman, United Kingdom for Nicotinell, within the category: Health.

The outdoors is great, getting dirty is good. But while you’re out there getting dirty, local councils are getting taxpayer money really dirty. With 75% of UK councils declaring a climate crisis, the campaign looks to encourage and empower the outdoor community to use their individual voices to ask those very same UK councils to take decisive action and ‘divest the dirt’- by reinvesting their pension pots away from fossil fuels. Instead choosing to invest in more sustainable, environmentally sound options will protect the great outdoors, the places we all love to get dirty – the good kind. Film advertisement created by Cut Media, United Kingdom for Protect Our Winters UK, within the category: Public Interest, NGO.

Lofi study beats have become a YouTube phenomenon, one that sees thousands of students tune in to live streams of relaxing lo-fi hip-hop music paired with an infinite loop of an anime girl studying. However College Music noticed a growing trend of its live viewers using the YouTube chat box to talk about how stressed they are, or how depressed they’re feeling, or – in a small number of the most extreme cases – how they’re experiencing suicidal thoughts. With exam season approaching, students are likely to experience heightened stress levels and Childline, for example, have previously witnessed a 200 percent increase in young people calling their hotline because of stress related to revision and exams. The character “Study Girl” is synonymous with the Lofi study beats channels, keeping viewers company as they themselves study. For the first time ever, after 19,416 hours of incessant studying with no break, the repetitive loop of study girl is interrupted. Digital advertisement created by McCann, United Kingdom for Vice, within the category: Media.

Film advertisement created by Fearlessly Frank, United Kingdom for HTC, within the category: Electronics, Technology.

Film advertisement created by The&Partnership, United Kingdom for Lexus, within the category: Automotive.

Film advertisement created by VCCP, United Kingdom for LinkedIn, within the category: Professional Services.

Film advertisement created by Santo, United Kingdom for Diesel, within the category: Fashion.

Film advertisement created by JWT, United Kingdom for Stop Ivory, within the category: Public Interest, NGO.

Film advertisement created by mcgarrybowen, United Kingdom for Branston, within the category: Food.

Film advertisement created by Leo Burnett, United Kingdom for McDonald's, within the category: Food.

Film advertisement created by BBDO, United Kingdom for BT Mobile, within the category: Electronics, Technology.