Digital advertisement created by FCB, United Kingdom for Project Literacy, within the category: Public Interest, NGO.

Ascot has launched its Royal Ascot campaign for the 2021 event to encourage everyone to ‘be part of the drama’ from wherever they are. This year, with a limited capacity at the venue for the Royal Meeting, it doesn’t mean the magic of the week and thrill of the races can’t be enjoyed by all. This new campaign – produced in partnership with creative agency isobel – is a play on a Netflix type trailer celebrating all the drama that comes with Royal Ascot. It shows a range of people setting up to celebrate the occasion and enjoying the excitement of the racing in a number of different settings. Some watching from the comfort of their sofa, some hosting a garden party with friends and family, and some even setting up their own car boot picnic on their driveway. The main film was launched online across owned and paid channels and will be supported by a series of shorter social films encouraging people to ‘order in’ some Royal Ascot magic to add to the atmosphere. Royal Ascot picnic hampers filled with tasty treats, party packs complete with unique Royal Ascot bunting and sweepstake kits, wine cases from the Ascot Wine Club, and a new range of Ascot apparel, accessories and homeware will all be available via the online Royal Ascot Shop. Film advertisement created by Isobel, United Kingdom for Royal Ascot, within the categories: Gambling, Recreation, Leisure, Sports.

Everyone should have the right to know what they’re buying. We want brands to #DesignForEveryone and help us make an inclusive world for blind and partially sighted people. Experiential advertisement created by The&Partnership, United Kingdom for RNIB, within the category: Public Interest, NGO.

Digital advertisement created by Wunderman, United Kingdom for Childhood Eye Cancer Trust, within the category: Public Interest, NGO.

When it comes to buying food on the go, it’s so easy to say yes to going large, adding a side or making it a meal deal. But these little unnecessary extras are having a huge impact on our health. As a society, we need to be more aware of the techniques used to make us buy more than we need. Food Standards Scotland approached the Union to increase awareness around upsizing. An integrated campaign, consisting of outdoor digital 6-sheets and three TV ads, addresses this serious issue in a fun and engaging way, and tells everyone that when it comes to upsizing, it’s time to say no. Film advertisement created by The Union, United Kingdom for Food Standards Scotland, within the category: Public Interest, NGO.

Film advertisement created by Leith, United Kingdom for Scottish Government, within the category: Public Interest, NGO.

Film advertisement created by BBDO, United Kingdom for Guinness, within the category: Alcoholic Drinks.

Film advertisement created by Y&R, United Kingdom for M&S, within the category: Retail Services.

What is the perfect work of art? Is it by Rodin or Rothko? Is it a painting or a sculpture? More blue than red? Does it have a cat in it? Fred Rowson and 101 Agency, asked eight individuals over the course of a day at Dulwich Picture Gallery. Turns out one work of art can’t please everyone! See everything with Art Fund's National Art Pass. Film advertisement created by 101, United Kingdom for Art Fund, within the category: Public Interest, NGO.

Film advertisement created by The Leith Agency, United Kingdom for IRN-BRU, within the category: Non-Alcoholic Drinks.

Film advertisement created by Droga5, United Kingdom for Equinox, within the categories: Recreation, Leisure, Sports.

Digital advertisement created by JWT, United Kingdom for Care for the Wild, within the category: Public Interest, NGO.

Film advertisement created by Havas, United Kingdom for Three Fold, within the category: Alcoholic Drinks.

Film advertisement created by BBH, United Kingdom for KFC, within the category: Food.

Film advertisement created by Havas, United Kingdom for Citroën, within the category: Automotive.

Throw away the beer goggles and sign up to Dryathlon this January. No alcohol. To raise money for Cancer Research UK. To help beat cancer sooner.

Film advertisement created by Atomic, United Kingdom for WaterAid, within the category: Public Interest, NGO.

Film advertisement created by VCCP, United Kingdom for GoDaddy, within the category: Electronics, Technology.

A cheeky video that speaks to expats in North America by showcasing an honest look at the traditional British holiday season. Digital advertisement created by Text100, United Kingdom for British Airways, within the category: Transport.