Celebrate your color with the new "PERFECT MATCH" series by LIEBHERR

Ambient advertisement created by McCann, Israel for Shorashim Group, within the category: Public Interest, NGO.

Produced by: Allenby.co.il and Periscope Productions ltd. Film advertisement created by Allenby, Israel for Maccabee, within the category: Alcoholic Drinks.

Audio advertisement created by Inbar Merhav G, Israel for Stimazky Bookstore, within the category: Retail Services.

Film advertisement created by Grey, Israel for Schweppes, within the category: Non-Alcoholic Drinks.

Film advertisement created by Publicis, Israel for Union Bank, within the category: Finance.

Just how committed can one company be about telecom cloud migration? A new Amdocs employee is about to find out… Digital advertisement created by McCann, Israel for Amdocs, within the category: Electronics, Technology.

Ambient advertisement created by Grey, Israel for EMDA, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Israel for Nestle, within the category: Food.

Digital advertisement created by Publicis, Israel for Nestea, within the category: Non-Alcoholic Drinks.

Audio advertisement created by Inbar Merhav G, Israel for Stimazky Bookstore, within the category: Retail Services.

‏The Challenge: ‏Every year millions around the world commemorate Earth Hour by turning off all the lights for one hour. ‏Tel Aviv- Jaffa municipality initiates and produces Earth Hour in Israel. ‏As part of Earth Hour 2011, we were asked to raise awareness to the importance of Earth Hour to our planet. ‏The Solution: ‏Arc Interactive (one of Publicis Israel’s digital arms) along with Tel Aviv-Jaffa Municipality connected the real world online. ‏Together we developed a special technology and launched the world's first website that works by pedaling a bike in real time. ‏While riders pedal, the site was on the air, but in a moment of pause, the site went dark. ‏The activity was broadcasted on Earth Hour's website and on Ynet, Israel's leading website. ‏The Results: ‏Earth Hour became the most viewed website in Israel that day! ‏Every 3 minutes a new environmental tip was added on to Earth Hour's website. Digital advertisement created by Publicis, Israel for Earth Hour, within the category: Public Interest, NGO.

We commissioned a veteran Jerusalemite maker to produce a Unique Yarmulkas, equipped with a special, internal, dandruff-detecting layer. Then we hijacked the existing Yarmulke distribution stand at the entrance to the site and turn our H&S Yarmulkes into a media channel by handing them out to visitors. After their visit to the wall, as the users take off their yarmulkes to give them back, our attendants would check the inside to see whether they have dandruff or not and H&S samples were distributed to those realizing they have dandruff. Experiential advertisement created by Grey, Israel for Head & Shoulders, within the categories: Beauty, Health.

Film advertisement created by Saatchi & Saatchi, Israel for Bagel Bagel, within the category: Confectionery, Snacks.

Direct advertisement created by Leo Burnett, Israel for Burger King, within the category: Food.

During the Jewish Holiday of Hanukkah, Latet, a humanitarian aid organization, wanted to create a unique fundraising event. In collaboration with Shaker, an app that turns Facebook into a virtual bar, Latet created a one-of-a-kind fundraising event– a street party inside Facebook. Famous celebs, who received special avatars, held live performances inside the virtual street party. In addition, users could chat and take pictures with them. Users that donated by texting received a virtual Latet T-shirt that showed everybody they had donated. The party self-promoted itself and reached 2 million unique users. Most importantly- Latet signed on 129 new volunteers. Shaker is a Facebook application which essentially aims to turn Facebook into a virtual bar via a social game. It has won the Techcrunch disrupt startup contest 2011. Digital advertisement created by Y&R, Israel for Latet, within the category: Public Interest, NGO.

WE uploaded a video to promote a Guns 'N Roses concert. While we knew most people wouldn't watch it with the sound on, for those who did, American Express had a surprise in store. Experiential advertisement created by Saatchi & Saatchi, Israel for American Express, within the category: Finance.

Film advertisement created by Mikiturgeman, Israel for NOIZZ, within the category: Fashion.

ORACLE UK & Israel wanted to explore human creativity through technological innovation and what better to do so than to create an Artificial Intelligence Eurovision song that celebrates 7 decades of this melodramatic, kitschy & campy song competition. The project team fed hundreds of Eurovision songs – melodies and lyrics – into a neuron network. Then, algorithms produced thousands of new tunes and lines of verse, from which a few musical units were carefully selected and “welded” into a song. The result is a Eurovision song that comprised entirely of material written and composed by Artificial Intelligence, titled "Blue Jeans & Bloody Tears". A duet on disillusioned love between man and machine, that became the Eurovision unofficial anthem of 2019. Because this year's Eurovision has been hosted by Israel for the 4th time, we reached out to legendary singer Izhar Cohen (Israel's first Eurovision winner, 1978) and musical producer Avshalom Ariel (Israel's 4th Eurovision winner, 2018) to take part in this hilarious, weird and catchy outcome. Experiential advertisement created by Allenby, Israel for Oracle Innovation, within the category: Electronics, Technology.