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The Art of Besting Cancer

WVA
WVA 5 subscribers
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In Israel

Treating cancer, oncologists often deal with professional loneliness, loss and grief - but their POV is seldom noticed. In order to empower the medical caregivers - we turned their work into art. Literally. The Art of Besting Cancer is the first art exhibition made of authentic clinical materials, that were twisted into 4 exhibits, each represents a step in the journey of cancer treatment. This way, we highlighted the oncologists as true artists - who save lives, creatively. Experiential advertisement created by Hooligans, Israel for MSD, within the category: Health.

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