Direct advertisement created by M&C Saatchi, Israel for Vim, within the category: Recreation, Leisure.

You won't be able to watch this case film for even a minute without skipping, but there are children who watch these things for days. Digital advertisement created by McCann, Israel for Elifelt, within the category: Public Interest, NGO.

Event description: For the first time in the world, a live performance, broadcasted in 3D on a fixed line, between two continents. The performance was screened in Israel in front of the general public. Bezeq, Israel's largest telecommunications company, wanted to show the public the capabilities of its new broadband: the "next generation network", or in short: "NGN". The Challenge: We wanted to showcase to Bezeq's customers the power and capabilities of the world's most advanced Web technology. The Solution: To bring one country to another in 3D using the NGN broadband! Or in simple words- bring England to Israel via NGN. We wanted to show that via Bezeq's broadband an entire 3D show can be sent and broadcasted live across the ocean- and thus prove that Bezeq's Broadband, NGN, is the best. So how was it done? Promarket Group, produced an event filmed and broadcasted from London to Tel Aviv. The event was opened with the first 3D live lecture by Ian Pearson, BT's Futurologist, and a mega public event. Bezeq placed two giant screens at the Tel Aviv port and in the south bank of the Thames River in London. Live shows and concerts took place simultaneously in London and in Tel Aviv as the crowd, in both cities, were able to watch them with designated 3D glasses. The shows included a Chinese circus with dozens of jugglers and acrobats performing on a huge stage fully synchronized in both cities at the same time. Visitors could also enjoy activities such as cooking shows with a well known chef in London, street performers and musicians. Near the stage show, Promarket set up a Pop up Store to illustrate how our house will look like in th era of NGN technology. Results: The event demonstrated the Bezeq NGN broadband lines which allow today's fastest connection and communication from everywhere to anywhere in the world. Over 100,000 people came to watch the event and celebrate the end of the summer vacation with Bezeq NGN. The event was also reported on the news (TV, radio and newspapers) and broadcasted live by the media. 3D technology:Inition UK Ambient advertisement created by Promarket, Israel for Bezeq, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Israel for Carlsberg, within the category: Alcoholic Drinks.

Heineken is a sponsor of UEFA. Unfortunately, due to regulatory restrictions, we could not run the brand's SHARE THE DRAMA global campaign. Instead, we launched an ambient titled "DRAMA IN THE LIVINGROOM" with one of the greatest Champions League players of all times – Ronaldinho. The activation offered the fans a chance to host the football star in their own home for a game night. We managed to hijack the conversation and reach a 23% growth in sales with zero ad spend. Experiential advertisement created by g.Group, Israel for Heineken, within the category: Alcoholic Drinks.

Youtube Bumper Ads a 6 sec video ad - One of the most challenging formats. But sometimes a limitation presents an opportunity. Jaguar presents: The 3.5 sec BUMPER ADS For the Jaguar F-Type one of the fastest cars 6 sec is way too much time. So we decided to donate the spare seconds for those who need it most: 10 nonprofit organizations - for them every second of exposure is a blessing. Film advertisement created by M&C Saatchi, Israel for Jaguar, within the category: Automotive.

Insight: Newborn babies’ only means of communication during their first year of life is through the language of touch. Academic research by Harvard University and The Boston Children's Hospital have proven that "skin to skin" communication releases "Love Hormones" right after birth and helps babies' development as they build their trust in the environment and in their parents. Solution: We made an emotional social experiment video (TV and online) featuring interviews with expecting dads who were challenged to state the sacrifices they are willing to make in order to be closer to their baby. All expectant dads were ready to make extensive lifestyle commitments (work, friends, hobbies, etc...) but when it came to their beards, they were reluctant… until we introduced them to the "Skin To Skin" research findings. Content advertisement created by Grey, Israel for Gillette, within the category: Health.

Digital advertisement created by McCann, Israel for Shorashim, within the category: Public Interest, NGO.

Film advertisement created by McCann, Israel for Yes, within the category: Media.

The big game is over, and we would like to congratulate the Philadelphia Eagles. Artificial Intelligence has become a key player in keeping players health helping create better gear, predictive analysis, and real time concussion diagnosis. Mellanox is proud to be the technology supplier to a great many medical researches around the world, because artificial intelligence needs the most intelligent interconnect.

Film advertisement created by McCann, Israel for IKEA, within the category: House, Garden.

Advertising Agency :TBWA\YEHOSHUA Israel Film advertisement created by TBWA, Israel for McDonald's, within the category: Food.

Heineken is the official sponsor of UEFA, and each year runs a global campaign. Unfortunately, Israel has strict advertising restrictions that prevents displaying alcohol alongside people in ads. We had to find a way to overcome the restrictions, disrupt the media landscape, and own the Champions League game night. The experiential campaign "An Unmissable moment" tapped into the global campaign starring football stars Pirlo and Del Piero and gave fans a lifetime opportinity to meet them in person for a game night watching. With almost 3 Million Shekels earned media, "An Unmissable moment" became one of the most talked-about Israeli campaigns of the year. And for the first time in the Israeli market, Heineken became the leading beer brand in top of mind awareness with a 24.2% share.

Planning Director: Hila Tamir Planner: Zohar Reznik Film advertisement created by Y&R, Israel for Orange, within the category: Media.

1 facebook post. 1mom. 1 newborn. Over 1 million exposures in less than 1 week. Instead of going with traditional media, Huggies decided to touch ONE random mother, and give her an experience that EVERYONE will be talking about. This is how we did it: We asked our fans on our facebook page if they know of a soon to be mom. We made a list of all the names we got, and followed them on facebook until the first one gave birth. Then the big surprise happened. We wanted moms to know about Huggies Newborn diapers, the baby's FIRST diaper. Because every first moment is important. So we decided to strike on their FIRST moment outside the hospital. The ride home. A limousine turned into a nursery, waited outside the hospital to give her and her new born baby their first ride home together. The ride was accompanied with surprises all the way home. Giant billboards greeted her, people on the street held signs. Even the street signs were customized into baby signs and greetings from her friends and family were sent straight to the limo. And when she got home, another big surprise waited for her. The whole ride was filmed, and the video got over 1 million exposures within 1 week. Ambient advertisement created by smoyz, Israel for Huggies, within the category: House, Garden.

There was one day of the year when only 100% clean was good enough - Yom Kippur. It’s the holiest day of the year and Jewish people repent for their sins and fast for 25 hours. The country shuts down – no traffic, no media, no eating. If you eat anything – even the smallest morsel of food – during that period, you are destined to an early death, according to Jewish law. It’s no wonder that 70% of Israelis observe the fast… just to be on the safe side! And a mouth that’s anything less than 100% clean could mean you accidently swallow some of the food particles lodged between your teeth. We hijacked the day with a 100% clean teeth message. Instead of a boring Dentist ad we've used a true Rabbi instead. We gained backing from Israel’s rabbinical authority and amplified their advice through digital, out-of-home, print and eCommerce. A live demo was conducted, pitting a manual brush against Oral B's, proving our 100% claim. The results – certified by an eminent dentist and Israel’s highest rabbinical authority, proved that only electric brushing could save fasters from sin. Integrated advertisement created by Grey, Israel for Oral-B, within the category: Health.

Audio advertisement created by Inbar Merhav G, Israel for Stimazky Bookstore, within the category: Retail Services.

Digital advertisement created by McCann, Israel for Durex, within the category: Health.

Ambient advertisement created by Leo Burnett, Israel for Access Israel, within the category: Public Interest, NGO.

Film advertisement created by Grass Pink, Israel for Wizo, within the category: Public Interest, NGO.