Captcha Against Fake News

Fake news has become a major issue worldwide. It’s capable of driving nations’ political paths and influencing elections. And to help fight this phenomenon, Brazilian agency Artplan and Metro Newspaper turned to technology. We all know captcha, that tool designed to check if you are a robot. But, at Metro’s website, it was redesigned. Instead of selecting random images, the user must select which image has a piece of fake news. After the answer, a brief explanation with the true fact appears and the user can move on to comment. Every day, a different piece of fake news was shown, keeping readers up-to-date. In order to use the tool, just access metrojornal.com.br e comment on any news. Experiential advertisement created by Artplan, Brazil for Metro, within the category: Media.