Film advertisement created by David, Brazil for Burger King, within the category: Food.

The Trip book Smiles is reason No. 239 in the “365 reasons to smile” campaign, celebrating the loyalty program’s 20th anniversary. Digital advertisement created by FCB, Brazil for Smiles, within the category: Finance.

Digital advertisement created by BBDO, Brazil for Pedigree, within the category: House, Garden.

Film advertisement created by PPM, Brazil for Habib's, within the category: Food.

Film advertisement created by Mota, Brazil for EZPlastic, within the category: Public Interest, NGO.

Current Situation: 

The trafficking of wild animals is now worth US$20 billion per year.

Brazil takes up US$1 billion of this figure, through the illegal sale of more than 12 million animals.

Trafficking in wild animals is a crime. Reporting it is one of the most effective ways to combat this practice.

 The idea: 

Ensure that people have the same feeling as a captured animal.

 Ambient advertisement created by OpusMultipla, Brazil for Mater Natura, within the category: Public Interest, NGO.

Digital advertisement created by Lowe, Brazil for Sao Paulo Creative Club, within the category: Professional Services.

The world’s strongest men vs. The world’s strongest glue: how the Loctite Super Bonder Ultra challenge earned 57 million impacts on digital. When the world's most powerful glue challenges some of the world’s strongest men you get to see what high performance looks like. Film advertisement created by Marcel, Brazil for Loctite, within the category: House, Garden.

Outdoor advertisement created by DDB, Brazil for Beneficência Portuguesa, within the category: Public Interest, NGO.

Direct advertisement created by WE, Brazil for EMS, within the category: Pharmaceutical.

Film advertisement created by Master, Brazil for Abrinq Foundation, within the category: Public Interest, NGO.

Outdoor advertisement created by Ogilvy, Brazil for IBM, within the category: Electronics, Technology.

Film advertisement created by F.biz, Brazil for Unopar, within the category: Education.

In Brazil, using cell phones while driving is the leading cause of car crashes, exceeding even alcohol-related ones. That's why, given the alarming number of accidents caused by texting while driving, Radio Metropole, a public service radio station from Brazil, asked Propeg to create a campaign that encourages people to never send messages to friends, colleagues or relatives who could be behind the wheel. "No one better than the radio, that is side-by-side daily with drivers, to raise this flag" - says Mario Kertész, founder and announcer of the station. But the agency went beyond. More than a campaign, it was created a public utility service. That's how was born RMS - Radio Message Service. The idea was to use the radio broadcast itself as a text message reader. The mechanism was simple: if someone wanted to send a text message to a driving friend, the 140 characters text could be sent directly to the radio station. The announcers then read the messages live and drivers no longer needed to pick up their phones while driving. A mass media campaign was created to publicize the RMS phone number. More than 3 million people were reached by the action. Thousands of text messages were received and heard safetely by drivers. Ambient advertisement created by Propeg, Brazil for Radio Metropole, within the category: Media.

Outdoor advertisement created by Neogama, Brazil for Instituto Move, within the category: Public Interest, NGO.

Christmas during the winter is something Brazilians can only dream about. In fact, in Brazil, Christmas takes place during the hottest part of the summer. A boy wishes he could enjoy a snowy Christmas, and his mother finds out an ingenious way of fulfilling her son's Christmas wish. Film advertisement created by REF+T, Brazil for Mercado Livre, within the category: Retail Services.

The Jetsons and The Flintstones are the protagonists of Bradesco's new campaign, in an iconic crossover in the world of advertising. The film features the characters of Hanna-Barbera studios (today Warner Bros) using the Brazilian bank's technological solutions, essential for the safety of people in today's world and showing that digitalization has come to stay. Created by Publicis Brazil, and under the signature "Experience the future.", the film takes place in a petshop - a service considered essential and which remains open in the pandemic - and shows the unexpected meeting of the families of George Jetson and Fred Flintstone in the store checkout, making a contactless payment. Amazed, George questions whether they are also in the future and hears from Fred that with a bank like Bradesco, everyone is in the future. Then, the characters continue to use BIA, Bradesco's artificial intelligence, and make a video call with a female bank manager - in the previous film the character was presented in the male genre. The well-known friends of the Flintstone family, Barney and Betty Rubble, are also present, to the sound of the theme "Meet the Flintstones", highlighting the strong emotional and nostalgic appeal of the campaign. Film advertisement created by Publicis, Brazil for Bradesco, within the category: Finance.

When everybody knows everything about a subject, except you. Once in a while, you stumble upon a conversation on a topic you know absolutely nothing. To avoid being left out or seeming ignorant, we introduce the Blah Blah Blah Generator. An app that will get you trough any conversation with fast, shallow, embarrassment-free phrases. We help you to fake it until you make it. Digital advertisement created by Filadelfia, Brazil for UAI, within the category: Media.

Ambient advertisement created by The Marketing Store, Brazil for FIAT, within the category: Automotive.

The Maurício de Nassau University - which is part of one of the largest educational groups in Latin America, Grupo Ser Educacional - has developed the social project Praia Sem Barreiras (Beach without Barriers), enabling people with disabilities to have access to leisure on the beach and to the sea bath. The campaign was developed by Agência UM and the film tells the story of the relationship of the human being with the sea, its challenges and discoveries. Content advertisement created by Agência UM, Brazil for Ser Educational, within the category: Education.