Film advertisement created by Wieden + Kennedy, Brazil for Lacta, within the category: Confectionery, Snacks.

Film advertisement created by Delantero, Brazil for Lookbook, within the category: Retail Services.

Digital advertisement created by McCann, Brazil for Cancer Hospital of Barretos, within the category: Public Interest, NGO.

Alerj, Legislative Assembly of Rio de Janeiro, wanted to show smokers how unpleasant their smell is to non-smokers, thus promoting reflection on their part and hopefully leading them to stop smoking. Thus, instead of talking about death, cancer and all the most common methods used to discourage this habit in the past, we went directly for every person’s weakness: self-esteem. Ambient advertisement created by Staff, Brazil for Alerj, within the category: Public Interest, NGO.

Direct advertisement created by Neogama, Brazil for Ypê, within the category: House, Garden.

Movie Piracy has been a tremendous damage to the movie stores. In Brazil, more than 900 stores were closed. Video Hobby challenged us to create something new that would take customers to their new mega store. So, we thought: What if we used piracy against itself to take customers to the store? The case study shows the results of the action. Ambient advertisement created by Propeg, Brazil for Video Hobby, within the category: Professional Services.

Experiential advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

Film advertisement created by BBH, Brazil for White Horse, within the category: Alcoholic Drinks.

Digital advertisement created by Wunderman, Brazil for São Paulo Soccer Federation, within the category: Recreation, Leisure.

Digital advertisement created by Staff, Brazil for SUIPA, within the category: Public Interest, NGO.

Film advertisement created by Wunderman, Brazil for INATAA, within the category: Public Interest, NGO.

Digital advertisement created by BBDO, Brazil for KISS FM, within the category: Media.

Ambient advertisement created by Ogilvy, Brazil for Hellmann's, within the category: Food.

Ambient advertisement created by FREE, Brazil for Rotary Club, within the category: Public Interest, NGO.

Film advertisement created by Bolero, Brazil for Servis Segurança, within the category: Professional Services.

Experiential advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

We needed to launch a development in an old industrial area, the 4th District in Porto Alegre. An important neighborhood in the past, but today it´s abandoned and degraded by time. How to attract people to know a real estate development in an area such as this? We promoted rediscovering the neighborhood in an interactive and different way, starting a new history for the place. We Outdoor advertisement created by Leo Burnett, Brazil for Rossi, within the category: Industrial, Agriculture.

Action Budlight facebook platform, where users interact with their friends in funny and entertaining strengthening the brand of beer. Digital advertisement created by Cuca Escola de Criativos, Brazil for Bud Light, within the category: Alcoholic Drinks.

Digital advertisement created by Y&R, Brazil for BIC, within the category: Office Equipment.

To prove that Hellmann's goes with anything, Ogilvy Brazil created the Food Slot. In supermarkets chains, grocery stores and bars around Brazil, consumers are being invited to pull the lever of a slot machine that randomly combines different ingredients in the display. For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and a hot and fresh delicious food sample made with the real mayonnaise. From Lasagna to Beef Ragout, from Wrap Ratattouile to Spicy Burritos, the most unexpected meals made with Hellmann's were included in the game "menu", to guarantee that every time the shoppers play, the experience would be different. Four months of research and development were necessary to guarantee both the perfect system and quality of the food, a mission taken by the Unilever's head chefs and the engineers and tech team of the production company, Hungry Man Projects. Ambient advertisement created by Ogilvy, Brazil for Hellmann's, within the category: Food.