The real story of a married couple who live isolated in the small village of Carnaubinha - a dry and unwelcoming place in the Northeast of Brazil - who have the dream to one day see the ocean. Content advertisement created by Agência UM, Brazil for Grupo de Apoio a Criança com Câncer, within the category: Public Interest, NGO.

Responsible Sip is a stunt devised to raise driver awareness about the dangers of drinking and driving, since Brazil’s newer and harsher traffic laws failed to decrease the number of drunk drivers on the streets. During the weekend, the Blá Bar dumbfounded driver’s at the bar, serving them drinks in a special mug, with funny quotes showing the effects of alcohol on their behavior. The mugs were also mailed to opinion formers and VIP customers. The stunt involved over 20 professionals, including a camera crew to register the driver’s reactions. Ambient advertisement created by QG Propaganda, Brazil for Bar Bla, within the category: Recreation, Leisure.

Schnowser, Chiwawa, Shitsu, people often search for pure breed dogs on the internet like this. That’s why Güd, an exclusive online dog food brand, transformed misspelled dog breeds names on Google into rescue dogs ads. In partnership with the NGO “Clube dos Vira-Latas”, we lauched “Rescue Dogz”. Created by J. Walter Thompson Brazil, the campaign takes advantage of the so common misspelling of pure-breed dogs names while searching on Google. Every time someone searches misspelling the name of the breed, "Rescue Dogz" names a mutt dog under that misspelled word and creates an ad offering the dog for free. By clicking on the ad, the person is led to the dog’s page in the campaign website (https://rescuedogz.us/), giving the pet a chance to be seen and adopted. Digital advertisement created by JWT, Brazil for güd, within the category: Pets.

We held an LGBTQ protest in a place it could never be held: at the Kremlin Palace, in Moscow. Digital advertisement created by DDB, Brazil for Ssex Bbox, within the category: Public Interest, NGO.

In order to give voice to feminicide victims in Brazil, we silenced the most known brazilian songs with female names on radios. Then, we matched these names with names of real women who were killed by this type of violence. All these stories became radio spots and were aired throughout the radio music broadcast, during the International Women’s Day. Audio advertisement created by Escala, Brazil for Themis, within the category: Public Interest, NGO.

Ambient advertisement created by Saatchi & Saatchi, Brazil for Nike, within the category: Fashion.

An integrated action that has been causing a lot of fuss in our advertising market here in Brazil. The client is the El Ojo de Iberoamerica advertising festival, that will take place in Buenos Aires, this November. We sent to some of the most prestigious agencies in Brazil (DDB, Ogilvy, Draft,+FCB, BBDO, etc) a El Ojo Grand Prix inside a shockproof pod. All trophies will self destruct in the exact date the jury decides the GPs in Buenos Aires: November 25th. For real. Well, not all. If one of the agencies actually wins a Grand Prix, its trophy will be safe. How? You’ll see in the video. We shot a funny and well produced viral video to spread the word about the trophy. And now, every agency that enters at least 50 pieces in the El Ojo Festival can ask for a Self Destructible Trophy to place it on the awards shelf. At least until November 25th. Sound Production: Satélite Trilha: Satélite e Sonoplastik Music Ambient advertisement created by Santa Clara, Brazil for Festival El Ojo, within the category: Professional Services.

Film advertisement created by Publicis, Brazil for Heineken, within the category: Alcoholic Drinks.

Ambient advertisement created by Tudo, Brazil for Itau, within the category: Finance.

Film advertisement created by ESPM, Brazil for AVIVA, within the category: Finance.

Digital advertisement created by TBWA, Brazil for Dorina Nowill Foundation for the Blind, within the category: Public Interest, NGO.

Ambient advertisement created by Morya, Brazil for Sicredi, within the category: Gaming.

Film advertisement created by Ponto de Criacao, Brazil for Smart, within the category: Automotive.

Film advertisement created by Martpet, Brazil for Hope, within the category: Health.

Ambient advertisement created by Hurra, Brazil for Ubisoft, within the category: Gaming.

Audio advertisement created by Havas, Brazil for Citroën, within the category: Automotive.

The piece consists in an exclusive insert for subscribers of the latest edition of the Capricho magazine which was created by JWT. Attached to the cover, the art allows readers to turn the magazine into an amplifier. Simply by rolling the magazine and inserting the iPhone tuned into the Coca-Cola FM application in the spot indicated. The final format allows the sound waves to travel in two different directions at the same time, intensifying the stereo effect created by the device. The next step is to enjoy the music. Direct advertisement created by JWT, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

The Horror Time of the Hopi Hari Park. Digital advertisement created by NBS, Brazil for Hopi Hari Theme Park, within the category: Recreation, Leisure.

Bar Aurora & Boteco Ferraz present “Karaoke Breathalyzer”. To increase awareness about drunk driving, we created the world’s first microphone breathalyzer and invited people to sing karaoke. Once up on stage, with their guard down, we took them by surprise. At the end of each song, we didn’t show their score, we showed their alcohol blood level. Because let’s face it, when you feel you are ok to sing, you are probably not ok to drive. Ambient advertisement created by Ogilvy, Brazil for Bar Aurora e Boteco Ferraz, within the category: Recreation, Leisure.

Film advertisement created by Africa, Brazil for Mitsubishi, within the category: Automotive.