Digital advertisement created by Escala, Brazil for Panvel Pharmacies, within the category: Pharmaceutical.

Film advertisement created by FCB, Brazil for Estadão Digital, within the category: Media.

Photography: Paulo de Tarso "Disca" Film advertisement created by Lowe, Brazil for K-Y Jelly, within the category: Health.

Digital advertisement created by Neogama, Brazil for ADESF, within the category: Public Interest, NGO.

Digital advertisement created by Publicis, Brazil for Canal Sony, within the category: Media.

Ambient advertisement created by Filadelfia, Brazil for Grupo Vhiver, within the category: Public Interest, NGO.

Digital advertisement created by 3A Worldwide, Brazil for Café Mundial, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

The "Dear Santa Claus" campaign invites people to rethink the gifts they will give children this Holiday Season.

With anxiety levels sky high, Cerveza Patagonia carries out an experiment to reduce anxiety by immersing participants in the mountains. Twenty participants with high levels of stress and anxiety were interviewed by a psychologist, then three participants were selected to spend a week in wood cabins in the mountain city of Cambará do Sul, in the South of Brazil. Their levels of patience, sleep quality, fatigue, irritability, self-criticism, and compulsive eating were measured before, during, and after the experiment. Integrated advertisement created by Beta Collective, Brazil for Patagonia, within the category: Alcoholic Drinks.

Digital advertisement created by DM9Rio, Brazil for Amaral Carvalho Hospital, within the category: Public Interest, NGO.

Digital advertisement created by dim&canzian, Brazil for Adote Um Vira Lata, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Brazil for Nestle, within the category: Food.

Digital advertisement created by Leo Burnett, Brazil for Brazilian Association of Organ Transplant, within the category: Public Interest, NGO.

The video was made by creating animations out of 1,800 posts, which were transformed into the frames of the videos. The stop motion videos use Facebook’s interface as their animation platform. “The idea for the video came from the way people use mobile phones to browse Facebook; the scenes scroll down the screen like the images of a movie reel,” says Paul Sanna, Creative VP at Wunderman Brazil. Accompanied by a version of the pop song “Somewhere Only We Know,” the images depict experiences that are worth sharing and enjoying. Film advertisement created by Wunderman, Brazil for Vivo, within the category: Electronics, Technology.

Ambient advertisement created by Wunderman, Brazil for TAM Airlines, within the category: Transport.

Film advertisement created by Talent, Brazil for Personal Baby, within the category: Health.

The experimental project, being used by the Dorina Nowill Foundation for the Blind, is a new literacy tool and inclusion called "Braille Bricks"; the initiative was made into a mini documentary that shows the children's real reactions and invites the public to use the hashtag #BrailleBricksForAll. Digital advertisement created by TBWA, Brazil for Dorina Nowill Foundation for the Blind, within the category: Public Interest, NGO.

Late adoption in Brazil is still a rare gesture, which runs up against various myths and prejudices. Today, 92% of children who are waiting for adoption are over 7 years old. However, of the 37,000 parents who want to adopt, only 9% welcome children of that age or older, according to data from the National Justice Council. To raise awareness to this cause, Dermodex brand, a specialist in diaper rashes announce this Friday, on the an experiment carried out with three Brazilian families, which allowed late-adoption parents to see themselves, for the first time, with their children in special moments since their birth day. Direct advertisement created by BETC, Brazil for Dermodex, within the category: Pharmaceutical.

Film advertisement created by Ogilvy, Brazil for Miami Ad School, within the category: Education.