Digital advertisement created by Miami Ad School, Brazil for BBC, within the category: Media.

Our reflections go far beyond what we see in the mirror. More than an experiment, this is a deep look at women. Film advertisement created by BETC, Brazil for eQlibri, within the category: Confectionery, Snacks.

Ambient advertisement created by BBDO, Brazil for Antarctica Beer, within the category: Alcoholic Drinks.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Educating the population about condom usage on their sexual intercourse has became each day more important. However, in Brazil and in other countries around the world, there's a common saying stating that “Sex with a condom is like eating candy with the wrapper on” - an old perception that harms the STD prevention investment made by brands and government. To fight this common saying and highlight all the new Jontex Real Feel benefits – a latex free condom, that allows a real skin-skin touch sensation - the brand, in partnership with BETC São Paulo, launched a campaign with an unusual concept: an edible candy wrapper, to prove that eating candy with a wrapper on and have sexual intercourse with condom can be both delicious. The brand sent a special kit with the candy and the new Jontex Real Feel to digital influencers and distributed samplings in bars. Throughout the film, it's possible to conclude that everyone who tried it realized that eating candy with the wrapper on and having sexual intercourse with the condom on can be. By doing this, Jontex hopes to redefine a common saying and, at the same time, improve prevention. Direct advertisement created by BETC, Brazil for Jontex, within the category: Health.

Film advertisement created by dim&canzian, Brazil for Mix Brasil, within the category: Public Interest, NGO.

Film advertisement created by Publik Cine Video, Brazil for Gazin, within the category: Retail Services.

Ambient advertisement created by Publicis, Brazil for Colombo, within the category: Retail Services.

Paçoquita, one of Brazil's most beloved brands, has a new face and launched a campaign "There are things that turn your head.". Next to her, it was also her new mascot, Quito, a face full of energy and fanatic for fun. And he's the protagonist of his new film. Film advertisement created by Alta Comunicazione, Brazil for Paçoquita, within the category: Food.

Film advertisement created by Saatchi & Saatchi, Brazil for Salamitos, within the category: Food.

What if on the busiest shopping day of the year, in a coupon-supported category, we hacked all competitors' coupons? We asked the audience to share with us the coupons from other players and, with our "purpleficator ray", we enabled some as a James coupon. Digital advertisement created by F.biz, Brazil for James, within the category: Retail Services.

For Brazilians, there are no rules when it comes to Miojo and social media shows it every day. New recipes are created daily with different ingredients. Inspired by this, NISSIN FOODS DO BRASIL and Dentsu Brasil launched a "new flavor" for Nissin's instant noodles: Nissin Lámen Universal Flavor, with a transparent packaging, without flavoring colors, and no flavor sachets. Digital advertisement created by Dentsu, Brazil for Nissin, within the category: Food.

Everybody is sick and tired to hear about condoms. So MTV created a new concept that goes straight to the point: #USEITDICK. The campaign contains three films: Male Mermaid, Jumping Jacks and Tennis Player. Each one shows idiot doubts about condoms and the answer always comes from MTV: #USEITDICK. Literally. Film advertisement created by Loducca, Brazil for MTV, within the category: Media.

Digital advertisement created by Y&R, Brazil for Miami Ad School, within the category: Education.

JWT, Brazil have promoted a beautiful action: A choir made by twelve laryngectomy patients, victims of cigarette, have surprised the audience of MASP’s auditorium that was waiting for the USP (São Paulo University) Choir, one of the most famous of São Paulo city. Created for A.C. Camargo Cancer Center, the action was about having the songs “All you need is Love” and “She loves you”, dos Beatles, interpreted by the patients. The objective was to aware people about the main risk factor of larynx cancer: smoking. Accompanied by audiologists from the institution, the patients that integrate the “Sua Voz Choir” (most of them with more than 60 years old) used esophageal voice, prosthesis, electronic larynx (vibrator), oral speech and sound’s articulations. Ambient advertisement created by JWT, Brazil for ACCamargo Cancer Center, within the category: Health.

A children's e-book that tells the story of a stray cat looking for a family. In the story, the cat enters a house hoping to live in it and begins to snoop. Younger readers who download the e-book can track the cat's adventures through the house and interact with various elements of the page. Digital advertisement created by BBDO, Brazil for Whiskas, within the category: House, Garden.

During October, all the T-Shirts will bring a little surprise inside; a small lump. During all this month, all the Pink T-shirts sales will be reverted to Barretos Cancer Hospital Centre. Experiential advertisement created by Onlime Comunicação, Brazil for Golfe Class, within the category: Public Interest, NGO.

"Stork," the campaign film for the new Tiguan Allspace, presents a touching portrait of a young family spending time together. During an outing, from the moment they get on the road until they get back into town, a stork follows them around, getting the father's attention. While all this is happening, viewers can check out the technological innovations in the Tiguan Allspace – such as when the mother activates the exclusive Cognitive Manual with Artificial Intelligence via voice command to find out more about the car''s features, or when the father, his hands full of purchases, opens the trunk by moving his feet to trigger the sensor for the Easy Open system, available in the R-Line model. Other Tiguan Allspace features also make an appearance in the family''s interactions, including the Active Info Display, the 350 Nm TSI engine, Park Assist 3.0, and Pedestrian Recognition, which brakes automatically when it detects people or animals suddenly crossing in front of the new Tiguan Allspace. The film closes with the stork landing in the middle of the street once they''re back in town. The Pedestrian Recognition feature is activated and the vehicle brakes for the bird, which lifts up a bundle with its beak in an allusion to the arrival of a new baby. The wife smiles, understands, and looks at her husband, who is caught by surprise but pleased. In the next scene the family is back in the car, now with twin babies and their grandmother, having filled up all seven seats in the Tiguan Allspace. The commercial closes out with the concept: "A new Volkswagen is born. The Tiguan Allspace: a new car, a New Volkswagen." The spot comes in 90, 60, and 30-second versions. Film advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Bikes are one of the highest taxed products in Brazil. Over 70% of a bike's price is comprised of taxes. For comparison, cars are taxed at 30%. Furniture prices at 12%. That fact doesn't get enough attention nor outrage between Brazilians for one reason: they just don't know it. To communicate that amongst the bike consumers, we decided to break the law. We created The Outlaw Bike, a bike that pretends to be furniture so it pays less taxes. A product designed to get the attention of all unsuspecting Brazilians. It can be assembled both as a bike and as furniture. When assembled as a bike: 70% taxes. When assembled as furniture: only 12%. It's built with the same parts and the same materials, it's just put together differently. A small difference that makes all the difference. After presenting our bike, we asked bikers and bike lovers just one thing: get off their asses off and do something about it. Direct advertisement created by Talent, Brazil for Bicycling Magazine, within the category: Recreation, Leisure.

Ambient advertisement created by OpusMultipla, Brazil for IPTRAN, within the category: Public Interest, NGO.