Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous. Film advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Brief: Connectivity is key for car brands. But in people's digital routine, BMW is not yet top of mind. How can we change that? Idea: Simply illustrated ads highlight specific features of BMW Connected. In short online videos, we engage our busy target group while browsing. The seamless transition shows them how smoothly BMW Connected fits in to their digital life. In the same style, print ads transform the message to the offline world. Both channels lead to our website where users learn the features through scroll-through storytelling. Digital advertisement created by Miami Ad School, Germany for BMW, within the category: Automotive.

The WWF format is a PDF that cannot be printed out. It's a simple way to avoid unnecessary printing. So here's your chance to save trees and help the environment. Decide for yourself which documents don't need printing out -- then simply save them as WWF. Digital advertisement created by Jung von Matt, Germany for WWF, within the category: Public Interest, NGO.

Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

Made in Fukushima is a book made out of rice straw from the decontaminated fields in Fukushima. It helps people understand that the decontamination method works and that the rice from Fukushima is safe, by turning the rice into the medium and the data into understanding. To tell the story, the book uses a wide range of resources: photography, interviews, reports, background information, data and its visualization. Design advertisement created by Serviceplan, Germany for Meter Group, within the category: Public Interest, NGO.

Digital advertisement created by Leo Burnett, Germany for Samsung, within the category: Electronics, Technology.

Film advertisement created by McCann, Germany for Sony, within the category: Electronics, Technology.

How do you advertise an outstanding TV-experience in High Definition? Especially for people who can’t yet see in HD? With a spot which is directly aimed at the target group. People who enjoy great movies at home on TV. People who - like filmmakers - share a passion for intense pictures and vivid details. And with an idea which focuses on the most important thing when watching TV – the eyes. The result? A story of warning, nicely wrapped as a fairytale. And of course with a twinkle in the eye: It’s the night all eyes left. Film advertisement created by Hello, Germany for HD+, within the category: Media.

Film advertisement created by Ogilvy, Germany for LG, within the category: Electronics, Technology.

Film advertisement created by Serviceplan, Germany for The One Club, within the category: Professional Services.

The new KeMar kitchen blender is so frightening powerful, it gives you terrible nightmares the first three nights. Film advertisement created by HFF, Germany for KeMar Kitchenware, within the category: Electronics, Technology.

With every food-related disease, the first challenge is always the diet. A bad food choice is enough to put our health at risk. Meet Apple Foodsense, a new feature in the Apple Health app that makes sure what we eat doesn't harm us. Backed by a comprehensive database of food images from all over the world, Foodsense uses deep learning and AI to quickly identify food items with precision. Every time we take a food pic, the app recognizes our meal and sends an alert in case we are eating something we shouldn't. Apple Foodsense, watch what you eat through us. Film advertisement created by Miami Ad School, Germany for Apple, within the categories: Electronics, Technology, Health.

Film advertisement created by Leagas Delaney, Germany for one2like.com, within the category: Professional Services.

Film advertisement created by Serviceplan, Germany for Metro, within the category: Retail Services.

A DEA Squad is about to bust a hemp factory. Once inside they find out the bitter truth of their failed mission...but somehow they are still rewarded.

Film advertisement created by Grabarz & Partner, Germany for 66°NORTH, within the category: Fashion.

Film advertisement created by MAYD, Germany for Paisley, within the category: Fashion.

PAX it! The most clicked ad space in the world, that actually isn’t one. We simply replaced an online store shopping cart icon with a flexible PAX wardrobe icon that grows automatically while you shop. Digital advertisement created by Grabarz & Partner, Germany for IKEA, within the category: House, Garden.