Every day, the vital work of German rescue workers is impeded by people taking pictures of accidents. People die, because rescue workers can’t get through, need to block rubbernecking instead of doing their job. Especially since almost no one would admit they are actually doing it. That’s why we wanted to find a way to speak to people directly, without blaming them but shaking them up. Instead of sharing pictures of the accident, the gawkers shared pictures of our message. The stunt and our message not only made it into social media, it even reached Europe’s biggest daily newspaper ‘Bild’, which used it to generate more attention to the problem. Digital advertisement created by fischerAppelt, Germany for German Federal Ministry of the Interior, within the category: Public Interest, NGO.

Ambient advertisement created by Miami Ad School, Germany for Spotify, within the category: Media.

Idea / Challenge: Berlin is the place where history was written – and not just in 1989the people were the driving force behind it. They don't like to be left outside. That's why the new Nokia device was the perfect match: it even got them onto the red carpet of the famous film festival Berlinale. Strategy / Implementation: At Berlin's busiest subway station, using the latest Nokia smartphone,a movie was made within seconds that put everyone who wanted on to the red carpet. Ambient advertisement created by JWT, Germany for Nokia, within the category: Electronics, Technology.

A DEA Squad is about to bust a hemp factory. Once inside they find out the bitter truth of their failed mission...but somehow they are still rewarded.

It's often impossible for people to take out their phones to call for help when they’re under attack. Scream Out by Shazam provides hands-free support by activating emergency calls upon the detection of distressed screams. This way, cries for help will always be heard. Digital advertisement created by Miami Ad School, Germany for Shazam, within the category: Electronics, Technology.

Someone's in the apartment. Wait for it. And stay original. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Club-Mate, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by Glow, Germany for Blush, within the category: Fashion.

Film advertisement created by Grabarz & Partner, Germany for 66°NORTH, within the category: Fashion.

Film advertisement created by Saatchi & Saatchi, Germany for Deutsche Telekom, within the category: Electronics, Technology.

From zero to 100km/h (62 mph) in just 2.9 seconds sounds very nice. But would that help with the XXXL-experiment? Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

Digital advertisement created by Serviceplan, Germany for Beck's, within the category: Alcoholic Drinks.

Film advertisement created by Kempertrautmann, Germany for Beate Uhse, within the category: Media.

The pollution of the oceans is one of the biggest threats for our planet. But those most affected won't be us. It'll be our kids. Waste Free Oceans wanted to change that – while stopping the pollution of our oceans. So they launched The Ocean Plastic Books. Kid's books against ocean waste – created from recycled ocean waste. Film advertisement created by Jung von Matt, Germany for Waste Free Oceans, within the category: Public Interest, NGO.

Sparkasse is Germany’s oldest bank. To get young people excited about its newest product Kwitt we launched an online campaign with an unusual testimonial: a debt collector. Via Facebook Messenger users could hire him for various missions – from collecting money to inviting friends to a party. Behind the concept was the world’s first chatbot to feature creative storytelling. Digital advertisement created by Jung von Matt, Germany for Sparkasse, within the category: Finance.

Christmas SpecSpot for Heineken. Film advertisement created by HFF, Germany for Heineken, within the category: Alcoholic Drinks.

Direct advertisement created by Kolle Rebbe, Germany for Kim Weisswange, within the category: Health.

The campaign was 100% successful: Jean-Remy liked the trick, invited Andrey for an interview and he got a job at the agency.

Film advertisement created by McCann, Germany for Sony, within the category: Electronics, Technology.

Film advertisement created by Grey, Germany for MTV, within the category: Media.