Digital advertisement created by Fabian&Fred, Germany for Ambient Recording, within the category: Electronics, Technology.

Ambient advertisement created by Philipp und Keuntje, Germany for Jagermeister, within the category: Alcoholic Drinks.

Ambient advertisement created by Preuss und Preuss, Germany for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Jung von Matt, Germany for ENBW, within the category: Industrial, Agriculture.

Production: @radical.media Berlin Film advertisement created by Jung von Matt, Germany for Konzerthaus Dortmund, within the category: Recreation, Leisure.

The fakes are embodied in our films of disguised dogs. The fact that the "product" is a fake, it disappointed the expectations of users, for example, represents a health hazard or is simply less powerful than the original. Film advertisement created by Filmakademie Baden-Württemberg, Germany for APM, within the category: Public Interest, NGO.

Jägermeister stands for friendship. The brand is active wherever friendship is celebrated. But how can you reach people right where they chat to their friends on a daily basis? On their smartphones. In Messengers. The idea: Jägermeister “Jäm Bot” – the first chat bot, that raps. Featuring two of Germany’s most popular rappers, Eko Fresh and Ali As, the bot turns a regular Facebook Messenger message into the most personal rap video ever made. Using artificial intelligence, the chat bot asks the user some essential questions for the message: The name and gender of the recipient, and the purpose of the message. Jäm Bot then sent this information live into a recording studio to the rappers. They transformed it into a personalized music video. Finally, Jäm Bot sent the video back to the users. Chat Bots are programs in messenger apps that offer services via a human-like dialogue. Currently, chat bots are used for example to configure products, book flights and subscribe to news services. At the heart of the campaign was the live event on December 6th, 2016 with Eko Fresh and Ali As in the recording studio. Working together with the bot, the artists turned countless chat messages into rap videos. Jäm Bot offered the fitting occasions by itself. What should your message say?: A toast to friends? Apologize for leaving a party? Or just tease somebody a little? These are just some of the many possibilities offered. The event was broadcasted from the recording studio on Facebook Live. A mix of blog posts by influencers, Facebook messenger ads, video ads and Instagram ads completed the campaign by creating buzz and winning lots of new participants. Film advertisement created by La Red, Germany for Jagermeister, within the category: Alcoholic Drinks.

On May 3nd, 2016, World Press Freedom Day, euronews demonstrates how important press freedom is for the world. During a live interview, anchorwoman Lise Pedersen “disappears” from the seemingly safe euronews studio - and all of Europe stares at an empty news desk. During 20 seconds of silence. Live. On Europe-wide television. Film advertisement created by Serviceplan, Germany for Reporters Without Borders, within the category: Public Interest, NGO.

Film advertisement created by Grabarz & Partner, Germany for Burger King, within the category: Food.

Social-Bee is an organization that helps refugees to get a job faster. But in a stack of applications, it’s hard to stand out. Especially with a gap in your CV caused by an escape. Social-Bee is turning that gap into a strength. With "The Refugee Résumé“ the escape route itself becomes part of the overall design. Real routes where integrated into individual résumés with multiple applications sent out nation-wide.

Film advertisement created by Publicis, Germany for Greenpeace, within the category: Public Interest, NGO.

Dominik Heinrich, Creative Innovation Director, MRM//McCANN Germany Digital advertisement created by McCann, Germany for Mammut, within the category: Fashion.

For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.

Brief: Connectivity is key for car brands. But in people's digital routine, BMW is not yet top of mind. How can we change that? Idea: Simply illustrated ads highlight specific features of BMW Connected. In short online videos, we engage our busy target group while browsing. The seamless transition shows them how smoothly BMW Connected fits in to their digital life. In the same style, print ads transform the message to the offline world. Both channels lead to our website where users learn the features through scroll-through storytelling. Digital advertisement created by Miami Ad School, Germany for BMW, within the category: Automotive.

Digital advertisement created by BBDO, Germany for Caritas, within the category: Public Interest, NGO.

Digital advertisement created by Miami Ad School, Germany for HP, within the category: Electronics, Technology.

Brief: had to develop a direct campaign for LEGO that promotes the core of the brand creativity. As this is what the target audience uses when playing in whatever way with LEGO bricks, it was important for us to involve the user to create something new and big. Our aim was that everybody who gets in contact with our digital campaign becomes part of it by using their own creativity. Creative Execution: We made a jump ‘n’ run game, created by the user themselves, and becoming bigger and bigger, with every user who takes part in it. This promotes perfectly the core of the brand LEGO: creativity. Describe the creative solution to the brief/objective. We created an idea for the most common banner: The leader board banner. 728px x 90px for endless fun: An interactive jump ‘n’ run game, created by the users themselves. A little LEGO figure, starting on the very left, has to reach the right side of the banner in order to finish a level. While playing in the banner, users always have the possibility to visit builders-of-infinity.com. Here, users can create their own level – with LEGO bricks. Small bricks, big bricks, moving bricks, pink bricks, fast forward bricks… Once a user finished building a level, he can publish it. His level will be added to the game – raising the number of levels for the banner. Results: Countless LEGO fans from all over the world create a never-ending jump ‘n’ run game. And to become #1 in the high score some of them played even more than 1 hour on this banner. Digital advertisement created by Plan.net, Germany for Lego, within the category: Gaming.

Only those who know their rights can exercise them: On the occasion of the 30th International Day of Children's Rights on 20 November, the Hamburg Child Protection Association (Kinderschutzbund Hamburg) not only opened the "Square of Children's Rights" in Hamburg, but also the first virtual museum for children's rights. Senators Dr. Melanie Leonhard and Dr. Carsten Brosda, and the president of the Child Protection Society Germany Heinz Hilgers were present to inaugurate. The aim of ’The Secret Sculpture’ is to visualise the UNCRC, and raise awareness of the work of the Child Protection League. There are 54 articles in the United Nations convention on the rights of the child, and St. Elmo’s invited 42 artists to create a virtual artwork for a plinth in the Platz der Kinderrechte. Each virtual sculpture is visible via a new Kinderschutzbund Hamburg app using augmented reality when you hold your phone up to the plinth. Integrated advertisement created by Saint Elmo's, Germany for Hamburg Child Protection Association, within the category: Public Interest, NGO.

Film advertisement created by UltraBold, Germany for Südzucker, within the category: Food.

Direct advertisement created by DDB, Germany for IKEA, within the category: House, Garden.