The theme of the social spot „Granatapfel" is omnipresent. War rages on almost every continent. Helpless children are often victims of a world which they don’t understand. Children don’t know territorial rights, reign interests, force competitions or ethnic-cultural conflicts. Children look after affection, fun, love or simply a juicy apple. This film should call attention to the topic "children in war zones". Film advertisement created by Filmakademie Baden-Württemberg, Germany for Unicef, within the category: Public Interest, NGO.

A DEA Squad is about to bust a hemp factory. Once inside they find out the bitter truth of their failed mission...but somehow they are still rewarded.

From zero to 100km/h (62 mph) in just 2.9 seconds sounds very nice. But would that help with the XXXL-experiment? Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

Microsoft Surface is the most flexible product. In an animated video series, we let our customers tell how they defy dogmas themselves and create their own rules. Film advertisement created by Miami Ad School, Germany for Microsoft, within the category: Electronics, Technology.

Digital advertisement created by Grey, Germany for Deichmann, within the category: Retail Services.

Film advertisement created by TBWA, Germany for got2b, within the category: Beauty.

Film advertisement created by Kemper Kommunikation, Germany for Porsche, within the category: Automotive.

One way to make person change his mind is to show him the consequences of his action before it actually happened. Experiential advertisement created by Miami Ad School, Germany for FCB, within the category: Health.

An augmented touch-based experience: using conductive ink, the brochure becomes an interface, letting you explore Audi's new Virtual Cockpit. Direct advertisement created by Razorfish, Germany for Audi, within the category: Automotive.

You can watch more similar pranks on the official Bic Prank YouTube channel: http://www.youtube.com/bicprank Background: The BIC Cristal is the best selling ballpoint pen in the world, but unfortunately not in Germany. The task was to create more awareness for this BIC Classic. The idea: We noticed that celebrities give autographs without watching what they are actually signing. We used that insight to create a big buzz for BIC: Celebrities give autographs with our BIC pen and they sign stuff that they would normally never sign. We put our prank videos on YouTube and soon other people started to upload their own BIC Pranks. The results: Dozens of involuntary top-class testimonials, thousands of viewers and a lot of awareness for BIC. All for 21 cent - the price of a BIC Cristal. Digital advertisement created by Jung von Matt, Germany for BIC, within the category: Office Equipment.

Film advertisement created by Aimaq von Lobenstein, Germany for Audi, within the category: Automotive.

Outdoor advertisement created by Glow, Germany for Blush, within the category: Fashion.

In Germany, 31 million people work in their free time for the benefit of us all. Volunteering isn’t just about supporting a good cause – it can also be a lot of fun. Volunteering offers something for everyone. Integrated advertisement created by fischerAppelt, Germany for German Federal Ministry of the Interior, within the category: Public Interest, NGO.

Digital advertisement created by Jung von Matt, Germany for Stowa, within the category: Personal Accessories.

Film advertisement created by McCann, Germany for Sony Ericsson, within the category: Electronics, Technology.

The worlds first Facebook app that turns virtual time into real time for children in need. Over a billion people surf on Facebook daily, piling up hours of time – time that SOS Children’s Village desperately needs. We created the “TimeSpend app” to measure the amount of time users spend on Facebook and then convert it into donations. SOS Children’s Village invests this money into time for children in need. Thanks to “TimeSpend”, a quite normal social network becomes a real social network. www.timespend-sos-kinderdorf.de (You need to have a Facebook account to use “TimeSpend”.) Digital advertisement created by Gürtlerbachmann, Germany for SOS Children's Villages, within the category: Public Interest, NGO.

The darkness of a cave tends to stir up our imagination and often induces the fear of the unknown. Monsters and wraiths seem to lurk in the dark corners. Are these mythical creatures really the things we should be afraid of? Three adventurers are exploring a giant cave. What they encounter is not a monster but true horror!

Film advertisement created by Anomaly, Germany for Rimowa, within the category: Personal Accessories.

Every year, people die because they fall into frozen rivers and lakes – even despite laws and warning signs. Therefore, the Frankfurt Fire Department was launching a campaign that points out this deadly danger. Photos of people frozen in the ice created the impression that they were trapped beneath the surface. An urgent warning to all passers-by in Frankfurt's parks and green spaces: Keep off the ice. Danger! Ambient advertisement created by Leo Burnett, Germany for Frankfurt Fire Department, within the category: Public Interest, NGO.

Outdoor advertisement created by Kolle Rebbe, Germany for Misereor, within the category: Public Interest, NGO.