Burger King is bringing the flame-grilling experience to where most millennials and gen-zers hang out: Fortnite. Digital advertisement created by Miami Ad School, Germany for Burger King, within the category: Food.

From zero to 100km/h (62 mph) in just 2.9 seconds sounds very nice. But would that help with the XXXL-experiment? Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

Film advertisement created by Innocean, Germany for Hyundai, within the category: Automotive.

Film advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

As a kid you‘d rather be a super villain than a victim. That‘s why Lamar needs to become a tough vampire like Dracula. He must become someone who takes his fate in his own hands and gets what he needs in order to survive. Dark Red tells the story of a boy tragically turning into a vampire, despite his good heart, only to realize that the true reason for his transformation is his powerlessness – the same powerlessness you feel as a blood cancer patient waiting for a stem cell donation. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Deutsche Stammzellspenderdatei, within the category: Public Interest, NGO.

Film advertisement created by Grabarz & Partner, Germany for Porsche, within the category: Automotive.

Film advertisement created by Leagas Delaney, Germany for Followfish, within the category: Food.

Film advertisement created by McCann, Germany for Sony Ericsson, within the category: Electronics, Technology.

Just as the victim of two small-town gangsters digs his own grave, an unexpected ally comes to help. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Sneeboer&Zn, within the category: House, Garden.

To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed. Ambient advertisement created by Jung von Matt, Germany for Eichborn, within the category: Professional Services.

With every food-related disease, the first challenge is always the diet. A bad food choice is enough to put our health at risk. Meet Apple Foodsense, a new feature in the Apple Health app that makes sure what we eat doesn't harm us. Backed by a comprehensive database of food images from all over the world, Foodsense uses deep learning and AI to quickly identify food items with precision. Every time we take a food pic, the app recognizes our meal and sends an alert in case we are eating something we shouldn't. Apple Foodsense, watch what you eat through us. Film advertisement created by Miami Ad School, Germany for Apple, within the categories: Electronics, Technology, Health.

Digital advertisement created by FCB, Germany for Philharmoniker Hamburg, within the category: Recreation, Leisure.

Film advertisement created by Serviceplan, Germany for Rodenstock, within the category: Retail Services.

Film advertisement created by Jung von Matt, Germany for NBC, within the category: Media.

„Like a Bosch“ is the name of the 90- second spot, which is a remake of the song „Like a Boss“. A young man with a cool mustache manages his daily routine with Bosch’s Smart Home solutions. It begins with the connection between the alarm clock and the shutters and continues with the control of the coffee machine. His home starts to be a „Future Zone“ and the protagonist is always the master of the situation - a real „Bosch“. Film advertisement created by Jung von Matt, Germany for Bosch, within the category: Electronics, Technology.

Brief: Connectivity is key for car brands. But in people's digital routine, BMW is not yet top of mind. How can we change that? Idea: Simply illustrated ads highlight specific features of BMW Connected. In short online videos, we engage our busy target group while browsing. The seamless transition shows them how smoothly BMW Connected fits in to their digital life. In the same style, print ads transform the message to the offline world. Both channels lead to our website where users learn the features through scroll-through storytelling. Digital advertisement created by Miami Ad School, Germany for BMW, within the category: Automotive.

Digital advertisement created by Serviceplan, Germany for WhatsGerman, within the category: Public Interest, NGO.