Germany

WVA

A direct mailing for Christmas lovers and haters as well. Just everybody's darling at christmas. Send to friends, partners and clients. Direct advertisement created by Mr Creative Rebel, Germany for Mr Creative Rebel, within the category: Agency Self-Promo.

WVA

Ambient advertisement created by Serviceplan, Germany for Pattex, within the category: Office Equipment.

WVA

Dominik Heinrich, Creative Innovation Director, MRM//McCANN Germany Digital advertisement created by McCann, Germany for Mammut, within the category: Fashion.

WVA

„Like a Bosch“ is the name of the 90- second spot, which is a remake of the song „Like a Boss“. A young man with a cool mustache manages his daily routine with Bosch’s Smart Home solutions. It begins with the connection between the alarm clock and the shutters and continues with the control of the coffee machine. His home starts to be a „Future Zone“ and the protagonist is always the master of the situation - a real „Bosch“. Film advertisement created by Jung von Matt, Germany for Bosch, within the category: Electronics, Technology.

WVA

Digital advertisement created by Grey, Germany for Vitasprint, within the category: Pharmaceutical.

WVA

An augmented touch-based experience: using conductive ink, the brochure becomes an interface, letting you explore Audi's new Virtual Cockpit. Direct advertisement created by Razorfish, Germany for Audi, within the category: Automotive.

WVA

The #artSmellery at the renowned Stedelijk Museum Amsterdam exhibits six paintings from world famous artists, such as Mondrian, Lichtenstein and Van Gogh, that have been transformed into scent-based masterpieces. As part of a campaign promoting the new sensoFresh odor removal program on Siemens washing machines, the #artSmellery exhibition demonstrates the influence smells can have over the way in which we perceive things. The fascinating thing about the exhibition is that visitors can’t see anything on the canvases – they have to smell them to experience the art. The odors awaken emotions and trigger memories that lend a whole new feeling for the picture and prove just how powerful odors can be. The exhibition was created by Heimat Hamburg and realized in close collaboration with the smell artist Jorg Hempenius and the museum. www.artsmellery.nl Experiential advertisement created by Heimat, Germany for Siemens, within the category: House, Garden.

WVA

Adidas introduces Membrane, the new swimsuit collection that passively collects plastic nano-particles present in the ocean. Digital advertisement created by Miami Ad School, Germany for Adidas, within the category: Fashion.

WVA

Ambient advertisement created by Lukas Lindemann Rosinski, Germany for Mercedes, within the category: Automotive.

WVA

Side Assist is a Volkswagen assistance system, that warns the driver if a vehicle is approaching from behind. We developed an online tool, that lets people experience the assistance system: „Side Assist Office“. When an employee is surfing at work, “Side Assist Office” scans the area behind his back with the webcam. If his boss suddenly shows up behind him, a business chart appears on the screen that makes him look busy. Try it out and see: http://www.side-assist-office.com Digital advertisement created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.

WVA

It’s no secret women pay more for razors just because of color. As a modern brand, Wilkinson Sword supports equality and self-expression. So to take a stand against the pink tax, we released 71 different-colored razors. That’s one for each of Facebook’s 71 gender options. And guess what? They all cost the same. After all 71 colors sold out, we donated the earnings to LGBTQ-related causes, and made all our regular razors genderless. Because no matter what makes us different, we all shave the same. Integrated advertisement created by Miami Ad School, Germany for Wilkinson, within the category: Beauty.

WVA

BBDO Berlin and Zavod BBDO develop and stage tourism campaign for Estonia. The "Stress Buster" travels to European capital cities, armed with sounds of nature and an Estonian pop-up forest. He scans the city to find the most stressed-out people to surprise them with a vacation trip to Estonia, so they can liberate themselves from the stresses and strains of daily life. Ambient advertisement created by BBDO, Germany for Estonian Tourist Board, within the category: Hospitality, Tourism.

WVA

Hyundai’s #whatsnext lauds the extraordinary pursuits and unique perspectives that Saudi woman bring to the table. Film advertisement created by Jung von Matt, Germany for Hyundai, within the category: Automotive.

WVA

Film advertisement created by Saatchi & Saatchi, Germany for Elanco, within the category: Pets.

WVA

Due to the Coronavirus pandemic, to enter any shop people have to practice safe distancing. This means the lines get longer and the waiting get’s boring. To a point where some customers might even give up when they see the line. To help Three Brothers Coffee shop secure their customers, We created: “The Instagrammable Wait. By combining street art with social responsibility to create a cool waiting experience. We used optical illusion art in our line and we encouraged people to take photos and selfies, to have a no-common picture of a place/moment, making this initiative very attractive on social media platforms. And turning the boring moment of waiting into a cool experience. Experiential advertisement created by Miami Ad School, Germany for Three Brothers Coffee, within the categories: Food, Non-Alcoholic Drinks.

WVA

Film advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

WVA

Airbnb launched an innovative content-led marketing campaign to mark the 25th anniversary of the fall of the Berlin Wall. The campaign, which will air on US national TV this weekend, leverages Airbnb’s greatest asset - its community - to bring to life its mission of belonging. It will also offer compelling content for any traveller planning to visit Berlin to join in the yearlong celebrations. A specially created microsite, www.belonganywhere.com/berlin, will act as a hub for the content. Film advertisement created by VCCP, Germany for Airbnb, within the category: Transport.

WVA

For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.

WVA

Direct advertisement created by DDB, Germany for Reporters Without Borders, within the category: Public Interest, NGO.




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