Digital advertisement created by McCann, Germany for MasterCard, within the category: Finance.

The youth today loves to travel. They are always ready to pack their bags and head out. The only thing that they never pack is a condom. Durex wants these wanderers to carry a condom with them on all their adventures. So, we turned Durex condoms into little pocket-passwords for free Wi-Fi hotspots, or as we call them, d-spots. d-spots are placed at locations most frequented by youngsters. Youngsters can simply scan a Durex condom to connect to a d-spot, thanks to object recognition technology. Go ahead young ones, we’ve got you covered. Integrated advertisement created by Miami Ad School, Germany for Durex, within the category: Health.

Film advertisement created by Serviceplan, Germany for PETA, within the category: Public Interest, NGO.

The angels in yellow: they’re 114 years old, have earned a huge amount of trust from their customers, and have almost 20 million members in their organization. But – how is it possible to stay relevant amongst members of a target audience that don’t and, in the future, won’t own their own car? Working alongside RCKT, this summer ADAC launched “Don’t Call Mom”, its first purely digital campaign aimed specifically at a younger demographic, which produced around 20 million interactions online. Youtube, Instagram, a specially created WhatsApp line and strong influencers were all part of the integrated campaign concept. The purely digital campaign depended on close insights into a clear target audience, the unmistakable creative touch of RCKT, and sophisticated performance marketing. The specially developed WhatsApp line lay at the heart of the entire project, accompanied by three adverts filmed by the Danish director Peter Harton, various online-ads, integrated influencer marketing, a homepage, and numerous offline strategies. In line with the catchphrase: “Don’t Call Mom – Call ADAC”, for the duration of the entire campaign, customers really were welcome to ask ANYTHING they liked. Whether it was a question about the right tyres for winter, tips for a first date, or the best pasta recipe – we were there to help. Digital advertisement created by RCKT, Germany for ADAC, within the category: Professional Services.

The new KeMar kitchen blender is so frightening powerful, it gives you terrible nightmares the first three nights. Film advertisement created by HFF, Germany for KeMar Kitchenware, within the category: Electronics, Technology.

Creative agency HEIMAT and HORNBACH partner with world-class designer and architect SIGURD LARSEN to create something new and rather wonderful: the WERKSTÜCK ‘Lounge Chair’ campaign. Film advertisement created by Heimat, Germany for Hornbach, within the category: Retail Services.

Life doesn't always go as planned. And even less so on the streets. To survive there, you need good ideas and help. At the Franciscan monastery in Düsseldorf, nearly 300 people receive a warm meal every day. Film advertisement created by Ogilvy, Germany for Franciscans, within the category: Public Interest, NGO.

Film advertisement created by Serviceplan, Germany for Santec, within the category: Electronics, Technology.

Digital advertisement created by Miami Ad School, Germany for Ben & Jerry's, within the category: Food.

Film advertisement created by DDB, Germany for T-Mobile, within the category: Electronics, Technology.

Just as the victim of two small-town gangsters digs his own grave, an unexpected ally comes to help. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Sneeboer&Zn, within the category: House, Garden.

Film advertisement created by Glow, Germany for Caritas, within the category: Public Interest, NGO.

Felix is unhealthily indecisive, that’s why he always flips a coin before every decision, no matter how serious the consequences are. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Mentos, within the category: Confectionery, Snacks.

Direct advertisement created by Serviceplan, Germany for Passage du désir, within the categories: Personal Accessories, Retail Services.

Post Production Company: Frame.dk / Gimmick VFX Film advertisement created by Raconteur, Germany for Wacom, within the category: Electronics, Technology.

Ambient advertisement created by Miami Ad School, Germany for Ryanair, within the category: Transport.

Film advertisement created by Aimaq von Lobenstein, Germany for Audi, within the category: Automotive.

Film advertisement created by thjnk, Germany for McDonald's, within the category: Food.

Sparkasse is Germany’s oldest bank. To get young people excited about its newest product Kwitt we launched an online campaign with an unusual testimonial: a debt collector. Via Facebook Messenger users could hire him for various missions – from collecting money to inviting friends to a party. Behind the concept was the world’s first chatbot to feature creative storytelling. Digital advertisement created by Jung von Matt, Germany for Sparkasse, within the category: Finance.