The campaign was 100% successful: Jean-Remy liked the trick, invited Andrey for an interview and he got a job at the agency.

Digital advertisement created by Serviceplan, Germany for WhatsGerman, within the category: Public Interest, NGO.

80 years after homosexual men were branded with pink triangles on their striped prison clothing and tortured in concentration camps, the mark of sexual persecution in Nazi Germany has been reclaimed as a symbol against homophobia, and anchors an international campaign - 'The Pink Triangle Issue' - highlighting contemporary violations of human rights for LGBTQI+ people across the globe. The motive of the Pink Triangle Issue is to ignite a conversation around the persecution of LGBTQI+ communities, who are increasingly facing persecution, imprisonment, torture or even death in more than 70 countries around the world including Chechnya, Egypt, India, Indonesia, Jamaica, Malaysia, Sudan and Uganda. People are invited to make their mark against homophobia by signing up to the Vangardist petition, and making a donation to Rainbow Railroad, who save lives by bringing people out of dangerous situations in countries where the LGBTQI+ community face persecution, torture and even death because of their sexuality. Vangardist will deliver the number of subscribers of the petition to the United Nations to implore them to add the rights of LGBTQi+ people to the United Nations “Universal Declaration of Human Rights". Integrated advertisement created by Serviceplan, Germany for Vangardist, within the category: Media.

The pollution of the oceans is one of the biggest threats for our planet. But those most affected won't be us. It'll be our kids. Waste Free Oceans wanted to change that – while stopping the pollution of our oceans. So they launched The Ocean Plastic Books. Kid's books against ocean waste – created from recycled ocean waste. Film advertisement created by Jung von Matt, Germany for Waste Free Oceans, within the category: Public Interest, NGO.

Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous. Film advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

The angels in yellow: they’re 114 years old, have earned a huge amount of trust from their customers, and have almost 20 million members in their organization. But – how is it possible to stay relevant amongst members of a target audience that don’t and, in the future, won’t own their own car? Working alongside RCKT, this summer ADAC launched “Don’t Call Mom”, its first purely digital campaign aimed specifically at a younger demographic, which produced around 20 million interactions online. Youtube, Instagram, a specially created WhatsApp line and strong influencers were all part of the integrated campaign concept. The purely digital campaign depended on close insights into a clear target audience, the unmistakable creative touch of RCKT, and sophisticated performance marketing. The specially developed WhatsApp line lay at the heart of the entire project, accompanied by three adverts filmed by the Danish director Peter Harton, various online-ads, integrated influencer marketing, a homepage, and numerous offline strategies. In line with the catchphrase: “Don’t Call Mom – Call ADAC”, for the duration of the entire campaign, customers really were welcome to ask ANYTHING they liked. Whether it was a question about the right tyres for winter, tips for a first date, or the best pasta recipe – we were there to help. Digital advertisement created by RCKT, Germany for ADAC, within the category: Professional Services.

Film advertisement created by Kempertrautmann, Germany for Beate Uhse, within the category: Media.

Film advertisement created by Heimat, Germany for Loctite, within the category: House, Garden.

Advertising Agency: DHM, London, UK Creative Director: Dave Dye Art Directors: Christopher Bowsher, Dave Dye, Ted Smith Copywriters: Ted Smith, Dave Dye, Frances Leach Film advertisement created by DHM, Germany for Lurzers Archive, within the category: Media.

Direct advertisement created by Kolle Rebbe, Germany for Kim Weisswange, within the category: Health.

EXIT-Deutschland, an organisation providing support for people dropping out of right wing movements in Germany, handed out what appeared to hardcore t-shirts (message: Hardcore Rebels. National and Free.) last August at the Rock Fuer Deutschland festival run by Germany’s right wing NPD party. Members of Exit Deutschland dressed up as Nazis and passed 250 of their shirts to festival visitors. Once the guys came home after the Festival and washed their shirts the shirt revealed a different message: “Was dein t-shirt, kan kannst du auch” (If your T-shirt can do it, so can you.), and the message “We’ll help you break with right-wing extremism”, and a contact number for Exit Deutschland. Direct advertisement created by Grabarz & Partner, Germany for EXIT-Deutschland, within the category: Public Interest, NGO.

Film advertisement created by Grey, Germany for MTV, within the category: Media.

Film advertisement created by Grey, Germany for MTV, within the category: Media.

In 18% of all fatal distracted-driving crashes cell phones are involved. Hands-free with Volkswagen Accessories. Digital advertisement created by Agenta, Germany for Volkswagen, within the category: Automotive.

One way to make person change his mind is to show him the consequences of his action before it actually happened. Experiential advertisement created by Miami Ad School, Germany for FCB, within the category: Health.

Side Assist is a Volkswagen assistance system, that warns the driver if a vehicle is approaching from behind. We developed an online tool, that lets people experience the assistance system: „Side Assist Office“. When an employee is surfing at work, “Side Assist Office” scans the area behind his back with the webcam. If his boss suddenly shows up behind him, a business chart appears on the screen that makes him look busy. Try it out and see: http://www.side-assist-office.com Digital advertisement created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.

To show one's self. A film about determination. Focusing on the process, the journey – with euphoria and anxiety constantly taking turns. Exploring the “man against self“ conflict the project aims to challenge traditional ways of brand communication. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Levi's, within the category: Fashion.

Film advertisement created by Heimat, Germany for Hornbach, within the category: House, Garden.