Christmas SpecSpot for Heineken. Film advertisement created by HFF, Germany for Heineken, within the category: Alcoholic Drinks.

Digital advertisement created by McCann, Germany for Stiftung Artenschutz, within the category: Public Interest, NGO.

The fakes are embodied in our films of disguised dogs. The fact that the "product" is a fake, it disappointed the expectations of users, for example, represents a health hazard or is simply less powerful than the original. Film advertisement created by Filmakademie Baden-Württemberg, Germany for APM, within the category: Public Interest, NGO.

Digital advertisement created by Filmakademie Baden-Württemberg, Germany for Diesel, within the category: Fashion.

One way to make person change his mind is to show him the consequences of his action before it actually happened. Experiential advertisement created by Miami Ad School, Germany for FCB, within the category: Health.

Film advertisement created by Glow, Germany for Antique Rivet, within the category: Fashion.

Direct advertisement created by DDB, Germany for IKEA, within the category: House, Garden.

Film advertisement created by UltraBold, Germany for Südzucker, within the category: Food.

Film advertisement created by Leagas Delaney, Germany for Followfish, within the category: Food.

Made in Fukushima is a book made out of rice straw from the decontaminated fields in Fukushima. It helps people understand that the decontamination method works and that the rice from Fukushima is safe, by turning the rice into the medium and the data into understanding. To tell the story, the book uses a wide range of resources: photography, interviews, reports, background information, data and its visualization. Design advertisement created by Serviceplan, Germany for Meter Group, within the category: Public Interest, NGO.

Burger King has had its fair share of hate online. Most of it stems from bad experiences with food. The brand’s recent shift towards authentic food and marketing allows for more open conversations with its customers. To announce its all-real menu, Burger King puts its haters on a pedestal and owns its flaws with a self-diss rap video, composed from real tweets. Further, branded OOH stickers that respond to real tweets meet consumers on the go and incentivise them to try the new menu. Integrated advertisement created by Miami Ad School, Germany for Burger King, within the category: Food.

Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

Slayer, one of the greatest metal bands of all time ends its four decade long reign with a final world tour and the live album, The Repentless Killogy. To celebrate, Slayer created something only Slayer could pull off: The HELL-P. A highly limited 6,66" single engraved with "Repentless" and recorded live at The Forum in Inglewood, CA. Forged from stainless steel and copper to survive even the eternal fires of hell. With it, you won't have to miss Slayer even in the abyss, but there is only one way to play the Hell-P. You Must Set It On Fire. Direct advertisement created by Kolle Rebbe, Germany for Slayer, within the categories: Music, Recreation, Leisure.

Outdoor advertisement created by Ogilvy, Germany for African Angel, within the category: Public Interest, NGO.

Outdoor advertisement created by Tinkerbelle, Germany for German Federal Ministry for the Environment, within the category: Public Interest, NGO.

Film advertisement created by DDB, Germany for Reebok, within the category: Fashion.

Ambient advertisement created by BBDO, Germany for WWF, within the category: Public Interest, NGO.

The angels in yellow: they’re 114 years old, have earned a huge amount of trust from their customers, and have almost 20 million members in their organization. But – how is it possible to stay relevant amongst members of a target audience that don’t and, in the future, won’t own their own car? Working alongside RCKT, this summer ADAC launched “Don’t Call Mom”, its first purely digital campaign aimed specifically at a younger demographic, which produced around 20 million interactions online. Youtube, Instagram, a specially created WhatsApp line and strong influencers were all part of the integrated campaign concept. The purely digital campaign depended on close insights into a clear target audience, the unmistakable creative touch of RCKT, and sophisticated performance marketing. The specially developed WhatsApp line lay at the heart of the entire project, accompanied by three adverts filmed by the Danish director Peter Harton, various online-ads, integrated influencer marketing, a homepage, and numerous offline strategies. In line with the catchphrase: “Don’t Call Mom – Call ADAC”, for the duration of the entire campaign, customers really were welcome to ask ANYTHING they liked. Whether it was a question about the right tyres for winter, tips for a first date, or the best pasta recipe – we were there to help. Digital advertisement created by RCKT, Germany for ADAC, within the category: Professional Services.

Autistic kids fear loud noises, imagine catching diseases in public transport or possibility of being hit by tree thus missing therapy. Google Home’s new call and voice printing feature allows them to get at home therapy from their therapists in complete privacy (activated by only their voice). They can also learn how to build resistance by playing trivia games using the audio and lights control feature of Google home. Film advertisement created by Miami Ad School, Germany for Google, within the category: Electronics, Technology.

Film advertisement created by BBDO, Germany for True Fruits, within the category: Non-Alcoholic Drinks.