The pollution of the oceans is one of the biggest threats for our planet. But those most affected won't be us. It'll be our kids. Waste Free Oceans wanted to change that – while stopping the pollution of our oceans. So they launched The Ocean Plastic Books. Kid's books against ocean waste – created from recycled ocean waste. Film advertisement created by Jung von Matt, Germany for Waste Free Oceans, within the category: Public Interest, NGO.

Film advertisement created by Jung von Matt, Germany for EDEKA, within the category: Retail Services.

Every once in a while, a natural disaster afflicts an area of the world. It may be a place close by, it may be far away. The only thing we know is that, somehow, we want to help. Goole makes it possible. Insight: We have an accurate backup of all our data but not for our homes. Digital advertisement created by Miami Ad School, Germany for Google, within the category: Electronics, Technology.

It’s no secret women pay more for razors just because of color. As a modern brand, Wilkinson Sword supports equality and self-expression. So to take a stand against the pink tax, we released 71 different-colored razors. That’s one for each of Facebook’s 71 gender options. And guess what? They all cost the same. After all 71 colors sold out, we donated the earnings to LGBTQ-related causes, and made all our regular razors genderless. Because no matter what makes us different, we all shave the same. Integrated advertisement created by Miami Ad School, Germany for Wilkinson, within the category: Beauty.

Audio advertisement created by Saatchi & Saatchi, Germany for Sony Ericsson, within the category: Electronics, Technology.

Ambient advertisement created by BBDO, Germany for Fashion Revolution, within the category: Public Interest, NGO.

Digital advertisement created by Filmakademie Baden-Württemberg, Germany for IKEA, within the categories: House, Garden, Public Interest, NGO.

Experiential advertisement created by Miami Ad School, Germany for Burger King, within the category: Food.

Many of us carry lucky charms with us as they make us feel positive during crucial moments such as job interviews, big games or even on our wedding day. So we ask people on social media to share their lucky charms with us and then create a Museum of Optimism. Inside, visitors find Sonnet mentioned as a lucky charm too. Through this initiative, we don't just celebrate people’s optimism but show how Sonnet can be their lucky charm during life’s big moments. Experiential advertisement created by Miami Ad School, Germany for Sonnet, within the category: Finance.

Digital advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Direct advertisement created by Ogilvy, Germany for Regina, within the category: House, Garden.

Outdoor advertisement created by thjnk, Germany for IKEA, within the category: House, Garden.

Film advertisement created by Kolle Rebbe, Germany for Loud Against Nazis, within the category: Public Interest, NGO.

Film advertisement created by Philipp und Keuntje, Germany for Audi, within the category: Automotive.

The angels in yellow: they’re 114 years old, have earned a huge amount of trust from their customers, and have almost 20 million members in their organization. But – how is it possible to stay relevant amongst members of a target audience that don’t and, in the future, won’t own their own car? Working alongside RCKT, this summer ADAC launched “Don’t Call Mom”, its first purely digital campaign aimed specifically at a younger demographic, which produced around 20 million interactions online. Youtube, Instagram, a specially created WhatsApp line and strong influencers were all part of the integrated campaign concept. The purely digital campaign depended on close insights into a clear target audience, the unmistakable creative touch of RCKT, and sophisticated performance marketing. The specially developed WhatsApp line lay at the heart of the entire project, accompanied by three adverts filmed by the Danish director Peter Harton, various online-ads, integrated influencer marketing, a homepage, and numerous offline strategies. In line with the catchphrase: “Don’t Call Mom – Call ADAC”, for the duration of the entire campaign, customers really were welcome to ask ANYTHING they liked. Whether it was a question about the right tyres for winter, tips for a first date, or the best pasta recipe – we were there to help. Digital advertisement created by RCKT, Germany for ADAC, within the category: Professional Services.

Film advertisement created by Preuss und Preuss, Germany for Kaufland, within the category: Retail Services.

Autistic kids fear loud noises, imagine catching diseases in public transport or possibility of being hit by tree thus missing therapy. Google Home’s new call and voice printing feature allows them to get at home therapy from their therapists in complete privacy (activated by only their voice). They can also learn how to build resistance by playing trivia games using the audio and lights control feature of Google home. Film advertisement created by Miami Ad School, Germany for Google, within the category: Electronics, Technology.

Film advertisement created by TBWA, Germany for got2b, within the category: Beauty.

Integrated advertisement created by Serviceplan, Germany for Metro, within the category: Retail Services.

Due to the Coronavirus pandemic, to enter any shop people have to practice safe distancing. This means the lines get longer and the waiting get’s boring. To a point where some customers might even give up when they see the line. To help Three Brothers Coffee shop secure their customers, We created: “The Instagrammable Wait. By combining street art with social responsibility to create a cool waiting experience. We used optical illusion art in our line and we encouraged people to take photos and selfies, to have a no-common picture of a place/moment, making this initiative very attractive on social media platforms. And turning the boring moment of waiting into a cool experience. Experiential advertisement created by Miami Ad School, Germany for Three Brothers Coffee, within the categories: Food, Non-Alcoholic Drinks.