PAX it! The most clicked ad space in the world, that actually isn’t one. We simply replaced an online store shopping cart icon with a flexible PAX wardrobe icon that grows automatically while you shop. Digital advertisement created by Grabarz & Partner, Germany for IKEA, within the category: House, Garden.

Skating might not be the best thing on earth for your shoes. When skating, one of your shoes gets normally the worst part, while the other one remains almost intact. We wanted to give these survivor-shoes a good purpose, donating them to people that really need them, so they don’t end up thrown away along with their destroyed pair. Digital advertisement created by Miami Ad School, Germany for Nike, within the category: Fashion.

Film advertisement created by Serviceplan, Germany for ZDF, within the category: Media.

Film advertisement created by Jung von Matt, Germany for Nikon, within the category: Electronics, Technology.

Direct advertisement created by Serviceplan, Germany for Soelden, within the category: Transport.

Ambient advertisement created by Lowe, Germany for Exit Deutschland, within the category: Public Interest, NGO.

Film advertisement created by Serviceplan, Germany for Maximal G, within the category: Non-Alcoholic Drinks.

Film advertisement created by Grabarz & Partner, Germany for Burger King, within the category: Food.

Film advertisement created by Heimat, Germany for Swisscom, within the category: Media.

Adidas aims to lower the percentage of teenage girls quitting sports by synchronizing their lives with those of professional businesswomen.
Through the Adidas Prospects app, teenage girls are able to search for a sport or profession and select a role model to sync with. Film advertisement created by Miami Ad School, Germany for Adidas, within the category: Sports.

Digital advertisement created by Miami Ad School, Germany for Ben & Jerry's, within the category: Food.

Post Production Company: Frame.dk / Gimmick VFX Film advertisement created by Raconteur, Germany for Wacom, within the category: Electronics, Technology.

Film advertisement created by Anomaly, Germany for Rimowa, within the category: Personal Accessories.

Social-Bee is an organization that helps refugees to get a job faster. But in a stack of applications, it’s hard to stand out. Especially with a gap in your CV caused by an escape. Social-Bee is turning that gap into a strength. With "The Refugee Résumé“ the escape route itself becomes part of the overall design. Real routes where integrated into individual résumés with multiple applications sent out nation-wide.

The campaign was 100% successful: Jean-Remy liked the trick, invited Andrey for an interview and he got a job at the agency.

Enjoying nice food, making preparations for the festive season and spending quality time together often fall short because of the challenges faced during everyday life during this unprecedented pandemic. So, to make life easier at Christmas, instead of cooking your own food, the festive menu is ordered and delivered by a nearby restaurant. Film advertisement created by Serviceplan, Germany for Metro, within the category: Retail Services.

Direct advertisement created by DDB, Germany for IKEA, within the category: House, Garden.

Waris Dirie and representatives of six other NGOs presented a new worldwide campaign against FGM in Berlin yesterday.The campaign, which was realised by the agency Heyman Brand de Gelmini from Berlin, provokes with the statement “just cut out her clitoris, and she’d be perfect”. The face of the campaign, German topmodel Manon von Gerkan was also present at the press conference in Berlin.

Jägermeister stands for friendship. The brand is active wherever friendship is celebrated. But how can you reach people right where they chat to their friends on a daily basis? On their smartphones. In Messengers. The idea: Jägermeister “Jäm Bot” – the first chat bot, that raps. Featuring two of Germany’s most popular rappers, Eko Fresh and Ali As, the bot turns a regular Facebook Messenger message into the most personal rap video ever made. Using artificial intelligence, the chat bot asks the user some essential questions for the message: The name and gender of the recipient, and the purpose of the message. Jäm Bot then sent this information live into a recording studio to the rappers. They transformed it into a personalized music video. Finally, Jäm Bot sent the video back to the users. Chat Bots are programs in messenger apps that offer services via a human-like dialogue. Currently, chat bots are used for example to configure products, book flights and subscribe to news services. At the heart of the campaign was the live event on December 6th, 2016 with Eko Fresh and Ali As in the recording studio. Working together with the bot, the artists turned countless chat messages into rap videos. Jäm Bot offered the fitting occasions by itself. What should your message say?: A toast to friends? Apologize for leaving a party? Or just tease somebody a little? These are just some of the many possibilities offered. The event was broadcasted from the recording studio on Facebook Live. A mix of blog posts by influencers, Facebook messenger ads, video ads and Instagram ads completed the campaign by creating buzz and winning lots of new participants. Film advertisement created by La Red, Germany for Jagermeister, within the category: Alcoholic Drinks.

Burger King is bringing the flame-grilling experience to where most millennials and gen-zers hang out: Fortnite. Digital advertisement created by Miami Ad School, Germany for Burger King, within the category: Food.