To promote bravery in Germany a smoothie brand created an award for those who dare to be as brave as they are. Balls of steel - an exact copy of their CEO's balls. Direct advertisement created by BBDO, Germany for truefruits, within the category: Non-Alcoholic Drinks.

Outdoor advertisement created by Jung von Matt, Germany for OBI, within the category: Retail Services.

Digital advertisement created by DDB, Germany for Reporters Without Borders, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Germany for Deutsche Telekom, within the category: Electronics, Technology.

Film advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Film advertisement created by Serviceplan, Germany for The One Club, within the category: Professional Services.

Film advertisement created by DDB, Germany for T-Mobile, within the category: Electronics, Technology.

A silent, vibrating window is turned into a completely new audio medium. A special transmitter releases high-frequency oscillations that are converted into sound in the brain - without any acoustic signals travelling through the ear. Ambient advertisement created by BBDO, Germany for SKY, within the category: Media.

Film advertisement created by Grabarz & Partner, Germany for Porsche, within the category: Automotive.

Film advertisement created by McCann, Germany for Sony Ericsson, within the category: Electronics, Technology.

We created a special TV format with the so-called "Rapid Serial Visual Presentation" that allows you to read texts in an extremely short time. With this technique we illustrated how fast the new Mercedes-AMG GT S accelerates from 0 to 310 km/h in real time. This is achieved by using 4 short spots, the first of which is 3.8 seconds long - exactly as long as the Mercedes-AMG GT S takes to get from 0 to 100 km/h. The three other short-spots in the advertising block - interrupted by external spots, show how the car has achieved the 200 km/h, 300 km/h 310 km/h mark. So everyone can experience from the couch, how fast the new Mercedes-AMG GT S gets up to speed. Film advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Humans are increasingly lazy, especially after journeys. BalticMiles wants to motivate its members to overcome one's-weaker-self. BalticMiles developed a service to find the perfect balance between sitting and moving after a long round trip. Burn-the-miles: Rewarding Members for moving. Members have 24hours after landing to burn as many calories as miles flown. Example: Riga-Berlin-Riga are 1,044 miles. Members are challenged to burn 1,044 calories. If members accomplish the challenge, BalticMiles rewards them with extra points. An App, as a service-platform is linked with the Members Account and gathers additional data by syncing with serveral running devices and services such as Nike+ and more. Digital advertisement created by MRM, Germany for BalticMiles, within the category: Transport.

„Like a Bosch“ is the name of the 90- second spot, which is a remake of the song „Like a Boss“. A young man with a cool mustache manages his daily routine with Bosch’s Smart Home solutions. It begins with the connection between the alarm clock and the shutters and continues with the control of the coffee machine. His home starts to be a „Future Zone“ and the protagonist is always the master of the situation - a real „Bosch“. Film advertisement created by Jung von Matt, Germany for Bosch, within the category: Electronics, Technology.

Film advertisement created by Heimat, Germany for Swisscom, within the category: Media.

Film advertisement created by Innocean, Germany for Hyundai, within the category: Automotive.

Film advertisement created by Heimat, Germany for Loctite, within the category: House, Garden.

Introducing "A pack of education", a cigarette vending machine turned into a donation box. Next to the brands displayed on cigarette vending machines we will add a "pack of education" label, allowing customers to easily donate their money for a pupil's education. Through a link on the receipt they can get in touch with the child they helped. This simple mechanism will help Teach for India turn a bad habit into something good. Education. Ambient advertisement created by Miami Ad School, Germany for Teach for India, within the category: Education.

Spotify Relief is a feature inside Spotify which with the assistance of an Apple Watch can detect a panic attack and with the help of music later sooth it out. Digital advertisement created by Miami Ad School, Germany for Spotify, within the category: Electronics, Technology.

Direct advertisement created by Ogilvy, Germany for Gesicht Zeigen, within the category: Public Interest, NGO.

Digital advertisement created by Serviceplan, Germany for WhatsGerman, within the category: Public Interest, NGO.