Film advertisement created by Serviceplan, Germany for ZDF, within the category: Media.

For the PRE-SAFE® precrash system from Mercedes-Benz, we made chaotic traffic intersections safer. Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them. To achieve this, we used a camera to film what was going on around the corner. The images were projected onto an 18/1-format billboard on a building corner so all motorists and cyclists could see them. Ambient advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

To show one's self. A film about determination. Focusing on the process, the journey – with euphoria and anxiety constantly taking turns. Exploring the “man against self“ conflict the project aims to challenge traditional ways of brand communication. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Levi's, within the category: Fashion.

Film advertisement created by Grabarz & Partner, Germany for Burger King, within the category: Food.

Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous. Film advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

A silent, vibrating window is turned into a completely new audio medium. A special transmitter releases high-frequency oscillations that are converted into sound in the brain - without any acoustic signals travelling through the ear. Ambient advertisement created by BBDO, Germany for SKY, within the category: Media.

Dominik Heinrich, Creative Innovation Director, MRM//McCANN Germany Digital advertisement created by McCann, Germany for Mammut, within the category: Fashion.

The fakes are embodied in our films of disguised dogs. The fact that the "product" is a fake, it disappointed the expectations of users, for example, represents a health hazard or is simply less powerful than the original. Film advertisement created by Filmakademie Baden-Württemberg, Germany for APM, within the category: Public Interest, NGO.

Microsoft Surface is the most flexible product. In an animated video series, we let our customers tell how they defy dogmas themselves and create their own rules. Film advertisement created by Miami Ad School, Germany for Microsoft, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, Germany for LG, within the category: Electronics, Technology.

An App that helps you to maintain your target pulse for more efficient training. Digital advertisement created by Miami Ad School, Germany for Nike, within the category: Fashion.

Digital advertisement created by Kempertrautmann, Germany for Edding, within the category: Office Equipment.

2019 Clio Juror: Felix Fenz Media Markt, the biggest electronics retailer in Germany, asked us: What to do with a rather dull 5% discount promotion for Easter? Our answer: Let’s make branded content out of it: The Rabbit Race. A live sports event in a commercial break. Customers shopped at the store before each race. If the winning rabbit’s number matched the last digit of their receipt number, they won a voucher to get 50% worth their purchase back. The Race was broadcasted live on the 9 biggest TV stations. Media Markt turned from a big electronics retailer to the biggest entertainer over night. Content advertisement created by Ogilvy, Germany for Media Markt, within the category: Retail Services.

Film advertisement created by Grey, Germany for MTV, within the category: Media.

Film advertisement created by Serviceplan, Germany for Rodenstock, within the category: Retail Services.

Direct advertisement created by BBDO, Germany for Beck's, within the category: Alcoholic Drinks.

Film advertisement created by Serviceplan, Germany for Metro, within the category: Retail Services.

Film advertisement created by Heimat, Germany for Hornbach, within the category: Retail Services.

Domestic violence affects 1 in 4 women in Germany, and millions of others around the world. But because people don’t pay much attention to statistics we used one of Berlin’s icons to raise awareness for this problem: the photo booth. Experiential advertisement created by DDB, Germany for Terre Des Femmes, within the category: Public Interest, NGO.

Direct advertisement created by Ogilvy, Germany for Regina, within the category: House, Garden.