Jägermeister stands for friendship. The brand is active wherever friendship is celebrated. But how can you reach people right where they chat to their friends on a daily basis? On their smartphones. In Messengers. The idea: Jägermeister “Jäm Bot” – the first chat bot, that raps. Featuring two of Germany’s most popular rappers, Eko Fresh and Ali As, the bot turns a regular Facebook Messenger message into the most personal rap video ever made. Using artificial intelligence, the chat bot asks the user some essential questions for the message: The name and gender of the recipient, and the purpose of the message. Jäm Bot then sent this information live into a recording studio to the rappers. They transformed it into a personalized music video. Finally, Jäm Bot sent the video back to the users. Chat Bots are programs in messenger apps that offer services via a human-like dialogue. Currently, chat bots are used for example to configure products, book flights and subscribe to news services. At the heart of the campaign was the live event on December 6th, 2016 with Eko Fresh and Ali As in the recording studio. Working together with the bot, the artists turned countless chat messages into rap videos. Jäm Bot offered the fitting occasions by itself. What should your message say?: A toast to friends? Apologize for leaving a party? Or just tease somebody a little? These are just some of the many possibilities offered. The event was broadcasted from the recording studio on Facebook Live. A mix of blog posts by influencers, Facebook messenger ads, video ads and Instagram ads completed the campaign by creating buzz and winning lots of new participants. Film advertisement created by La Red, Germany for Jagermeister, within the category: Alcoholic Drinks.

Production Company: JOTZ! Ambient advertisement created by Havas, Germany for FiftyFifty, within the category: Public Interest, NGO.

Integrated advertisement created by Serviceplan, Germany for Metro, within the category: Retail Services.

Digital advertisement created by FCB, Germany for Philharmoniker Hamburg, within the category: Recreation, Leisure.

Film advertisement created by Jung von Matt, Germany for Genesis, within the category: Automotive.

To communicate a drink-driving message to some of the heaviest drinkers on St. Patrick’s Day, we tweaked the karaoke lyrics of famous Irish drinking songs to carry a sobering message. As karaoke always seems like a great idea to people who’ve had a few too many, they unwittingly became the message, singing an SOS to call them a taxi home. Ambient advertisement created by Saatchi & Saatchi, Germany for Your's Irish Bar, within the category: Recreation, Leisure.

Film advertisement created by Heimat, Germany for Swisscom, within the category: Media.

Side assist is a technology from Volkswagen that helps the driver recognize dangers in their blind spot. In essence, it lets you see things before they get dangerous. Film advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

A newspaper made out of 241.095 names of children. Direct advertisement created by Serviceplan, Germany for Innocence In Danger, within the category: Public Interest, NGO.

Ambient advertisement created by Ogilvy, Germany for Powerade, within the category: Non-Alcoholic Drinks.

A little boy follows his lifetime dream, setting out one night on his biggest journey.

In Germany, 31 million people work in their free time for the benefit of us all. Volunteering isn’t just about supporting a good cause – it can also be a lot of fun. Volunteering offers something for everyone. Integrated advertisement created by fischerAppelt, Germany for German Federal Ministry of the Interior, within the category: Public Interest, NGO.

Experiential advertisement created by Miami Ad School, Germany for Worst Unconscious Bias Awards, within the category: Professional Services.

Experiential advertisement created by Miami Ad School, Germany for Burger King, within the category: Food.

Two boys’ school students discover their true feelings for each other – in a fight. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Calvin Klein, within the category: Fashion.

The worlds first Facebook app that turns virtual time into real time for children in need. Over a billion people surf on Facebook daily, piling up hours of time – time that SOS Children’s Village desperately needs. We created the “TimeSpend app” to measure the amount of time users spend on Facebook and then convert it into donations. SOS Children’s Village invests this money into time for children in need. Thanks to “TimeSpend”, a quite normal social network becomes a real social network. www.timespend-sos-kinderdorf.de (You need to have a Facebook account to use “TimeSpend”.) Digital advertisement created by Gürtlerbachmann, Germany for SOS Children's Villages, within the category: Public Interest, NGO.

Integrated advertisement created by Miami Ad School, Germany for Durex, within the categories: Health, Personal Accessories.

Introducing "A pack of education", a cigarette vending machine turned into a donation box. Next to the brands displayed on cigarette vending machines we will add a "pack of education" label, allowing customers to easily donate their money for a pupil's education. Through a link on the receipt they can get in touch with the child they helped. This simple mechanism will help Teach for India turn a bad habit into something good. Education. Ambient advertisement created by Miami Ad School, Germany for Teach for India, within the category: Education.