The 12th of september 2018 the Apple Watch EKG function and irregular heart rate monitor became FDA approved. When wearing the watch Apple Health can measure your heart rate and together with Fall Detector it can detect a seizure. When a seizure happens, Apple Health enable Siri to speak it out loud (+ showing it on screen), informing the people around about what is happening and how to react - because it’s not an emergency even though it may look like one.

Film advertisement created by BBDO, Germany for Smart, within the category: Automotive.

Waris Dirie and representatives of six other NGOs presented a new worldwide campaign against FGM in Berlin yesterday.The campaign, which was realised by the agency Heyman Brand de Gelmini from Berlin, provokes with the statement “just cut out her clitoris, and she’d be perfect”. The face of the campaign, German topmodel Manon von Gerkan was also present at the press conference in Berlin.

Direct advertisement created by thjnk, Germany for Amnesty International, within the category: Public Interest, NGO.

Ambient advertisement created by Serviceplan, Germany for Lego, within the category: Gaming.

Integrated advertisement created by Serviceplan, Germany for Metro, within the category: Retail Services.

Ambient advertisement created by Preuss und Preuss, Germany for Amnesty International, within the category: Public Interest, NGO.

Adidas aims to lower the percentage of teenage girls quitting sports by synchronizing their lives with those of professional businesswomen.
Through the Adidas Prospects app, teenage girls are able to search for a sport or profession and select a role model to sync with. Film advertisement created by Miami Ad School, Germany for Adidas, within the category: Sports.

Ambient advertisement created by Lukas Lindemann Rosinski, Germany for Mercedes, within the category: Automotive.

Film advertisement created by Grey, Germany for MTV, within the category: Media.

Direct advertisement created by Serviceplan, Germany for Passage du désir, within the categories: Personal Accessories, Retail Services.

Film advertisement created by Philipp und Keuntje, Germany for Audi, within the category: Automotive.

On New Year’s Eve, millions of people across the continent celebrated the arrival of 2014 with dinners, parties and of course fireworks. In this “Screen Age”, a staggering estimated 1.1 billion photos and videos were shared on social media platforms in the last 24 hours. In the past people used to share texts on special occasions, now they send each other Vines, Instagrams and short videos. To strengthen the Life Is For Sharing positioning, Deutsche Telekom launched the next chapter with a 90’’ film taken from crowd-sourced videos uploaded on Vine & Instagram. Little film snippets show how people across Europe welcomed 2014, and were edited through the night. The result is a feel-good 90 second film sourced from a variety of hashtags, which included #share2014. The soundtrack “Million Dollar Bills” comes courtesy of worldwide music sensation Lorde. Digital advertisement created by DDB, Germany for Deutsche Telekom, within the category: Electronics, Technology.

Film advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Raising funds and awareness for Charité’s Parkinson’s research, we produced an art collection created by the first machine affected by a human disease. The collection comprises distorted 3D prints of cherished objects belonging to Parkinson’s patients. The objects are informed by each patient’s tremor data, skewing the object’s shape to capture the impact of Parkinson’s. In addition to the collection, we designed a website to tell the patients’ stories and show renders of their objects and how Parkinson’s has affected them. The collection is now permanently exhibited at the neurology department of Charité Berlin hospital. Integrated advertisement created by MediaMonks, Germany for Charité Berlin, within the category: Health.

Direct advertisement created by DDB, Germany for Reporters Without Borders, within the category: Public Interest, NGO.

Only those who know their rights can exercise them: On the occasion of the 30th International Day of Children's Rights on 20 November, the Hamburg Child Protection Association (Kinderschutzbund Hamburg) not only opened the "Square of Children's Rights" in Hamburg, but also the first virtual museum for children's rights. Senators Dr. Melanie Leonhard and Dr. Carsten Brosda, and the president of the Child Protection Society Germany Heinz Hilgers were present to inaugurate. The aim of ’The Secret Sculpture’ is to visualise the UNCRC, and raise awareness of the work of the Child Protection League. There are 54 articles in the United Nations convention on the rights of the child, and St. Elmo’s invited 42 artists to create a virtual artwork for a plinth in the Platz der Kinderrechte. Each virtual sculpture is visible via a new Kinderschutzbund Hamburg app using augmented reality when you hold your phone up to the plinth. Integrated advertisement created by Saint Elmo's, Germany for Hamburg Child Protection Association, within the category: Public Interest, NGO.

Direct advertisement created by Ogilvy, Germany for Gesicht Zeigen, within the category: Public Interest, NGO.

The ‘Make yourself unstoppable’ film was designed to appeal to a new generation of Strellson-wearing men, and released on what would have been the 70th birthday of Queen’s late frontman Freddie Mercury (5 September 2016). Star Music Producer MNEK’s contemporary version of the seminal Queen song ‘Don’t Stop Me Now’ was commissioned specifically for the soundtrack. The film was conceived as a unique way of promoting the Strellson Autumn/ Winter 2016 collection, and perfectly defined a new attitude for the brand that reflected its contemporary image and captured the uniqueness of the Strellson customer. Film advertisement created by Serviceplan, Germany for Strellson, within the category: Fashion.