With a new version of a classic Queen song and high-profile Advocates, a Music campaign is Drumming up Support for the European Elections: in Favour of a United Europe and against Nationalism & Marginalisation Integrated advertisement created by Serviceplan, Germany for Alliance4Europe, within the category: Public Interest, NGO.

Film advertisement created by DDB, Germany for Reebok, within the category: Fashion.

The theme of the social spot „Granatapfel" is omnipresent. War rages on almost every continent. Helpless children are often victims of a world which they don’t understand. Children don’t know territorial rights, reign interests, force competitions or ethnic-cultural conflicts. Children look after affection, fun, love or simply a juicy apple. This film should call attention to the topic "children in war zones". Film advertisement created by Filmakademie Baden-Württemberg, Germany for Unicef, within the category: Public Interest, NGO.

Digital advertisement created by Jung von Matt, Germany for Stabilo, within the category: Office Equipment.

Brief: had to develop a direct campaign for LEGO that promotes the core of the brand creativity. As this is what the target audience uses when playing in whatever way with LEGO bricks, it was important for us to involve the user to create something new and big. Our aim was that everybody who gets in contact with our digital campaign becomes part of it by using their own creativity. Creative Execution: We made a jump ‘n’ run game, created by the user themselves, and becoming bigger and bigger, with every user who takes part in it. This promotes perfectly the core of the brand LEGO: creativity. Describe the creative solution to the brief/objective. We created an idea for the most common banner: The leader board banner. 728px x 90px for endless fun: An interactive jump ‘n’ run game, created by the users themselves. A little LEGO figure, starting on the very left, has to reach the right side of the banner in order to finish a level. While playing in the banner, users always have the possibility to visit builders-of-infinity.com. Here, users can create their own level – with LEGO bricks. Small bricks, big bricks, moving bricks, pink bricks, fast forward bricks… Once a user finished building a level, he can publish it. His level will be added to the game – raising the number of levels for the banner. Results: Countless LEGO fans from all over the world create a never-ending jump ‘n’ run game. And to become #1 in the high score some of them played even more than 1 hour on this banner. Digital advertisement created by Plan.net, Germany for Lego, within the category: Gaming.

Film advertisement created by Jung von Matt, Germany for EDEKA, within the category: Retail Services.

Freeletics has partnered up with the leading esports organisation @fnatic to show that esports has become much, much more than the tired clichés of playing computer games all day. Stay tuned for more exciting content around gaming, fitness, and how these two universes can win together both in-game and IRL.

Film advertisement created by Serviceplan, Germany for PETA, within the category: Public Interest, NGO.

80 years after homosexual men were branded with pink triangles on their striped prison clothing and tortured in concentration camps, the mark of sexual persecution in Nazi Germany has been reclaimed as a symbol against homophobia, and anchors an international campaign - 'The Pink Triangle Issue' - highlighting contemporary violations of human rights for LGBTQI+ people across the globe. The motive of the Pink Triangle Issue is to ignite a conversation around the persecution of LGBTQI+ communities, who are increasingly facing persecution, imprisonment, torture or even death in more than 70 countries around the world including Chechnya, Egypt, India, Indonesia, Jamaica, Malaysia, Sudan and Uganda. People are invited to make their mark against homophobia by signing up to the Vangardist petition, and making a donation to Rainbow Railroad, who save lives by bringing people out of dangerous situations in countries where the LGBTQI+ community face persecution, torture and even death because of their sexuality. Vangardist will deliver the number of subscribers of the petition to the United Nations to implore them to add the rights of LGBTQi+ people to the United Nations “Universal Declaration of Human Rights". Integrated advertisement created by Serviceplan, Germany for Vangardist, within the category: Media.

Ambient advertisement created by Philipp und Keuntje, Germany for Jagermeister, within the category: Alcoholic Drinks.

A silent, vibrating window is turned into a completely new audio medium. A special transmitter releases high-frequency oscillations that are converted into sound in the brain - without any acoustic signals travelling through the ear. Ambient advertisement created by BBDO, Germany for SKY, within the category: Media.

Outdoor advertisement created by Kolle Rebbe, Germany for Misereor, within the category: Public Interest, NGO.

Ambient advertisement created by Serviceplan, Germany for Lego, within the category: Gaming.

One way to make person change his mind is to show him the consequences of his action before it actually happened. Experiential advertisement created by Miami Ad School, Germany for FCB, within the category: Health.

Adidas aims to lower the percentage of teenage girls quitting sports by synchronizing their lives with those of professional businesswomen.
Through the Adidas Prospects app, teenage girls are able to search for a sport or profession and select a role model to sync with. Film advertisement created by Miami Ad School, Germany for Adidas, within the category: Sports.

Film advertisement created by Grabarz & Partner, Germany for Porsche, within the category: Automotive.

A series of cooking lessons for hot food presented in sexy lingerie. Part one is a cucumber salad - with chilly. Eat up before touching the dessert! Model: Karina R. Film advertisement created by Glow, Germany for MB-lingerie, within the category: Fashion.

Sparkasse is Germany’s oldest bank. To get young people excited about its newest product Kwitt we launched an online campaign with an unusual testimonial: a debt collector. Via Facebook Messenger users could hire him for various missions – from collecting money to inviting friends to a party. Behind the concept was the world’s first chatbot to feature creative storytelling. Digital advertisement created by Jung von Matt, Germany for Sparkasse, within the category: Finance.

Many of us carry lucky charms with us as they make us feel positive during crucial moments such as job interviews, big games or even on our wedding day. So we ask people on social media to share their lucky charms with us and then create a Museum of Optimism. Inside, visitors find Sonnet mentioned as a lucky charm too. Through this initiative, we don't just celebrate people’s optimism but show how Sonnet can be their lucky charm during life’s big moments. Experiential advertisement created by Miami Ad School, Germany for Sonnet, within the category: Finance.