Many of us carry lucky charms with us as they make us feel positive during crucial moments such as job interviews, big games or even on our wedding day. So we ask people on social media to share their lucky charms with us and then create a Museum of Optimism. Inside, visitors find Sonnet mentioned as a lucky charm too. Through this initiative, we don't just celebrate people’s optimism but show how Sonnet can be their lucky charm during life’s big moments. Experiential advertisement created by Miami Ad School, Germany for Sonnet, within the category: Finance.

Film advertisement created by DDB, Germany for T-Mobile, within the category: Electronics, Technology.

Someone's in the apartment. Wait for it. And stay original. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Club-Mate, within the category: Non-Alcoholic Drinks.

Creative agency HEIMAT and HORNBACH partner with world-class designer and architect SIGURD LARSEN to create something new and rather wonderful: the WERKSTÜCK ‘Lounge Chair’ campaign. Film advertisement created by Heimat, Germany for Hornbach, within the category: Retail Services.

Film advertisement created by Heimat, Germany for Hornbach, within the category: Retail Services.

Social-Bee is an organization that helps refugees to get a job faster. But in a stack of applications, it’s hard to stand out. Especially with a gap in your CV caused by an escape. Social-Bee is turning that gap into a strength. With "The Refugee Résumé“ the escape route itself becomes part of the overall design. Real routes where integrated into individual résumés with multiple applications sent out nation-wide.

Hans goes on an epic journey to find out that life is about the choices we make each and every day. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Stella Artois, within the category: Alcoholic Drinks.

Film advertisement created by BBDO, Germany for Smart, within the category: Automotive.

The fakes are embodied in our films of disguised dogs. The fact that the "product" is a fake, it disappointed the expectations of users, for example, represents a health hazard or is simply less powerful than the original. Film advertisement created by Filmakademie Baden-Württemberg, Germany for APM, within the category: Public Interest, NGO.

Film advertisement created by Heimat, Germany for Loctite, within the category: House, Garden.

Film advertisement created by Preuss und Preuss, Germany for Kaufland, within the category: Retail Services.

Film advertisement created by Jung von Matt, Germany for NBC, within the category: Media.

Film advertisement created by Jung von Matt, Germany for Lego, within the category: Gaming.

Film advertisement created by Jung von Matt, Germany for EDEKA, within the category: Retail Services.

Film advertisement created by Grey, Germany for MTV, within the category: Media.

Film advertisement created by MAYD, Germany for Paisley, within the category: Fashion.

We created a special TV format with the so-called "Rapid Serial Visual Presentation" that allows you to read texts in an extremely short time. With this technique we illustrated how fast the new Mercedes-AMG GT S accelerates from 0 to 310 km/h in real time. This is achieved by using 4 short spots, the first of which is 3.8 seconds long - exactly as long as the Mercedes-AMG GT S takes to get from 0 to 100 km/h. The three other short-spots in the advertising block - interrupted by external spots, show how the car has achieved the 200 km/h, 300 km/h 310 km/h mark. So everyone can experience from the couch, how fast the new Mercedes-AMG GT S gets up to speed. Film advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Experiential advertisement created by Avantgarde, Germany for Avantgarde, within the category: Agency Self-Promo.

With the launch of its first women’s collection in April 2018 fashion brand PAISLEY is entering a new era. But it also wants to start a new era for women on a much bigger scale. The unadjusted Gender Pay Gap in Germany is 21%* (Federal Office Of Statistics, 2017). To change that, german creative hotshot MAYD, PAISLEYs Lead-Agency, started the next big campaign: FEM Currency. FEM is a new currency for women only, which is worth 21% more than any given currency. That means women who pay with FEM get 21% more. To start, Fem is available at the Paisley store where you can exchange your euros for FEM. Like any currency, FEM has its own notes. They are specially designed with several security features to avoid misuse. Each FEM note highlights a historic female figure like Marie Curie, Ada Lovelace, Amelia Earhart, Jane Austin, Rosa Luxemburg and Florence Nightingale, all who helped shape our society and pave the way for all women today. PAISLEY’S mission is to get as many partners on board to keep this project going until the gender pay gap is no longer a topic that needs addressing. And the interest is already overwhelming with the first stores already requesting to join the initiative. Direct advertisement created by MAYD, Germany for Fem Currency, within the category: Public Interest, NGO.