In Germany, 31 million people work in their free time for the benefit of us all. Volunteering isn’t just about supporting a good cause – it can also be a lot of fun. Volunteering offers something for everyone. Integrated advertisement created by fischerAppelt, Germany for German Federal Ministry of the Interior, within the category: Public Interest, NGO.

Christmas SpecSpot for Heineken. Film advertisement created by HFF, Germany for Heineken, within the category: Alcoholic Drinks.

Ambient advertisement created by BBDO, Germany for WWF, within the category: Public Interest, NGO.

In summer 2018 the German people struggle to combine their two major dedications football and work. Because with the 2018 FIFA World Cup taking place in Russian time zones, play times will clash with German working hours. But Radio.net found a way to bring work and football together. An undercover radio device inside a ball pen. Once it’s connected to a mobile via Bluetooth, people can bite on the end of the pen and thanks to bone conduction technology enjoy a private broadcast nobody else can hear. Audio advertisement created by Havas, Germany for Radio.net, within the category: Electronics, Technology.

Experiential advertisement created by Avantgarde, Germany for Avantgarde, within the category: Agency Self-Promo.

Film advertisement created by Grey, Germany for MTV, within the category: Media.

Brief: Connectivity is key for car brands. But in people's digital routine, BMW is not yet top of mind. How can we change that? Idea: Simply illustrated ads highlight specific features of BMW Connected. In short online videos, we engage our busy target group while browsing. The seamless transition shows them how smoothly BMW Connected fits in to their digital life. In the same style, print ads transform the message to the offline world. Both channels lead to our website where users learn the features through scroll-through storytelling. Digital advertisement created by Miami Ad School, Germany for BMW, within the category: Automotive.

Felix is unhealthily indecisive, that’s why he always flips a coin before every decision, no matter how serious the consequences are. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Mentos, within the category: Confectionery, Snacks.

The campaign was 100% successful: Jean-Remy liked the trick, invited Andrey for an interview and he got a job at the agency.

Every day, the vital work of German rescue workers is impeded by people taking pictures of accidents. People die, because rescue workers can’t get through, need to block rubbernecking instead of doing their job. Especially since almost no one would admit they are actually doing it. That’s why we wanted to find a way to speak to people directly, without blaming them but shaking them up. Instead of sharing pictures of the accident, the gawkers shared pictures of our message. The stunt and our message not only made it into social media, it even reached Europe’s biggest daily newspaper ‘Bild’, which used it to generate more attention to the problem. Digital advertisement created by fischerAppelt, Germany for German Federal Ministry of the Interior, within the category: Public Interest, NGO.

Jägermeister returns to comedy with this sweet spot via La Red, Berlin. Film advertisement created by La Red, Germany for Jagermeister, within the category: Alcoholic Drinks.

Ambient advertisement created by Preuss und Preuss, Germany for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Heimat, Germany for Hornbach, within the category: Retail Services.

Film advertisement created by lawinenstift, Germany for Möbel Kraft, within the category: House, Garden.

Digital advertisement created by Miami Ad School, Germany for HP, within the category: Electronics, Technology.

Outdoor advertisement created by Jung von Matt, Germany for OBI, within the category: House, Garden.

Film advertisement created by Havas, Germany for Citroën, within the category: Automotive.

Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

Film advertisement created by Filmakademie Baden-Württemberg, Germany for UN-Water, within the category: Public Interest, NGO.