With the launch of part two of the creepy clown running through the sewers approaching, BURGER KING® is again tapping into the hype using augmented reality technology to place an ad in its rival’s cinema magazine with a run of 800,000 copies. The ad invites you to escape the clown and seek refuge in a BURGER KING® restaurant where you will be rewarded with a flame-grilled WHOPPER® for only 1 cent.

In Germany, 31 million people work in their free time for the benefit of us all. Volunteering isn’t just about supporting a good cause – it can also be a lot of fun. Volunteering offers something for everyone. Integrated advertisement created by fischerAppelt, Germany for German Federal Ministry of the Interior, within the category: Public Interest, NGO.

Digital advertisement created by Interone, Germany for Horror Channel, within the category: Media.

"Break Free" tells the story of 79-year old Karl, a former marathon runner locked up in a lifeless nursing home. One evening he discovers his old running shoes by adidas and decides to take a run in his old marathon outfit. He wants to leave the boredom behind and tries to escape the nursing home, against the will of the nurses. His actions ignite a spark of life in the residents of the home and they support him on his way to freedom. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Adidas, within the category: Fashion.

Film advertisement created by Saatchi & Saatchi, Germany for Vorwerk, within the category: Electronics, Technology.

Film advertisement created by antoni, Germany for Mercedes, within the category: Automotive.

Outdoor advertisement created by Jung von Matt, Germany for Bild, within the category: Media.

Film advertisement created by Grabarz & Partner, Germany for Burger King, within the category: Food.

Film advertisement created by Heimat, Germany for Hornbach, within the category: Retail Services.

Ambient advertisement created by Heimat, Germany for CNN, within the category: Media.

Ambient advertisement created by BBDO, Germany for WWF, within the category: Public Interest, NGO.

Film advertisement created by Serviceplan, Germany for Ehinger Kraftrad, within the categories: Alcoholic Drinks, Automotive.

Film advertisement created by Leo's Thjnk Tank, Germany for McDonald's, within the category: Food.

Ambient advertisement created by Ogilvy, Germany for Toom baumarkt, within the category: Retail Services.

EXIT-Deutschland, an organisation providing support for people dropping out of right wing movements in Germany, handed out what appeared to hardcore t-shirts (message: Hardcore Rebels. National and Free.) last August at the Rock Fuer Deutschland festival run by Germany’s right wing NPD party. Members of Exit Deutschland dressed up as Nazis and passed 250 of their shirts to festival visitors. Once the guys came home after the Festival and washed their shirts the shirt revealed a different message: “Was dein t-shirt, kan kannst du auch” (If your T-shirt can do it, so can you.), and the message “We’ll help you break with right-wing extremism”, and a contact number for Exit Deutschland. Direct advertisement created by Grabarz & Partner, Germany for EXIT-Deutschland, within the category: Public Interest, NGO.

From zero to 100km/h (62 mph) in just 2.9 seconds sounds very nice. But would that help with the XXXL-experiment? Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

Digital advertisement created by McCann, Germany for MasterCard, within the category: Finance.

Freeletics has partnered up with the leading esports organisation @fnatic to show that esports has become much, much more than the tired clichés of playing computer games all day. Stay tuned for more exciting content around gaming, fitness, and how these two universes can win together both in-game and IRL.

Film advertisement created by Saatchi & Saatchi, Germany for Deutsche Telekom, within the category: Electronics, Technology.

Film advertisement created by Publicis, Germany for Greenpeace, within the category: Public Interest, NGO.