Film advertisement created by Glow, Germany for Caritas, within the category: Public Interest, NGO.

Photographer: Enno Endlicher Digital advertisement created by Fabian&Fred, Germany for Ambient Recording, within the category: Electronics, Technology.

Every year, people die because they fall into frozen rivers and lakes – even despite laws and warning signs. Therefore, the Frankfurt Fire Department was launching a campaign that points out this deadly danger. Photos of people frozen in the ice created the impression that they were trapped beneath the surface. An urgent warning to all passers-by in Frankfurt's parks and green spaces: Keep off the ice. Danger! Ambient advertisement created by Leo Burnett, Germany for Frankfurt Fire Department, within the category: Public Interest, NGO.

Microsoft Surface is the most flexible product. In an animated video series, we let our customers tell how they defy dogmas themselves and create their own rules.

Film advertisement created by Kemper Kommunikation, Germany for Porsche, within the category: Automotive.

Creative agency HEIMAT and HORNBACH partner with world-class designer and architect SIGURD LARSEN to create something new and rather wonderful: the WERKSTÜCK ‘Lounge Chair’ campaign. Film advertisement created by Heimat, Germany for Hornbach, within the category: Retail Services.

Digital advertisement created by Interone, Germany for Horror Channel, within the category: Media.

Sparkasse is Germany’s oldest bank. To get young people excited about its newest product Kwitt we launched an online campaign with an unusual testimonial: a debt collector. Via Facebook Messenger users could hire him for various missions – from collecting money to inviting friends to a party. Behind the concept was the world’s first chatbot to feature creative storytelling. Digital advertisement created by Jung von Matt, Germany for Sparkasse, within the category: Finance.

In the Internet age, where information is free and accessible to everyone, citizens and foreigners who are living in China are still under strict media censorship. They are able to access censored information through VPNs. However, the most commonly used VPN ‘Freegate’ is also censored.This campaign is a Monotype solution to provide easy access to the Freegate VPN. Integrated advertisement created by Miami Ad School, Germany for Monotype, within the categories: Media, Professional Services, Public Interest, NGO.

The angels in yellow: they’re 114 years old, have earned a huge amount of trust from their customers, and have almost 20 million members in their organization. But – how is it possible to stay relevant amongst members of a target audience that don’t and, in the future, won’t own their own car? Working alongside RCKT, this summer ADAC launched “Don’t Call Mom”, its first purely digital campaign aimed specifically at a younger demographic, which produced around 20 million interactions online. Youtube, Instagram, a specially created WhatsApp line and strong influencers were all part of the integrated campaign concept. The purely digital campaign depended on close insights into a clear target audience, the unmistakable creative touch of RCKT, and sophisticated performance marketing. The specially developed WhatsApp line lay at the heart of the entire project, accompanied by three adverts filmed by the Danish director Peter Harton, various online-ads, integrated influencer marketing, a homepage, and numerous offline strategies. In line with the catchphrase: “Don’t Call Mom – Call ADAC”, for the duration of the entire campaign, customers really were welcome to ask ANYTHING they liked. Whether it was a question about the right tyres for winter, tips for a first date, or the best pasta recipe – we were there to help. Digital advertisement created by RCKT, Germany for ADAC, within the category: Professional Services.

Digital advertisement created by Leo Burnett, Germany for Samsung, within the category: Electronics, Technology.

Film advertisement created by Jung von Matt, Germany for Nikon, within the category: Electronics, Technology.

Outdoor advertisement created by Tinkerbelle, Germany for German Federal Ministry for the Environment, within the category: Public Interest, NGO.

The WWF format is a PDF that cannot be printed out. It's a simple way to avoid unnecessary printing. So here's your chance to save trees and help the environment. Decide for yourself which documents don't need printing out -- then simply save them as WWF. Digital advertisement created by Jung von Matt, Germany for WWF, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Germany for Smart, within the category: Automotive.

It’s no secret women pay more for razors just because of color. As a modern brand, Wilkinson Sword supports equality and self-expression. So to take a stand against the pink tax, we released 71 different-colored razors. That’s one for each of Facebook’s 71 gender options. And guess what? They all cost the same. After all 71 colors sold out, we donated the earnings to LGBTQ-related causes, and made all our regular razors genderless. Because no matter what makes us different, we all shave the same. Integrated advertisement created by Miami Ad School, Germany for Wilkinson, within the category: Beauty.

Film advertisement created by Leagas Delaney, Germany for Followfish, within the category: Food.

Serviceplan Health & Life have teamed up with the L V Prasad Eye Institute in India and leading educational toy company Ravensburger to create Fittle, 3D printed Braille puzzles that make education for millions of visually impaired children more accessible and engaging. Direct advertisement created by Serviceplan, Germany for Ravensburger, within the categories: Public Interest, NGO, Toys.

Waris Dirie and representatives of six other NGOs presented a new worldwide campaign against FGM in Berlin yesterday.The campaign, which was realised by the agency Heyman Brand de Gelmini from Berlin, provokes with the statement “just cut out her clitoris, and she’d be perfect”. The face of the campaign, German topmodel Manon von Gerkan was also present at the press conference in Berlin.