Experiential advertisement created by Miami Ad School, Germany for Worst Unconscious Bias Awards, within the category: Professional Services.

Experience the interactive film on www.force-for-good.de Digital advertisement created by La Red, Germany for Nummer gegen Kummer, within the category: Public Interest, NGO.

Direct advertisement created by thjnk, Germany for Amnesty International, within the category: Public Interest, NGO.

Film advertisement created by Grey, Germany for Sensodyne, within the category: Health.

Film advertisement created by Filmakademie Baden-Württemberg, Germany for Kindle, within the category: Electronics, Technology.

Film advertisement created by McCann, Germany for Sony Ericsson, within the category: Electronics, Technology.

A newspaper made out of 241.095 names of children. Direct advertisement created by Serviceplan, Germany for Innocence In Danger, within the category: Public Interest, NGO.

A DEA Squad is about to bust a hemp factory. Once inside they find out the bitter truth of their failed mission...but somehow they are still rewarded.

You can watch more similar pranks on the official Bic Prank YouTube channel: http://www.youtube.com/bicprank Background: The BIC Cristal is the best selling ballpoint pen in the world, but unfortunately not in Germany. The task was to create more awareness for this BIC Classic. The idea: We noticed that celebrities give autographs without watching what they are actually signing. We used that insight to create a big buzz for BIC: Celebrities give autographs with our BIC pen and they sign stuff that they would normally never sign. We put our prank videos on YouTube and soon other people started to upload their own BIC Pranks. The results: Dozens of involuntary top-class testimonials, thousands of viewers and a lot of awareness for BIC. All for 21 cent - the price of a BIC Cristal. Digital advertisement created by Jung von Matt, Germany for BIC, within the category: Office Equipment.

Film advertisement created by Serviceplan, Germany for Santec, within the category: Electronics, Technology.

Audio advertisement created by Serviceplan, Germany for German Association of Children's Hospices, within the category: Public Interest, NGO.

Digital advertisement created by Glow, Germany for Innocence In Danger, within the category: Public Interest, NGO.

Film advertisement created by Jung von Matt, Germany for ENBW, within the category: Industrial, Agriculture.

Film advertisement created by Heimat, Germany for Swisscom, within the category: Media.

Adidas introduces Membrane, the new swimsuit collection that passively collects plastic nano-particles present in the ocean. Digital advertisement created by Miami Ad School, Germany for Adidas, within the category: Fashion.

Production Company: JOTZ! Ambient advertisement created by Havas, Germany for FiftyFifty, within the category: Public Interest, NGO.

Film advertisement created by UltraBold, Germany for Südzucker, within the category: Food.

Experiential advertisement created by Miami Ad School, Germany for Dropbox, within the category: Electronics, Technology.

Film advertisement created by McCann, Germany for Sony Ericsson, within the category: Electronics, Technology.

Ambient advertisement created by Philipp und Keuntje, Germany for Astra, within the category: Alcoholic Drinks.