Side Assist is a Volkswagen assistance system, that warns the driver if a vehicle is approaching from behind. We developed an online tool, that lets people experience the assistance system: „Side Assist Office“. When an employee is surfing at work, “Side Assist Office” scans the area behind his back with the webcam. If his boss suddenly shows up behind him, a business chart appears on the screen that makes him look busy. Try it out and see: http://www.side-assist-office.com Digital advertisement created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.

In Germany, the creative CopyTest is a common tool used by agencies to give fresh talent an opportunity to demonstrate their ability when applying for their first job. It was our task to develop a modern copytest to attract the Generation Facebook. Digital advertisement created by Leagas Delaney, Germany for Leagas Delaney, within the category: Agency Self-Promo.

Hyundai’s #whatsnext lauds the extraordinary pursuits and unique perspectives that Saudi woman bring to the table. Film advertisement created by Jung von Matt, Germany for Hyundai, within the category: Automotive.

Digital advertisement created by Grey, Germany for Vitasprint, within the category: Pharmaceutical.

Ambient advertisement created by Jung von Matt, Germany for Konzerthaus Dortmund, within the category: Recreation, Leisure.

Film advertisement created by Heimat, Germany for OTTO, within the category: Retail Services.

Film advertisement created by Grabarz & Partner, Germany for Burger King, within the category: Food.

Digital advertisement created by Serviceplan, Germany for WhatsGerman, within the category: Public Interest, NGO.

Film advertisement created by Hitparade, Germany for PlayStation, within the category: Gaming.

Freeletics has partnered up with the leading esports organisation @fnatic to show that esports has become much, much more than the tired clichés of playing computer games all day. Stay tuned for more exciting content around gaming, fitness, and how these two universes can win together both in-game and IRL.

Introducing "A pack of education", a cigarette vending machine turned into a donation box. Next to the brands displayed on cigarette vending machines we will add a "pack of education" label, allowing customers to easily donate their money for a pupil's education. Through a link on the receipt they can get in touch with the child they helped. This simple mechanism will help Teach for India turn a bad habit into something good. Education. Ambient advertisement created by Miami Ad School, Germany for Teach for India, within the category: Education.

A chestnut tree plays a concert for the preservation of Berlin city trees. Ambient advertisement created by BBDO, Germany for Friends of the Earth, within the category: Public Interest, NGO.

Just as the victim of two small-town gangsters digs his own grave, an unexpected ally comes to help. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Sneeboer&Zn, within the category: House, Garden.

Photographer: Enno Endlicher Digital advertisement created by Fabian&Fred, Germany for Ambient Recording, within the category: Electronics, Technology.

To show one's self. A film about determination. Focusing on the process, the journey – with euphoria and anxiety constantly taking turns. Exploring the “man against self“ conflict the project aims to challenge traditional ways of brand communication. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Levi's, within the category: Fashion.

Outdoor advertisement created by Glow, Germany for Blush, within the category: Fashion.

Idea / Challenge: Berlin is the place where history was written – and not just in 1989the people were the driving force behind it. They don't like to be left outside. That's why the new Nokia device was the perfect match: it even got them onto the red carpet of the famous film festival Berlinale. Strategy / Implementation: At Berlin's busiest subway station, using the latest Nokia smartphone,a movie was made within seconds that put everyone who wanted on to the red carpet. Ambient advertisement created by JWT, Germany for Nokia, within the category: Electronics, Technology.

Film advertisement created by Grabarz & Partner, Germany for Porsche, within the category: Automotive.

In the Internet age, where information is free and accessible to everyone, citizens and foreigners who are living in China are still under strict media censorship. They are able to access censored information through VPNs. However, the most commonly used VPN ‘Freegate’ is also censored.This campaign is a Monotype solution to provide easy access to the Freegate VPN. Integrated advertisement created by Miami Ad School, Germany for Monotype, within the categories: Media, Professional Services, Public Interest, NGO.

Film advertisement created by Heimat, Germany for Loctite, within the category: House, Garden.