From zero to 100km/h (62 mph) in just 2.9 seconds sounds very nice. But would that help with the XXXL-experiment? Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

Outdoor advertisement created by Tinkerbelle, Germany for German Federal Ministry for the Environment, within the category: Public Interest, NGO.

To introduce the new tv services by mobilcom-debitel, we invented a very useless fake product to make the tv industry talk about mobilcom-debitels tv services. Digital advertisement created by Defacto BE/ONE, Germany for Mobilcom debitel, within the category: Electronics, Technology.

Film advertisement created by Serviceplan, Germany for Metro, within the category: Retail Services.

You can watch more similar pranks on the official Bic Prank YouTube channel: http://www.youtube.com/bicprank Background: The BIC Cristal is the best selling ballpoint pen in the world, but unfortunately not in Germany. The task was to create more awareness for this BIC Classic. The idea: We noticed that celebrities give autographs without watching what they are actually signing. We used that insight to create a big buzz for BIC: Celebrities give autographs with our BIC pen and they sign stuff that they would normally never sign. We put our prank videos on YouTube and soon other people started to upload their own BIC Pranks. The results: Dozens of involuntary top-class testimonials, thousands of viewers and a lot of awareness for BIC. All for 21 cent - the price of a BIC Cristal. Digital advertisement created by Jung von Matt, Germany for BIC, within the category: Office Equipment.

Film advertisement created by DDB, Germany for Reebok, within the category: Fashion.

Direct advertisement created by Serviceplan, Germany for Passage du désir, within the categories: Personal Accessories, Retail Services.

Direct advertisement created by BBDO, Germany for Beck's, within the category: Alcoholic Drinks.

Film advertisement created by Serviceplan, Germany for PETA, within the category: Public Interest, NGO.

An augmented touch-based experience: using conductive ink, the brochure becomes an interface, letting you explore Audi's new Virtual Cockpit. Direct advertisement created by Razorfish, Germany for Audi, within the category: Automotive.

In Germany, the creative CopyTest is a common tool used by agencies to give fresh talent an opportunity to demonstrate their ability when applying for their first job. It was our task to develop a modern copytest to attract the Generation Facebook. Digital advertisement created by Leagas Delaney, Germany for Leagas Delaney, within the category: Agency Self-Promo.

This funny and memorable movie commercial was created for a well known real estate construction company from Germany. It points out, that it is difficult for many to do their "business" outside their own home. Finally, it works in their own home, because in your own home everything feels better. Film advertisement created by Mattomedia, Germany for Top Bauträger, within the category: Industrial, Agriculture.

Three freaks shoot a giant onion to heaven. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Tears Dry Gin, within the category: Alcoholic Drinks.

Film advertisement created by Serviceplan, Germany for Germany Trade & Invest, within the category: Finance.

The angels in yellow: they’re 114 years old, have earned a huge amount of trust from their customers, and have almost 20 million members in their organization. But – how is it possible to stay relevant amongst members of a target audience that don’t and, in the future, won’t own their own car? Working alongside RCKT, this summer ADAC launched “Don’t Call Mom”, its first purely digital campaign aimed specifically at a younger demographic, which produced around 20 million interactions online. Youtube, Instagram, a specially created WhatsApp line and strong influencers were all part of the integrated campaign concept. The purely digital campaign depended on close insights into a clear target audience, the unmistakable creative touch of RCKT, and sophisticated performance marketing. The specially developed WhatsApp line lay at the heart of the entire project, accompanied by three adverts filmed by the Danish director Peter Harton, various online-ads, integrated influencer marketing, a homepage, and numerous offline strategies. In line with the catchphrase: “Don’t Call Mom – Call ADAC”, for the duration of the entire campaign, customers really were welcome to ask ANYTHING they liked. Whether it was a question about the right tyres for winter, tips for a first date, or the best pasta recipe – we were there to help. Digital advertisement created by RCKT, Germany for ADAC, within the category: Professional Services.

Film advertisement created by Saatchi & Saatchi, Germany for Elanco, within the category: Pets.

Film advertisement created by BYL, Germany for Mercedes, within the category: Automotive.

Serviceplan Health & Life have teamed up with the L V Prasad Eye Institute in India and leading educational toy company Ravensburger to create Fittle, 3D printed Braille puzzles that make education for millions of visually impaired children more accessible and engaging. Direct advertisement created by Serviceplan, Germany for Ravensburger, within the categories: Public Interest, NGO, Toys.

Integrated advertisement created by Serviceplan, Germany for Mini, within the category: Automotive.