Direct advertisement created by DDB, Germany for IKEA, within the category: House, Garden.

Outdoor advertisement created by Jung von Matt, Germany for Bild, within the category: Media.

You can watch more similar pranks on the official Bic Prank YouTube channel: http://www.youtube.com/bicprank Background: The BIC Cristal is the best selling ballpoint pen in the world, but unfortunately not in Germany. The task was to create more awareness for this BIC Classic. The idea: We noticed that celebrities give autographs without watching what they are actually signing. We used that insight to create a big buzz for BIC: Celebrities give autographs with our BIC pen and they sign stuff that they would normally never sign. We put our prank videos on YouTube and soon other people started to upload their own BIC Pranks. The results: Dozens of involuntary top-class testimonials, thousands of viewers and a lot of awareness for BIC. All for 21 cent - the price of a BIC Cristal. Digital advertisement created by Jung von Matt, Germany for BIC, within the category: Office Equipment.

Digital advertisement created by Fabian&Fred, Germany for Ambient Recording, within the category: Electronics, Technology.

Outdoor advertisement created by Kolle Rebbe, Germany for Misereor, within the category: Public Interest, NGO.

Outdoor advertisement created by Jung von Matt, Germany for OBI, within the category: Retail Services.

Experiential advertisement created by Miami Ad School, Germany for Dropbox, within the category: Electronics, Technology.

Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

Film advertisement created by Leagas Delaney, Germany for Followfish, within the category: Food.

Film advertisement created by Kemper Kommunikation, Germany for Porsche, within the category: Automotive.

Film advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Direct advertisement created by Serviceplan, Germany for Soelden, within the category: Transport.

Digital advertisement created by Miami Ad School, Germany for Google, within the category: Professional Services.

Digital advertisement created by Hello White Parrot, Germany for Playboy, within the category: Media.

Digital advertisement created by Saatchi & Saatchi, Germany for United Nations, within the category: Public Interest, NGO.

Film advertisement created by Jung von Matt, Germany for EDEKA, within the category: Retail Services.

The pollution of the oceans is one of the biggest threats for our planet. But those most affected won't be us. It'll be our kids. Waste Free Oceans wanted to change that – while stopping the pollution of our oceans. So they launched The Ocean Plastic Books. Kid's books against ocean waste – created from recycled ocean waste. Film advertisement created by Jung von Matt, Germany for Waste Free Oceans, within the category: Public Interest, NGO.