Germany

WVA

Enjoying nice food, making preparations for the festive season and spending quality time together often fall short because of the challenges faced during everyday life during this unprecedented pandemic. So, to make life easier at Christmas, instead of cooking your own food, the festive menu is ordered and delivered by a nearby restaurant. Film advertisement created by Serviceplan, Germany for Metro, within the category: Retail Services.

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Advertising Agency: DHM, London, UK Creative Director: Dave Dye Art Directors: Christopher Bowsher, Dave Dye, Ted Smith Copywriters: Ted Smith, Dave Dye, Frances Leach Film advertisement created by DHM, Germany for Lurzers Archive, within the category: Media.

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Film advertisement created by Leagas Delaney, Germany for Followfish, within the category: Food.

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Advertising agency Innocean Berlin, Media.Monks, Massive Music & Hagens PR as well as several global contributors have come together to create “The Bookcase for Tolerance” an educational tool to help combat antisemitism, prejudice, inequality and discrimination. The project contains a docuseries, an app and a website containing personal stories of young people who face intolerance in their daily lives and change the perception towards those who are considered "different". And by doing so, the idea is to create a more tolerant world. A world without discrimination. #donthateeducate Integrated advertisement created by INNOCEAN Worldwide Europe, Germany for ANNE FRANK HOUSE, within the category: Public Interest, NGO.

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The outcome of the 2016 US Presidential Elections raised many questions about the American voting system and habits. An astonishing fact that came to light was the sad truth of 1 in 4 voters being unregistered, purely due to the lack of effort to sign up. We simplified the registration process by rerouting it through Facebook sign in, and using Touch ID on our smartphones to bring biometric procedure to wherever you are. Touch ID is a technology introduced to make personal verification more authentic, so applying it to bring about future change is an inevitable move forward. Digital advertisement created by Miami Ad School, Germany for Facebook, within the category: Electronics, Technology.

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Film advertisement created by DDB, Germany for T-Mobile, within the category: Electronics, Technology.

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Film advertisement created by M&C Saatchi, Germany for Oxfam, within the category: Public Interest, NGO.

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Outdoor advertisement created by Glow, Germany for Blush, within the category: Fashion.

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Airbnb launched an innovative content-led marketing campaign to mark the 25th anniversary of the fall of the Berlin Wall. The campaign, which will air on US national TV this weekend, leverages Airbnb’s greatest asset - its community - to bring to life its mission of belonging. It will also offer compelling content for any traveller planning to visit Berlin to join in the yearlong celebrations. A specially created microsite, www.belonganywhere.com/berlin, will act as a hub for the content. Film advertisement created by VCCP, Germany for Airbnb, within the category: Transport.

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At least 6 people still die every day fleeing across the Mediterranean. In 2018 alone, at least 2,277 people attempting to cross the sea were unable to reach dry land. As the work of civil sea rescue organisations is hampered, the proportion of deaths and missing persons in the Mediterranean has quadrupled since 2015. It is also alarming that 85 percent of Germans are not even aware of the extent of this crisis, according to a YouGov survey* commissioned by Sea-Watch. Now is the time for the aid organization Sea-Watch to take drastic measures and make these dangers tangible for the general public: with "LIFEBOAT - The Experiment", documented in a film directed by Oscar-nominated Skye Fitzgerald. Leading psychologist Michael Thiel was on hand throughout the experiment as a consultant. 40 volunteers experienced a simulated Mediterranean crossing in a rubber dinghy for "LIFEBOAT - The Experiment", which was developed together with five refugees who had survived Mediterranean sea crossings and told of their experiences and impressions. Based on the first hand accounts of these traumatic experiences, the simulation was designed to be as realistic as possible. While the 40 volunteers were crowded together on a rubber dinghy in a maritime training facility, the motion of the sea, lighting conditions and background noise were constantly changing for five hours. During the course of the simulation, waves and ambient noise increased, and increasing darkness aggravated the situation. This made the experience even more exhausting for the participants. During the experiment, rescue divers and medical personnel ensured the safety of the participants throughout. The result: a deeply moving experience that caused the participants to reevaluate their views of immigrants attempting dangerous sea crossings. The majority of the participants became seasick and complained of dizziness and nausea. Some of them vomited Seven participants aborted the simulation prematurely by jumping out of the boat and swimming to the edge of the pool - a decision that would mean certain death in the middle of the open sea. After five hours, all the volunteers agreed that only extreme despair and hopelessness could motivate people to take that risk. That no man can do such a thing voluntarily. Film advertisement created by Serviceplan, Germany for Sea-Watch, within the category: Public Interest, NGO.

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Digital advertisement created by Serviceplan, Germany for Beck's, within the category: Alcoholic Drinks.

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Ambient advertisement created by Serviceplan, Germany for Pattex, within the category: Office Equipment.

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Film advertisement created by Kemper Kommunikation, Germany for Porsche, within the category: Automotive.

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Social-Bee is an organization that helps refugees to get a job faster. But in a stack of applications, it’s hard to stand out. Especially with a gap in your CV caused by an escape. Social-Bee is turning that gap into a strength. With "The Refugee Résumé“ the escape route itself becomes part of the overall design. Real routes where integrated into individual résumés with multiple applications sent out nation-wide.

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Film advertisement created by Serviceplan, Germany for Penny, within the category: Retail Services.

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For the PRE-SAFE® precrash system from Mercedes-Benz, we made chaotic traffic intersections safer. Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them. To achieve this, we used a camera to film what was going on around the corner. The images were projected onto an 18/1-format billboard on a building corner so all motorists and cyclists could see them. Ambient advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

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Film advertisement created by BBDO, Germany for True Fruits, within the category: Non-Alcoholic Drinks.

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Film advertisement created by DSG Dialog Solutions, Germany for Olympus, within the category: Electronics, Technology.

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Film advertisement created by Leagas Delaney, Germany for one2like.com, within the category: Professional Services.

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As a kid you‘d rather be a super villain than a victim. That‘s why Lamar needs to become a tough vampire like Dracula. He must become someone who takes his fate in his own hands and gets what he needs in order to survive. Dark Red tells the story of a boy tragically turning into a vampire, despite his good heart, only to realize that the true reason for his transformation is his powerlessness – the same powerlessness you feel as a blood cancer patient waiting for a stem cell donation. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Deutsche Stammzellspenderdatei, within the category: Public Interest, NGO.




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