Direct advertisement created by thjnk, Germany for Amnesty International, within the category: Public Interest, NGO.

Microsoft Surface is the most flexible product. In an animated video series, we let our customers tell how they defy dogmas themselves and create their own rules. Film advertisement created by Miami Ad School, Germany for Microsoft, within the category: Electronics, Technology.

A newspaper made out of 241.095 names of children. Direct advertisement created by Serviceplan, Germany for Innocence In Danger, within the category: Public Interest, NGO.

Film advertisement created by Jung von Matt, Germany for EDEKA, within the category: Retail Services.

Film advertisement created by Heimat, Germany for Hornbach, within the category: Retail Services.

Film advertisement created by Heimat, Germany for Swisscom, within the category: Electronics, Technology.

Microsoft Surface is the most flexible product. In an animated video series, we let our customers tell how they defy dogmas themselves and create their own rules.

Film advertisement created by Philipp und Keuntje, Germany for Audi, within the category: Automotive.

Jägermeister returns to comedy with this sweet spot via La Red, Berlin. Film advertisement created by La Red, Germany for Jagermeister, within the category: Alcoholic Drinks.

Film advertisement created by Jung von Matt, Germany for Vodafone, within the category: Electronics, Technology.

Film advertisement created by Serviceplan, Germany for ZDF, within the category: Media.

The angels in yellow: they’re 114 years old, have earned a huge amount of trust from their customers, and have almost 20 million members in their organization. But – how is it possible to stay relevant amongst members of a target audience that don’t and, in the future, won’t own their own car? Working alongside RCKT, this summer ADAC launched “Don’t Call Mom”, its first purely digital campaign aimed specifically at a younger demographic, which produced around 20 million interactions online. Youtube, Instagram, a specially created WhatsApp line and strong influencers were all part of the integrated campaign concept. The purely digital campaign depended on close insights into a clear target audience, the unmistakable creative touch of RCKT, and sophisticated performance marketing. The specially developed WhatsApp line lay at the heart of the entire project, accompanied by three adverts filmed by the Danish director Peter Harton, various online-ads, integrated influencer marketing, a homepage, and numerous offline strategies. In line with the catchphrase: “Don’t Call Mom – Call ADAC”, for the duration of the entire campaign, customers really were welcome to ask ANYTHING they liked. Whether it was a question about the right tyres for winter, tips for a first date, or the best pasta recipe – we were there to help. Digital advertisement created by RCKT, Germany for ADAC, within the category: Professional Services.

From zero to 100km/h (62 mph) in just 2.9 seconds sounds very nice. But would that help with the XXXL-experiment? Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

It's often impossible for people to take out their phones to call for help when they’re under attack. Scream Out by Shazam provides hands-free support by activating emergency calls upon the detection of distressed screams. This way, cries for help will always be heard. Digital advertisement created by Miami Ad School, Germany for Shazam, within the category: Electronics, Technology.

Film advertisement created by lawinenstift, Germany for Möbel Kraft, within the category: House, Garden.

Direct advertisement created by Ogilvy, Germany for Regina, within the category: House, Garden.

The idea was to call attention to the consequences of nicotin consumption in a drastical and surprising way and create motivation for quitting smoking. Ambient advertisement created by Mediaplus, Germany for Lutz Mehlhorn, within the category: Public Interest, NGO.

To communicate a drink-driving message to some of the heaviest drinkers on St. Patrick’s Day, we tweaked the karaoke lyrics of famous Irish drinking songs to carry a sobering message. As karaoke always seems like a great idea to people who’ve had a few too many, they unwittingly became the message, singing an SOS to call them a taxi home. Ambient advertisement created by Saatchi & Saatchi, Germany for Your's Irish Bar, within the category: Recreation, Leisure.

To promote bravery in Germany a smoothie brand created an award for those who dare to be as brave as they are. Balls of steel - an exact copy of their CEO's balls. Direct advertisement created by BBDO, Germany for truefruits, within the category: Non-Alcoholic Drinks.