Film advertisement created by Jung von Matt, Germany for Lego, within the category: Gaming.

Humanity needs harmony. Our national anthems are revered sources of pride, but their lyrics are brutal celebrations of war. Defining identity by the bloodstains of history glorifies violence and motivates atrocity. Ghedh is the universal statement of peace that can be written in every typeface, understood in every language, and sung in every country. As an international anthem, Ghedh unites the peaceful parts of current anthems in a global celebration of humanity. Rooted in “togetherness” and expressed as a universal glyph, Ghedh raises its voice as a visual manifesto. The Ghedh sign can be understood in every language as a proclamation of peace. Integrated advertisement created by Miami Ad School, Germany for Google, within the category: Electronics, Technology.

Ambient advertisement created by Grabarz & Partner, Germany for DEVK, within the category: Finance.

Film advertisement created by Grabarz & Partner, Germany for Porsche, within the category: Automotive.

Digital advertisement created by Kempertrautmann, Germany for Edding, within the category: Office Equipment.

Experiential advertisement created by Avantgarde, Germany for Avantgarde, within the category: Agency Self-Promo.

Sparkasse is Germany’s oldest bank. To get young people excited about its newest product Kwitt we launched an online campaign with an unusual testimonial: a debt collector. Via Facebook Messenger users could hire him for various missions – from collecting money to inviting friends to a party. Behind the concept was the world’s first chatbot to feature creative storytelling. Digital advertisement created by Jung von Matt, Germany for Sparkasse, within the category: Finance.

Digital advertisement created by Jung von Matt, Germany for Hanseatisches Wein & Sekt Kontor, within the category: Alcoholic Drinks.

Brief: Create excitement for LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D. Idea: We also brought LEGO to a new dimension: By turning LEGO into music – with a gigantic street organ consisting of 20,000 LEGO Star Wars bricks. These were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets we wanted to promote, integrated into four fascinating Star Wars worlds (Hoth, Tatooine, Endor and the Death Star). Around the time of the premiere, the organ was displayed in cinemas and at special events all over Germany. Fans could play it themselves and order the sets built on the organ via a QR-Code and a microsite. Ambient advertisement created by Serviceplan, Germany for Lego, within the category: Gaming.

Three freaks shoot a giant onion to heaven. Film advertisement created by Filmakademie Baden-Württemberg, Germany for Tears Dry Gin, within the category: Alcoholic Drinks.

Digital advertisement created by Miami Ad School, Germany for Ben & Jerry's, within the category: Food.

The pollution of the oceans is one of the biggest threats for our planet. But those most affected won't be us. It'll be our kids. Waste Free Oceans wanted to change that – while stopping the pollution of our oceans. So they launched The Ocean Plastic Books. Kid's books against ocean waste – created from recycled ocean waste. Film advertisement created by Jung von Matt, Germany for Waste Free Oceans, within the category: Public Interest, NGO.

Children in industrialized nations are eating too much fast food and sweets. The result: diabetes and adiposity. To change this FYFFES initiated a global campaign: The “Banana Comic Week 2013”. In collaboration with the famous CARLSEN Comics the comic-hero “FYFE” was developed – a boy who turned into a superhero by eating a banana. For the very first time and with the help of an innovative laser-print technique six different comics were printed on banana skins. The “Banana Comic Week 2013” were a great success in each of the 9 countries and every school and convinced children and parents how delicious and powerful bananas are. Daniele DelNero Direct advertisement created by Serviceplan, Germany for Fyffes, within the category: Public Interest, NGO.

Meet the brand new TeleGIFs: We made the Telegraph the first newspaper to produce their own brand of GIFs. Reading an article you like? Simply click the share button to turn it into a GIF! This will really make news travel fast. Conversely, if you’re looking for a reference to a piece of news, all you’ll need to do is add a “t” to your GIF search, and you’ll find a wealth of related Telegraph articles at your disposal. Rather clever, isn’t it. Turns out nobody GIFs you the news like the Telegraph. Digital advertisement created by Miami Ad School, Germany for The Telegraph, within the category: Media.

We created a special TV format with the so-called "Rapid Serial Visual Presentation" that allows you to read texts in an extremely short time. With this technique we illustrated how fast the new Mercedes-AMG GT S accelerates from 0 to 310 km/h in real time. This is achieved by using 4 short spots, the first of which is 3.8 seconds long - exactly as long as the Mercedes-AMG GT S takes to get from 0 to 100 km/h. The three other short-spots in the advertising block - interrupted by external spots, show how the car has achieved the 200 km/h, 300 km/h 310 km/h mark. So everyone can experience from the couch, how fast the new Mercedes-AMG GT S gets up to speed. Film advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Domestic violence affects 1 in 4 women in Germany, and millions of others around the world. But because people don’t pay much attention to statistics we used one of Berlin’s icons to raise awareness for this problem: the photo booth. Experiential advertisement created by DDB, Germany for Terre Des Femmes, within the category: Public Interest, NGO.

A silent, vibrating window is turned into a completely new audio medium. A special transmitter releases high-frequency oscillations that are converted into sound in the brain - without any acoustic signals travelling through the ear. Ambient advertisement created by BBDO, Germany for SKY, within the category: Media.

Film advertisement created by Heimat, Germany for OTTO, within the category: Retail Services.

It's often impossible for people to take out their phones to call for help when they’re under attack. Scream Out by Shazam provides hands-free support by activating emergency calls upon the detection of distressed screams. This way, cries for help will always be heard. Digital advertisement created by Miami Ad School, Germany for Shazam, within the category: Electronics, Technology.

Direct advertisement created by Serviceplan, Germany for Soelden, within the category: Transport.