In Germany, the creative CopyTest is a common tool used by agencies to give fresh talent an opportunity to demonstrate their ability when applying for their first job. It was our task to develop a modern copytest to attract the Generation Facebook. Digital advertisement created by Leagas Delaney, Germany for Leagas Delaney, within the category: Agency Self-Promo.

Production Company: JOTZ! Ambient advertisement created by Havas, Germany for FiftyFifty, within the category: Public Interest, NGO.

Waris Dirie and representatives of six other NGOs presented a new worldwide campaign against FGM in Berlin yesterday.The campaign, which was realised by the agency Heyman Brand de Gelmini from Berlin, provokes with the statement “just cut out her clitoris, and she’d be perfect”. The face of the campaign, German topmodel Manon von Gerkan was also present at the press conference in Berlin.

Film advertisement created by Saatchi & Saatchi, Germany for Vorwerk, within the category: Electronics, Technology.

Outdoor advertisement created by thjnk, Germany for IKEA, within the category: House, Garden.

Film advertisement created by BYL, Germany for Mercedes, within the category: Automotive.

Film advertisement created by UltraBold, Germany for Südzucker, within the category: Food.

Film advertisement created by Serviceplan, Germany for Santec, within the category: Electronics, Technology.

Film advertisement created by Serviceplan, Germany for Penny, within the category: Retail Services.

Film advertisement created by Serviceplan, Germany for PETA, within the category: Public Interest, NGO.

Outdoor advertisement created by Jung von Matt, Germany for OBI, within the category: Retail Services.

Direct advertisement created by thjnk, Germany for Amnesty International, within the category: Public Interest, NGO.

We created a special TV format with the so-called "Rapid Serial Visual Presentation" that allows you to read texts in an extremely short time. With this technique we illustrated how fast the new Mercedes-AMG GT S accelerates from 0 to 310 km/h in real time. This is achieved by using 4 short spots, the first of which is 3.8 seconds long - exactly as long as the Mercedes-AMG GT S takes to get from 0 to 100 km/h. The three other short-spots in the advertising block - interrupted by external spots, show how the car has achieved the 200 km/h, 300 km/h 310 km/h mark. So everyone can experience from the couch, how fast the new Mercedes-AMG GT S gets up to speed. Film advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

With every food-related disease, the first challenge is always the diet. A bad food choice is enough to put our health at risk. Meet Apple Foodsense, a new feature in the Apple Health app that makes sure what we eat doesn't harm us. Backed by a comprehensive database of food images from all over the world, Foodsense uses deep learning and AI to quickly identify food items with precision. Every time we take a food pic, the app recognizes our meal and sends an alert in case we are eating something we shouldn't. Apple Foodsense, watch what you eat through us. Film advertisement created by Miami Ad School, Germany for Apple, within the categories: Electronics, Technology, Health.

Integrated advertisement created by Serviceplan, Germany for Metro, within the category: Retail Services.

To communicate a drink-driving message to some of the heaviest drinkers on St. Patrick’s Day, we tweaked the karaoke lyrics of famous Irish drinking songs to carry a sobering message. As karaoke always seems like a great idea to people who’ve had a few too many, they unwittingly became the message, singing an SOS to call them a taxi home. Ambient advertisement created by Saatchi & Saatchi, Germany for Your's Irish Bar, within the category: Recreation, Leisure.

Digital advertisement created by Miami Ad School, Germany for Ben & Jerry's, within the category: Food.

Ambient advertisement created by Jung von Matt, Germany for Konzerthaus Dortmund, within the category: Recreation, Leisure.

Ambient advertisement created by Serviceplan, Germany for Lego, within the category: Gaming.

Meet Kanji, a 17-years old aspiring fashion designer and one of the boldest style icon of Harajuku. A film for Microsoft Surface: With the mission statement “We believe in what people make possible”, we want to showcase an inspiring personality that challenges the „impossible“ in their respective field. Film advertisement created by Miami Ad School, Germany for Microsoft, within the category: Electronics, Technology.