Every day, the vital work of German rescue workers is impeded by people taking pictures of accidents. People die, because rescue workers can’t get through, need to block rubbernecking instead of doing their job. Especially since almost no one would admit they are actually doing it. That’s why we wanted to find a way to speak to people directly, without blaming them but shaking them up. Instead of sharing pictures of the accident, the gawkers shared pictures of our message. The stunt and our message not only made it into social media, it even reached Europe’s biggest daily newspaper ‘Bild’, which used it to generate more attention to the problem. Digital advertisement created by fischerAppelt, Germany for German Federal Ministry of the Interior, within the category: Public Interest, NGO.

For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.

A newspaper made out of 241.095 names of children. Direct advertisement created by Serviceplan, Germany for Innocence In Danger, within the category: Public Interest, NGO.

Babies are undoubtedly at their happiest when cradled constantly in the arms of their Mummy or Daddy. Unfortunately, some day-to-day activities don’t lend themselves to being carried out with a baby under one arm – cooking, for example. Which is precisely why Serviceplan Campaign has joined forces with HiPP to design the Onehand-Cookbook, containing healthy and delicious recipes for parents. These can be prepared quickly and simply with just one hand using a jar of HiPP baby food as their starting point. Integrated advertisement created by Serviceplan, Germany for HiPP, within the category: Food.

The new KeMar kitchen blender is so frightening powerful, it gives you terrible nightmares the first three nights. Film advertisement created by HFF, Germany for KeMar Kitchenware, within the category: Electronics, Technology.

Film advertisement created by Ogilvy, Germany for LG, within the category: Electronics, Technology.

To introduce the new tv services by mobilcom-debitel, we invented a very useless fake product to make the tv industry talk about mobilcom-debitels tv services. Digital advertisement created by Defacto BE/ONE, Germany for Mobilcom debitel, within the category: Electronics, Technology.

Direct advertisement created by Serviceplan, Germany for Penny, within the category: Retail Services.

Taiberg was bored. So he took the most quacksalvering and magnificent thought of his cerebral loops and cast it into an unprecedented shape: The Cancealed Can. The ultimate spray can-camouflage for all of you harmonic-hedonistic flagship artists with the required dose of realness. So venture forth, beloved street artists and stick your art on walls all over the world – without having to stop. Direct advertisement created by Jung von Matt, Germany for Taiberg, within the category: Non-Alcoholic Drinks.

BBDO Berlin and Zavod BBDO develop and stage tourism campaign for Estonia. The "Stress Buster" travels to European capital cities, armed with sounds of nature and an Estonian pop-up forest. He scans the city to find the most stressed-out people to surprise them with a vacation trip to Estonia, so they can liberate themselves from the stresses and strains of daily life. Ambient advertisement created by BBDO, Germany for Estonian Tourist Board, within the category: Hospitality, Tourism.

The theme of the social spot „Granatapfel" is omnipresent. War rages on almost every continent. Helpless children are often victims of a world which they don’t understand. Children don’t know territorial rights, reign interests, force competitions or ethnic-cultural conflicts. Children look after affection, fun, love or simply a juicy apple. This film should call attention to the topic "children in war zones". Film advertisement created by Filmakademie Baden-Württemberg, Germany for Unicef, within the category: Public Interest, NGO.

To reach Designers with passion for typography, we created a font of our own and simply changed around the letters. So upon installation it now shows our recruitment ad instead of the usual font preview. Digital advertisement created by Jung von Matt, Germany for Jung von Matt, within the category: Agency Self-Promo.

Airbnb launched an innovative content-led marketing campaign to mark the 25th anniversary of the fall of the Berlin Wall. The campaign, which will air on US national TV this weekend, leverages Airbnb’s greatest asset - its community - to bring to life its mission of belonging. It will also offer compelling content for any traveller planning to visit Berlin to join in the yearlong celebrations. A specially created microsite, www.belonganywhere.com/berlin, will act as a hub for the content. Film advertisement created by VCCP, Germany for Airbnb, within the category: Transport.

Film advertisement created by Havas, Germany for Citroën, within the category: Automotive.

Film advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Film advertisement created by Jung von Matt, Germany for NBC, within the category: Media.

The 12th of september 2018 the Apple Watch EKG function and irregular heart rate monitor became FDA approved. When wearing the watch Apple Health can measure your heart rate and together with Fall Detector it can detect a seizure. When a seizure happens, Apple Health enable Siri to speak it out loud (+ showing it on screen), informing the people around about what is happening and how to react - because it’s not an emergency even though it may look like one.

Film advertisement created by DDB, Germany for T-Mobile, within the category: Electronics, Technology.

Since the summer, Blick and SonntagsBlick readers have been able to upload their wishes to a dedicated Blick microsite. With a little luck, these wishes will be fulfilled by the Blick Group’s helpful wish team. Almost 30 very different people, all with very different wishes, have already seen their dreams come true. Many of these touching wishes and the unexpected way in which they were fulfilled are entertaining stories that create interesting content for the editorial teams of the Blick titles. This enables not only those who sent in a wish, but also the readers to enjoy the campaign, and allows the Blick titles to demonstrate how close they are to their target group. Digital advertisement created by Jung von Matt, Germany for Blick, within the category: Media.

Brief: Create excitement for LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D. Idea: We also brought LEGO to a new dimension: By turning LEGO into music – with a gigantic street organ consisting of 20,000 LEGO Star Wars bricks. These were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets we wanted to promote, integrated into four fascinating Star Wars worlds (Hoth, Tatooine, Endor and the Death Star). Around the time of the premiere, the organ was displayed in cinemas and at special events all over Germany. Fans could play it themselves and order the sets built on the organ via a QR-Code and a microsite. Ambient advertisement created by Serviceplan, Germany for Lego, within the category: Gaming.